Oatmeal Market Growth, Size, Share, Trends, and Forecast 2030

Oatmeal Market

Oatmeal Market (Whole Oat Grains, Steel Cut Oats, Regular Rolled Oats, Instant Rolled Oats And Others) By Distribution Channel (Super/Hypermarket, Convenience/Departmental Stores, Specialty Stores And Others): Global Industry Perspective, Comprehensive Analysis And Forecast, 2020 – 2028

Category: Food & Beverage Report Format : PDF Pages: 150 Report Code: ZMR-799 Published Date: Jul-2021 Status : Published
Market Size in 2020 Market Forecast in 2028 CAGR (in %) Base Year
USD 2.3 Billion USD 3.0 Billion 3.1% 2020

Oatmeal Market Size

The global Oatmeal market accounted for USD 2.3 Billion in 2020 and is expected to reach USD 3.0 Billion by 2028, growing at a CAGR of 3.1% from 2021 to 2028.    

The global oatmeal market is probably going to point out high gains in light of elevating the breakfast sector paired with increasing preference for healthy meals and altering food habits everywhere on the planet. A shifting trend towards healthy breakfast products and “ready-to-eat” meals along with a wide range of oatmeal obtainable within the market at lower costs is additionally likely to tower the demand for the oatmeal market. Additionally, to the present, increasing health awareness associated with the consumption of oatmeal is probably going to push the expansion of the oatmeal market. On the opposite hand, the high price of oatmeal as compared to other breakfast alternatives might hinder the expansion of the oatmeal market in the years to return.

Nevertheless, oatmeal usage in emerging nations is increasing continuously. Hence, a rising requirement from emerging nations is probably going to open up new avenues for the oatmeal market in the years to return. Elevating R&D activities within the oatmeal market is additionally expected to spice up the market growth. For instance, in November 2017 a search claimed that eating oatmeal might assist you to reduce and lower the danger of diabetes & heart conditions.

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COVID-19 Impact Analysis:

The global Oatmeal market has witnessed a decrease in the sales of beverage products due to the lockdown enforcement placed by governments to contain COVID spreading. People had no option but to remain indoors, so the consumption of products decreased drastically. The restrictions imposed by various nations to contain COVID had stopped production resulting in disruption across the whole supply chain. However, the world markets are slowly opening to their full potential, and theirs a surge in demand for Oatmeal. The market would remain bullish in the upcoming year.  

Growth Factors

The oatmeal market is specifically relative to developing an interest in healthy breakfast. Constantly evolving lifestyle is escalating demand for ready-to-cook, eat, and on-the-go healthy meals market. The expansion of various flavored oatmeal and the use of oatmeal in the cosmetic industry is expected to create lucrative growth opportunities for the oatmeal market.  The major companies in the oatmeal market aim the expand the business by various new tactics such as installing a new plant to elevate manufacturing capacity and also expanding the product line.

Report Scope:

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Segment Analysis Preview

The oatmeal market is segmented the market based on products, distribution channels, and regions. Based on products, the oatmeal market can segment into whole oat grains, steel-cut oats, regular rolled oats, instant rolled oats, and others. The oatmeal market is segmented based on distribution channels into super/hypermarkets, convenience/departmental stores, specialty stores, and other (including food service) distribution channels. 

The instant oatmeal segment is one of the fastest-growing segments in the merchandise sort of oatmeal market, due to advantages offered by instant oatmeal like easy to cook, on the go, and pre-cooked. Among channels, the supermarket segment is projected to witness the very best share within the global oatmeal market, due to the potential of this channel to supply a wide selection of oatmeal products with discounts and offers, which gains consumers' traction.

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Regional Analysis Preview

Regionally, Europe created high demand for the oatmeal market. This added to the most important oatmeal market share of the overall usage in 2016. North America was another leading region in the oatmeal market in 2016. The Asia Pacific oatmeal market is probably going to develop at the quickest rate of growth within the years to return thanks to the growing urban population and altering eating habits, resulting in a higher requirement for healthy food and the development of the oatmeal market. a number of the main products in the oatmeal market include steel-cut oats, whole oat grains, instant oatmeal, and regular oatmeal, among others. The instant oatmeal sector is probably going to develop at the uppermost CAGR within the years to return.

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Key Market Players & Competitive Landscape

Some of the key players in the Oatmeal market are

  • Quaker Oats Company
  • General Mills
  • Nestle
  • Dr. McDougall's Right Foods
  • Kellogg's
  • Bagrry's India Ltd.
  • McCann’s
  • Abbott Nutrition
  • Conagra Foods
  • ABF Grain Products Limited.
  • thinkThin and others

The global Oatmeal market is segmented as follows:  

By Product Type

  • Whole Oat Grains
  • Steel Cut Oats
  • Regular Rolled Oats
  • Instant Rolled Oats
  • Others

By Distribution Channel

  • Super/Hypermarket
  • Convenience/Departmental Stores
  • Specialty Stores
  • Others (include foodservice) distribution channel

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content


Free Analysis

FrequentlyAsked Questions

The global  Oatmeal Market was valued at USD 2.3 billion in 2020.

The global  Oatmeal Market is expected to reach USD 3.0 billion by 2028, growing at a CAGR of 3.1% between 2021 to 2028.

Factors such as the increasing incidence of obesity, growth in the elderly population, ready-to-eat meals, and the increasing prevalence of healthy breakfast are the major factors driving the market growth.

North America in 2020 ruled the  Oatmeal market and was believed to be the highest income-generating area all over the globe.  

The major players that are comprised in  Oatmeal market are  Quaker Oats Company, General Mills, Nestle, Dr. McDougall's Right Foods., Kellogg's, Bagrry's India Ltd., McCann’s, Abbott Nutrition, Conagra Foods, ABF Grain Products Limited., and thinkThin and others. 


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