The water purifier is basically used to remove adulterations from water with the help of a physical barrier, chemical process, or biological process. Filters use various processes such as adsorption, biological metabolite transfer, sieving, ion exchanges, and other processes in order to remove impurities from water. These filters clean water based on the use of water such as drinking water, public and private aquaria, agricultural irrigation purpose, and for the use of ponds and swimming pools.
Decreasing quality of water is an important concern, and if not taken seriously may be very health hazardous. Growing risks of drinking contaminated water along with an increasing number of health-conscious people are the factors driving the demand for water purifiers globally. Water purifiers have become a primary necessity in urban areas of developing economies mainly owing to high level of water pollution. Growing disposable income of people, rising incidences of waterborne diseases, growing water pollution due to industrial development, and increasing concerns regarding health are some of the factors boosting the demand of water purifiers in the market. On the other hand, people opting for packaged drinking water may increase the demand for packaged drinking water, and this, in turn, may hamper the growth of the market in the near future. In addition, low demand from rural areas owing to lack of awareness towards health also acts as a major market restraint for the global water purifier market.
On the basis of technology, the global water purifier market is segmented as gravity purifier, UV purifier, and RO purifier. Of which, the RO purifier segment is anticipated to be the dominant segment of the market. Based on the end-user, the market is segmented as commercial users and residential users. On the basis of the channel of distribution, the global water purifier market is segmented as retail stores, direct sales, and online.
Asia Pacific dominates the global water purifier market and is anticipated to continue this trend in the future. In addition, developing countries such as India and China are also expected to witness high demand for water purifiers mainly owing to high demand from end-users and high levels of water pollution in this region.
Some of the major players dominating the global market are GE Water & Process Technologies Inc., Tata Chemicals, Best Brita GmbH, and Aquasana. Other major players influencing the global market are Panasonic, HaloSource Inc., Amway Corporation, Water Technology Group, Eureka Forbes Limited, and Kent RO System Ltd.
Water Purifier Market: Regional Segment Analysis
- North America
- Asia Pacific
- Latin America
- Middle East and Africa