Oatmeal Market Growth, Size, Share, Trends, and Forecast 2032

Oatmeal Market Insights

According to Zion Market Research, the global Oatmeal Market was worth USD 5.70 Billion in 2023. The market is forecast to reach USD 9.57 Billion by 2032, growing at a compound annual growth rate (CAGR) of 5.92% during the forecast period 2024-2032. The report offers a comprehensive analysis of the market, highlighting the factors that will determine growth, potential challenges, and opportunities that could emerge in the Oatmeal Market industry over the next decade.

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Oatmeal Market Size

Oatmeal is one of the highly preferred breakfast meal across the globe. Oatmeal is made up of breakfast cereal oats which are in high demand across the globe. Oats are considered as one of the healthiest grains. Oat groats, the most intact and whole form of oats, take a long time to cook. As a result, most people prefer rolled, crushed or steel-cut oats. Oat grains are treated to produce oatmeal. Oat grains are processed, crushed, steel cut or rolled to make coarse oatmeal. Oatmeal has multiple health advantages which include weight loss, lower blood sugar levels and a reduced risk of heart disease.

The global oatmeal market is probably going to point out high gains in light of elevating the breakfast sector paired with increasing preference for healthy meals and altering food habits everywhere on the planet. A shifting trend towards healthy breakfast products and “ready-to-eat” meals along with a wide range of oatmeal obtainable within the market at lower costs is additionally likely to tower the demand for the oatmeal market. Additionally, to the present, increasing health awareness associated with the consumption of oatmeal is probably going to push the expansion of the oatmeal market. On the opposite hand, the high price of oatmeal as compared to other breakfast alternatives might hinder the expansion of the oatmeal market in the years to return.

Nevertheless, oatmeal usage in emerging nations is increasing continuously. Hence, a rising requirement from emerging nations is probably going to open up new avenues for the oatmeal market in the years to return. Elevating R&D activities within the oatmeal market is additionally expected to spice up the market growth. For instance, in November 2017 a search claimed that eating oatmeal might assist you to reduce and lower the danger of diabetes & heart conditions.

Growth Factors

The oatmeal market is expected to witness moderate growth in the near future. The market is mainly driven by increasing breakfast industry coupled with changing food habits and increasing preference for healthy meals across the globe. Moreover, increasing preference towards ready to eat food and healthy breakfast products is expected to propel the market growth over the years to come. Oatmeal is high fiber and protein content, no sugar and being gluten-free is also expected to augment the growth of the oatmeal market. However, the high cost of oatmeal as compared to other breakfast options may hamper the market growth within the forecast period. Oatmeal consumption in developing countries has been continuously increasing. Thus, increasing demand from emerging economies is expected to open up new growth avenues in the near future. 

The expansion of various flavored oatmeal and the use of oatmeal in the cosmetic industry is expected to create lucrative growth opportunities for the oatmeal market.  The major companies in the oatmeal market aim the expand the business by various new tactics such as installing a new plant to elevate manufacturing capacity and also expanding the product line.

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Oatmeal Market: Report Scope

Segment Analysis Preview

The oatmeal market is segmented the market based on products, distribution channels, and regions.

Based on products, the oatmeal market can segment into whole oat grains, steel-cut oats, regular rolled oats, instant rolled oats, and others. Instant rolled oats segment is expected to grow at the highest CAGR during the forecast period. Easiness to cook and on-the-go food supports the growth of instant rolled oats market during the forecast period.  

Based on distribution channel, the market can be segmented into super/hypermarket, convenience/departmental stores, specialty stores, and others (includes foodservice) distribution channel. Among all distribution channels, super/hypermarket is expected to show substantial growth in the years to come. The increase in organized retail sector is the prime cause for the high growth of super/hypermarket. Super/hypermarket offer wide variety of oatmeal products also offers attractive offers and discounts. Moreover, increase in a number of super/hypermarket in developing economies is also expected to drive this market.

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Regional Analysis Preview

Regionally, Europe created high demand for the oatmeal market. This added to the most important oatmeal market share of the overall usage in 2023. North America was another leading region in the oatmeal market in 2023. The Asia Pacific oatmeal market is probably going to develop at the quickest rate of growth within the years to return thanks to the growing urban population and altering eating habits, resulting in a higher requirement for healthy food and the development of the oatmeal market. a number of the main products in the oatmeal market include steel-cut oats, whole oat grains, instant oatmeal, and regular oatmeal, among others. The instant oatmeal sector is probably going to develop at the uppermost CAGR within the years to return.

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Key Market Players & Competitive Landscape

Some of the key players in the Oatmeal market are

• Quaker Oats Company
• General Mills
• Nestle
• Dr. McDougall's Right Foods
• Kellogg's
• Bagrry's India Ltd.
• McCann’s
• Abbott Nutrition
• Conagra Foods
• ABF Grain Products Limited.
• thinkThin and others

The global Oatmeal market is segmented as follows:  

By Product Type

• Whole Oat Grains
• Steel Cut Oats
• Regular Rolled Oats
• Instant Rolled Oats
• Others

By Distribution Channel

• Super/Hypermarket
• Convenience/Departmental Stores
• Specialty Stores
• Others (include foodservice) distribution channel

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa