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Whey Protein Market - Global Industry Analysis

Whey Protein Market- by Type (Isolates, Concentrates, Hydrolysate)- Global Industry Perspective Comprehensive Analysis and Forecast, 2020 - 2026

Published Date: 10-Aug-2016 Category: Food & Beverage Report Format : PDF Pages: 110 Report Code: ZMR-85 Status : Published

According to the report, global demand for Whey Protein market was valued at approximately USD 7.9 billion in 2019, and is expected to generate revenue of around USD 13.4 billion by end of 2026, growing at a CAGR of around 7.9 % between 2020 and 2026.

Description

According to the report, global demand for Whey Protein market was valued at approximately USD 7.9 billion in 2019, and is expected to generate revenue of around USD 13.4 billion by end of 2026, growing at a CAGR of around 7.9 % between 2020 and 2026.

Global Whey Protein Market: Overview

Whey proteins are isolates from whey, that is, a liquid created as a byproduct during cheese production. Whey is full of protein and is therefore used as dietary supplements. They consist of essential amino acid (EAC) and branched-chain amino acid (BCAA). These acids are absorbed by the body quicker as compared to others. Some of the advantages of protein intake are it helps in muscle recovery, helps in loosing unnecessary body fat, get muscle, and provide overall wellbeing.

The food consumed by us is mostly grown in farms where pesticides and chemicals are used at high levels in order to make them grow faster and ripe quicker than their natural speed. This, in turn, results in decreased nutritional value. In addition, today’s lifestyle is giving people less time to take care of themselves with proper food and fulfill body’s basic nutritional need. Whey protein comes into the picture in such situations. They are easy to carry and can be added in different regular food items such as pancakes, cakes, fruit salad, or can simply be consumed with milk and water. They are also available in different flavors.

Global Whey Protein Market: Growth Factors

Fitness conscious and health conscious population is demanding more such products. Even medical professionals are advising people to consume whey proteins in order to fulfill the body’s basic protein need. These factors are acting as growth factors for the global whey proteins market. In addition, government support to spread the awareness of health and high demand from sports sector for proteins are also anticipated to boost the market growth. By providing niche items in every type of whey protein along with protein bars and other essential supplements, companies in the market are attracting more people.

Global Whey Protein Market: Segmentation

On the basis of type, the global whey protein market is segmented as the concentrate, isolate, and hydrolysate. Concentrate type contains about 70 to 80% protein. Isolate type contains 90% or more of protein, along with less lactose and fat compared to concentrate type, and also lacks in beneficial nutrients. Hydrolysate type gets absorbed faster. It results in 28 to 43% greater spike in insulin levels than isolate.

Global Whey Protein Market: Regional Analysis

The U.S. and Europe are witnessing the highest demand in the market. Factors such as well-spread awareness regarding the consumption of protein in the daily diet, efforts by government and private firms are impacting the growth of the market in a positive way. This trend of market growth is followed by developing countries such as India, China, and South Africa.

Global Whey Protein Market: Competitive Players

Key players in the global whey protein market are Glanbia, Milk Specialties Global, Hilmar Cheese Company, Davisco Foods International, Inc., and Maple Island, Inc.

The report segments the Global Whey Protein market as follows:

Global Whey Protein Market: Type Segment Analysis

  • Isolates
  • Concentrates
  • Hydrolysate

Global Whey Protein Market: Regional Segment Analysis

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter 1. Preface
    • 1.1. Report Description and Scope
    • 1.2. Research Scope
    • 1.3. Research Methodulogy
      • 1.3.1. Market Research Process
      • 1.3.2. Market Research Methodulogy
  • Chapter 2. Executive Summary
    • 2.1. Whey Protein Market, 2016 - 2026, (USD Billion)
    • 2.2. Whey Protein Market: Snapshot
  • Chapter 3. Global Whey Protein Market – Industry Analysis
    • 3.1. Whey Protein Market: Market Dynamics
    • 3.2. Market Drivers
      • 3.2.1. Increasing consumption of protein formulation among people
      • 3.2.2. The rapid expansion of the food industry owing to the growing population
    • 3.3. Restraints
      • 3.3.1. High cost
    • 3.4. Opportunity
      • 3.4.1. Increasing purchasing power, and health awareness in developing countries
    • 3.5. Porter’s Five Forces Analysis
    • 3.6. Market Attractiveness Analysis
      • 3.6.1. Market attractiveness analysis by Type segment
      • 3.6.2. Market attractiveness analysis by regional segment
  • Chapter 4. Global Whey Protein Market - Competitive Landscape
    • 4.1. Company market share analysis
      • 4.1.1. Global Whey Protein market: company market share analysis, 2019
    • 4.2. Strategic development
      • 4.2.1. Acquisitions & mergers
      • 4.2.2. New Whey Protein Type launches
      • 4.2.3. Agreements, partnerships, cullaborations and joint ventures
      • 4.2.4. Research and development and regional expansion
  • Chapter 5. Global Whey Protein Market – Type Segment Analysis
    • 5.1. Global Whey Protein market overview: by Type
      • 5.1.1. Global Whey Protein market revenue share, by Type, 2019 and 2026
    • 5.2. Isulates
      • 5.2.1. Global Whey Protein market by Isulates, 2016-2026 (USD Billion)
    • 5.3. Concentrates
      • 5.3.1. Global Whey Protein market by Concentrates, 2016-2026 (USD Billion)
    • 5.4. Hydrulysate
      • 5.4.1. Global Whey Protein market by Hydrulysate, 2016-2026 (USD Billion)
  • Chapter 6. Global Whey Protein Market - Regional Analysis
    • 6.1. Global Whey Protein market overview: by region
      • 6.1.1. Global Whey Protein market revenue share, by region, 2019 and 2026
    • 6.2. North America
      • 6.2.1. North America Whey Protein market, by country, 2016-2026 (USD Billion)
      • 6.2.2. North America Whey Protein market revenue, by Type, 2016-2026 (USD Billion)
      • 6.2.3. The U.S.
        • 6.2.3.1. The U.S. Whey Protein market revenue, by Type, 2016-2026 (USD Billion)
      • 6.2.4. Rest of North America
        • 6.2.4.1. Rest of North America Whey Protein market revenue, by Type, 2016-2026 (USD Billion)
    • 6.3. Europe
      • 6.3.1. Europe Whey Protein market, by country, 2016-2026 (USD Billion)
      • 6.3.2. Europe Whey Protein market revenue, by Type, 2016-2026 (USD Billion)
      • 6.3.3. U.K.
        • 6.3.3.1. U.K. Whey Protein market revenue, by Type, 2016-2026 (USD Billion)
      • 6.3.4. France
        • 6.3.4.1. France Whey Protein market revenue, by Type, 2016-2026 (USD Billion)
      • 6.3.5. Germany
        • 6.3.5.1. Germany Whey Protein market revenue, by Type, 2016-2026 (USD Billion)
      • 6.3.6. Rest of Europe
        • 6.3.6.1. Rest of Europe Whey Protein market revenue, by Type, 2016-2026 (USD Billion)
    • 6.4. Asia Pacific
      • 6.4.1. Asia Pacific Whey Protein market, by country, 2016-2026 (USD Billion)
      • 6.4.2. Asia Pacific Whey Protein market revenue, by Type, 2016-2026 (USD Billion)
      • 6.4.3. China
        • 6.4.3.1. China Whey Protein market revenue, by Type, 2016-2026 (USD Billion)
      • 6.4.4. Japan
        • 6.4.4.1. Japan Whey Protein market revenue, by Type, 2016-2026 (USD Billion)
      • 6.4.5. India
        • 6.4.5.1. India Whey Protein market revenue, by Type, 2016-2026 (USD Billion)
      • 6.4.6. Rest of Asia Pacific
        • 6.4.6.1. Rest of Asia Pacific Whey Protein market revenue, by Type, 2016-2026 (USD Billion)
    • 6.5. Latin America
      • 6.5.1. Latin America Whey Protein market, by country, 2016-2026 (USD Billion)
      • 6.5.2. Latin America Whey Protein market revenue, by Type, 2016-2026 (USD Billion)
      • 6.5.3. Brazil
        • 6.5.3.1. Brazil Whey Protein market revenue, by Type, 2016-2026 (USD Billion)
      • 6.5.4. Rest of Latin America
        • 6.5.4.1. Rest of Latin America Whey Protein market revenue, by Type, 2016-2026 (USD Billion)
    • 6.6. Middle East & Africa
      • 6.6.1. Middle East & Africa Whey Protein market, 2016-2026 (USD Billion)
      • 6.6.2. Middle East & Africa Whey Protein market revenue, by Type, 2016-2026 (USD Billion)
  • Chapter 7. Company Profiles
    • 7.1. Glanbia.
      • 7.1.1. Overview
      • 7.1.2. Financials
      • 7.1.3. Product Portfulio
      • 7.1.4. Business Strategy
      • 7.1.5. Recent Developments
    • 7.2. Milk Specialties Global
      • 7.2.1. Overview
      • 7.2.2. Financials
      • 7.2.3. Product Portfulio
      • 7.2.4. Business Strategy
      • 7.2.5. Recent Developments
    • 7.3. Hilmar Cheese Company
      • 7.3.1. Overview
      • 7.3.2. Financials
      • 7.3.3. Product Portfulio
      • 7.3.4. Business Strategy
      • 7.3.5. Recent Developments
    • 7.4. Davisco Foods International, Inc
      • 7.4.1. Overview
      • 7.4.2. Financials
      • 7.4.3. Product Portfulio
      • 7.4.4. Business Strategy
      • 7.4.5. Recent Developments
    • 7.5. Maple Island, Inc
      • 7.5.1. Overview
      • 7.5.2. Financials
      • 7.5.3. Product Portfulio
      • 7.5.4. Business Strategy
      • 7.5.5. Recent Developments

Methodology

This report is based on in-depth qualitative and quantitative analyses of the global Whey Protein market. Zion Research has collected and analyzed key data belong to the global Whey Protein market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.

The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macroeconomic indicators of the market.

Various parameters have been taken into account while estimating market size. The revenue generated by the leading industry participants in from the sales of Whey Protein across the world has been calculated through primary and secondary research.

Zion Research employs the combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc. 

For this study, Zion Research has conducted all-encompassing primary research with key industry participants to collect first had data. Moreover, in-depth interviews with key opinion leaders also assisted in validation of findings from secondary research and to understand key trends in the Whey Protein industry. Primary research makes up the major source of data collection and validation.   

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further, develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Participants who typically participate in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases and market reports

News articles, press releases and webcasts specific to companies operating in the market

Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the Whey Protein market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

Free Analysis

Whey protein is one of the two essential proteins found in milk, with the other being Casein Protein. Whey protein is the water-soluble part of milk. Whey protein is chemically non-stimulatory, but may provide energy via means of caloric consumption and an insulin spike from the amino acids. There are many benefits associated with the consumption of whey protein like aiding weight loss, anti-cancer properties, lowering blood pressure and reducing the risk of cardiovascular disease and many others. The protein in cow's milk is approximately 20% whey and 80% casein whereas the protein in human milk is 60% whey and 40% casein.

Increasing awareness about the benefits of the whey protein in the healthcare sector is the major driving factor of increasing demand for whey protein market. Moreover, increasing global trends in healthcare and fitness coupled with the dairy product are expected to contribute toward the impulsive growth of whey protein market. Furthermore, growing demand for pediatric foods and pharmaceutical products are also expected to propel the growth of global whey protein market over the years. However, the high manufacturing cost of whey protein serves as a major restraining factor which hindered the growth of whey protein market. In addition, health & safety concerns, regulatory issue and certifications for marketing are the noticeable factors for hindering the growth of the market. Nonetheless, sports nutrition segment can be considered as a huge opportunity for modification of global whey protein market in the next few years.

whey protein market

Based on product, the global market of whey protein is bifurcated into three types: Whey protein concentrate (WPC), whey protein isolate (WPI) and hydrolyzed whey protein (HWP). Hydrolyzed whey protein (HWP) segment was the leading segment followed by whey protein isolate in terms of revenue generation in 2015 and it is expected to maintain its dominance throughout the forecast period. Whereas, Whey protein concentrate (WPC) constitutes over 27% of total whey protein market share in 2015. This growth is mainly attributed to high investment in fitness and gymnasium activities coupled with government support.

Based on application, the global market of whey protein is bifurcated into six types: dietary supplement, pharmaceutical and clinical nutrition, bakers and confectionaries, snacks and dairy products and others. Dietary Supplement segment was the leading segment in 2015. In Asia Pacific region dietary supplement segment had grown approximately three fold during the past decade and is expected to follow the same trend over the next 5 years. However, lack of nutrition among the population in developing countries like India and China is expected to fuel the growth of pharmaceutical and clinical nutrition segment, which is accounted for around 20% of market share in 2015

Based on geography, the global market of whey protein is bifurcated into five types: North America, Europe, Asia-Pacific, Latin America and the Middle East and Africa. Global whey protein market was dominated by Europe in 2015 due to increasing in geriatric population in this region. Europe accounted more than 38% of the global whey protein market in 2015. Asia-Pacific is expected to be the fastest growing market within the forecast period, owing to its larger population and booming industrial sector. An emerging economy like Brazil is expected to fuel growth in Latin America region.

Key market players of whey protein market include American Dairy Products Institute, Arla Foods, Agropur MSI, DMK Group, Glanbia Plc and Westland Milk Products.

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