Oatmeal Market - Global Industry Analysis

Oatmeal Market (Whole Oat Grains, Steel Cut Oats, Regular Rolled Oats, Instant Rolled Oats And Others) By Distribution Channel (Super/Hypermarket, Convenience/Departmental Stores, Specialty Stores And Others): Global Industry Perspective, Comprehensive Analysis And Forecast, 2020 – 2028

Published Date: 07-Jul-2021 Category: Food & Beverage Report Format : PDF Pages: 150 Report Code: ZMR-799 Status : Published

The global Oatmeal market accounted for USD 2.3 Billion in 2020 and is expected to reach USD 3.0 Billion by 2028, growing at a CAGR of 3.1% from 2021 to 2028.

Description

The global Oatmeal market accounted for USD 2.3 Billion in 2020 and is expected to reach USD 3.0 Billion by 2028, growing at a CAGR of 3.1% from 2021 to 2028.    

The oatmeal market is probably going to point out high gains in light of elevating the breakfast sector paired with increasing preference for healthy meals and altering food habits everywhere on the planet. A shifting trend towards healthy breakfast products and “ready to eat” meals along with a side range of oatmeal obtainable within the market at lower costs is additionally likely to tower the demand for the oatmeal market. Additionally, to the present, increasing health awareness associated with the consumption of oatmeal is probably going to push the expansion of the oatmeal market. On the opposite hand, the high price of oatmeal as compared to another breakfast alternative might hinder the expansion of the oatmeal market within the years to return.

Nevertheless, oatmeal usage in emerging nations is increasing continuously. Hence, a rising requirement from emerging nations is probably going to open up new avenues for the oatmeal market within the years to return. Elevating R&D activities within the oatmeal market is additionally expected to spice up the market growth. For instance, in November 2017 a search claimed that eating oatmeal might assist you to reduce and lower the danger of diabetes & heart condition.

COVID-19 Impact Analysis:

The global Oatmeal market has witnessed a decrease in the sales for beverages products due to the lockdown enforcement placed by governments to contain COVID spreading. People had no option but to remain indoors, so the consumption of products had decreased drastically. The restrictions imposed by various nations to contain COVID had stopped the production resulting in disruption across the whole supply chain. However, the world markets are slowly opening to their full potential, and theirs a surge in demand for Oatmeal. The market would remain bullish in the upcoming year.  

Growth Factors

The oatmeal market is specifically relative to developing interest in healthy breakfast. Constantly evolving lifestyle is escalating demand for ready to cook, eat, and on-the-go healthy meals market. The expansion of various flavored oatmeal and the use of oatmeal in the cosmetic industry is expected to create lucrative growth opportunities for the oatmeal market.  The major companies in the oatmeal market aim the expand the business by various new tactics such as installing a new plant to elevate manufacturing capacity and also expanding the product line.

Report Scope:

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Segment Analysis Preview

The oatmeal market is segmented the market based on products, distribution channels, and regions. Based on products, the oatmeal market can segment into whole oat grains, steel-cut oats, regular rolled oats, instant rolled oats, and others. The oatmeal market is segmented based on distribution channel into super/hypermarket, convenience/departmental stores, specialty stores, and others (includes foodservice) distribution channel. 

The instant oatmeal segment is one of the fastest-growing segments among the merchandise sort of oatmeal market, due to advantages offered by instant oatmeal like easy to cook, on-the-go, and are pre-cooked. Among channels, the supermarket segment is projected to witness the very best share within the global oatmeal market, due to the potential of this channel to supply a wide selection of oatmeal products with discounts and offers, which gains consumers traction.

Regional Analysis Preview

Regionally, Europe created high demand for the oatmeal market. This added for the most important oatmeal market share of the overall usage in 2016. North America was another leading region in the oatmeal market in 2016. The Asia Pacific oatmeal market is probably going to develop at the quickest rate of growth within the years to return thanks to the growing urban population and altering eating habits, resulting in the higher requirement for healthy food and the development of the oatmeal market. a number of the main products in the oatmeal market include steel-cut oats, whole oat grains, instant oatmeal, regular oatmeal, among others. Instant oatmeal sector is probably going to develop at the uppermost CAGR within the years to return.

Key Market Players & Competitive Landscape

Some of the key players in the Oatmeal market are Quaker Oats Company, General Mills, Nestle, Dr. McDougall's Right Foods., Kellogg's, Bagrry's India Ltd., McCann’s, Abbott Nutrition, Conagra Foods, ABF Grain Products Limited., and thinkThin and others. 

The global Oatmeal  market is segmented as follows:  

By Product Type

  • Whole Oat Grains
  • Steel Cut Oats
  • Regular Rolled Oats
  • Instant Rolled Oats
  • Others

By Distribution Channel

  • Super/Hypermarket
  • Convenience/Departmental Stores
  • Specialty Stores
  • Others (includes foodservice) distribution channel

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter No. 1 : Introduction
    • 1.1. Report Description
      • 1.1.1. Purpose of the Report
      • 1.1.2. USP & Key Offerings
    • 1.2. Key Benefits for Stakehulders
    • 1.3. Target Audience
    • 1.4. Report Scope
  • Chapter No. 2 : Executive Summary
    • 2.1. Key Findings
      • 2.1.1. Top Investment Pockets
        • 2.1.1.1. Market Attractiveness Analysis, By Product Type
        • 2.1.1.2. Market Attractiveness Analysis, By Distribution Channel
        • 2.1.1.3. Market Attractiveness Analysis, By Region
    • 2.2. Market Snapshot
    • 2.3. Global Oatmeal Market, 2016 – 2028 (USD Billion)
    • 2.4. Insights from Primary Respondents
  • Chapter No. 3 : COVID 19 Impact Analysis
    • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
      • 3.1.1. North America
      • 3.1.2. Europe
      • 3.1.3. Asia Pacific
      • 3.1.4. Latin America
      • 3.1.5. The Middle-East and Africa
    • 3.2. Quarterly Market Revenue and Forecast by Region 2020 & 2021
    • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Billion)
    • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Billion)
    • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
      • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
    • 3.6. Short Term Dynamics
    • 3.7. Long Term Dynamics
  • Chapter No. 4 : Oatmeal Market – Product Type Segment Analysis
    • 4.1. Overview
      • 4.1.1. Market Revenue Share, By Product Type, 2020 & 2028
    • 4.2. Whule Oat Grains
      • 4.2.1. Market Size and Forecast, By Region (USD Billion)
      • 4.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.3. Steel Cut Oats
      • 4.3.1. Market Size and Forecast, By Region (USD Billion)
      • 4.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.4. Regular Rulled Oats
      • 4.4.1. Market Size and Forecast, By Region (USD Billion)
      • 4.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.4.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.5. Instant Rulled Oats
      • 4.5.1. Market Size and Forecast, By Region (USD Billion)
      • 4.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.5.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.6. Trocars
      • 4.6.1. Market Size and Forecast, By Region (USD Billion)
      • 4.6.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.6.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 5 : Oatmeal Market – Distribution Channel Segment Analysis
    • 5.1. Overview
      • 5.1.1. Market Revenue Share, By Distribution Channel, 2020 & 2028
    • 5.2. Super/Hypermarket
      • 5.2.1. Market Size and Forecast, By Region (USD Billion)
      • 5.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.3. Convenience/Departmental Stores
      • 5.3.1. Market Size and Forecast, By Region (USD Billion)
      • 5.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.4 Specialty Stores
      • 5.4.1. Market Size and Forecast, By Region (USD Billion)
      • 5.4.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.4.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.5. Others (includes foodservice) distribution channel
      • 5.5.1. Market Size and Forecast, By Region (USD Billion)
      • 5.5.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.5.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 6 : Plant Factory Grow Market – Region Segment Analysis
    • 6.1. Overview
      • 6.1.1. Global Market Revenue Share, By Region, 2020 & 2028
      • 6.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD Billion)
    • 6.2. North America
      • 6.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 6.2.2. North America Market Revenue, By Product Type, 2016 – 2028
      • 6.2.3. North America Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.2.5. U.S.
        • 6.2.5.1. U.S. Market Revenue, By Product Type, 2016 – 2028
        • 6.2.5.2. U.S. Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.2.6. Canada
        • 6.2.6.1. Canada Market Revenue, By Product Type, 2016 – 2028
        • 6.2.6.2. Canada Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.2.7. Mexico
        • 6.2.7.1. Mexico Market Revenue, By Product Type, 2016 – 2028
        • 6.2.7.2. Mexico Market Revenue, By Distribution Channel, 2016 – 2028
    • 6.3. Europe
      • 6.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 6.3.2. Europe Market Revenue, By Product Type, 2016 – 2028
      • 6.3.3. Europe Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.3.5. Germany
        • 6.3.5.1. Germany Market Revenue, By Product Type, 2016 – 2028
        • 6.3.5.2. Germany Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.3.6. France
        • 6.3.6.1. France Market Revenue, By Product Type, 2016 – 2028
        • 6.3.6.2. France Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.3.7. U.K.
        • 6.3.7.1. U.K. Market Revenue, By Product Type, 2016 – 2028
        • 6.3.7.2. U.K. Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.3.8. Italy
        • 6.3.8.1. Italy Market Revenue, By Product Type, 2016 – 2028
        • 6.3.8.2. Italy Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.3.9. Spain
        • 6.3.9.1. Spain Market Revenue, By Product Type, 2016 – 2028
        • 6.3.9.2. Spain Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.3.10. Rest of Europe
        • 6.3.10.1. Rest of Europe Market Revenue, By Product Type, 2016 – 2028
        • 6.3.10.2. Rest of Europe Market Revenue, By Distribution Channel, 2016 – 2028
    • 6.4. Asia Pacific
      • 6.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 6.4.2. Asia Pacific Market Revenue, By Product Type, 2016 – 2028
      • 6.4.3. Asia Pacific Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.4.5. China
        • 6.4.5.1. China Market Revenue, By Product Type, 2016 – 2028
        • 6.4.5.2. China Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.4.6. Japan
        • 6.4.6.1. Japan Market Revenue, By Product Type, 2016 – 2028
        • 6.4.6.2. Japan Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.4.7. India
        • 6.4.7.1. India Market Revenue, By Product Type, 2016 – 2028
        • 6.4.7.2. India Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.4.8. South Korea
        • 6.4.8.1. South Korea Market Revenue, By Product Type, 2016 – 2028
        • 6.4.8.2. South Korea Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.4.9. South-East Asia
        • 6.4.9.1. South-East Asia Market Revenue, By Product Type, 2016 – 2028
        • 6.4.9.2. South-East Asia Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.4.10. Rest of Asia Pacific
        • 6.4.10.1. Rest of Asia Pacific Market Revenue, By Product Type, 2016 – 2028
        • 6.4.10.2. Rest of Asia Pacific Market Revenue, By Distribution Channel, 2016 – 2028
    • 6.5. Latin America
      • 6.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 6.5.2. Latin America Market Revenue, By Product Type, 2016 – 2028
      • 6.5.3. Latin America Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.5.5. Brazil
        • 6.5.5.1. Brazil Market Revenue, By Product Type, 2016 – 2028
        • 6.5.5.2. Brazil Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.5.6. Argentina
        • 6.5.6.1. Argentina Market Revenue, By Product Type, 2016 – 2028
        • 6.5.6.2. Argentina Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.5.7. Rest of Latin America
        • 6.5.7.1. Rest of Latin America Market Revenue, By Product Type, 2016 – 2028
        • 6.5.7.2. Rest of Latin America Market Revenue, By Distribution Channel, 2016 – 2028
    • 6.6. The Middle-East and Africa
      • 6.6.1. The Middle-East and Africa Market Revenue, By Country, 2016 – 2028 (USD Billion)
      • 6.6.2. The Middle-East and Africa Market Revenue, By Product Type, 2016 – 2028
      • 6.6.3. The Middle-East and Africa Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.6.5. GCC Countries
        • 6.6.5.1. GCC Countries Market Revenue, By Product Type, 2016 – 2028
        • 6.6.5.2. GCC Countries Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.6.6. South Africa
        • 6.6.6.1. South Africa Market Revenue, By Product Type, 2016 – 2028
        • 6.6.6.2. South Africa Market Revenue, By Distribution Channel, 2016 – 2028
      • 6.6.7. Rest of Middle-East Africa
        • 6.6.7.1. Rest of Middle-East Africa Market Revenue, By Product Type, 2016 – 2028
        • 6.6.7.2. Rest of Middle-East Africa Market Revenue, By Distribution Channel, 2016 – 2028
  • Chapter No. 7: Oatmeal Market – Industry Analysis
    • 7.1. Introduction
    • 7.2. Market Drivers
      • 7.2.1. Driving Factor 1 Analysis
      • 7.2.2. Driving Factor 2 Analysis
    • 7.3. Market Restraints
      • 7.3.1. Restraining Factor Analysis
    • 7.4. Market Opportunities
      • 7.4.1. Market Opportunity Analysis
    • 7.5. Porter’s Five Forces Analysis
    • 7.6. PEST Analysis
    • 7.7. Regulatory Landscape
    • 7.8. By Distribution Channel Landscape
    • 7.9. Regional Market Trends
      • 7.9.1. North America
      • 7.9.2. Europe
      • 7.9.3. Asia Pacific
      • 7.9.4. Latin America
      • 7.9.5. The Middle-East and Africa
    • 7.10. Pricing Analysis
    • 7.11. Value Chain Analysis
    • 7.12. Downstream Buyers
    • 7.13. Distributors/Traders List
  • Chapter No. 8: Competitive Landscape
    • 8.1. Company Market Share Analysis – 2019
      • 8.1.1. Global Oatmeal Market: Company Market Share, 2019
      • 8.1.2. Global Oatmeal Market, Company Market Revenue, 2016 – 2019 (USD Billion)
      • 8.1.3. Global Oatmeal Market, Company Y-o-Y Growth, 2017 – 2019 (%)
      • 8.1.4. Global Oatmeal Market: Radar Determinant Chart, 2019
    • 8.2. Strategic Developments
      • 8.2.1. Acquisitions & Mergers
      • 8.2.2. New Product Launch
      • 8.2.3. Regional Expansion
    • 8.3. Company Strategic Developments – Heat Map Analysis
  • Chapter No. 9: Company Profiles
    • 9.1. Quaker Oats Company
      • 9.1.1. Company Overview
      • 9.1.2. Key Executives
      • 9.1.3. Product Portfolio
      • 9.1.4. Financial Overview
      • 9.1.5. Operating Business Segments
      • 9.1.6. Business Performance
      • 9.1.7. Recent Developments
    • 9.2. Nestle
    • 9.3. General Mills
    • 9.4. Dr. McDougall's Right Foods.
    • 9.5. Kellogg's, Bagrry's India Ltd.
    • 9.6 McCann’s
    • 9.7. Abbott Nutrition
    • 9.8. Conagra Foods
    • 9.9. ABF Grain Products Limited
    • 9.10. thinkThin
  • Chapter No. 10: Marketing Strategy Analysis
    • 10.1. Marketing Channel
    • 10.2. Direct Marketing
    • 10.3. Indirect Marketing
    • 10.4. Marketing Channel Development Trends
    • 10.5. Economic/Pulitical Environmental Change
  • Chapter No. 11: Research Methodology
    • 11.1. Research Methodology
    • 11.2. Phase I - Secondary Research
    • 11.3. Phase II - Data Modeling
      • 11.3.1. Company Share Analysis Model
      • 11.3.2. Revenue Based Modeling
    • 11.4. Phase III - Primary Research
    • 11.5. Research Limitations
      • 11.5.1. Assumptions

Table Of Figures

List of Figures 

FIG NO. 1. Market Attractiveness Analysis, By Product Type
FIG NO. 2. Market Attractiveness Analysis, By Distribution Channel
FIG NO. 3. Market Attractiveness Analysis, By Region
FIG NO. 4. Global Oatmeal Market Revenue, 2016 – 2028 (USD Billion)
FIG NO. 5. Impact of COVID-19 Pandemic in North America Countries
FIG NO. 6. Market Revenue Share, By Product Type, 2020 & 2028 
FIG NO. 7. Global  Oatmeal Market for Whole Oat Grains, Revenue (USD Billion) 2016 – 2028
FIG NO. 8. Comparative Revenue Analysis of  Oatmeal Market for Whole Oat Grains, By Country, 2020 & 2028
FIG NO. 9. Global  Oatmeal Market for Steel Cut Oats, Revenue (USD Billion) 2016 – 2028
FIG NO. 10. Comparative Revenue Analysis of  Oatmeal Market for Steel Cut Oats, By Country, 2020 & 2028
FIG NO. 9. Global  Oatmeal Market for Regular Rolled Oats, Revenue (USD Billion) 2016 – 2028
FIG NO. 10. Comparative Revenue Analysis of  Oatmeal Market for Regular Rolled Oats, By Country, 2020 & 2028
FIG NO. 11. Global  Oatmeal Market for Instant Rolled Oats, Revenue (USD Billion) 2016 – 2028
FIG NO. 12. Comparative Revenue Analysis of  Oatmeal Market for Instant Rolled Oats, By Country, 2020 & 2028
FIG NO. 13. Global  Oatmeal Market for Others, Revenue (USD Billion) 2016 – 2028
FIG NO. 14. Comparative Revenue Analysis of  Oatmeal Market for Others, By Country, 2020 & 2028
FIG NO. 15. Market Revenue Share, By Distribution Channel, 2020 & 2028
FIG NO. 16. Global  Oatmeal Market for Super/Hypermarket, Revenue (USD Billion) 2016 – 2028
FIG NO. 17. Comparative Revenue Analysis of  Oatmeal Market for Super/Hypermarket, By Country, 2020 & 2028 
FIG NO. 18. Global  Oatmeal Market for Convenience/Departmental Stores, Revenue (USD Billion) 2016 – 2028
FIG NO. 19. Comparative Revenue Analysis of  Oatmeal Market for Convenience/Departmental Stores, By Country, 2020 & 2028
FIG NO. 20. Global  Oatmeal Market for Others, Revenue (USD Billion) 2016 – 2028
FIG NO. 21. Comparative Revenue Analysis of  Oatmeal Market for Others, By Country, 2020 & 2028
FIG NO. 22. Global  Oatmeal Market Revenue Share, By Region, 2020 & 2028
FIG NO. 23. North America  Oatmeal Market Revenue, 2016 - 2028 (USD Billion)
FIG NO. 24. Porter’s Five Forces Analysis for Global  Oatmeal Market
FIG NO. 25. PEST Analysis for Global  Oatmeal Market
FIG NO. 26. Pricing Analysis for Global  Oatmeal Market
FIG NO. 27. Value Chain Analysis for Global  Oatmeal Market
FIG NO. 28. Company Share Analysis, 2019
FIG NO. 29. Radar Determinant Chart, 2019
FIG NO. 30. Company Strategic Developments – Heat Map Analysis
FIG NO. 31. Business Segment Revenue Share, 2020 (%)
FIG NO. 32. Geographical Segment Revenue Share, 2020 (%)
FIG NO. 33. Market Channels
FIG NO. 34. Marketing Channel Development Trend
FIG NO. 35. Growth in World Gross Product, 2008-2018
FIG NO. 36. Research Methodology – Detailed View
FIG NO. 37. Research Methodology
 


Table Of Tables

List of Tables 

TABLE NO. 1. Global  Oatmeal Market: Snapshot
TABLE NO. 2. Quarterly  Oatmeal Market Revenue by Region, 2020
TABLE NO. 3. Quarterly  Oatmeal Market Revenue Forecast by Region, 2021
TABLE NO. 4. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Billion) 
TABLE NO. 5. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Billion) 
TABLE NO. 6. Global  Oatmeal Market for Whole Oat Grains, by Region, 2016 – 2028 (USD Billion)
TABLE NO. 7. Global  Oatmeal Market for Steel Cut Oats, by Region, 2016 – 2028 (USD Billion)
TABLE NO. 8. Global  Oatmeal Market for Regular Rolled Oats, by Region, 2016 – 2028 (USD Billion)
TABLE NO. 9. Global  Oatmeal Market for Instant Rolled Oats, by Region, 2016 – 2028 (USD Billion)
TABLE NO. 10. Global  Oatmeal Market for Others, by Region, 2016 – 2028 (USD Billion)
TABLE NO. 11. Global  Oatmeal Market for Super/Hypermarket, by Region, 2016 – 2028 (USD Billion)
TABLE NO. 12 Global  Oatmeal Market for Convenience/Departmental Stores, by Region, 2016 – 2028 (USD Billion)
TABLE NO. 13. Global  Oatmeal Market for Others, by Region, 2016 – 2028 (USD Billion)
TABLE NO. 14 Global  Oatmeal Market Revenue, By Region, 2016 – 2028 (USD Billion)
TABLE NO. 15. North America  Oatmeal Market Revenue, By Country, 2016 – 2028 (USD Billion)
TABLE NO. 16. North America  Oatmeal Market Revenue, By Product Type, 2016 – 2028 (USD Billion)
TABLE NO. 17. North America  Oatmeal Market Revenue, By Product Type, 2016 – 2028 (USD Billion)
TABLE NO. 18. U.S.  Oatmeal Market Revenue, By Product Type, 2016 – 2028 (USD Billion)
TABLE NO. 19. U.S.  Oatmeal Market Revenue, By Product Type, 2016 – 2028 (USD Billion)
TABLE NO. 20. Canada  Oatmeal Market Revenue, By Product Type, 2016 – 2028 (USD Billion)
TABLE NO. 21. Canada  Oatmeal Market Revenue, By Product Type, 2016 – 2028 (USD Billion)
TABLE NO. 22. Mexico  Oatmeal Market Revenue, By Product Type, 2016 – 2028 (USD Billion)
TABLE NO. 23. Mexico  Oatmeal Market Revenue, By Product Type, 2016 – 2028 (USD Billion)
TABLE NO. 24. Drivers for the  Oatmeal Market: Impact Analysis
TABLE NO. 25. Restraints for the  Oatmeal Market: Impact Analysis
TABLE NO. 26. Major Buyers of  Oatmeal
TABLE NO. 27. Distributors/Traders List of  Oatmeal
TABLE NO. 28. Global  Oatmeal Market, Company Market Revenue, 2016 – 2019 (USD Billion)
TABLE NO. 29: Global  Oatmeal Market, Company Y-o-Y Growth, 2017 – 2019 (USD Billion)   


 

Methodology

This report is based on in-depth qualitative and quantitative analyses of the global Oatmeal market. Zion Research has collected and analyzed key data belong to the global Oatmeal market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.

The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macroeconomic indicators of the market.

Various parameters have been taken into account while estimating market size. The revenue generated by the leading industry participants in from the sales of Oatmeal across the world has been calculated through primary and secondary research.

Zion Research employs the combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc. 

For this study, Zion Research has conducted all-encompassing primary research with key industry participants to collect first had data. Moreover, in-depth interviews with key opinion leaders also assisted in the validation of findings from secondary research and to understand key trends in the Oatmeal industry. Primary research makes up the major source of data collection and validation.   

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further, develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment, and sub-segment across geographies

Participants who typically participate in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts, and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases, and market reports

News articles, press releases, and webcasts specific to companies operating in the market

Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the Oatmeal market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

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Oatmeal is one of the highly preferred breakfast meal across the globe. Oatmeal is made up of breakfast cereal oats which are in high demand across the globe. Oats are considered as one of the healthiest grains. Oat groats, the most intact and whole form of oats, take a long time to cook. As a result, most people prefer rolled, crushed or steel-cut oats. Oat grains are treated to produce oatmeal. Oat grains are processed, crushed, steel cut or rolled to make coarse oatmeal. Oatmeal has multiple health advantages which include weight loss, lower blood sugar levels and a reduced risk of heart disease.

The oatmeal market is expected to witness moderate growth in the near future. The market is mainly driven by increasing breakfast industry coupled with changing food habits and increasing preference for healthy meals across the globe. Moreover, increasing preference towards ready to eat food and healthy breakfast products is expected to propel the market growth over the years to come. Oatmeal is high fiber and protein content, no sugar and being gluten-free is also expected to augment the growth of the oatmeal market. However, the high cost of oatmeal as compared to other breakfast options may hamper the market growth within the forecast period. Oatmeal consumption in developing countries has been continuously increasing. Thus, increasing demand from emerging economies is expected to open up new growth avenues in the near future.

Global-Oatmeal-Market_011

The oatmeal market can be categorized on the basis of products into whole oat grains, steel cut oats, regular rolled oats, instant rolled oats and others. Instant rolled oats segment is expected to grow at the highest CAGR during the forecast period. Easiness to cook and on-the-go food supports the growth of instant rolled oats market during the forecast period.  

Based on distribution channel, the market can be segmented into super/hypermarket, convenience/departmental stores, specialty stores, and others (includes foodservice) distribution channel. Among all distribution channels, super/hypermarket is expected to show substantial growth in the years to come. The increase in organized retail sector is the prime cause for the high growth of super/hypermarket. Super/hypermarket offer wide variety of oatmeal products also offers attractive offers and discounts. Moreover, increase in a number of super/hypermarket in developing economies is also expected to drive this market.

By geography, Europe generated high demand for oatmeal, which accounted for the largest market share of overall consumption in 2016. North America was another leading regional market in 2016. The Asia-Pacific oatmeal market is expected to grow at fastest growth rate during the forecast period primarily due to changing eating habits, and growing urban population resulting in higher demand for healthy on-the-go food.

Some of the key players operating in this market are Quaker Oats Company, General Mills, Nestle, Dr. McDougall's Right Foods., Kellogg's, Bagrry's India Ltd., McCann’s, Abbott Nutrition, Conagra Foods, ABF Grain Products Limited., and thinkThin and others. The major players in the market focus on the expansion of the business by different new strategies such as setting up a new plant to increase production capacity and also extending the product line.

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FrequentlyAsked Questions

The global  Oatmeal Market was valued at USD 2.3 billion in 2020.

The global  Oatmeal Market is expected to reach USD 3.0 billion by 2028, growing at a CAGR of 3.1% between 2021 to 2028.

Factors such as the increasing incidence of obesity, growth in the elderly population, ready-to-eat meals, and the increasing prevalence of healthy breakfast are the major factors driving the market growth.

North America in 2020 ruled the  Oatmeal market and was believed to be the highest income-generating area all over the globe.  

The major players that are comprised in  Oatmeal market are  Quaker Oats Company, General Mills, Nestle, Dr. McDougall's Right Foods., Kellogg's, Bagrry's India Ltd., McCann’s, Abbott Nutrition, Conagra Foods, ABF Grain Products Limited., and thinkThin and others. 

 

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