Whey Protein Products Market - Global Industry Analysis

Market Overview

The Global Whey Protein Products Market size was estimated at USD 9,224.0 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 8.3% from 2021 to 2028.

Whey protein is the protein contained in whey, the watery portion of milk that separates from the curds when making cheese. Whey protein is commonly used for improving athletic performance and increasing strength, but evidence to support these uses is mixed. Whey is the watery portion separated from curd after making cheese. And whey protein is which contains whey. Whey protein is used to improve performance, gaining weight, boosting your stamina and etc.    

Whey proteins are easily digestible and efficient in processing, and economic applications have been few major factors augmenting the market growth. The younger generation is quit health cautious supplements are often suggested proliferating rapid growth in protein demand. Proteins are easily accessible to general public. Daily lifestyle diseases and growing concerns, peoples are joining gym and protein supplements are advised thus leading to increase in demand.

COVID-19 Impact Analysis

The global whey protein products market is expected to witness a downturn in the sales of whey protein products for the short term owing to the hindered possibilities of recreational activities, closed gyms, closed sports clubs as a result of lockdowns and social distancing norms in various countries. However, for long terms widespread of COVID-19 would affect positively as people are moving towards a healthy lifestyle. Most of the companies operating in the whey protein products market were in operation during pandemic hence it doesn't much affected the production cycle at the same time demand for these products witnessed short downturn resulting in a disruption across the whole supply chain.

Growth Factors

The current lifestyles are the key factors, such as people prefer a healthy and protein-rich diet, which augments for increase in the demand for whey protein products. This is accredited to their dietary habits, rising disposable income, and accessibility of various processed and ready-to-eat foods, which are not essentially good for the health of consumers. Changing socio-economic trends and dietary patterns have led to a shift in dietary patterns leading to more demand for plant proteins over animal proteins

The rising popularity of fitness or health clubs is estimated to stimulate the sports and health related physical activities which further expected to drive the demand for whey protein products in near future. The technical advances such as application to weight management, medical nutrition are expected to boost the market.

Report Scope:

Application Segment Analysis Preview

The food and beverage segment held a share of around 47.39% in 2020. This is attributable to increasing health related concerns for the ongoing pandemic scenario. Ready-to-Eat products offer the advantages of convenience and portability to today’s busy consumers. The applications of whey protein to common beverages are available easily. The ready to drink protein beverage are preferred because of their quality, flavor and availability.

Nutritional Supplements

The Nutritional Supplements segment held a share of around 23.91% in 2020. This is attributable to the source of whey protein may be various whey protein concentrates (defined as having 34-89% protein), whey protein isolates (containing 90-92% protein), or whey peptides, which provide distinct nutritional and functional advantages. Whey is highly nutritious which can be utilized well when fed to animals in a variety of forms such as liquid whey, condensed whey, dried whey, or as dried whey products.

Regional Analysis Preview

The North American region held a share of 38.14% in 2020. This is attributable to the presence of major players in the market such as MuscleBlaze, Optimum Nutrition, Transparent Labs, MuscleTech, BSN (Bio-Engineered Supplements & Nutrition), Dymatize, MusclePharm, CytoSport, MHP (Maximum Human Performance) and amongst others. These players are set to bolster the development of the global whey protein market in this region.

The Asia Pacific is projected to grow at a CAGR of 10.43% over the forecast period. This surge is due to the increasing lifestyle diseases and growing concerns, peoples are joining the gym and protein supplements are advised thus leading to an increase in demand. With the rising population and dietary habits of people, the food industry is experiencing a robust growth of the whey protein market.

 Key Market Players & Competitive Landscape

Major companies in the Whey protein market are MuscleBlaze, Optimum Nutrition, Transparent Labs, MuscleTech,BSN (Bio-Engineered Supplements & Nutrition), Dymatize,MusclePharm,CytoSport, MHP (Maximum Human Performance) and amongst others. These players are set to bolster the development of the global whey protein market. The increasing population and eating habits of people, the global food and diet industry is in an upward trend.

The global Whey Protein product market is segmented as follows:

By Type.

• Whey Protein Isolates.
• Whey Protein Concentrates.
• Whey Protein Concentrate 35.
• Whey Protein Concentrate 50.
• Whey Protein Concentrate 60-80.
• Whey Protein Hydrolysates.

By Application.

• Nutritional Supplements.
• Personal Care.
• Food & Beverages.
• Animal Feed & Pet Food.

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa