Postnatal Health Supplements Market Size, Share, Trends, Growth 2032

Postnatal Health Supplements Industry Prospective:

According to the report published by Zion Market Research, the global Postnatal Health Supplements Market size was valued at USD 1322.31 Million in 2023 and is predicted to reach USD 2621.37 Million by the end of 2032. The market is expected to grow with a CAGR of 7.9% during the forecast period.

The report analyzes the global Postnatal Health Supplements Market's growth drivers, restraints, and impact on demand during the forecast period. It will also help navigate and explore the arising opportunities in the Postnatal Health Supplements industry.

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Global Postnatal Health Supplements Market: Overview

Postnatal vitamins are premeditated to meet the daily requirement of nutrients of women who have given birth. Often, it is not possible for lactating mothers to complete their vitamin, minerals, and protein requirements due to which they suffer from weakness and health issues, which is where postnatal health supplements are largely required. Besides, deficiency of vitamins causes postpartum depression which every new mother suffers for some time and such issues can affect an infant too. Consequently, most of doctors recommend postnatal health supplements for the right growth of the baby as well as to avoid health issues in new mothers.

Global Postnatal Health Supplements Market: Growth Factors

The global postnatal health supplements market is expected to have exponential growth over the forecast period. One of the primary reasons for market growth is malnutrition. It is one of the rising health issues in the world as almost one in every 5 children across the world is affected by it. Malnutrition if not treated at the right age results in reduced muscle strength, fatigue, anxiety, etc. Therefore, high-quantity nutrition is a crucial need to make children with strength.

Furthermore, increasing digitalization, the booming e-commerce sector, and the easier availability of such supplements through other channels have helped consumers to purchase them in a more convenient way. This has encouraged market players to expand their portfolios and distribution sector. In addition to this, the rising number of working women populations, causes of postpartum depression, and increasing awareness regarding the importance of health supplements are contributing to the surge in demand for postnatal health supplements in the global market.

Further, higher income and urbanization have caused people to spend more on their diet, health, and nutritional products. However, investments in research & development, manufacturing facilities as per regulatory authorities, and the high cost of end products may refrain from the global postnatal health supplement market growth during the forecast period.     

The Covid-19 pandemic has led to increasing in awareness regarding health among expectant mothers. Also, a survey by frontiersin.org indicated that the likelihood of maternal depression during the Covid-19 pandemic increased. It decreased access to diagnosis and going to clinics because of fear of Covid-19. Also, less physical activity and isolating measures were also the reasons for increasing health issues among women. Therefore, awareness related to it caused them to demand postnatal health supplements, and its demand is supposed to grow even more in the years to come.  

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Global Postnatal Health Supplements Market: Segmentation

The global postnatal health supplements market is segmented into ingredients, form, distribution channel, application, and region.

The ingredients segment is divided into vitamin supplements, minerals supplements, herbal supplements, protein & amino acids supplements, prebiotic supplements, and probiotic supplements. The global postnatal health supplements market is categorized into many forms such as soft gels/pills, tablets, capsules, and liquids.

The distribution channel of postnatal health supplements is segmented into store-based retailing and online retailing.

Also, the applications of postnatal health supplements include heart health, immune & digestive health, bone & joint health, weight management, general well-being & lactation support, eye health, and other indications.

Postnatal Health Supplements Market: Report Scope

Global Postnatal Health Supplements Market: Regional Analysis

The North American market is expected to witness significant growth while dominating the global postnatal health supplements market during the forecast period. This is mainly due to the increasing rate of women experiencing serious health problems after pregnancy and the rate of maternal deaths growing significantly in the US. It is a high-rising concern in the United States which is ultimately contributing towards the growth of the market.

In Europe, Germany remains the most profitable market owing to increasing research and development activities, therefore, the country is focusing on new product launches and innovations to meet the latest emerging demands of the customers. Asia Pacific is expected to be the most lucrative market during the forecast period. Some of the major factors such as the swelling birth rate, increasing young population, and rising awareness regarding the importance of postnatal health supplements are factors likely to steer the regional market growth.

Global Postnatal Health Supplements Market: Competitive Landscape

Major companies are investing in research & development and also promotions & advertisements to spread awareness among new mothers regarding postpartum depression and the importance of taking health supplements. By offering the best possible services to customers, the companies are making sure to make their mark in the market and among their customer’s minds. The key marketing strategies for companies are mergers, collaborations, partnerships, and acquisitions.

The key companies in the global postnatal health supplements market include

• The Honest Company, Inc
• New Chapter, Inc
• Church & Dwight Co Inc
• DuPont De Nemours, Inc
• Eu Natural
• Nordic Naturals, Inc
• Actif USA
• Pharmavite LLC
• Naturelo Premium Supplements LLC
• Theralogix-Nutritional Science
• Pure Essence Labs
• Fairhaven Health-Milkies
• Pink Stork
• Vitabiotics Ltd

This report segments the global postnatal health supplements market as follows:

By Ingredients

• Vitamin Supplements
• Minerals Supplements
• Herbal Supplements
• Protein & Amino Acids supplements
• Prebiotic Supplements
• Probiotic Supplements

By Forms

• Soft Gels/Pills
• Tablets
• Capsules
• Liquids

By Distribution Channel

• Store-Based Retailing
• Online Retailing

By Application

• Heart Health
• Immune & Digestive Health
• Bone & Joint Health
• Weight Management
• General well-being & Lactation Support
• Eye Health
• Other

Global Postnatal Health Supplements Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of the Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, ongoing, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.