Out of Home Tea Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2018–2026

Report Code: ZMR-3227 | Report Format : | Status : Upcoming |

Abstract

Global Out of Home Tea Market: Overview

Out of home tea is the tea that is consumed outside the home in quick service restaurants, restaurants, bars and pubs, hotels, cafés, work places, and various other outdoor venues. These teas are of different types and flavors which include green tea, black tea, herbal tea, oolong tea, and Matcha tea. 

Global Out of Home Tea Market: Growth Factors

Massive use of tea for outdoor consumption along with myriad tea offerings by manufacturers other than the usual English breakfast tea and Earl grey tea will drive the out of home tea market trends. Growing popularity of tea as a convenient beverage along with changing scenarios of retail stores, signified by the popular Starbucks and Dunkin Donuts opening their tea outlets and incorporating customization in their products is driving the growth of the out of home tea market.

Consumers are paying greater attention to factors such as origin of tea, health benefits of drinking tea, and tea blends etc. that is driving the demand for out of home tea across the globe. This, in turn, is forcing more cafes and restaurants to invest in a variety of tea varieties to offer more options to consumers. This, in turn, will steer the growth of the out of home tea market in the coming years. However, growing popularity of other substitutes, such as coffee is expected to restrain the growth of the out of home tea market in the years to come.

Global Out of Home Tea Market: Segmentation

The global out of home tea market can be classified into product type, packaging type, and end use. Based on the product type, the out of home tea market is sectored into black tea, Matcha tea, green tea, herbal tea, and Oolong tea. On the basis of the packaging type, loose tea, canned tea, bottled tea, and tea bags. Based on the end use, the market is classified into Quick Service Restaurants, Restaurants, Bars and Pubs, Hotels, Café/Coffee Shop Chains, Work Places, and Outdoor sectors.

Global Out of Home Tea Market: Regional Analysis

Based on regions, the global out of home tea market can be divided into five main regions: North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Asia Pacific is anticipated to hold the dominant share in the out of home tea market, owing to popularity of tea as a convenient beverage and changing scenario of restaurants, cafes, and retail stores. With massive production of green tea in countries such as China

Rise in the number of restaurants serving the out of home tea in countries such as the U.S. is likely to steer the growth of North America out of home tea market.   In addition to this, premiumization of tea, such as yellow tea, oolong tea, and white tea, among others are gaining popularity among the developed nations, owing to its functional properties and exotic flavor offerings. This, in turn will drive the demand for out of home tea in Europe and North America.

LATAM and MEA are the markets with huge growth potential.

Global Out of Home Tea Market: Competitive Players

Some of key players in out of home tea market are  Tata Global Beverages Ltd., Costa Ltd., Celestial Seasonings, Inc., Nestle S.A., The Republic of Tea, Tenfu Corporation, Bettys and Taylors Group Limited, Kusmi Tea, Peet’s Coffee & Tea, Unilever Group, Starbucks Corporation, The Coca-Cola Company, PepsiCo, Inc., Associated British Foods, and Dilmah Ceylon Tea Company Plc.

Global Out of Home Tea Market: Regional Segment Analysis

  • North America
    • The U.S.
  • Europe
    • The UK
    • France
    • Germany
  • The Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • The Middle East and Africa

What Reports Provides

  • Full in-depth analysis of the parent market
  • Important changes in market dynamics
  • Segmentation details of the market
  • Former, on-going, and projected market analysis in terms of volume and value
  • Assessment of niche industry developments
  • Market share analysis
  • Key strategies of major players
  • Emerging segments and regional markets
  • Testimonials to companies in order to fortify their foothold in the market.

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