Smart Toys Market By Type (Screenless Toys, App-Enabled Mechanical Toys, Voice or Image Recognition Toys, Health-Tracking Toys or Wearable, Toys-To-Life, Puzzles and Building Games, and Others), By Technology (Wi-Fi, Bluetooth, RFID or NFC), By Distribution Channel (Toy shops, E-Commerce Or Online Stores, Offline Stores, Specialty Stores, and Others): Global Industry Perspective, Comprehensive Analysis and Forecast, 2017 – 2024

Global smart toys market expected to reach approximately USD 5,410.00 million by 2024, growing at a CAGR of around 4.77% between 2018 and 2024. Smart toys are also known as connected toys which are used for playing purpose; these toys are connected to the internet or cloud.

04-Sep-2018 | Number of pages: 110 | Report Code: ZMR-2563 | Report Format : | Status : Published


The report covers forecast and analysis for the smart toys market on a global and regional level. The study provides historical data along with a forecast from 2018 to 2024 based on revenue (USD Million) and volume (Units). The study includes drivers and restraints for the smart toys market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities and threats to smart toys market on a global level.

To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the smart toys market has also been included. The study encompasses a market attractiveness analysis, wherein type, technology, distribution channels segments are benchmarked based on their market size, growth rate, and general attractiveness.

Global Smart Toys Market

The study provides a decisive view of the smart toys market by segmenting the market based on type, technology, distribution channels, and regions. All the segments have been analyzed based on present and future trends and the market is estimated from 2018 to 2024. Based on the type, the global smart toys market is segmented into screenless toys and app-enabled mechanical toys, voice or image recognition toys, health-tracking toys or wearable, toys-to-life, puzzles and building games, and others. Based on technology, the smart toys market is segmented into Wi-Fi, Bluetooth, and RFID or NFC. Based on the distribution channel, the smart toys market is further segmented into toy shops, e-commerce or online stores, offline stores, specialty stores, and others. 

The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa with its further bifurcation into major countries including the U.S., Germany, France, UK, China, Japan, India, and Brazil.

The report also includes detailed profiles including company overview, key developments, business strategies, financial overview, etc. of key players operating in the global smart toys market such as Integrity Toys, Inc., Dream International Ltd., Kids II, Inc., JAKKS Pacific Inc., Konami Corporation, K’NEX Brands, Inc., Mattel, Inc., LeapFrog Enterprises, Inc., Fisher Playmates Toys, Inc., Price, Inc., TOMY Company Ltd., and Sanrio Company Ltd., and others.

This report segments the Global Smart Toys Market as follows:

Global Smart Toys Market: Type Segment Analysis

  • Screenless toys
  • App-enabled mechanical toys
  • Voice or image recognition toys
  • Health-tracking toys or wearable
  • Toys-to-life
  • Puzzles and building games
  • Others

Global Smart Toys Market: Technology Segment Analysis

  • Wi-Fi
  • Bluetooth
  • RFID or NFC

Global Smart Toys Market: Distribution channel Segment Analysis

  • Toy shops
  • E-Commerce Or Online Stores
  • Offline Stores
  • Specialty Stores
  • Others

Global Smart Toys Market: Regional Segment Analysis

  • North America
    • The U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • The Middle East and Africa

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