Vietnam Skin Care Products Market Size, Share Report, Analysis, Trends, Growth 2030

According to the report published by Zion Market Research, the global Vietnam Skin Care Products Market size was valued at USD 860.4 Million in 2022 and is predicted to reach USD 1,920.70 Million by the end of 2030. The market is expected to grow with a CAGR of 10.56% during the forecast period. The report analyzes the global Vietnam Skin Care Products Market’s growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Vietnam Skin Care Products Market industry.Request Free Sample

Key Insights:

• As per the analysis shared by our research analyst, the vietnam skin care products market is anticipated to grow at a CAGR of 10.56% during the forecast period (2023-2030).
• The global vietnam skin care products market was estimated to be worth approximately USD 860.4 million in 2022 and is projected to reach a value of USD 1,920.70 million by 2030.
• The growth of the vietnam skin care products market is being driven by rising aging population which focuses on staying youthful and appearing younger by preventing dry skin, wrinkles, uneven skin tone, and age spots, hence stimulating .
• Based on the demographics, the male segment is growing at a high rate and is projected to dominate the market.
• On the basis of product type, the lotion segment is projected to swipe the largest market share.
• In terms of distribution channel, the beauty salons segment is expected to dominate the market.
• On the basis of age group, the generation x segment is projected to swipe the largest market share.
• By region, North America is expected to dominate the global market during the forecast period.

Vietnam Skin Care Products Market: Overview

With the time being ripe for exploiting the opportunities presented by the Vietnamese market for skin care products, multiple companies of Japan and South Korea are targeting to increase their operation in the region. The young technophile populace of Vietnam is highly interested to try newer and advanced products, which will further contribute towards increasing the need for such products.

International brands which include Este Lauder, Colgate-Palmolive, and LOreal amass a substantial portion of the Vietnam skin care products market share because the local and regional companies providing grooming products lack innovation of products, have less attractive & less cost-effective packaging, and also have weaker marketing strategies.

Vietnam Skin Care Products Market: Growth Factors

A strong urge for maintaining a youthful hue is a major growth factor stimulating the requirements for skin care products among men and women alike. There has been a rise in the number of grooming influencers and beauticians due to the rising aging population which focuses on staying youthful and appearing younger by preventing dry skin, wrinkles, uneven skin tone, and age spots, hence stimulating the expansion of the Vietnam skin care products market.

However, the rising concerns among customers about the potential multiple side effects of skin care products not only on a person’s body but also the environment is a factor hampering the expansion of Vietnam skin care products market size. Having a negative impact on the environment, skin care products increase the chemical waste output from industries hence degrading the soil and water into which they are released. Also, several products can cause allergies and irritations to people with sensitive skin types. To this end, more and more people are opting for natural skin care products due to the reactions caused by parabens, fragrances, SLS (Sodium Lauryl Sulfate), phthalates, lead, triclosan, coal tar, oxybenzone, hydroquinone, and petrolatum. These chemicals could have negative effects on the skin if they are overused for a long period of time.

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Vietnam Skin Care Products Market: Segmentation

The Vietnam skin care products market can be segregated into demographics, product type, distribution channel, and age group. Based on demographics, the market is segmented into male and female. On the basis of product type, the Vietnam skin care products industry is bifurcated into lotion, cream, and others. By distribution channel, the market can be categorized as beauty salons, online retail platforms, specialty stores, supermarket & hypermarket, and pharmaceutical drug stores. By age group, the market is classified into generation X, generation Y (millennials), and generation Z.

On the basis of Demographics, the female sub-segment dominates the market in terms of market share. The male sub-category is projected to have a higher CAGR due to the increasing awareness regarding grooming and skin care among men.

By Product Type, the cream category is expected to claim a large share of the Vietnam skin care products market, and this trend is highly probable to continue in the forthcoming timeframe.

Hypermarket & supermarket distribution channel is anticipated to exhibit the fastest expansion in the forecast period due to the growing volume of people frequenting hypermarkets and supermarkets.

Based on the age group, generation Y or millennials might account for a major chunk of the market.

Recent Development:

• September 2024: Meiyume, a global beauty solutions provider and partner to brands such as Shiseido and Estée Lauder, expanded its operations into Vietnam to strengthen local packaging capabilities and support the development of regional beauty brands.
• April 2025: Sol by Meliá Phu Quoc partnered with Cocoon Vietnam to launch the “Endless Summer” vegan skincare line, highlighting growing consumer demand for sustainable and cruelty-free beauty products.
• October 2023: Luxury skincare brand SK-II returned to the Vietnamese market after a ten-year hiatus, reintroducing its iconic PITERA™ formulations and emphasizing Vietnam’s rising status in the premium skincare segment.
• May 2025: Amway Vietnam launched the Artistry Labs Illuminating System, a skincare line designed to address anti-aging concerns—specifically hyperpigmentation and uneven skin tone—for women over 40.

Vietnam Skin Care Products Market: Report Scope

Vietnam Skin Care Products Market Dynamics:

key growth drivers

The Vietnam skin care products market is experiencing significant growth, primarily fueled by a rising middle class with increasing disposable income. This economic shift allows consumers to prioritize personal care and invest in a more diverse range of products. A major driver is the pervasive influence of "K-Beauty" (Korean beauty) and other Asian trends, which have introduced Vietnamese consumers, particularly the younger demographic, to multi-step skincare routines and a wide array of new product types like serums and face masks. Additionally, urbanization and the expansion of e-commerce platforms have made both local and international brands more accessible to a wider audience, including those in rural areas. There is also a heightened awareness of skin health and a strong desire to combat aging and environmental damage, further boosting demand for specialized products.

restraints

Despite the positive growth, the market faces a number of restraints. The prevalence of counterfeit products, particularly through unregulated online channels, poses a significant challenge. These fake goods not only damage consumer trust and the reputation of legitimate brands but also pose health risks. The market is highly competitive, with a large number of both domestic and foreign players vying for market share, which can lead to price wars and thin profit margins. Furthermore, while the market is growing, some consumers remain price-sensitive, making it challenging for premium and high-end brands to penetrate all segments of the market. Navigating Vietnam's specific import regulations and a complex, constantly evolving regulatory framework for cosmetic products can also be a hurdle for international brands.

opportunities

The Vietnamese skin care market presents several key opportunities for future growth. The increasing consumer demand for "clean beauty" products, including those that are natural, organic, and cruelty-free, offers a significant opportunity for brands that prioritize sustainability and ethical practices. The male grooming segment is also a promising, yet largely untapped, market. The continuous rise of social media and influencer marketing provides a powerful tool for brands to directly engage with consumers, build brand loyalty, and educate them on product benefits. Furthermore, there is an opportunity to expand into rural markets, which are becoming more accessible due to improving infrastructure and e-commerce penetration. The growing elderly population also creates an opportunity for brands to develop and market specialized anti-aging products.

challenges

The market is not without its challenges. The primary challenge is the fierce competition, with established international brands dominating a significant portion of the market, particularly in the premium segments. Local brands, while often more affordable, struggle to compete in terms of brand recognition, research and development, and marketing budgets. The risk of counterfeit products remains a persistent issue that requires continuous effort from both brands and regulatory bodies to combat. Additionally, while e-commerce offers opportunities, it also creates challenges in terms of managing brand image and ensuring product authenticity in a crowded online marketplace. Finally, adapting to the diverse consumer preferences and skin types across different regions of Vietnam can be a challenge for brands looking to establish a strong nationwide presence.

Vietnam Skin Care Products Market: Regional Analysis

Vietnam has been recording remarkable growth rates in its retail sector owing to the rapid surge in the urban middle-class populace in Southeast Asia. This expansion of retail sector is expected to continue because Vietnamese population is relatively younger. Additionally, the lower income groups are increasingly witnessing a surge in their disposable incomes, which in turn will positively impact their taste and fashion sense in terms of grooming and cosmetic products. These customers are more inclined towards ultra-modern products which provide better results.

Additionally, the advancement in the online retail platforms in Vietnam is anticipated to be one of the factors augmenting the growth of the Vietnam skin care products industry size. Although there has been a surge in the implementation of online retail platforms, the physical or offline platforms still hold a major portion of the retail sector. This trend is here to stay in the forecast times.

Vietnam Skin Care Products Market: Competitive Players

The key companies operating in the Vietnam skin care products industry include the:

• Procter Gamble Company
• Estee Lauder Companies Inc.
• Avon Products
• LOreal
• Shiseido Company Limited
• Unilever Vietnam.
• Saigon Cosmetics Corporation
• Dai Viet Huong Company Limited.

The global Vietnam Skin Care Products Market is segmented as follows: 

By Demographics 

• Male
• Female 

By Product type 

• Lotion 
• Cream
• Others 

By Distribution channel 

• Beauty Salons 
• Online Retail Platforms 
• Specialty Stores 
• Supermarket & Hypermarket 
• pharmaceutical drug stores 

By Age Group 

• Generation X 
• Generation Y (millennials) 
• Generation Z. 

Vietnam Skin Care Products Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.