Visual Search Market Trend, Share, Growth, Size, Analysis and Forecast 2032

Visual Search Market Insights

According to a report from Zion Market Research, the global Visual Search Market was valued at USD 35.51 Billion in 2023 and is projected to hit USD 150.43 Billion by 2032, with a compound annual growth rate (CAGR) of 17.4% during the forecast period 2024-2032.

This report explores market strengths, weakness, opportunities, and threats. It also provides valuable insights into the market's growth drivers, challenges, and the future prospects that may emerge in the Visual Search Market industry over the next decade.

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Visual Search Market: Growth Drivers

Visual search has been gathering up some vapor over the last few years, as the technology is being enhanced to deliver users with apt search results. The keyword(s) that a viewer is looking for is called the target, whereas non-target items are named distractors. Visual search uses an image as a request instead of text (visual search in the form of opposite image search). The search classifies objects inside the image and then finds images relevant to those objects. To perform a precise visual search, search engines require various advanced procedures as compared to traditional image search.

The use of machine learning in visual search has several advantages across various industry verticals, which is the key factor propelling the growth of the visual search market globally. Visual search also helps individuals to identify their exact requirement by suggesting images of relevant products to the customers. The growing adoption of machine learning in visual search is also boosting this market’s growth notably. The rising competition among the major players operating in the global visual search market is likely to develop an advanced platform for visual search and high recognition for newer technologies, which is expected to further propel the growth of the visual search market in the upcoming years.

However, the lack of accuracy of search results may hamper the visual search market growth. The change in appearance decreases the accuracy of the search results, which is another market restraint.

In order to give the users of this report a comprehensive view of the visual search market, we have included a competitive landscape and an analysis of Porter’s Five Forces model for the market. The study encompasses a market attractiveness analysis, wherein all the segments are benchmarked based on their market size, growth rate, and general attractiveness.

The report provides company market share analysis to give a broader overview of the key players in the market. In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new type launch, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the market on a global and regional basis. Moreover, the study covers price trend analysis and product portfolio of various companies according to regions.

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Visual Search Market: Segmentation

The visual search market is fragmented based on offering and vertical.

On the basis of offering, the global visual search market includes image search and search recommendation.

On the basis of vertical, the global visual search market is categorized into consumer goods, retail, automotive, healthcare, and others.

Visual Search Market: Report Scope

Visual Search Market: Regional Analysis

By geography, North America accounted for a major share of the global visual search market in 2018 and is expected to remain dominant over the forecast time period as well. The rising number of incorporation mobile computing platforms and image search in the field of e-commerce and digital shopping is boosting the North American visual search market. The Asia Pacific visual search market is expected to register the highest growth over the estimated timeline in the future, owing to the growing applications of facial recognition in surveillance and security systems in China.

Visual Search Market: Competitive Analysis

The global visual search market is led by players like:

• Alphabet
• Amazon.com
• BlipparClarifai
• Cortexica Vision Systems
• Goxip.com
• Microsoft
• Pinterest
• Shopagon
• Slyce Acquisition
• Snap Inc
• Syte.ai
• TinEye
• Turing Analytics
• Veritone
• ViSenze
• Wide Eyes Technologies

This report segments the global visual search market into:

Global Visual Search Market: Offering Analysis

• Image Search
• Search Recommendation

Global Visual Search Market: Vertical Analysis

• Consumer Goods
• Retail
• Automotive
• Healthcare
• Others

Global Visual Search Market: Regional Analysis

• North America
  • The U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa