Self-Service BI Market - Global Industry Analysis

Market Overview

The global self-service BI market accounted for USD 6,131 Million in 2020 and is expected to reach USD 18,309.3 Million by 2028, growing at a CAGR of 14.9% from 2021 to 2028.

Self-Service BI (Business Intelligence) is a tool that helps end users, with limited or no technical skills regarding data analytics, to access data, customize and design their own reports. Subsequently, it provides them with tools to evaluate and analyze the data, to make informed decisions and strategies, for their business activities. It is used across a multitude of business functions such as Operations, Sales, Marketing, Finance, Production and Human Resources.

The significant demand for competitive insights and the ability of Self-Service BI tools to perform with increased operational convenience are some of the major factors that are augmenting the growth of the Self-Service BI market, globally. The availability of ceaseless volume of business data, advances the market for Self-Service BI tools in the Banking Industry.

COVID-19 Impact Analysis

Before the COVID-19 pandemic, companies in the self-service BI market were expanding at a steady pace. However, during the pandemic, the requirement for Self-Service BI tools grew significantly. This can be accredited to the worldwide lockdown and business shutdowns.

Due to the lockdown, a lot of companies saw a dynamic shift in their working regime as people were working from home and relying on digital technologies and solutions for their work-related activities. This increased the demand for self-service BI tools across various domains such as media and entertainment, IT, ecommerce and healthcare industries, among others.

Additionally, with business shutdowns, companies relied on self-service BI tools such as artificial intelligence and big data analytics to develop and implement strategies, to aid the continuation of their businesses amid the economic crisis.

Growth Factors

The ceaseless volume of business data, significant demand for competitive insights, ability of Self-Service BI tools to perform with increased operational convenience and to offer enhanced operational accountability are some of the major factors that drive the growth of the Self-Service BI market.

Business activities generate an enormous amount of data from their periodic operations, with an average of over 2.6 quintillion bytes every day, to make their business decisions and strategies. This is achieved by analyzing the data and identifying specific patterns and associations within it. It requires technical skills and prolonged durations.

However, Self-Service BI models make it exceptionally easy to analyze the data, without being reliable on technical skills. They identify trends in the data conveniently, thereby, enhancing the operation speed and reducing the dependency on a number of resources. The ever-increasing volume of business data and the competitive environment is expected to drive the demand for the Self-Service BI market, during the forecast period.

Report Scope:

Application Segment Analysis Preview

The fraud and security management segment held a share of over 35% in 2020. This can be accredited to their features such as detection of potential threats, evaluation and elimination of the risks and threats.

The soaring adoption rate of cloud computing, enhanced demand for system integration, escalated demand for big data analytics and artificial intelligence, raise security concerns as well as enhance the risk of cyberattacks. Self-Service BI models provide risk and compliance tools to protect the data. Additionally, they provide tools to secure the data and mitigate data breaches and data loss, thereby, managing the security of the host system and network.

Subsequently, the sales and marketing management segment and the predictive asset maintenance segment, contribute to the self-service BI market, majorly. This is attributable to their distinguished ability of aiding in the decisions that enhance the market share, revenue and growth of the business.

End-use Industry Segment Analysis Preview

The Banking, Financial Services and Insurance (BFSI) segment is anticipated to reach a substantial CAGR between 2021 and 2028. This is attributable to the ability of Self-Service BI models to easily identify trends and to perform with relatively reduced utilization of resources.

Self-Service BI models, in the BFSI segment, provide intelligent automation, granular and critical insights and integration tools, to overcome the data silos concern. Additionally, they augment both external as well as internal processes and performance. Owing to these features, Self-Service BI models have found a huge role in the BFSI segment.

Subsequently, the Healthcare and Life Sciences segment is expected to become one of the largest consumers of the Self-Service BI markets, during the forecast period. This is attributable to the increase in data collection practices, from medical devices and gadgets, to better understand and treat acute and chronic conditions.

Regional Analysis Preview

The North America region held a share of over 33% in 2020. This immense share is attributable to various factors such as the presence of developed economies like the US and Canada, technological advancements, the prominence of innovation and the increase in the amount of Research and Development (R&D) activities.

Countries like the US and Canada largely invest in R&D activities, for a wide number of applications. They also focus on bringing novel technologies and innovations in a number of industries across various business functions such as sales, marketing, operations, among others.

Additionally, the North American region has a huge Banking, Financial Services and Insurance (BFSI) sector. It stores tremendous amount of data from credit cards, debit cards, transaction histories and web interactions. With the rise of R&D, technological advancements, innovations and sectors such as BFSI, retail and ecommerce, in the region, the Self-Service BI market is expected to grow as well.

The Asia Pacific region is expected to grow with a CAGR of over 17.4% between 2021 and 2028. This massive growth can be credited to several factors such as the presence of large number of developing economies, increased adoption of Machine Learning (ML), Artificial Intelligence (AI), Internet of Things (IoT) and Big Data Analytics, in the region.

Presence of large number of developing economies, contributes to its economic growth, rise in disposable incomes and enhanced standards of living. Due to this, the investments and competition in the retail, telecommunications, ecommerce, finance and technology sectors have been on a rise. Owing to this, these sectors attract a large number of customers and generate tremendous amounts of data.

Furthermore, due to increased technological advancements, the region is experiencing enhanced adoption of cloud computing services and big data. All of these factors are expected to boost the Self-Service BI market in the region.

Key Market Players & Competitive Landscape

Some of the key players in the self-service BI market are IBM Corporation, Microsoft Corporation, SAP SE, Oracle Corporation, SAS Institute, MicroStrategy, Tableau Software, TIBCO Software, Zoho Corporation, Qlik Technologies, Datapine GmbH and Looker among others.

The companies in the Self-Service BI market are focusing on coming up with novel technologies and upgrading their existing technologies. This strategy helps them in catering to the requirements of their end-users proficiently and also helps them in getting an advantage over their competitors. For instance, in July 2021, Zoho Corporation launched their new Self-Service BI Platform, which is powered by Artificial Intelligence (AI). It has relatively enhanced usability and shows upgraded characteristics, in terms of data collection, management and analysis.

Furthermore, players in the Self-Service BI market are focusing on mergers and acquisitions to enhance their market share. For instance, in August 2019, Tableau Software, a US based company, was acquired by Salesforce.

The global self-service BI market is segmented as follows:

By Type

• Software
• Services

By Deployment Mode

• On-premise Deployment
• Cloud-based Deployment

By Application

• Fraud and Security Management
• Sales and Marketing Management
• Risk and Compliance Management
• Operations Management
• Others

By End-use Industry

• Banking, Financial Services and Insurance (BFSI)
• Retail and Ecommerce
• Telecommunications and IT
• Healthcare and Life Sciences
• Government and Defense
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

• Chapter No. 1 Introduction
  • 1.1. Report Description
    • 1.1.1. Purpose of the Report
    • 1.1.2. USP & Key Offerings
  • 1.2. Key Benefits for Stakehulders
  • 1.3. Target Audience
  • 1.4. Report Scope
• Chapter No. 2 Executive Summary
  • 2.1. Key Findings
    • 2.1.1. Top Investment Pockets
      • 2.1.1.1. Market Attractiveness Analysis, By Type
      • 2.1.1.2. Market Attractiveness Analysis, By Deployment Mode
      • 2.1.1.3. Market Attractiveness Analysis, By Application
      • 2.1.1.4. Market Attractiveness Analysis, By End-use Industry
      • 2.1.1.5. Market Attractiveness Analysis, By Region
  • 2.2. Market Snapshot
  • 2.3. Global Self-Service BI Market, 2016 – 2028 (USD Million)
  • 2.4. Insights from Primary Respondents
• Chapter No. 3 COVID 19 Impact Analysis
  • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
    • 3.1.1. North America
    • 3.1.2. Europe
    • 3.1.3. Asia Pacific
    • 3.1.4. Latin America
    • 3.1.5. The Middle-East and Africa
  • 3.2. Quarterly Market Revenue and Forecast By Region 2020 & 2021
  • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
  • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
  • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
    • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
  • 3.6. Short Term Dynamics
  • 3.7. Long Term Dynamics
• Chapter No. 4 Self-Service BI Market – Type Segment Analysis
  • 4.1. Overview
    • 4.1.1. Market Revenue Share, By Type, 2020 & 2028
  • 4.2. Software
    • 4.2.1. Market Size and Forecast, By Region (USD Million)
    • 4.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.2.3. Key Market Trends, Growth Factors, & Opportunities
  • 4.3. Services
    • 4.3.1. Market Size and Forecast, By Region (USD Million)
    • 4.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.3.3. Key Market Trends, Growth Factors, & Opportunities
• Chapter No. 5 Self-Service BI Market – Deployment Mode Segment Analysis
  • 5.1. Overview
    • 5.1.1. Market Revenue Share, By Deployment Mode, 2020 & 2028
  • 5.2. On-premise Deployment
    • 5.2.1. Market Size and Forecast, By Region (USD Million)
    • 5.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 5.2.3. Key Market Trends, Growth Factors, & Opportunities
  • 5.3. Cloud-based Deployment
    • 5.3.1. Market Size and Forecast, By Region (USD Million)
    • 5.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 5.3.3. Key Market Trends, Growth Factors, & Opportunities
• Chapter No. 6 Self-Service BI Market – Application Segment Analysis
  • 6.1. Overview
    • 6.1.1. Market Revenue Share, By Application, 2020 & 2028
  • 6.2. Fraud and Security Management
    • 6.2.1. Market Size and Forecast, By Region (USD Million)
    • 6.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.2.3. Key Market Trends, Growth Factors, & Opportunities
  • 6.3. Sales and Marketing Management
    • 6.3.1. Market Size and Forecast, By Region (USD Million)
    • 6.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.3.3. Key Market Trends, Growth Factors, & Opportunities
  • 6.4. Risk and Compliance Management
    • 6.4.1. Market Size and Forecast, By Region (USD Million)
    • 6.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.4.3. Key Market Trends, Growth Factors, & Opportunities
  • 6.5. Operations Management
    • 6.5.1. Market Size and Forecast, By Region (USD Million)
    • 6.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.5.3. Key Market Trends, Growth Factors, & Opportunities
  • 6.6. Others
    • 6.6.1. Market Size and Forecast, By Region (USD Million)
    • 6.6.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 6.6.3. Key Market Trends, Growth Factors, & Opportunities
• Chapter No. 7 Self-Service BI Market – End-use Industry Segment Analysis
  • 7.1. Overview
    • 7.1.1. Market Revenue Share, By End-use Industry, 2020 & 2028
  • 7.2. Banking, Financial Services and Insurance (BFSI)
    • 7.2.1. Market Size and Forecast, By Region (USD Million)
    • 7.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 7.2.3. Key Market Trends, Growth Factors, & Opportunities
  • 7.3. Retail and Ecommerce
    • 7.3.1. Market Size and Forecast, By Region (USD Million)
    • 7.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 7.3.3. Key Market Trends, Growth Factors, & Opportunities
  • 7.4. Telecommunications and IT
    • 7.4.1. Market Size and Forecast, By Region (USD Million)
    • 7.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 7.4.3. Key Market Trends, Growth Factors, & Opportunities
  • 7.5. Healthcare and Life Sciences
    • 7.5.1. Market Size and Forecast, By Region (USD Million)
    • 7.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 7.5.3. Key Market Trends, Growth Factors, & Opportunities
  • 7.6. Government and Defense
    • 7.6.1. Market Size and Forecast, By Region (USD Million)
    • 7.6.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 7.6.3. Key Market Trends, Growth Factors, & Opportunities
  • 7.7. Others
    • 7.7.1. Market Size and Forecast, By Region (USD Million)
    • 7.7.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 7.7.3. Key Market Trends, Growth Factors, & Opportunities
• Chapter No. 8 Self-Service BI Market – Regional Analysis
  • 8.1. Overview
    • 8.1.1. Global Market Revenue Share, By Region, 2020 & 2028
    • 8.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD Million)
  • 8.2. North America
    • 8.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 8.2.2. North America Market Revenue, By Type, 2016 – 2028
    • 8.2.3. North America Market Revenue, By Deployment Mode, 2016 – 2028
    • 8.2.4. North America Market Revenue, By Application, 2016 – 2028
    • 8.2.5. North America Market Revenue, By End-use Industry, 2016 – 2028
    • 8.2.6. U.S.
      • 8.2.6.1. U.S. Market Revenue, By Type, 2016 – 2028
      • 8.2.6.2. U.S. Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.2.6.3. U.S. Market Revenue, By Application, 2016 – 2028
      • 8.2.6.4. U.S. Market Revenue, By End-use Industry, 2016 – 2028
    • 8.2.7. Canada
      • 8.2.7.1. Canada Market Revenue, By Type, 2016 – 2028
      • 8.2.7.2. Canada Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.2.7.3. Canada Market Revenue, By Application, 2016 – 2028
      • 8.2.7.4. Canada Market Revenue, By End-use Industry, 2016 – 2028
    • 8.2.8. Mexico
      • 8.2.8.1. Mexico Market Revenue, By Type, 2016 – 2028
      • 8.2.8.2. Mexico Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.2.8.3. Mexico Market Revenue, By Application, 2016 – 2028
      • 8.2.8.4. Mexico Market Revenue, By End-use Industry, 2016 – 2028
  • 8.3. Europe
    • 8.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 8.3.2. Europe Market Revenue, By Type, 2016 – 2028
    • 8.3.3. Europe Market Revenue, By Deployment Mode, 2016 – 2028
    • 8.3.4. Europe Market Revenue, By Application, 2016 – 2028
    • 8.3.5. Europe Market Revenue, By End-use Industry, 2016 – 2028
    • 8.3.6. Germany
      • 8.3.6.1. Germany Market Revenue, By Type, 2016 – 2028
      • 8.3.6.2. Germany Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.3.6.3. Germany Market Revenue, By Application, 2016 – 2028
      • 8.3.6.4. Germany Market Revenue, By End-use Industry, 2016 – 2028
    • 8.3.7. France
      • 8.3.7.1. France Market Revenue, By Type, 2016 – 2028
      • 8.3.7.2. France Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.3.7.3. France Market Revenue, By Application, 2016 – 2028
      • 8.3.7.4. France Market Revenue, By End-use Industry, 2016 – 2028
    • 8.3.8. U.K.
      • 8.3.8.1. U.K. Market Revenue, By Type, 2016 – 2028
      • 8.3.8.2. U.K. Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.3.8.3. U.K. Market Revenue, By Application, 2016 – 2028
      • 8.3.8.4. U.K. Market Revenue, By End-use Industry, 2016 – 2028
    • 8.3.9. Italy
      • 8.3.9.1. Italy Market Revenue, By Type, 2016 – 2028
      • 8.3.9.2. Italy Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.3.9.3. Italy Market Revenue, By Application, 2016 – 2028
      • 8.3.9.4. Italy Market Revenue, By End-use Industry, 2016 – 2028
    • 8.3.10. Spain
      • 8.3.10.1. Spain Market Revenue, By Type, 2016 – 2028
      • 8.3.10.2. Spain Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.3.10.3. Spain Market Revenue, By Application, 2016 – 2028
      • 8.3.10.4. Spain Market Revenue, By End-use Industry, 2016 – 2028
    • 8.3.11. Rest of Europe
      • 8.3.11.1. Rest of Europe Market Revenue, By Type, 2016 – 2028
      • 8.3.11.2. Rest of Europe Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.3.11.3. Rest of Europe Market Revenue, By Application, 2016 – 2028
      • 8.3.11.4. Rest of Europe Market Revenue, By End-use Industry, 2016 – 2028
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 8.4.2. Asia Pacific Market Revenue, By Type, 2016 – 2028
    • 8.4.3. Asia Pacific Market Revenue, By Deployment Mode, 2016 – 2028
    • 8.4.4. Asia Pacific Market Revenue, By Application, 2016 – 2028
    • 8.4.5. Asia Pacific Market Revenue, By End-use Industry, 2016 – 2028
    • 8.4.6. China
      • 8.4.6.1. China Market Revenue, By Type, 2016 – 2028
      • 8.4.6.2. China Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.4.6.3. China Market Revenue, By Application, 2016 – 2028
      • 8.4.6.4. China Market Revenue, By End-use Industry, 2016 – 2028
    • 8.4.7. Japan
      • 8.4.7.1. Japan Market Revenue, By Type, 2016 – 2028
      • 8.4.7.2. Japan Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.4.7.3. Japan Market Revenue, By Application, 2016 – 2028
      • 8.4.7.4. Japan Market Revenue, By End-use Industry, 2016 – 2028
    • 8.4.8. India
      • 8.4.8.1. India Market Revenue, By Type, 2016 – 2028
      • 8.4.8.2. India Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.4.8.3. India Market Revenue, By Application, 2016 – 2028
      • 8.4.8.4. India Market Revenue, By End-use Industry, 2016 – 2028
    • 8.4.9. South Korea
      • 8.4.9.1. South Korea Market Revenue, By Type, 2016 – 2028
      • 8.4.9.2. South Korea Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.4.9.3. South Korea Market Revenue, By Application, 2016 – 2028
      • 8.4.9.4. South Korea Market Revenue, By End-use Industry, 2016 – 2028
    • 8.4.10. South-East Asia
      • 8.4.10.1. South-East Asia Market Revenue, By Type, 2016 – 2028
      • 8.4.10.2. South-East Asia Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.4.10.3. South-East Asia Market Revenue, By Application, 2016 – 2028
      • 8.4.10.4. South-East Asia Market Revenue, By End-use Industry, 2016 – 2028
    • 8.4.11. Rest of Asia Pacific
      • 8.4.11.1. Rest of Asia Pacific Market Revenue, By Type, 2016 – 2028
      • 8.4.11.2. Rest of Asia Pacific Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.4.11.3. Rest of Asia Pacific Market Revenue, By Application, 2016 – 2028
      • 8.4.11.4. Rest of Asia Pacific Market Revenue, By End-use Industry, 2016 – 2028
  • 8.5. Latin America
    • 8.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 8.5.2. Latin America Market Revenue, By Type, 2016 – 2028
    • 8.5.3. Latin America Market Revenue, By Deployment Mode, 2016 – 2028
    • 8.5.4. Latin America Market Revenue, By Application, 2016 – 2028
    • 8.5.5. Latin America Market Revenue, By End-use Industry, 2016 – 2028
    • 8.5.6. Brazil
      • 8.5.6.1. Brazil Market Revenue, By Type, 2016 – 2028
      • 8.5.6.2. Brazil Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.5.6.3. Brazil Market Revenue, By Application, 2016 – 2028
      • 8.5.6.4. Brazil Market Revenue, By End-use Industry, 2016 – 2028
    • 8.5.7. Argentina
      • 8.5.7.1. Argentina Market Revenue, By Type, 2016 – 2028
      • 8.5.7.2. Argentina Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.5.7.3. Argentina Market Revenue, By Application, 2016 – 2028
      • 8.5.7.4. Argentina Market Revenue, By End-use Industry, 2016 – 2028
    • 8.5.8. Rest of Latin America
      • 8.5.8.1. Rest of Latin America Market Revenue, By Type, 2016 – 2028
      • 8.5.8.2. Rest of Latin America Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.5.8.3. Rest of Latin America Market Revenue, By Application, 2016 – 2028
      • 8.5.8.4. Rest of Latin America Market Revenue, By End-use Industry, 2016 – 2028
  • 8.6. The Middle-East and Africa
    • 8.6.1. The Middle-East and Africa Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 8.6.2. The Middle-East and Africa Market Revenue, By Type, 2016 – 2028
    • 8.6.3. The Middle-East and Africa Market Revenue, By Deployment Mode, 2016 – 2028
    • 8.6.4. The Middle-East and Africa Market Revenue, By Application, 2016 – 2028
    • 8.6.5. The Middle-East and Africa Market Revenue, By End-use Industry, 2016 – 2028
    • 8.6.6. GCC Countries
      • 8.6.6.1. GCC Countries Market Revenue, By Type, 2016 – 2028
      • 8.6.6.2. GCC Countries Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.6.6.3. GCC Countries Market Revenue, By Application, 2016 – 2028
      • 8.6.6.4. GCC Countries Market Revenue, By End-use Industry, 2016 – 2028
    • 8.6.7. South Africa
      • 8.6.7.1. South Africa Market Revenue, By Type, 2016 – 2028
      • 8.6.7.2. South Africa Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.6.7.3. South Africa Market Revenue, By Application, 2016 – 2028
      • 8.6.7.4. South Africa Market Revenue, By End-use Industry, 2016 – 2028
    • 8.6.8. Rest of Middle-East Africa
      • 8.6.8.1. Rest of Middle-East Africa Market Revenue, By Type, 2016 – 2028
      • 8.6.8.2. Rest of Middle-East Africa Market Revenue, By Deployment Mode, 2016 – 2028
      • 8.6.8.3. Rest of Middle-East Africa Market Revenue, By Application, 2016 – 2028
      • 8.6.8.4. Rest of Middle-East Africa Market Revenue, By End-use Industry, 2016 – 2028
• Chapter No. 9 Self-Service BI Market – Industry Analysis
  • 9.1. Introduction
  • 9.2. Market Drivers
    • 9.2.1. Driving Factor 1 Analysis
    • 9.2.2. Driving Factor 2 Analysis
  • 9.3. Market Restraints
    • 9.3.1. Restraining Factor Analysis
  • 9.4. Market Opportunities
    • 9.4.1. Market Opportunity Analysis
  • 9.5. Porter’s Five Forces Analysis
  • 9.6. PEST Analysis
  • 9.7. Regulatory Landscape
  • 9.8. Technulogy Landscape
  • 9.9. Regional Market Trends
    • 9.9.1. North America
    • 9.9.2. Europe
    • 9.9.3. Asia Pacific
    • 9.9.4. Latin America
    • 9.9.5. The Middle-East and Africa
  • 9.10. Pricing Analysis
  • 9.11. Value Chain Analysis
  • 9.12. Downstream Buyers
  • 9.13. Distributors/Traders List
• Chapter No. 10 Competitive Landscape
  • 10.1. Company Market Share Analysis – 2020
    • 10.1.1. Global Self-Service BI Market: Company Market Share, 2020
    • 10.1.2. Global Self-Service BI Market, Company Market Revenue, 2016 – 2019 (USD Million)
    • 10.1.3. Global Self-Service BI Market, Company Y-o-Y Growth, 2017 – 2019 (%)
    • 10.1.4. Global Self-Service BI Market: Radar Determinant Chart, 2019
  • 10.2. Strategic Developments
    • 10.2.1. Acquisitions & Mergers
    • 10.2.2. New Product Launch
    • 10.2.3. Regional Expansion
  • 10.3. Company Strategic Developments – Heat Map Analysis
• Chapter No. 11 Company Profiles
  • 11.1. IBM Corporation
    • 11.1.1. Company Overview
    • 11.1.2. Key Executives
    • 11.1.3. Product Portfulio
    • 11.1.4. Financial Overview
    • 11.1.5. Operating Business Segments
    • 11.1.6. Business Performance
    • 11.1.7. Recent Developments
  • 11.2. Microsoft Corporation
  • 11.3. SAP SE
  • 11.4. Oracle Corporation
  • 11.5. SAS Institute
  • 11.6. MicroStrategy
  • 11.7. Tableau Software
  • 11.8. TIBCO Software
  • 11.9. Zoho Corporation
  • 11.10. Qlik Technulogies
  • 11.11. Datapine GmbH
  • 11.12. Looker
• Chapter No. 12 Marketing Strategy Analysis
  • 12.1. Marketing Channel
  • 12.2. Direct Marketing
  • 12.3. Indirect Marketing
  • 12.4. Marketing Channel Development Trends
  • 12.5. Economic/Pulitical Environmental Change
• Chapter No. 13 Research Methodulogy
  • 13.1. Research Methodulogy
  • 13.2. Phase I - Secondary Research
  • 13.3. Phase II - Data Modeling
    • 13.3.1. Company Share Analysis Model
    • 13.3.2. Revenue Based Modeling
  • 13.4. Phase III - Primary Research
  • 13.5. Research Limitations
    • 13.5.1. Assumptions

List of Figures

FIG NO. 1. Market Attractiveness Analysis, By Type
FIG NO. 2. Market Attractiveness Analysis, By Deployment Mode
FIG NO. 3. Market Attractiveness Analysis, By Application
FIG NO. 4. Market Attractiveness Analysis, By End-use Industry
FIG NO. 5. Market Attractiveness Analysis, By Region
FIG NO. 6. Global Self-Service BI Market Revenue, 2016 – 2028 (USD Million)
FIG NO. 7. Impact of COVID-19 Pandemic in North America Countries
FIG NO. 8. Market Revenue Share, By Type, 2020 & 2028
FIG NO. 9. Global Self-Service BI Market for Software, Revenue (USD Million) 2016 – 2028
FIG NO. 10. Comparative Revenue Analysis of Self-Service BI Market for Software, By Country, 2020 & 2028
FIG NO. 11. Global Self-Service BI Market for Services, Revenue (USD Million) 2016 – 2028
FIG NO. 12. Comparative Revenue Analysis of Self-Service BI Market for Services, By Country, 2020 & 2028
FIG NO. 13. Market Revenue Share, By Deployment Mode, 2020 & 2028
FIG NO. 14. Global Self-Service BI Market for On-premise Deployment, Revenue (USD Million) 2016 – 2028
FIG NO. 15. Comparative Revenue Analysis of Self-Service BI Market for On-premise Deployment, By Country, 2020 & 2028
FIG NO. 16. Global Self-Service BI Market for Cloud-based Deployment, Revenue (USD Million) 2016 – 2028
FIG NO. 17. Comparative Revenue Analysis of Self-Service BI Market for Cloud-based Deployment, By Country, 2020 & 2028
FIG NO. 18. Market Revenue Share, By Application, 2020 & 2028
FIG NO. 19. Global Self-Service BI Market for Fraud and Security Management, Revenue (USD Million) 2016 – 2028
FIG NO. 20. Comparative Revenue Analysis of Self-Service BI Market for Fraud and Security Management, By Country, 2020 & 2028
FIG NO. 21. Global Self-Service BI Market for Sales and Marketing Management, Revenue (USD Million) 2016 – 2028
FIG NO. 22. Comparative Revenue Analysis of Self-Service BI Market for Sales and Marketing Management, By Country, 2020 & 2028
FIG NO. 23. Global Self-Service BI Market for Risk and Compliance Management, Revenue (USD Million) 2016 – 2028
FIG NO. 24. Comparative Revenue Analysis of Self-Service BI Market for Risk and Compliance Management, By Country, 2020 & 2028
FIG NO. 25. Global Self-Service BI Market for Operations Management, Revenue (USD Million) 2016 – 2028
FIG NO. 26. Comparative Revenue Analysis of Self-Service BI Market for Operations Management, By Country, 2020 & 2028
FIG NO. 27. Global Self-Service BI Market for Others, Revenue (USD Million) 2016 – 2028
FIG NO. 28. Comparative Revenue Analysis of Self-Service BI Market for Others, By Country, 2020 & 2028
FIG NO. 29. Market Revenue Share, By End-use Industry, 2020 & 2028
FIG NO. 30. Global Self-Service BI Market for Banking, Financial Services and Insurance (BFSI), Revenue (USD Million) 2016 – 2028
FIG NO. 31. Comparative Revenue Analysis of Self-Service BI Market for Banking, Financial Services and Insurance (BFSI), By Country, 2020 & 2028
FIG NO. 32. Global Self-Service BI Market for Retail and Ecommerce, Revenue (USD Million) 2016 – 2028
FIG NO. 33. Comparative Revenue Analysis of Self-Service BI Market for Retail and Ecommerce, By Country, 2020 & 2028
FIG NO. 34. Global Self-Service BI Market for Telecommunications and IT, Revenue (USD Million) 2016 – 2028
FIG NO. 35. Comparative Revenue Analysis of Self-Service BI Market for Telecommunications and IT, By Country, 2020 & 2028
FIG NO. 36. Global Self-Service BI Market for Healthcare and Life Sciences, Revenue (USD Million) 2016 – 2028
FIG NO. 37. Comparative Revenue Analysis of Self-Service BI Market for Healthcare and Life Sciences, By Country, 2020 & 2028
FIG NO. 38. Global Self-Service BI Market for Government and Defense, Revenue (USD Million) 2016 – 2028
FIG NO. 39. Comparative Revenue Analysis of Self-Service BI Market for Government and Defense, By Country, 2020 & 2028
FIG NO. 40. Global Self-Service BI Market for Others, Revenue (USD Million) 2016 – 2028
FIG NO. 41. Comparative Revenue Analysis of Self-Service BI Market for Others, By Country, 2020 & 2028
FIG NO. 42. Global Self-Service BI Market Revenue Share, By Region, 2020 & 2028
FIG NO. 43. North America Self-Service BI Market Revenue, 2016 - 2028 (USD Million)
FIG NO. 44. Porter’s Five Forces Analysis for Global Self-Service BI Market
FIG NO. 45. PEST Analysis for Global Self-Service BI Market
FIG NO. 46. Pricing Analysis for Global Self-Service BI Market
FIG NO. 47. Value Chain Analysis for Global Self-Service BI Market
FIG NO. 48. Company Share Analysis, 2020
FIG NO. 49. Radar Determinant Chart, 2019
FIG NO. 50. Company Strategic Developments – Heat Map Analysis
FIG NO. 51. IBM Corporation Business Segment Revenue Share, 2020 (%)
FIG NO. 52. IBM Corporation Geographical Segment Revenue Share, 2020 (%)
FIG NO. 53. Market Channels
FIG NO. 54. Marketing Channel Development Trend
FIG NO. 55. Growth in World Gross Product, 2008-2018
FIG NO. 56. Research Methodology – Detailed View
FIG NO. 57. Research Methodology

List of Tables 

TABLE NO. 1. Global Self-Service BI Market: Snapshot
TABLE NO. 2. Quarterly Self-Service BI Market Revenue By Region, 2020
TABLE NO. 3. Quarterly Self-Service BI Market Revenue Forecast By Region, 2021
TABLE NO. 4. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
TABLE NO. 5. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
TABLE NO. 6. Global Self-Service BI Market for Software, By Region, 2016 – 2028 (USD Million)
TABLE NO. 7. Global Self-Service BI Market for Services, By Region, 2016 – 2028 (USD Million)
TABLE NO. 8. Global Self-Service BI Market for On-premise Deployment, By Region, 2016 – 2028 (USD Million)
TABLE NO. 9. Global Self-Service BI Market for Cloud-based Deployment, By Region, 2016 – 2028 (USD Million)
TABLE NO. 10. Global Self-Service BI Market for Fraud and Security Management, By Region, 2016 – 2028 (USD Million)
TABLE NO. 11. Global Self-Service BI Market for Sales and Marketing Management, By Region, 2016 – 2028 (USD Million)
TABLE NO. 12. Global Self-Service BI Market for Risk and Compliance Management, By Region, 2016 – 2028 (USD Million)
TABLE NO. 13. Global Self-Service BI Market for Operations Management, By Region, 2016 – 2028 (USD Million)
TABLE NO. 14. Global Self-Service BI Market for Others, By Region, 2016 – 2028 (USD Million)
TABLE NO. 15. Global Self-Service BI Market for Banking, Financial Services and Insurance (BFSI), By Region, 2016 – 2028 (USD Million)
TABLE NO. 16. Global Self-Service BI Market for Retail and Ecommerce, By Region, 2016 – 2028 (USD Million)
TABLE NO. 17. Global Self-Service BI Market for Telecommunications and IT, By Region, 2016 – 2028 (USD Million)
TABLE NO. 18. Global Self-Service BI Market for Healthcare and Life Sciences, By Region, 2016 – 2028 (USD Million)
TABLE NO. 19. Global Self-Service BI Market for Government and Defense, By Region, 2016 – 2028 (USD Million)
TABLE NO. 20. Global Self-Service BI Market for Others, By Region, 2016 – 2028 (USD Million)
TABLE NO. 21. Global Self-Service BI Market Revenue, By Region, 2016 – 2028 (USD Million)
TABLE NO. 22. North America Self-Service BI Market Revenue, By Country, 2016 – 2028 (USD Million)
TABLE NO. 23. North America Self-Service BI Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 24. North America Self-Service BI Market Revenue, By Deployment Mode, 2016 – 2028 (USD Million)
TABLE NO. 25. North America Self-Service BI Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 26. North America Self-Service BI Market Revenue, By End-use Industry, 2016 – 2028 (USD Million)
TABLE NO. 27. U.S. Self-Service BI Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 28. U.S. Self-Service BI Market Revenue, By Deployment Mode, 2016 – 2028 (USD Million)
TABLE NO. 29. U.S. Self-Service BI Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 30. U.S. Self-Service BI Market Revenue, By End-use Industry, 2016 – 2028 (USD Million)
TABLE NO. 31. Canada Self-Service BI Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 32. Canada Self-Service BI Market Revenue, By Deployment Mode, 2016 – 2028 (USD Million)
TABLE NO. 33. Canada Self-Service BI Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 34. Canada Self-Service BI Market Revenue, By End-use Industry, 2016 – 2028 (USD Million)
TABLE NO. 35. Mexico Self-Service BI Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 36. Mexico Self-Service BI Market Revenue, By Deployment Mode, 2016 – 2028 (USD Million)
TABLE NO. 37. Mexico Self-Service BI Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 38. Mexico Self-Service BI Market Revenue, By End-use Industry, 2016 – 2028 (USD Million)
TABLE NO. 39. Drivers for the Self-Service BI Market: Impact Analysis
TABLE NO. 40. Restraints for the Self-Service BI Market: Impact Analysis
TABLE NO. 41. Major Buyers of Self-Service BI
TABLE NO. 42. Distributors/Traders List of Self-Service BI
TABLE NO. 43. Global Self-Service BI Market, Company Market Revenue, 2016 – 2019 (USD Million)
TABLE NO. 44. Global Self-Service BI Market, Company Y-o-Y Growth, 2017 – 2019 (USD Million)