Postnatal Health Supplements Market - Global Industry Analysis

Postnatal Health Supplements Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2020-2026

Category: Pharmaceutical Report Format : PDF Report Code: ZMR-6726 Status : Upcoming

Description

Global Postnatal Health Supplements Market: Overview

Postnatal vitamins are premeditated to meet their daily requirement of nutrients of women who have given birth. Often, it is not possible for lactating mothers to complete their vitamin, minerals and protein requirements due to which they suffer from weakness and health issues, which is where postnatal health supplements are largely required. Besides, deficiency of vitamins causes postpartum depression which every new mother suffers for some time and such issues can affect an infant too. Consequently, most of the doctors recommend postnatal health supplements for right growth of the baby as well as to avoid health issues in new mothers.

Report Scope:

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Global Postnatal Health Supplements Market: Growth Factors

The global postnatal health supplements market is expected to have an exponential growth over the forecast period. One of the primary reasons for the market growth is malnutrition. It is one of the rising health issues in the world as almost one in every 5 children across the world is affected by it. Malnutrition if not treated at a right age result in reduced muscle strength, fatigue, anxiety, etc. Therefore, high quantity nutrition is a crucial need to make children with strength. Furthermore, with increasing digitalization, booming e-commerce sector, and easier availability of such supplements through other channels has helped consumers to purchase it in more convenient way. This has encouraged market players to expand their portfolios and distribution sector. In addition to this, rising number of working women populations, causes of postpartum depression, and increasing awareness regarding importance of health supplements is contributing to the surge in demand for postnatal health supplements in the global market. Further, higher income and urbanization have caused people to spend more on their diet, health, and nutritional products. However, investments on research & development, manufacturing facilities as per regulatory authorities, and high cost of end product may refrain the global postnatal health supplement market growth during the forecast period.     

The Covid-19 pandemic has led to increase in awareness regarding health among expectant mothers. Also, a survey by frontiersin.org indicated that the likelihood of maternal depression during the Covid-19 pandemic increased. It decreased the access to diagnosis and going to clinics because of fear of Covid-19. Also, less physical activity and isolating measures were also the reasons of increasing health issues among women. Therefore, awareness related to it caused them to demand postnatal health supplements and its demand is supposed to grow even more during the years to come.    

Global Postnatal Health Supplements Market: Segmentation

The global postnatal health supplements market is segmented into ingredients, form, distribution channel, application and region. The ingredients segment is divided into vitamin supplements, minerals supplements, herbal supplements, protein & amino acids supplement, prebiotic supplement, and probiotic supplements. The global postnatal health supplements market is categorized into many forms such as soft gels/pills, tablet, capsule, and liquid. The distribution channel of postnatal health supplements is segmented into store-based retailing and online retailing. Also, the applications of postnatal health supplements include heart health, immune & digestive health, bone & joint health, weight management, general well-being & lactation support, eye health and other indications.

Global Postnatal Health Supplements Market: Regional Analysis

North America market is expected to witness a significant growth while dominating the global postnatal health supplements market during the forecast period. This is mainly due to the increasing rate of women experiencing serious health problems after pregnancy and rate of maternal deaths growing significantly in the US. It is a high rising concern in the United States which is ultimately contributing towards growth of market. In Europe, Germany remains the most profitable market owing to increasing research and development activities, therefore, the country is focusing on new product launches and innovations to meet the latest emerging demands of the customers. Asia Pacific is expected to be the most lucrative market during the forecast period. Some of the major factors such as swelling birth rate, increasing young population, and rising awareness regarding importance of postnatal health supplements are factors likely to steer the regional market growth.

Global Postnatal Health Supplements Market: Competitive Landscape

Major companies are investing in research & development and also promotions & advertisements to spread awareness among new mothers regarding postpartum depression and importance of taking health supplements. By offering best possible services to customers, the companies are making sure to make their mark in the market and among their customer’s minds. The key marketing strategies for companies are mergers, collaborations, partnerships, and acquisitions. The key companies in the global postnatal health supplements market include The Honest Company, Inc., New Chapter, Inc., Church & Dwight Co., Inc., DuPont De Nemours, Inc., Eu Natural, Nordic Naturals, Inc., Actif USA, Pharmavite LLC, Naturelo Premium Supplements LLC, Theralogix-Nutritional Science, Pure Essence Labs, Fairhaven Health-Milkies, Pink Stork, Vitabiotics Ltd., among others.      

Global Postnatal Health Supplements Market: Regional Segment Analysis

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

What Reports Provides

  • Full in-depth analysis of the parent market
  • Important changes in market dynamics
  • Segmentation details of the market
  • Former, on-going, and projected market analysis in terms of volume and value
  • Assessment of niche industry developments
  • Market share analysis
  • Key strategies of major players
  • Emerging segments and regional markets
  • Testimonials to companies in order to fortify their foothold in the market.

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FrequentlyAsked Questions

The global postnatal health supplements market is expected to have an exponential growth over the forecast period. One of the primary reasons for the market growth is malnutrition. In addition to this, rising number of working women populations, causes of postpartum depression, and increasing awareness regarding importance of health supplements is contributing to the surge in demand for postnatal health supplements in the global market.

The key companies in the global postnatal health supplements market include The Honest Company, Inc., New Chapter, Inc., Church & Dwight Co., Inc., DuPont De Nemours, Inc., Eu Natural, Nordic Naturals, Inc., Actif USA, Pharmavite LLC, Naturelo Premium Supplements LLC, Theralogix-Nutritional Science, Pure Essence Labs, Fairhaven Health-Milkies, Pink Stork, Vitabiotics Ltd., among others.     

North America market is expected to witness a significant growth while dominating the overall market during the forecast period. Due to the increasing rate of women experiencing serious health problems after pregnancy and rate of maternal deaths growing significantly in US, it is a high rising concern and that is why, contributing towards growth of market.

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