Online Advertising Market - Global Industry Analysis

Online Advertising Market by Ad Format (Social Media, Search Engine, Video, Email, and Other Ad Formats), by Platform (Mobile, Desktop and Laptop, Other Platforms), by End-user Vertical (Automotive, Retail, Healthcare, BFSI, Telecom, and Other End-User Verticals): Global Industry Perspective, Comprehensive Analysis and Forecast, 2018 - 2026

Published Date: 30-Sep-2019 Category: Technology & Media Report Format : PDF Pages: 110 Report Code: ZMR-4792 Status : Published

The report covers forecast and analysis for the online advertising market on a global and regional level. The study provides historic data of 2016 to 2018 along with a forecast from 2019 to 2026 based on revenue (USD Billion).

Description

The report covers forecast and analysis for the online advertising market on a global and regional level. The study provides historic data of 2016 to 2018 along with a forecast from 2019 to 2026 based on revenue (USD Billion). The study includes drivers and restraints for the online advertising market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the online advertising market on a global level.

In order to give the users of this report a comprehensive view on the online advertising market, we have included competitive landscape and analysis of Porter's five forces model for the market. The study encompasses a market attractiveness analysis, wherein all segments are benchmarked based on their market size, growth rate, and general attractiveness.

The report provides company market share analysis in order to give a broader overview of the key players in the market. In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new product launch, agreements, partnerships, collaborations & joint ventures, research & development, product and regional expansion of major participants involved in the market on a global and regional basis. Moreover, the study covers the product portfolio of various companies.

Online advertising is a new era’s way of advertising and is delivered via internet. The technological advancements coupled with the availability of internet with everyone have given a boost to online advertising. The advertising companies use the data provided by the users in social media and then target them according to their usage pattern. Online advertising is done in various formats such as video, email, etc. This variety in advertising is incorporated according to the target audience type. The rising number of smartphone users across the world has been the major driving factor for the online advertising market. Therefore the entire advertising methods have shifted from its traditional form to online. This major change has been the reason for the upsurge in global online advertising market in past decade.

The study provides a decisive view on the online advertising market by segmenting the market based on ad format, platform, end-user vertical, and region. All the segments have been analyzed based on present and future trends and the market is estimated from 2019 to 2026. The regional segmentation includes the historic and forecast demand for North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. This segmentation includes the demand for online advertising market based on all segments in all the regions and countries.

Some of the key players operating in the global online advertising market include Google LLC, Microsoft Corporation, Twitter Inc., LinkedIn Corporation, Facebook Inc., Baidu Inc., Yahoo Inc., IAC (InterActiveCorp), Amazon.com Inc., and Adobe Systems Inc. among others. Industry players are mostly focusing on research and development activities and collaboration strategies.

This report segments the global online advertising market as follows:

Global Online Advertising Market: Ad Format Segment Analysis

  • Social Media
  • Search Engine
  • Video
  • Email
  • Other Ad Formats

Global Online Advertising Market: Platform Segment Analysis

  • Mobile
  • Desktop and Laptop
  • Other Platforms

Global Online Advertising Market: End-User Vertical Segment Analysis

  • Automotive
  • Retail
  • Healthcare
  • BFSI
  • Telecom
  • Other End-user Verticals

Global Online Advertising Market: Regional Segment Analysis

  • North America
    • U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East and Africa

Table Of Content

  • Chapter 1. Preface
    • 1.1. Report Description and Scope
    • 1.2. Research Scope
    • 1.3. Research Methodology
      • 1.3.1. Market Research Process
      • 1.3.2. Market Research Methodology
  • Chapter 2. Executive Summary
    • 2.1. Online Advertising Market, 2016-2025 (USD Million)
    • 2.2. Online Advertising Market, 2016-2025 (USD Million)
    • 2.3. Online Advertising Market: Snapshot
  • Chapter 3. Online Advertising Market - Industry Analysis
    • 3.1. Online Advertising Market: Market Dynamics
    • 3.2. Market Drivers
      • 3.2.1. Driver 1
      • 3.2.2. Driver 2
    • 3.3. Restraints
      • 3.3.1. Restraint 1
      • 3.3.2. Restraint 2
    • 3.4. Opportunity
      • 3.4.1. Government funding and support
    • 3.5. Porter's Five Forces Analysis
    • 3.6. Market Attractiveness Analysis
      • 3.6.1. Market attractiveness analysis By Ad Format
      • 3.6.2. Market attractiveness analysis By Platform
      • 3.6.3. Market attractiveness analysis By End-User Vertical Vertical
      • 3.6.4. Market attractiveness analysis by Region
  • Chapter 4. Online Advertising Market- Competitive Landscape
    • 4.1. Company market share analysis
      • 4.1.1. Global Online Advertising Market: company market share, 2018
    • 4.2. Strategic development
      • 4.2.1. Acquisitions & mergers
      • 4.2.2. New Ad Format launches
      • 4.2.3. Agreements, partnerships, collaborations and joint ventures
      • 4.2.4. Research and development and Regional expansion
    • 4.3. Price trend analysis
  • Chapter 5. Global Online Advertising Market -Ad Format Analysis
    • 5.1. Global Online Advertising Market overview: By Ad Format type
      • 5.1.1. Global Online Advertising Market share, By Ad Format,2018 and 2025
    • 5.2. Social Media
      • 5.2.1. Global Online Advertising Market by Social Media, 2016-2025 (USD Million)
    • 5.3. Search Engine
      • 5.3.1. Global Online Advertising Market by Search Engine, 2016-2025 (USD Million)
    • 5.4. Video
      • 5.4.1. Global Online Advertising Market by Video, 2016-2025 (USD Million)
    • 5.5. Email
      • 5.5.1. Global Online Advertising Market by Email, 2016-2025 (USD Million)
    • 5.6. Other Ad Formats
      • 5.6.1. Global Online Advertising Market by other Ad Formats, 2016-2025 (USD Million)
  • Chapter 6. Global Online Advertising Market -Platform Analysis
    • 6.1. Global Online Advertising Market overview: By Platform
      • 6.1.1. Global Online Advertising Market share, By Platform, 2018 and 2025
    • 6.2. Mobile
      • 6.2.1. Global Online Advertising Market By Mobile, 2016-2025 (USD Million)
    • 6.3. Desktop and Laptop
      • 6.3.1. Global Online Advertising Market By Desktop and Laptop, 2016-2025 (USD Million)
    • 6.4. Other Platforms
      • 6.4.1. Global Online Advertising Market By Other Platforms, 2016-2025 (USD Million)
  • Chapter 7. Global Online Advertising Market -End-User Vertical Analysis
    • 7.1. Global Online Advertising Market overview: By End-User Vertical Vertical
      • 7.1.1. Global Online Advertising Market share, By End-User Vertical Vertical, 2018 and 2025
    • 7.2. Automotive
      • 7.2.1. Global Online Advertising Market by Automotive, 2016-2025 (USD Million)
    • 7.3. Retail
      • 7.3.1. Global Online Advertising Market by Retail, 2016-2025 (USD Million)
    • 7.4. Healthcare
      • 7.4.1. Global Online Advertising Market by Healthcare, 2016-2025 (USD Million)
    • 7.5. BFSI
      • 7.5.1. Global Online Advertising Market by others, 2016-2025 (USD Million)
    • 7.6. Telecom
      • 7.6.1. Global Online Advertising Market by Telecom, 2016-2025 (USD Million)
  • Chapter 8. Global Online Advertising Market - Regional Analysis
    • 8.1. Global Online Advertising Market overview: by Region
      • 8.1.1. Global Online Advertising Marketshare, by Region, 2018 and 2025
    • 8.2. North America
      • 8.2.1. North America Online Advertising Market, 2016-2025 (USD Million)
      • 8.2.2. North America Online Advertising Market revenue, By Ad Format,2016-2025 (USD Million)
      • 8.2.3. North America Online Advertising Market revenue, By Platform, 2016-2025 (USD Million)
      • 8.2.4. North America Online Advertising Market revenue, By End-User Vertical Vertical, 2016-2025 (USD Million)
      • 8.2.5. The U.S.
        • 8.2.5.1. The U.S.Online Advertising Market revenue, By Ad Format,2016-2025 (USD Million)
        • 8.2.5.2. The U.S.Online Advertising Market revenue, By Platform, 2016-2025 (USD Million)
        • 8.2.5.3. The U.S.Online Advertising Market revenue, By End-User Vertical Vertical, 2016-2025 (USD Million)
      • 8.2.6. Rest of North America
        • 8.2.6.1. Rest of North America Online Advertising Market revenue, By Ad Format,2016-2025 (USD Million)
        • 8.2.6.2. Rest of North America Online Advertising Market revenue, By Platform, 2016-2025 (USD Million)
        • 8.2.6.3. Rest of North America Online Advertising Market revenue, By End-User Vertical Vertical, 2016-2025 (USD Million)
    • 8.3. Europe
      • 8.3.1. Europe Online Advertising Market, 2016-2025 (USD Million)
      • 8.3.2. Europe Online Advertising Market revenue, By Ad Format,2016-2025 (USD Million)
      • 8.3.3. Europe Online Advertising Market revenue, By Platform, 2016-2025 (USD Million)
      • 8.3.4. Europe Online Advertising Market revenue, By End-User Vertical Vertical, 2016-2025 (USD Million)
      • 8.3.5. UK
        • 8.3.5.1. U.K.Online Advertising Market revenue, By Ad Format,2016-2025 (USD Million)
        • 8.3.5.2. U.K.Online Advertising Market revenue, By Platform, 2016-2025 (USD Million)
        • 8.3.5.3. U.K. Online Advertising Market revenue, By End-User Vertical Vertical, 2016-2025 (USD Million)
      • 8.3.6. France
        • 8.3.6.1. France Online Advertising Market revenue, By Ad Format,2016-2025 (USD Million)
        • 8.3.6.2. France Online Advertising Market revenue, By Platform, 2016-2025 (USD Million)
        • 8.3.6.3. France Online Advertising Market revenue, By End-User Vertical Vertical, 2016-2025 (USD Million)
      • 8.3.7. Germany
        • 8.3.7.1. Germany Online Advertising Market revenue, By Ad Format,2016-2025 (USD Million)
        • 8.3.7.2. Germany Online Advertising Market revenue, By Platform, 2016-2025 (USD Million)
        • 8.3.7.3. Germany Online Advertising Market revenue, By End-User Vertical Vertical, 2016-2025 (USD Million)
      • 8.3.8. Rest of Europe
        • 8.3.8.1. Rest of EuropeOnline Advertising Market revenue, By Ad Format,2016-2025 (USD Million)
        • 8.3.8.2. Rest of EuropeOnline Advertising Market revenue, By Platform, 2016-2025 (USD Million)
        • 8.3.8.3. Rest of Europe Online Advertising Market revenue, By End-User Vertical Vertical, 2016-2025 (USD Million)
    • 8.4. Asia Pacific
      • 8.4.1. Asia Pacific Online Advertising Market, 2016-2025 (USD Million)
      • 8.4.2. Asia Pacific Online Advertising Market revenue, By Ad Format,2016-2025 (USD Million)
      • 8.4.3. Asia Pacific Online Advertising Market revenue, By Platform, 2016-2025 (USD Million)
      • 8.4.4. Asia Pacific Online Advertising Market revenue, By End-User Vertical Vertical, 2016-2025 (USD Million)
      • 8.4.5. China
        • 8.4.5.1. China Online Advertising Market revenue, By Ad Format,2016-2025 (USD Million)
        • 8.4.5.2. China Online Advertising Market revenue, By Platform, 2016-2025 (USD Million)
        • 8.4.5.3. China Online Advertising Market revenue, By End-User Vertical Vertical, 2016-2025 (USD Million)
      • 8.4.6. Japan
        • 8.4.6.1. Japan Online Advertising Market revenue, By Ad Format,2016-2025 (USD Million)
        • 8.4.6.2. Japan Online Advertising Market revenue, By Platform, 2016-2025 (USD Million)
        • 8.4.6.3. Japan Online Advertising Market revenue, By End-User Vertical Vertical, 2016-2025 (USD Million)
      • 8.4.7. India
        • 8.4.7.1. India Online Advertising Market revenue, By Ad Format,2016-2025 (USD Million)
        • 8.4.7.2. India Online Advertising Market revenue, By Platform, 2016-2025 (USD Million)
        • 8.4.7.3. India Online Advertising Market revenue, By End-User Vertical Vertical, 2016-2025 (USD Million)
      • 8.4.8. Rest of Asia Pacific
        • 8.4.8.1. Rest of Asia Pacific Online Advertising Market revenue, By Ad Format,2016-2025 (USD Million)
        • 8.4.8.2. Rest of Asia Pacific Online Advertising Market revenue, By Platform, 2016-2025 (USD Million)
        • 8.4.8.3. Rest of Asia Pacific Online Advertising Market revenue, By End-User Vertical Vertical, 2016-2025 (USD Million)
    • 8.5. Latin America
      • 8.5.1. Latin America Online Advertising Market, 2016-2025 (USD Million)
      • 8.5.2. Latin America Online Advertising Market revenue, By Ad Format,2016-2025 (USD Million)
      • 8.5.3. Latin America Online Advertising Market revenue, By Platform, 2016-2025 (USD Million)
      • 8.5.4. Latin America Online Advertising Market revenue, By End-User Vertical Vertical, 2016-2025 (USD Million)
      • 8.5.5. Brazil
        • 8.5.5.1. Brazil Online Advertising Market revenue, By Ad Format,2016-2025 (USD Million)
        • 8.5.5.2. Brazil Online Advertising Market revenue, By Platform, 2016-2025 (USD Million)
        • 8.5.5.3. Brazil Online Advertising Market revenue, By End-User Vertical Vertical, 2016-2025 (USD Million)
      • 8.5.6. Rest of LatinAmerica
        • 8.5.6.1. Rest of LatinAmerica Online Advertising Market revenue, By Ad Format,2016-2025 (USD Million)
        • 8.5.6.2. Rest of LatinAmerica Online Advertising Market revenue, By Platform, 2016-2025 (USD Million)
        • 8.5.6.3. Rest of Latin America Online Advertising Market revenue, By End-User Vertical Vertical, 2016-2025 (USD Million)
    • 8.6. The Middle East and Africa
      • 8.6.1. The Middle East and Africa Online Advertising Market, 2016-2025 (USD Million)
      • 8.6.2. The Middle East and Africa Online Advertising Market revenue, By Ad Format,2016-2025 (USD Million)
      • 8.6.3. The Middle East and Africa Online Advertising Market revenue, By Platform, 2016-2025 (USD Million)
      • 8.6.4. The Middle East and Africa Online Advertising Market revenue, By End-User Vertical Vertical, 2016-2025 (USD Million)
  • Chapter 9. Company Profiles
    • 9.1. Google LLC
      • 9.1.1. Overview
      • 9.1.2. Financials
      • 9.1.3. Ad Format Portfolio
      • 9.1.4. Business Strategy
      • 9.1.5. Recent Developments
    • 9.2. Microsoft Corporation
      • 9.2.1. Overview
      • 9.2.2. Financials
      • 9.2.3. Ad Format Portfolio
      • 9.2.4. Business Strategy
      • 9.2.5. Recent Developments
    • 9.3. Twitter Inc.
      • 9.3.1. Overview
      • 9.3.2. Financials
      • 9.3.3. Ad Format Portfolio
      • 9.3.4. Business Strategy
      • 9.3.5. Recent Developments
    • 9.4. LinkedIn Corporation
      • 9.4.1. Overview
      • 9.4.2. Financials
      • 9.4.3. Ad Format Portfolio
      • 9.4.4. Business Strategy
      • 9.4.5. Recent Developments
    • 9.5. Facebook Inc.
      • 9.5.1. Overview
      • 9.5.2. Financials
      • 9.5.3. Ad Format Portfolio
      • 9.5.4. Business Strategy
      • 9.5.5. Recent Development
    • 9.6. Baidu Inc.
      • 9.6.1. Overview
      • 9.6.2. Financials
      • 9.6.3. Ad Format Portfolio
      • 9.6.4. Business Strategy
      • 9.6.5. Recent Development
    • 9.7. Yahoo Inc.
      • 9.7.1. Overview
      • 9.7.2. Financials
      • 9.7.3. Ad Format Portfolio
      • 9.7.4. Business Strategy
      • 9.7.5. Recent Development
    • 9.8. IAC (InterActiveCorp)
      • 9.8.1. Overview
      • 9.8.2. Financials
      • 9.8.3. Ad Format Portfolio
      • 9.8.4. Business Strategy
      • 9.8.5. Recent Development
    • 9.9. Amazon.com Inc.
      • 9.9.1. Overview
      • 9.9.2. Financials
      • 9.9.3. Ad Format Portfolio
      • 9.9.4. Business Strategy
      • 9.9.5. Recent Development
    • 9.10. Adobe Systems Inc
      • 9.10.1. Overview
      • 9.10.2. Financials
      • 9.10.3. Ad Format Portfolio
      • 9.10.4. Business Strategy
      • 9.10.5. Recent Development

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