Shapewear Market Size, Share, Trends, Growth and Forecast 2034

Shapewear Industry Prospective:

The global shapewear market was valued at approximately USD 2.76 billion in 2024 and is expected to reach around USD 6.01 billion by 2034, growing at a compound annual growth rate (CAGR) of roughly 8.10% between 2025 and 2034.

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Shapewear Market: Overview

Shapewear is a specific type of underwear that temporarily changes your body shape and provides support through compression technology. These garments smooth out body contours, enhance natural curves, and boost confidence by creating a streamlined silhouette that is visible under clothing. The shapewear market includes body-positive brands focused on comfort and inclusivity, compression wear for athletic performance, and medical-grade garments for post-surgical recovery.

Modern shapewear has breathable fabrics, seamless construction, and targeted compression zones that provide support without sacrificing comfort. The products range from light shaping for everyday wear to firm control for special occasions, making them accessible to a diverse range of consumer needs. The market includes innovative materials like moisture-wicking fabrics and antibacterial treatments that enhance wearability and hygiene.

The increasing focus on body positivity, growing awareness of comfort-first fashion, and expanding applications in wellness and medical fields are expected to drive substantial growth in the shapewear market over the forecast period.

Key Insights:

• As per the analysis shared by our research analyst, the global shapewear market is estimated to grow annually at a CAGR of around 8.10% over the forecast period (2025-2034)
• In terms of revenue, the global shapewear market size was valued at around USD 2.76 billion in 2024 and is projected to reach USD 6.01 billion by 2034.
• The shapewear market is projected to grow significantly due to the increasing consumer focus on body confidence and expanding applications in the athletic and medical sectors.
• Based on product type, bodysuits lead the segment and are expected to continue dominating the global market.
• Based on the application, everyday wear is expected to lead the market.
• Based on the distribution channel, online retailers are anticipated to command the largest market share.
• Based on end-users, women are expected to lead the market during the forecast period.
• Based on region, North America is projected to lead the global market during the forecast period.

Shapewear Market: Growth Drivers

Body positivity movement and comfort-first fashion trends

The shapewear market is growing rapidly as consumers embrace body positivity and seek confidence-boosting undergarments that focus on comfort instead of tight restriction. Modern shapewear brands are transforming the category by promoting size inclusivity and self-acceptance, rather than relying on drastic body shaping.

The shift toward comfort-driven fashion has led to technical advancements in breathable materials, seamless designs, and adaptive compression that adjusts to body movement. Millennials and Generation Z are fueling demand for shapewear that highlights natural features while maintaining comfort and promoting wellness.

Technological advancements in fabric and design

The shapewear market is advancing due to major technological innovations in fabric design and garment construction, which improve both performance and comfort. New compression fabrics now provide targeted support in key areas, while allowing for breathability and flexibility elsewhere, ensuring all-day wearability.

Added features, such as moisture-wicking materials and antimicrobial finishes, make shapewear more hygienic and ideal for extended daily use. Seamless design methods remove discomfort from seams and prevent visible lines, allowing the garments to remain discreet under clothing. Smart textiles with temperature control functions help maintain body comfort across different climates and activity levels.

Shapewear Market: Restraints

Sizing challenges and fit complexity issues

Despite advancements in fabric and design, the shapewear market still faces significant challenges in achieving accurate sizing and a proper fit across diverse body types. Since shapewear relies on compression, selecting the appropriate size is essential, as incorrect sizing can cause discomfort, reduce effectiveness, or even result in health concerns.

Wide differences in body shapes make it hard for manufacturers to design sizing systems that fit all users reliably. High return and exchange rates caused by fit issues increase costs for both brands and customers, which can reduce customer loyalty. The process of choosing the right shapewear often needs clear sizing guidance, but many companies struggle to educate consumers effectively through online platforms. Limited in-store fitting opportunities and the intimate nature of shapewear purchases add further challenges, especially for first-time buyers trying to find their ideal fit.

Shapewear Market: Opportunities

Expanding male and athletic market segments

The shapewear industry offers strong growth opportunities by expanding into underserved male and athletic markets, which are increasingly interested in body-shaping solutions. Men’s shapewear is gaining traction as more men focus on appearance and seek confidence-enhancing garments for both work and social settings.

The athletic shapewear segment is growing, blending compression benefits with performance wear to support muscle recovery, stability, and endurance during physical activity. The post-surgical recovery segment presents an opportunity for medical-grade shapewear that delivers controlled compression while maintaining comfort during the healing process. Maternity and postpartum shapewear categories are expanding, offering supportive designs that adapt to changing body shapes throughout pregnancy and after childbirth.

Shapewear Market: Challenges

Market saturation and intense competition dynamics

The shapewear market is facing challenges from growing competition as many new brands enter and existing companies launch more products to gain market share. It is becoming increasingly difficult for brands to stand out, as many offer similar compression features and target the same customer groups using similar marketing strategies. Price competition is increasing as online brands attract customers with lower costs and flexible sales models, creating pressure for traditional stores.

With so many choices in the market, it is tough for brands to earn long-term customer loyalty. Digital advertising is getting more expensive as brands compete for attention online and try to separate themselves from others with similar products. Brands are also under pressure to keep launching new styles and features while managing costs to stay competitive in the market.

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Shapewear Market: Report Scope

Shapewear Market: Segmentation

The global shapewear market is segmented into product type, application, distribution channel, end-user, and region.

Based on product type, the market is segregated into bodysuits, waist trainers, compression tops, and shapewear underwear. Bodysuits lead the market due to their versatility, comprehensive coverage, and ability to provide full-torso shaping that works with various clothing styles and occasions.

Based on application, the shapewear industry is classified into everyday wear, special occasions, athletic activities, and post-surgery support. Everyday wear holds the largest market share due to increasing consumer preference for comfortable daily undergarments that provide subtle shaping and confidence enhancement throughout regular activities.

Based on the distribution channel, the shapewear market is divided into online retailers, department stores, specialty stores, and direct sales. Online retailers are expected to lead the market during the forecast period due to privacy considerations, extensive size and style selections, customer reviews, and the convenience of discreet shopping from home.

Based on the end-user, the market is segmented into women, men, athletes, and post-surgical patients. Women lead the market share due to traditional demand for body-shaping undergarments, increasing body confidence awareness, and expanding product options that cater to diverse needs and preferences.

Shapewear Market: Regional Analysis

North America to lead the market

North America leads the shapewear market because of high awareness of body confidence, strong buying power for premium undergarments, and wide cultural acceptance of shapewear as part of fashion. The region makes up about 40% of the global market, with the United States being the largest user of shapewear across all types. Stores in North America are growing their shapewear sections and offering more sizes to meet the diverse needs of different body types.

The region boasts advanced factories and robust research and development systems, which enable the creation of superior fabrics and designs. Collaborations between shapewear brands, celebrities, and influencers are helping more people try and adopt these products. Support for body positivity and self-care is also making shapewear more accepted as a tool for confidence, not just for body shaping.

Europe is expected to demonstrate strong growth.

Europe is experiencing steady growth in the shapewear market as the region’s interest in sustainable fashion and ethical production fits well with the goals of modern shapewear brands. European shoppers value quality, long-lasting clothing, and fair production methods, which makes them good customers for high-end shapewear brands that focus on these things. Supportive rules for new textile ideas and strict quality checks create a good space for making and improving shapewear.

Top fashion brands in Europe are investing in shapewear research and adopting greener methods to produce products, leveraging the region’s expertise in fabric and design. Government programs that promote eco-friendly fashion and innovation are helping to build the supply chain and make production smoother. European style trends emphasize simple, practical fashion, making shapewear a popular choice for a discreet yet effective way to enhance appearance while staying comfortable and confident.

Recent Market Developments:

• In June 2025, Spanx launched an innovative line of eco-friendly shapewear made from recycled materials, targeting environmentally conscious consumers while maintaining the brand's signature compression technology.
• In April 2025, Kim Kardashian's SKIMS introduced a comprehensive men's shapewear collection, marking a significant expansion into the male market segment with products designed specifically for masculine body shapes and preferences.

Shapewear Market: Competitive Analysis

The global shapewear market is led by players like:

• Spanx LLC
• Hanesbrands Inc.
• Triumph International Holding GmbH
• Wacoal Holdings Corp.
• PVH Corp.
• Jockey International Inc.
• Marks and Spencer Group plc
• Chantelle Group
• Cosabella LLC
• Commando LLC
• ThirdLove Inc.
• SKIMS Solutions LLC
• Shapermint Inc.
• Honeylove Inc.
• Leonisa SA.

The global shapewear market is segmented as follows:

By Product Type

• Bodysuits
• Waist Trainers
• Compression Tops
• Shapewear Underwear

By Application

• Everyday Wear
• Special Occasions
• Athletic Activities
• Post-Surgery Support

By Distribution Channel

• Online Retailers
• Department Stores
• Specialty Stores
• Direct Sales

By End User

• Women
• Men
• Athletes
• Post-Surgical Patients

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa