Smart toys Market - Global Industry Analysis

Smart toys Market By Interfacing device (Smartphone Connected Toys, Tablet-Connected Toys, Console-Connected Toys), By Product Type (App-enabled Toys, Voice/Image Recognition Toys, Screen Less Toys, Toys-to-Life, Health Tracking Toys, Others (Wearable, Puzzle Toys, etc.)), By Age Group (Up to Age of 5, Age of 6 to Age of 8, Age of 8 to Age of 12, Age of 13 to Age of 18, Above Age of 18), By Price (Low, Medium, High), By Technology (Technology, Wi-Fi, Bluetooth, Others (RFID, NFC, etc.)), By Distribution Channel (Online, E-commerce Websites, Company Owned Websites, Offline, Hypermarket and Supermarkets, Specialty Stores, Other Retail Based Stores), and By Region – Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2022 – 2028

Published Date: 06-May-2022 Category: Consumer Goods Report Format : PDF Pages: 145 Report Code: ZMR-2563 Status : Published

The global smart toys market was worth around USD 12,525.1 million in 2021 and is estimated to grow to about USD 33640.6 million by 2028, with a compound annual growth rate (CAGR) of approximately 17.9 percent over the forecast period.

Description

Industry Prospective:

The global smart toys market was worth around USD 12,525.1 million in 2021 and is estimated to grow to about USD 33640.6 million by 2028, with a compound annual growth rate (CAGR) of approximately 17.9 percent over the forecast period. The report analyzes the smart toys market’s drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the smart toys market.[D1] 

Smart Toys Market: Overview

Smart toys are toys that are connected to smart devices or the internet and provider better functional features. These smart toys are also equipped with technologies like artificial intelligence and the internet of things (IoT). They also use speech synthesizers and other speech related software to make the experience more interactive with kids.

Smart toys have also been highly popular in advanced schools as they have been used as learning aids for children in their developmental ages. Increasing adoption of Science, Technology, Engineering, and Mathematics in the educational curricula is also expected to favor smart toys market potential.

Increasing technological proliferation and rising disposable income of the general population are also expected to favor the smart toys market potential through 2028.

COVID-19 Impact:

The COVID-19 pandemic had a significantly adverse impact on the smart toys market. As coronavirus infections across the world increased rapidly, drastic measures were taken to control the pandemic and this is why multiple nations have implemented lockdown. This led to a negative impact on the smart toys market potential.

Closure of manufacturing and production facilities and shuttered sales and distribution channels majorly dragged down the smart toys market growth potential in 2020. inadequate availability of skilled labor also had a constraining effect on the smart toys market potential.

The smart toys market is expected to make a stellar comeback in the post-pandemic era as the world returns to normal and lockdown restrictions are lifted. The increasing proliferation of technology is also expected to further advance the smart toys market potential

Global Smart toys Market

Smart toys Market: Growth Drivers

Increasing Working Population

The working women population has substantially increased over the past few years and this trend is expected to prominently drive the smart toys market potential over the forecast period. This working class population will further bolster the demand for smart toys as parents seek advanced toys that they can administer to their kids in their absence. The rising popularity of smart technology is also expected to boost the smart toys market growth over the forecast period. Increasing disposable income is also projected to positively influence the smart toys market potential through 2028.

Smart toys Market: Opportunities

Increasing Demand for Remote Learning

Smart toys are used for educational purposes and are also being recommended by teaching professionals, especially for the kids that are in their developmental years. Increasing adoption of smart toys in the education sector with the rising popularity of remote learning is expected to be a major trend that will favor smart toys market growth. Smart toys companies are expected to focus on this trend to boost their sale generation potential.

Global Smart toys Market: Segmentation

The global smart toys market is segregated based on interfacing device, product type, price, age group, technology, distribution channel, and region.

By Product Type, the market is divided into App-enabled Toys, Voice/Image Recognition Toys, Screen Less Toys, Toys-to-Life, Health Tracking Toys, and Others (Wearable, Puzzle Toys, etc.). The app enabled toys and voice/image recognition segments are expected to see a bright outlook over the forecast period as these segments promote remote learning and have an interactive nature which is preferred for kids of all ages.

By distribution channel, the smart toys market is segmented into Online, E-commerce Websites, Company Owned Websites, Offline, Hypermarket and Supermarkets, Specialty Stores, Other Retail Based Stores. The sales from offline stores hold a dominant market share but the demand from online channels is predicted to rise at the fastest CAGR through 2028.  

Report Scope:

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Recent Developments

  • In January 2020 – PlayShifu a leading name in AR based STEM toys announced the launch of its new product portfolio. These include the existing Shifu Tacto, Shifu Plugo, and a completely new Shifu Orboot.

Regional Landscape

North America region leads the global smart toys market in terms of revenue and volume share and is anticipated to maintain this dominant position over the forecast period. The presence of key smart toys companies, increasing disposable income, and the presence of a busy lifestyle are expected to be the major trends influencing growth in this region over the forecast period. The United States and Canada are projected to be the most lucrative markets for smart toys through 2028 in this region. These nations have high spending potential and a high working population which makes them a lucrative market for smart toys.

Competitive Landscape

Some of the main competitors dominating the global smart toys market include – Mattel (US), Hasbro (US), LEGO Group (Denmark), Sphero (US), Sony (Japan), PLAYMOBIL (Germany), BANDAI NAMCO (Japan), K'NEX (US), Konami (Japan), Wonder Workshop (US), PlayFusion (UK), Anki (US), WowWee (Hong Kong), DXTR Labs (Denmark), and Leka (France)

Global smart toys market is segmented as follows:

By Interfacing device

  • Smartphone Connected Toys
  • Tablet-Connected Toys
  • Console-Connected Toys

By Product Type

  • App-enabled Toys
  • Voice/Image Recognition Toys
  • Screen Less Toys
  • Toys-to-Life
  • Health Tracking Toys
  • Others (Wearable, Puzzle Toys, etc.)

By age group

  • Up to Age of 5
  • Age of 6 to Age of 8
  • Age of 8 to Age of 12
  • Age of 13 to Age of 18
  • Above Age of 18

By Price

  • Low
  • Medium
  • High

By technology

  • Wi-Fi
  • Bluetooth
  • Others (RFID, NFC, etc.)

By Distribution Channel

  • Online
  • E-commerce Websites
  • Company Owned Websites
  • Offline
  • Hypermarket and Supermarkets
  • Specialty Stores
  • Other Retail Based Stores

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France 
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter 1. Preface
    • 1.1 Report Description and Scope
    • 1.2 Research scope
    • 1.3 Research methodology
      • 1.3.1 Market Research Type
      • 1.3.2 Market research methodology
  • Chapter 2. Executive Summary
    • 2.1 Global Smart toys Market, (2022 - 2028) (USD Million)
    • 2.2 Global Smart toys Market : snapshot
  • Chapter 3. Global Smart toys Market - Industry Analysis
    • 3.1 Smart toys Market: Market Dynamics
    • 3.2 Market Drivers
      • 3.2.1 Increasing Working Population
    • 3.3 Market Restraints
    • 3.4 Market Opportunities
      • 3.4.1. Increasing Demand for Remote Learning
    • 3.5 Market Challenges
    • 3.6 Porter’s Five Forces Analysis
    • 3.7 Market Attractiveness Analysis
      • 3.7.1 Market attractiveness analysis By Interfacing device
      • 3.7.2 Market attractiveness analysis By Product Type
      • 3.7.3 Market attractiveness analysis By age group
      • 3.7.4 Market attractiveness analysis By Price
      • 3.7.5 Market attractiveness analysis By technology
      • 3.7.6 Market attractiveness analysis By Distribution Channel
  • Chapter 4. Global Smart toys Market- Competitive Landscape
    • 4.1 Company market share analysis
      • 4.1.1 Global Smart toys Market: company market share, 2021
    • 4.2 Strategic development
      • 4.2.1 Acquisitions & mergers
      • 4.2.2 New Product launches
      • 4.2.3 Agreements, partnerships, cullaborations, and joint ventures
      • 4.2.4 Research and development and Regional expansion
    • 4.3 Price trend analysis
  • Chapter 5. Global Smart toys Market - Interfacing device Analysis
    • 5.1 Global Smart toys Market overview: By Interfacing device
      • 5.1.1 Global Smart toys Market share, By Interfacing device, 2021 and 2028
    • 5.2 Smartphone Connected Toys
      • 5.2.1 Global Smart toys Market by Smartphone Connected Toys, 2022 - 2028 (USD Million)
    • 5.3 Tablet-Connected Toys
      • 5.3.1 Global Smart toys Market by Tablet-Connected Toys, 2022 - 2028 (USD Million)
    • 5.4 Console-Connected Toys
      • 5.4.1 Global Smart toys Market by Console-Connected Toys, 2022 - 2028 (USD Million)
  • Chapter 6. Global Smart toys Market - Product Type Analysis
    • 6.1 Global Smart toys Market overview: By Product Type
      • 6.1.1 Global Smart toys Market share, By Product Type, 2021 and 2028
    • 6.2 App-enabled Toys
      • 6.2.1 Global Smart toys Market by App-enabled Toys, 2022 - 2028 (USD Million)
    • 6.3 Voice/Image Recognition Toys
      • 6.3.1 Global Smart toys Market by Voice/Image Recognition Toys, 2022 - 2028 (USD Million)
    • 6.4 Screen Less Toys
      • 6.4.1 Global Smart toys Market by Screen Less Toys, 2022 - 2028 (USD Million)
    • 6.5 Toys-to-Life
      • 6.5.1 Global Smart toys Market by Toys-to-Life, 2022 - 2028 (USD Million)
    • 6.6 Health Tracking Toys
      • 6.6.1 Global Smart toys Market by Health Tracking Toys, 2022 - 2028 (USD Million)
    • 6.7 Others (Wearable, Puzzle Toys, etc.)
      • 6.7.1 Global Smart toys Market by Others (Wearable, Puzzle Toys, etc.), 2022 - 2028 (USD Million)
  • Chapter 7. Global Smart toys Market - age group Analysis
    • 7.1 Global Smart toys Market overview: By age group
      • 7.1.1 Global Smart toys Market share, By age group, 2021 and 2028
    • 7.2 Up to Age of 5
      • 7.2.1 Global Smart toys Market by Up to Age of 5, 2022 - 2028 (USD Million)
    • 7.3 Age of 6 to Age of 8
      • 7.3.1 Global Smart toys Market by Age of 6 to Age of 8, 2022 - 2028 (USD Million)
    • 7.4 Age of 8 to Age of 12
      • 7.4.1 Global Smart toys Market by Age of 8 to Age of 12, 2022 - 2028 (USD Million)
    • 7.5 Age of 13 to Age of 18
      • 7.5.1 Global Smart toys Market by Age of 13 to Age of 18, 2022 - 2028 (USD Million)
    • 7.6 Above Age of 18
      • 7.6.1 Global Smart toys Market by Above Age of 18, 2022 - 2028 (USD Million)
  • Chapter 8. Global Smart toys Market - Price Analysis
    • 8.1 Global Smart toys Market overview: By Price
      • 8.1.1 Global Smart toys Market share, By Price, 2021 and 2028
    • 8.2 Low
      • 8.2.1 Global Smart toys Market by Low, 2022 - 2028 (USD Million)
    • 8.3 Medium
      • 8.3.1 Global Smart toys Market by Medium, 2022 - 2028 (USD Million)
    • 8.4 High
      • 8.4.1 Global Smart toys Market by High, 2022 - 2028 (USD Million)
  • Chapter 9. Global Smart toys Market - technology Analysis
    • 9.1 Global Smart toys Market overview: By technology
      • 9.1.1 Global Smart toys Market share, By technology, 2021 and 2028
    • 9.2 Wi-Fi
      • 9.2.1 Global Smart toys Market by Wi-Fi, 2022 - 2028 (USD Million)
    • 9.3 Bluetooth
      • 9.3.1 Global Smart toys Market by Bluetooth, 2022 - 2028 (USD Million)
    • 9.4 Others (RFID, NFC, etc.)
      • 9.4.1 Global Smart toys Market by Others (RFID, NFC, etc.), 2022 - 2028 (USD Million)
  • Chapter 10. Global Smart toys Market - Distribution Channel Analysis
    • 10.1 Global Smart toys Market overview: By Distribution Channel
      • 10.1.1 Global Smart toys Market share, By Distribution Channel, 2021 and 2028
    • 10.2 Online
      • 10.2.1 Global Smart toys Market by Online, 2022 - 2028 (USD Million)
    • 10.3 E-commerce Websites
      • 10.3.1 Global Smart toys Market by E-commerce Websites, 2022 - 2028 (USD Million)
    • 10.4 Company Owned Websites
      • 10.4.1 Global Smart toys Market by Company Owned Websites, 2022 - 2028 (USD Million)
    • 10.5 Offline
      • 10.5.1 Global Smart toys Market by Offline, 2022 - 2028 (USD Million)
    • 10.6 Hypermarket and Supermarkets
      • 10.6.1 Global Smart toys Market by Hypermarket and Supermarkets, 2022 - 2028 (USD Million)
    • 10.7 Specialty Stores
      • 10.7.1 Global Smart toys Market by Specialty Stores, 2022 - 2028 (USD Million)
    • 10.8 Other Retail Based Stores
      • 10.8.1 Global Smart toys Market by Other Retail Based Stores, 2022 - 2028 (USD Million)
  • Chapter 11. Smart toys Market - Regional Analysis
    • 11.1 Global Smart toys Market Regional Overview
    • 11.2 Global Smart toys Market Share, by Region, 2021 & 2028 (USD Million)
    • 11.3. North America
      • 11.3.1 North America Smart toys Market, 2022 - 2028 (USD Million)
        • 11.3.1.1 North America Smart toys Market, by Country, 2022 - 2028 (USD Million)
    • 11.4 North America Smart toys Market, by Interfacing device, 2022 - 2028
      • 11.4.1 North America Smart toys Market, by Interfacing device, 2022 - 2028 (USD Million)
    • 11.5 North America Smart toys Market, by Product Type, 2022 - 2028
      • 11.5.1 North America Smart toys Market, by Product Type, 2022 - 2028 (USD Million)
    • 11.6 North America Smart toys Market, by age group, 2022 - 2028
      • 11.6.1 North America Smart toys Market, by age group, 2022 - 2028 (USD Million)
    • 11.7 North America Smart toys Market, by Price, 2022 - 2028
      • 11.7.1 North America Smart toys Market, by Price, 2022 - 2028 (USD Million)
    • 11.8 North America Smart toys Market, by technology, 2022 - 2028
      • 11.8.1 North America Smart toys Market, by technology, 2022 - 2028 (USD Million)
    • 11.9 North America Smart toys Market, by Distribution Channel, 2022 - 2028
      • 11.9.1 North America Smart toys Market, by Distribution Channel, 2022 - 2028 (USD Million)
    • 11.4. Europe
      • 11.4.2 Europe Smart toys Market, 2022 - 2028 (USD Million)
        • 11.4.2.1 Europe Smart toys Market, by Country, 2022 - 2028 (USD Million)
    • 11.4 Europe Smart toys Market, by Interfacing device, 2022 - 2028
      • 11.4.1 Europe Smart toys Market, by Interfacing device, 2022 - 2028 (USD Million)
    • 11.5 Europe Smart toys Market, by Product Type, 2022 - 2028
      • 11.5.1 Europe Smart toys Market, by Product Type, 2022 - 2028 (USD Million)
    • 11.6 Europe Smart toys Market, by age group, 2022 - 2028
      • 11.6.1 Europe Smart toys Market, by age group, 2022 - 2028 (USD Million)
    • 11.7 Europe Smart toys Market, by Price, 2022 - 2028
      • 11.7.1 Europe Smart toys Market, by Price, 2022 - 2028 (USD Million)
    • 11.8 Europe Smart toys Market, by technology, 2022 - 2028
      • 11.8.1 Europe Smart toys Market, by technology, 2022 - 2028 (USD Million)
    • 11.9 Europe Smart toys Market, by Distribution Channel, 2022 - 2028
      • 11.9.1 Europe Smart toys Market, by Distribution Channel, 2022 - 2028 (USD Million)
    • 11.5. Asia Pacific
      • 11.5.3 Asia Pacific Smart toys Market, 2022 - 2028 (USD Million)
        • 11.5.3.1 Asia Pacific Smart toys Market, by Country, 2022 - 2028 (USD Million)
    • 11.4 Asia Pacific Smart toys Market, by Interfacing device, 2022 - 2028
      • 11.4.1 Asia Pacific Smart toys Market, by Interfacing device, 2022 - 2028 (USD Million)
    • 11.5 Asia Pacific Smart toys Market, by Product Type, 2022 - 2028
      • 11.5.1 Asia Pacific Smart toys Market, by Product Type, 2022 - 2028 (USD Million)
    • 11.6 Asia Pacific Smart toys Market, by age group, 2022 - 2028
      • 11.6.1 Asia Pacific Smart toys Market, by age group, 2022 - 2028 (USD Million)
    • 11.7 Asia Pacific Smart toys Market, by Price, 2022 - 2028
      • 11.7.1 Asia Pacific Smart toys Market, by Price, 2022 - 2028 (USD Million)
    • 11.8 Asia Pacific Smart toys Market, by technology, 2022 - 2028
      • 11.8.1 Asia Pacific Smart toys Market, by technology, 2022 - 2028 (USD Million)
    • 11.9 Asia Pacific Smart toys Market, by Distribution Channel, 2022 - 2028
      • 11.9.1 Asia Pacific Smart toys Market, by Distribution Channel, 2022 - 2028 (USD Million)
    • 11.6. Latin America
      • 11.6.4 Latin America Smart toys Market, 2022 - 2028 (USD Million)
        • 11.6.4.1 Latin America Smart toys Market, by Country, 2022 - 2028 (USD Million)
    • 11.4 Latin America Smart toys Market, by Interfacing device, 2022 - 2028
      • 11.4.1 Latin America Smart toys Market, by Interfacing device, 2022 - 2028 (USD Million)
    • 11.5 Latin America Smart toys Market, by Product Type, 2022 - 2028
      • 11.5.1 Latin America Smart toys Market, by Product Type, 2022 - 2028 (USD Million)
    • 11.6 Latin America Smart toys Market, by age group, 2022 - 2028
      • 11.6.1 Latin America Smart toys Market, by age group, 2022 - 2028 (USD Million)
    • 11.7 Latin America Smart toys Market, by Price, 2022 - 2028
      • 11.7.1 Latin America Smart toys Market, by Price, 2022 - 2028 (USD Million)
    • 11.8 Latin America Smart toys Market, by technology, 2022 - 2028
      • 11.8.1 Latin America Smart toys Market, by technology, 2022 - 2028 (USD Million)
    • 11.9 Latin America Smart toys Market, by Distribution Channel, 2022 - 2028
      • 11.9.1 Latin America Smart toys Market, by Distribution Channel, 2022 - 2028 (USD Million)
    • 11.7. The Middle-East and Africa
      • 11.7.5 The Middle-East and Africa Smart toys Market, 2022 - 2028 (USD Million)
        • 11.7.5.1 The Middle-East and Africa Smart toys Market, by Country, 2022 - 2028 (USD Million)
    • 11.4 The Middle-East and Africa Smart toys Market, by Interfacing device, 2022 - 2028
      • 11.4.1 The Middle-East and Africa Smart toys Market, by Interfacing device, 2022 - 2028 (USD Million)
    • 11.5 The Middle-East and Africa Smart toys Market, by Product Type, 2022 - 2028
      • 11.5.1 The Middle-East and Africa Smart toys Market, by Product Type, 2022 - 2028 (USD Million)
    • 11.6 The Middle-East and Africa Smart toys Market, by age group, 2022 - 2028
      • 11.6.1 The Middle-East and Africa Smart toys Market, by age group, 2022 - 2028 (USD Million)
    • 11.7 The Middle-East and Africa Smart toys Market, by Price, 2022 - 2028
      • 11.7.1 The Middle-East and Africa Smart toys Market, by Price, 2022 - 2028 (USD Million)
    • 11.8 The Middle-East and Africa Smart toys Market, by technology, 2022 - 2028
      • 11.8.1 The Middle-East and Africa Smart toys Market, by technology, 2022 - 2028 (USD Million)
    • 11.9 The Middle-East and Africa Smart toys Market, by Distribution Channel, 2022 - 2028
      • 11.9.1 The Middle-East and Africa Smart toys Market, by Distribution Channel, 2022 - 2028 (USD Million)
  • Chapter 12. Company Profiles
    • 12.1 Mattel (US)
      • 12.1.1 Overview
      • 12.1.2 Financials
      • 12.1.3 Product Portfolio
      • 12.1.4 Business Strategy
      • 12.1.5 Recent Developments
    • 12.2 Hasbro (US)
      • 12.2.1 Overview
      • 12.2.2 Financials
      • 12.2.3 Product Portfolio
      • 12.2.4 Business Strategy
      • 12.2.5 Recent Developments
    • 12.3 LEGO Group (Denmark)
      • 12.3.1 Overview
      • 12.3.2 Financials
      • 12.3.3 Product Portfolio
      • 12.3.4 Business Strategy
      • 12.3.5 Recent Developments
    • 12.4 Sphero (US)
      • 12.4.1 Overview
      • 12.4.2 Financials
      • 12.4.3 Product Portfolio
      • 12.4.4 Business Strategy
      • 12.4.5 Recent Developments
    • 12.5 Sony (Japan)
      • 12.5.1 Overview
      • 12.5.2 Financials
      • 12.5.3 Product Portfolio
      • 12.5.4 Business Strategy
      • 12.5.5 Recent Developments
    • 12.6 PLAYMOBIL (Germany)
      • 12.6.1 Overview
      • 12.6.2 Financials
      • 12.6.3 Product Portfolio
      • 12.6.4 Business Strategy
      • 12.6.5 Recent Developments
    • 12.7 BANDAI NAMCO (Japan)
      • 12.7.1 Overview
      • 12.7.2 Financials
      • 12.7.3 Product Portfolio
      • 12.7.4 Business Strategy
      • 12.7.5 Recent Developments
    • 12.8 K'NEX (US)
      • 12.8.1 Overview
      • 12.8.2 Financials
      • 12.8.3 Product Portfolio
      • 12.8.4 Business Strategy
      • 12.8.5 Recent Developments
    • 12.9 Konami (Japan)
      • 12.9.1 Overview
      • 12.9.2 Financials
      • 12.9.3 Product Portfolio
      • 12.9.4 Business Strategy
      • 12.9.5 Recent Developments
    • 12.10 Wonder Workshop (US)
      • 12.10.1 Overview
      • 12.10.2 Financials
      • 12.10.3 Product Portfolio
      • 12.10.4 Business Strategy
      • 12.10.5 Recent Developments
    • 12.11 PlayFusion (UK)
      • 12.11.1 Overview
      • 12.11.2 Financials
      • 12.11.3 Product Portfolio
      • 12.11.4 Business Strategy
      • 12.11.5 Recent Developments
    • 12.12 Anki (US)
      • 12.12.1 Overview
      • 12.12.2 Financials
      • 12.12.3 Product Portfolio
      • 12.12.4 Business Strategy
      • 12.12.5 Recent Developments
    • 12.13 WowWee (Hong Kong)
      • 12.13.1 Overview
      • 12.13.2 Financials
      • 12.13.3 Product Portfolio
      • 12.13.4 Business Strategy
      • 12.13.5 Recent Developments
    • 12.14 DXTR Labs (Denmark)
      • 12.14.1 Overview
      • 12.14.2 Financials
      • 12.14.3 Product Portfolio
      • 12.14.4 Business Strategy
      • 12.14.5 Recent Developments
    • 12.15 Leka (France)
      • 12.15.1 Overview
      • 12.15.2 Financials
      • 12.15.3 Product Portfolio
      • 12.15.4 Business Strategy
      • 12.15.5 Recent Developments

Table Of Figures

  • 1. Market research Type
  • 2. Market research methodology
  • 3. Global Smart toys Market, 2022 - 2028 (USD Million)
  • 4. Porter’s Five Forces Analysis
  • 5. Global Smart toys Market attractiveness, By Interfacing device
  • 6. Global Smart toys Market attractiveness, By Product Type
  • 7. Global Smart toys Market attractiveness, By age group
  • 8. Global Smart toys Market attractiveness, By Price
  • 9. Global Smart toys Market attractiveness, By technology
  • 10. Global Smart toys Market attractiveness, By Distribution Channel
  • 11. Global Smart toys Market share by Interfacing device, 2022 and 2028 (USD Million)
  • 12. Global Smart toys Market by Smartphone Connected Toys, 2022 - 2028 (USD Million)
  • 13. Global Smart toys Market by Tablet-Connected Toys, 2022 - 2028 (USD Million)
  • 14. Global Smart toys Market by Console-Connected Toys, 2022 - 2028 (USD Million)
  • 15. Global Smart toys Market share by Product Type, 2022 and 2028 (USD Million)
  • 16. Global Smart toys Market by App-enabled Toys, 2022 - 2028 (USD Million)
  • 17. Global Smart toys Market by Voice/Image Recognition Toys, 2022 - 2028 (USD Million)
  • 18. Global Smart toys Market by Screen Less Toys, 2022 - 2028 (USD Million)
  • 19. Global Smart toys Market by Toys-to-Life, 2022 - 2028 (USD Million)
  • 20. Global Smart toys Market by Health Tracking Toys, 2022 - 2028 (USD Million)
  • 21. Global Smart toys Market by Others (Wearable, Puzzle Toys, etc.), 2022 - 2028 (USD Million)
  • 22. Global Smart toys Market share by age group, 2022 and 2028 (USD Million)
  • 23. Global Smart toys Market by Up to Age of 5, 2022 - 2028 (USD Million)
  • 24. Global Smart toys Market by Age of 6 to Age of 8, 2022 - 2028 (USD Million)
  • 25. Global Smart toys Market by Age of 8 to Age of 12, 2022 - 2028 (USD Million)
  • 26. Global Smart toys Market by Age of 13 to Age of 18, 2022 - 2028 (USD Million)
  • 27. Global Smart toys Market by Above Age of 18, 2022 - 2028 (USD Million)
  • 28. Global Smart toys Market share by Price, 2022 and 2028 (USD Million)
  • 29. Global Smart toys Market by Low, 2022 - 2028 (USD Million)
  • 30. Global Smart toys Market by Medium, 2022 - 2028 (USD Million)
  • 31. Global Smart toys Market by High, 2022 - 2028 (USD Million)
  • 32. Global Smart toys Market share by technology, 2022 and 2028 (USD Million)
  • 33. Global Smart toys Market by Wi-Fi, 2022 - 2028 (USD Million)
  • 34. Global Smart toys Market by Bluetooth, 2022 - 2028 (USD Million)
  • 35. Global Smart toys Market by Others (RFID, NFC, etc.), 2022 - 2028 (USD Million)
  • 36. Global Smart toys Market share by Distribution Channel, 2022 and 2028 (USD Million)
  • 37. Global Smart toys Market by Online, 2022 - 2028 (USD Million)
  • 38. Global Smart toys Market by E-commerce Websites, 2022 - 2028 (USD Million)
  • 39. Global Smart toys Market by Company Owned Websites, 2022 - 2028 (USD Million)
  • 40. Global Smart toys Market by Offline, 2022 - 2028 (USD Million)
  • 41. Global Smart toys Market by Hypermarket and Supermarkets, 2022 - 2028 (USD Million)
  • 42. Global Smart toys Market by Specialty Stores, 2022 - 2028 (USD Million)
  • 43. Global Smart toys Market by Other Retail Based Stores, 2022 - 2028 (USD Million)
  • 44. Global Smart toys Market share, by Region, 2022 and 2028
  • 45. North America Smart toys Market, 2022 - 2028 (USD Million)
  • 46. Europe Smart toys Market, 2022 - 2028 (USD Million)
  • 47. Asia Pacific Smart toys Market, 2022 - 2028 (USD Million)
  • 48. Latin America Smart toys Market, 2022 - 2028 (USD Million)
  • 49. The Middle-East and Africa Smart toys Market, 2022 - 2028 (USD Million)

Table Of Tables

  • 1. Global Smart toys Market: Snapshot
  • 2. Drivers of the Smart toys Market: impact analysis
  • 3. North America Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 4. North America Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 5. North America Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 6. North America Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 7. North America Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 8. North America Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 9. U.S. Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 10. U.S. Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 11. U.S. Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 12. U.S. Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 13. U.S. Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 14. U.S. Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 15. Canada Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 16. Canada Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 17. Canada Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 18. Canada Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 19. Canada Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 20. Canada Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 21. Europe Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 22. Europe Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 23. Europe Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 24. Europe Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 25. Europe Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 26. Europe Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 27. Germany Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 28. Germany Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 29. Germany Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 30. Germany Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 31. Germany Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 32. Germany Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 33. France Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 34. France Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 35. France Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 36. France Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 37. France Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 38. France Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 39. U.K. Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 40. U.K. Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 41. U.K. Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 42. U.K. Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 43. U.K. Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 44. U.K. Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 45. Italy Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 46. Italy Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 47. Italy Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 48. Italy Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 49. Italy Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 50. Italy Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 51. Spain Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 52. Spain Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 53. Spain Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 54. Spain Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 55. Spain Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 56. Spain Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 57. Rest of Europe Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 58. Rest of Europe Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 59. Rest of Europe Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 60. Rest of Europe Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 61. Rest of Europe Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 62. Rest of Europe Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 63. Asia Pacific Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 64. Asia Pacific Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 65. Asia Pacific Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 66. Asia Pacific Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 67. Asia Pacific Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 68. Asia Pacific Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 69. China Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 70. China Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 71. China Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 72. China Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 73. China Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 74. China Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 75. Japan Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 76. Japan Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 77. Japan Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 78. Japan Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 79. Japan Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 80. Japan Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 81. India Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 82. India Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 83. India Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 84. India Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 85. India Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 86. India Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 87. South Korea Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 88. South Korea Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 89. South Korea Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 90. South Korea Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 91. South Korea Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 92. South Korea Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 93. South-East Asia Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 94. South-East Asia Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 95. South-East Asia Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 96. South-East Asia Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 97. South-East Asia Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 98. South-East Asia Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 99. Rest of Asia Pacific Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 100. Rest of Asia Pacific Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 101. Rest of Asia Pacific Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 102. Rest of Asia Pacific Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 103. Rest of Asia Pacific Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 104. Rest of Asia Pacific Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 105. Latin America Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 106. Latin America Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 107. Latin America Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 108. Latin America Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 109. Latin America Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 110. Latin America Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 111. Brazil Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 112. Brazil Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 113. Brazil Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 114. Brazil Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 115. Brazil Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 116. Brazil Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 117. Mexico Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 118. Mexico Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 119. Mexico Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 120. Mexico Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 121. Mexico Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 122. Mexico Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 123. Rest of Latin America Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 124. Rest of Latin America Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 125. Rest of Latin America Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 126. Rest of Latin America Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 127. Rest of Latin America Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 128. Rest of Latin America Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 129. The Middle-East and Africa Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 130. The Middle-East and Africa Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 131. The Middle-East and Africa Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 132. The Middle-East and Africa Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 133. The Middle-East and Africa Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 134. The Middle-East and Africa Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 135. GCC Countries Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 136. GCC Countries Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 137. GCC Countries Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 138. GCC Countries Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 139. GCC Countries Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 140. GCC Countries Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 141. South Africa Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 142. South Africa Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 143. South Africa Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 144. South Africa Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 145. South Africa Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 146. South Africa Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)
  • 147. Rest of Middle-East Africa Smart toys Market revenue, By Interfacing device, 2022 - 2028 (USD Million)
  • 148. Rest of Middle-East Africa Smart toys Market revenue, By Product Type, 2022 - 2028 (USD Million)
  • 149. Rest of Middle-East Africa Smart toys Market revenue, By age group, 2022 - 2028 (USD Million)
  • 150. Rest of Middle-East Africa Smart toys Market revenue, By Price, 2022 - 2028 (USD Million)
  • 151. Rest of Middle-East Africa Smart toys Market revenue, By technology, 2022 - 2028 (USD Million)
  • 152. Rest of Middle-East Africa Smart toys Market revenue, By Distribution Channel, 2022 - 2028 (USD Million)

Methodology

Free Analysis

Smart toys are also known as connected toys which are used for playing purpose; these toys are connected to the internet or cloud. Technology is growing very fast; smart toys are also a part of advanced technology which is gaining more popularity among children. Smart toys consist of many smart features which require an internet connection for software updates, constant connection to automate, or gives the command to operate machines. Smart toys also consist of a microprocessor, microcontroller, storage devices, input or output devices which may network together in order to enhance its value. The market growth is mainly due to technological advancement in consumer goods and service industry across the world which aids in gaining more value share for smart toys market in coming years. 

Based on the product type, the smart toys market is classified as voice or image recognition toys, app-enabled mechanical toys, screenless toys, puzzles and building games, toys-to-life, health-tracking toys or wearable, and others. Voice or image recognition toys segment accounted for the largest market share in terms of revenue in 2017. The growth of the segment is mainly due to continuous developments and increasing applications in the consumer goods industry. The demand for voice or image recognition toys has been projected to experience the highest CAGR during the forecast period. The app-enabled mechanical toys segment anticipates growing at a moderate CAGR owing to cost-effectiveness, rising popularity, and easy handling during the manufacturing process. Based on technology, the smart toys market is divided into Wi-Fi, Bluetooth, RFID or NFC. By distribution channel, the market is segmented into toy shops, e-commerce or online stores, offline stores, specialty stores, and others. App-integrated toys that can be controlled by smartphones and tablets are projected to boost the demand for smart toys in consumer goods industry in Smart/AI market. New innovations and R&D activities are anticipated to offer potential opportunities for global smart toys market.

Global Smart Toys Market
 
By geography, North America exhibits the largest market share in term of revenue in 2017. The smart toys market growth in North America is attributed to the high adoption rate of new technology in countries like the U.S. and Canada. The smart toys market in the Asia Pacific is predicted to grow at a significant CAGR over the forecast period owing to the growing population which includes a high percentage of children. India and China are the major countries contributing to the growth of the smart toys market in the Asia Pacific. The market for smart toys in Europe is projected to show moderate growth over the forecast period. Stringent regulation of the government regarding high-cost smart toys which sustain the attention of children may restrain the growth of the Europe smart toys market. Rising urban population is anticipated to fuel the smart toys market growth in Latin America over the forecast period.

The report includes detailed profiles of key players operating in the global smart toys market such as Dream International Ltd., Integrity Toys, Inc., JAKKS Pacific Inc, Fisher Playmates Toys, Mattel, Inc., Leap-Frog Enterprises Inc., TOMY Company Ltd., Kids II Sanrio Company Ltd., Konami Corporation, and others. The description of the company includes parameters such as company key developments, overview, business strategy, and financial overview of the company. 

Choose License Type

Request the coronavirus impact analysis across industries and markets

FrequentlyAsked Questions

The increasing working women population and rising technological proliferation are major trends that guide smart toys market growth.

 

According to the Market Research report, the global smart toys market was worth about US$ 12,525.1 million in 2021 and is predicted to grow to around US$ 33640.6 million by 2028, with a compound annual growth rate (CAGR) of around 17.9 percent.

North America region leads the global smart toys market in terms of revenue and volume share and is anticipated to maintain this dominant position over the forecast period.

Some of the main competitors dominating the global smart toys market include -- Mattel (US), Hasbro (US), LEGO Group (Denmark), Sphero (US), Sony (Japan), PLAYMOBIL (Germany), BANDAI NAMCO (Japan), K'NEX (US), Konami (Japan), Wonder Workshop (US), PlayFusion (UK), Anki (US), WowWee (Hong Kong), DXTR Labs (Denmark), and Leka (France)

HappyClients

Office Address

Contact Us

Zion Market Research
Tel: +1 (844) 845-5245
USA/Canada Toll Free No.+1 (855) 465-4651

Asia Pacific Office

3rd Floor, Mrunal Paradise, Opp Maharaja Hotel, Pimple Gurav, Pune 411061, Maharashtra, India
Phone No 020-46277770

Contact #

US OFFICE NO +1 (844) 845-5245
US/CAN TOLL FREE +1 (855) 465-4651
Email: sales@zionmarketresearch.com

We Are On Social

Industry Press Release

We Accept

We have secured system to process your transaction.

  • paypal
  • amazon
  • visa
  • master card

Business Hours

Our support available to help you 24 hours a day, five days a week.

Monday - Friday: 9AM - 6PM

Saturday - Sunday: Closed