Protein Supplements Market Trend, Share, Growth, Size, Analysis and Forecast 2032

Protein Supplements Market Insights

Zion Market Research has published a report on the global Protein Supplements Market, estimating its value at USD 5.66 Billion in 2023, with projections indicating that it will reach USD 11.30 Billion by 2032. The market is expected to expand at a compound annual growth rate (CAGR) of 8% over the forecast period 2024-2032. The report explores the factors fueling market growth, the hitches that could hamper this expansion, and the opportunities that may arise in the Protein Supplements Market industry. Additionally, it offers a detailed analysis of how these elements will affect market demand dynamics and market performance throughout the forecast period.

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Protein Supplements Market: Overview

Protein is key ingredient in human diet as it assists in enhancing growth in infancy, aids muscle & bone metabolism, and assures proper maintenance & growth of normal nervous system. Furthermore, a large proportion of population depends on protein supplements for meal replacement, reduction of weight, and other health benefits.

Additionally, protein supplements are consumed regularly by athletes, elder persons, and adults for improving muscle strength, functions, and physical performance. Apart from this, growing popularity of protein supplements is favorably impacted by its beneficial features such as rise in muscle mass, huge fat loss, enhanced performance, and improvement in recovery markers due to intake of protein supplements.

Protein supplements are the convenient and concentrated source of animal or plant protein. Proteins are made up of amino acids from which the body produces new proteins to make new muscle cells, enzymes, hormones, and other substances in the body. They are available in three forms: bar, drinks, and powder. The human body needs protein for building muscles, maintaining and repairing different type of body tissue. Protein intake leads to an increase in energy and stamina. However, high protein intake can lead to calcium loss from the body.

There are two sources of protein: plant and animal. Animal sources of protein are meat, seafood, eggs, chicken, milk, and milk products such as yogurt, cheese, etc. Plant sources of protein are legumes, nuts & seeds, grain/cereals, and soy milk. The most common form of protein supplements is whey, soy, and casein protein. Athletes mostly use whey protein as it is a key player in building strength and power.

Growing fitness centers and health clubs globally especially in developing economies are anticipated to boost the protein supplements demand during the forecast period. Growing urbanization and increasing penetration of protein supplement brands are anticipated to further fuel the protein supplements market growth. Increasing use of protein supplements by sportspersons and athletes is anticipated to boost the protein supplements market. Growing urbanization and increasing penetration of brands such as Amway, Oriflame, etc. due to chain marketing are anticipated to spurt the protein supplements market growth. 

Protein Supplements Market: Growth Drivers

Growth of protein supplements market over forecast timespan is subject to growing acceptance of healthy as well as active lifestyle. In addition to this, growing propensity to consume proteins among youth, mainly millennial population, will drive market trends. Apart from this, growing preference for balanced food and priority for healthy diet will embellish growth of protein supplements industry over ensuing years.

Apparently, growing awareness among millennial about health & fitness has resulted into huge intake of dietary supplement, thereby steering growth of protein supplements market over forthcoming years. Reportedly, growing need for preventing & managing sarcopenia and under-nutrition issues among aging population will create new growth avenues for protein supplements industry over estimated timeframe.

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Protein Supplements Market: Segmentation

On the basis of product type, the protein supplements market is segmented into ready to drink and ready to eat. Ready to drink segment is projected to dominate the product segment. 

On the basis of raw material, the protein supplements market is segmented into whey protein supplements, egg protein supplements, MPC protein supplements, casein protein supplements, and soy protein supplements. Soy protein segment is anticipated to be the most profitable segment of the global protein supplement market owing to the presence of low quantity fat, ease in digestibility, and cholesterol maintenance. 

Based on the source, the protein supplements market is segmented into animal and plant. 

On account of the distribution channel, protein supplements market is classified as supermarkets and hypermarkets, convenience stores, online stores, and drug stores. Online stores segment is anticipated to hold the maximum share in terms of revenue owing to increasing internet penetration globally.

By geography, Asia Pacific is anticipated to show the fastest growth in the protein supplements market, in term of revenue. Emerging economies experiencing increasing population and growing fitness club & health centers are anticipated to increase the demand for protein supplements in the region. North America and Europe accounted for the largest market share in 2017. Developed nations in the region of North America and Europe are anticipated to show significant growth due to high demand for protein supplements by the geriatric population in the region.

Increasing working women population and adoption of protein supplements as a part of weight reduction is anticipated to fuel the protein supplements market growth during the forecast period. Latin America is projected to show significant growth in protein supplements market owing to increasing trend of sport and sports supplements. The Middle East and Africa are likely to show moderate growth during the forecast period due to the growing demand for protein supplements by a young population and the growing attention towards health and fitness.

Protein Supplements Market: Report Scope

Furthermore, rise in demand for dietary supplements will proliferate size of protein supplements market over forthcoming years. Additionally, need for more protein proportion in elderly population for reducing mortality among undernourished & sarcopenic geriatric population will steer market value.  However, increase in intake of protein supplements can result in renal effects on elder population, bone effects, and post-prandial hypotension. This can truncate growth of protein supplements market in near future.

Protein Supplements Market: Regional Landscape

North America To Dominate Market Growth Over 2024-2032

Expansion of protein supplements market in North America over assessment period is subject to rise in health-conscious population in the countries such as Canada and the U.S. In addition to this, rise in sports events along with surge in participation in these physical activities will promulgate scope of protein supplements industry in North America. Increase in number of gyms and fitness centers in countries of sub-continent will spur protein supplements market size in forecasting timeline. Thriving sports nutrition sector in region and huge presence of giant industry players in sub-continent will proliferate regional market growth. Huge consumer focus on preventive healthcare and quick shift in food consumption patterns will help in generating of new growth avenues for protein supplements market in North America.

Protein Supplements Market: Competitive Landscape

Some of the key players have been focusing on innovative product launches, research & development, nutritional advancement, maintaining the quality of the product in order to retain their dominance in the market. Some of the key players are Amway Corporation, Abbott Laboratories, Glanbia Group, Herbalife International of America, Inc., ABH Pharma Inc., GlaxoSmithKline (GSK), GNC Holdings, Makers Nutrition, Suppleform, Vitaco Health, and others.

Key players leveraging market scope and included in report are:

• Amway Corporation
• GlaxoSmithKline (GSK)
• ABH Pharma Inc.
• Glanbia Group
• Abbott Laboratories
• Vitaco Health Limited
• GNC Holdings, Inc.
• Herbalife International of America, Inc.
• Makers Nutrition
• Suppleform.

The global Protein Supplements Market is segmented as follows:

By Distribution Channel

• Supermarkets &  Hypermarkets
• Online Stores
• Drug Stores

By Product

• Ready To Drink
• Ready To Eat

By Source

• ANIMAL
• Plant

By Raw Material

• Casein Protein Supplements
• Whey Protein Supplements
• Egg Protein Supplements
• MPC Protein Supplements
• Soy Protein Supplements

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa