The global Oatmeal market accounted for USD 2.3 Billion in 2020 and is expected to reach USD 3.0 Billion by 2028, growing at a CAGR of 3.1% from 2021 to 2028.
The global Oatmeal market accounted for USD 2.3 Billion in 2020 and is expected to reach USD 3.0 Billion by 2028, growing at a CAGR of 3.1% from 2021 to 2028.
The oatmeal market is probably going to point out high gains in light of elevating the breakfast sector paired with increasing preference for healthy meals and altering food habits everywhere on the planet. A shifting trend towards healthy breakfast products and “ready to eat” meals along with a side range of oatmeal obtainable within the market at lower costs is additionally likely to tower the demand for the oatmeal market. Additionally, to the present, increasing health awareness associated with the consumption of oatmeal is probably going to push the expansion of the oatmeal market. On the opposite hand, the high price of oatmeal as compared to another breakfast alternative might hinder the expansion of the oatmeal market within the years to return.
Nevertheless, oatmeal usage in emerging nations is increasing continuously. Hence, a rising requirement from emerging nations is probably going to open up new avenues for the oatmeal market within the years to return. Elevating R&D activities within the oatmeal market is additionally expected to spice up the market growth. For instance, in November 2017 a search claimed that eating oatmeal might assist you to reduce and lower the danger of diabetes & heart condition.
COVID-19 Impact Analysis:
The global Oatmeal market has witnessed a decrease in the sales for beverages products due to the lockdown enforcement placed by governments to contain COVID spreading. People had no option but to remain indoors, so the consumption of products had decreased drastically. The restrictions imposed by various nations to contain COVID had stopped the production resulting in disruption across the whole supply chain. However, the world markets are slowly opening to their full potential, and theirs a surge in demand for Oatmeal. The market would remain bullish in the upcoming year.
Growth Factors
The oatmeal market is specifically relative to developing interest in healthy breakfast. Constantly evolving lifestyle is escalating demand for ready to cook, eat, and on-the-go healthy meals market. The expansion of various flavored oatmeal and the use of oatmeal in the cosmetic industry is expected to create lucrative growth opportunities for the oatmeal market. The major companies in the oatmeal market aim the expand the business by various new tactics such as installing a new plant to elevate manufacturing capacity and also expanding the product line.
Report Scope:
Report Attribute | Details |
---|---|
Base Year | 2020 |
Historic Years | 2016 - 2020 |
Forecast Years | 2021 - 2028 |
Segments Covered | By Product Type, By Application, and By End Use |
Forecast Units | Value (USD Billion), and Volume (Units) |
Quantitative Units | Revenue in USD million/billion and CAGR from 2021 to 2028 |
Regions Covered | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World |
Countries Covered | U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others |
Number of Companies Covered | 10 companies with scope for including additional 15 companies upon request |
Report Coverage | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis. |
Customization Scope | Avail customized purchase options to meet your exact research needs. |
Segment Analysis Preview
The oatmeal market is segmented the market based on products, distribution channels, and regions. Based on products, the oatmeal market can segment into whole oat grains, steel-cut oats, regular rolled oats, instant rolled oats, and others. The oatmeal market is segmented based on distribution channel into super/hypermarket, convenience/departmental stores, specialty stores, and others (includes foodservice) distribution channel.
The instant oatmeal segment is one of the fastest-growing segments among the merchandise sort of oatmeal market, due to advantages offered by instant oatmeal like easy to cook, on-the-go, and are pre-cooked. Among channels, the supermarket segment is projected to witness the very best share within the global oatmeal market, due to the potential of this channel to supply a wide selection of oatmeal products with discounts and offers, which gains consumers traction.
Regional Analysis Preview
Regionally, Europe created high demand for the oatmeal market. This added for the most important oatmeal market share of the overall usage in 2016. North America was another leading region in the oatmeal market in 2016. The Asia Pacific oatmeal market is probably going to develop at the quickest rate of growth within the years to return thanks to the growing urban population and altering eating habits, resulting in the higher requirement for healthy food and the development of the oatmeal market. a number of the main products in the oatmeal market include steel-cut oats, whole oat grains, instant oatmeal, regular oatmeal, among others. Instant oatmeal sector is probably going to develop at the uppermost CAGR within the years to return.
Key Market Players & Competitive Landscape
Some of the key players in the Oatmeal market are Quaker Oats Company, General Mills, Nestle, Dr. McDougall's Right Foods., Kellogg's, Bagrry's India Ltd., McCann’s, Abbott Nutrition, Conagra Foods, ABF Grain Products Limited., and thinkThin and others.
The global Oatmeal market is segmented as follows:
By Product Type
By Distribution Channel
By Region
List of Figures
FIG NO. 1. Market Attractiveness Analysis, By Product Type
FIG NO. 2. Market Attractiveness Analysis, By Distribution Channel
FIG NO. 3. Market Attractiveness Analysis, By Region
FIG NO. 4. Global Oatmeal Market Revenue, 2016 – 2028 (USD Billion)
FIG NO. 5. Impact of COVID-19 Pandemic in North America Countries
FIG NO. 6. Market Revenue Share, By Product Type, 2020 & 2028
FIG NO. 7. Global Oatmeal Market for Whole Oat Grains, Revenue (USD Billion) 2016 – 2028
FIG NO. 8. Comparative Revenue Analysis of Oatmeal Market for Whole Oat Grains, By Country, 2020 & 2028
FIG NO. 9. Global Oatmeal Market for Steel Cut Oats, Revenue (USD Billion) 2016 – 2028
FIG NO. 10. Comparative Revenue Analysis of Oatmeal Market for Steel Cut Oats, By Country, 2020 & 2028
FIG NO. 9. Global Oatmeal Market for Regular Rolled Oats, Revenue (USD Billion) 2016 – 2028
FIG NO. 10. Comparative Revenue Analysis of Oatmeal Market for Regular Rolled Oats, By Country, 2020 & 2028
FIG NO. 11. Global Oatmeal Market for Instant Rolled Oats, Revenue (USD Billion) 2016 – 2028
FIG NO. 12. Comparative Revenue Analysis of Oatmeal Market for Instant Rolled Oats, By Country, 2020 & 2028
FIG NO. 13. Global Oatmeal Market for Others, Revenue (USD Billion) 2016 – 2028
FIG NO. 14. Comparative Revenue Analysis of Oatmeal Market for Others, By Country, 2020 & 2028
FIG NO. 15. Market Revenue Share, By Distribution Channel, 2020 & 2028
FIG NO. 16. Global Oatmeal Market for Super/Hypermarket, Revenue (USD Billion) 2016 – 2028
FIG NO. 17. Comparative Revenue Analysis of Oatmeal Market for Super/Hypermarket, By Country, 2020 & 2028
FIG NO. 18. Global Oatmeal Market for Convenience/Departmental Stores, Revenue (USD Billion) 2016 – 2028
FIG NO. 19. Comparative Revenue Analysis of Oatmeal Market for Convenience/Departmental Stores, By Country, 2020 & 2028
FIG NO. 20. Global Oatmeal Market for Others, Revenue (USD Billion) 2016 – 2028
FIG NO. 21. Comparative Revenue Analysis of Oatmeal Market for Others, By Country, 2020 & 2028
FIG NO. 22. Global Oatmeal Market Revenue Share, By Region, 2020 & 2028
FIG NO. 23. North America Oatmeal Market Revenue, 2016 - 2028 (USD Billion)
FIG NO. 24. Porter’s Five Forces Analysis for Global Oatmeal Market
FIG NO. 25. PEST Analysis for Global Oatmeal Market
FIG NO. 26. Pricing Analysis for Global Oatmeal Market
FIG NO. 27. Value Chain Analysis for Global Oatmeal Market
FIG NO. 28. Company Share Analysis, 2019
FIG NO. 29. Radar Determinant Chart, 2019
FIG NO. 30. Company Strategic Developments – Heat Map Analysis
FIG NO. 31. Business Segment Revenue Share, 2020 (%)
FIG NO. 32. Geographical Segment Revenue Share, 2020 (%)
FIG NO. 33. Market Channels
FIG NO. 34. Marketing Channel Development Trend
FIG NO. 35. Growth in World Gross Product, 2008-2018
FIG NO. 36. Research Methodology – Detailed View
FIG NO. 37. Research Methodology
List of Tables
TABLE NO. 1. Global Oatmeal Market: Snapshot
TABLE NO. 2. Quarterly Oatmeal Market Revenue by Region, 2020
TABLE NO. 3. Quarterly Oatmeal Market Revenue Forecast by Region, 2021
TABLE NO. 4. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Billion)
TABLE NO. 5. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Billion)
TABLE NO. 6. Global Oatmeal Market for Whole Oat Grains, by Region, 2016 – 2028 (USD Billion)
TABLE NO. 7. Global Oatmeal Market for Steel Cut Oats, by Region, 2016 – 2028 (USD Billion)
TABLE NO. 8. Global Oatmeal Market for Regular Rolled Oats, by Region, 2016 – 2028 (USD Billion)
TABLE NO. 9. Global Oatmeal Market for Instant Rolled Oats, by Region, 2016 – 2028 (USD Billion)
TABLE NO. 10. Global Oatmeal Market for Others, by Region, 2016 – 2028 (USD Billion)
TABLE NO. 11. Global Oatmeal Market for Super/Hypermarket, by Region, 2016 – 2028 (USD Billion)
TABLE NO. 12 Global Oatmeal Market for Convenience/Departmental Stores, by Region, 2016 – 2028 (USD Billion)
TABLE NO. 13. Global Oatmeal Market for Others, by Region, 2016 – 2028 (USD Billion)
TABLE NO. 14 Global Oatmeal Market Revenue, By Region, 2016 – 2028 (USD Billion)
TABLE NO. 15. North America Oatmeal Market Revenue, By Country, 2016 – 2028 (USD Billion)
TABLE NO. 16. North America Oatmeal Market Revenue, By Product Type, 2016 – 2028 (USD Billion)
TABLE NO. 17. North America Oatmeal Market Revenue, By Product Type, 2016 – 2028 (USD Billion)
TABLE NO. 18. U.S. Oatmeal Market Revenue, By Product Type, 2016 – 2028 (USD Billion)
TABLE NO. 19. U.S. Oatmeal Market Revenue, By Product Type, 2016 – 2028 (USD Billion)
TABLE NO. 20. Canada Oatmeal Market Revenue, By Product Type, 2016 – 2028 (USD Billion)
TABLE NO. 21. Canada Oatmeal Market Revenue, By Product Type, 2016 – 2028 (USD Billion)
TABLE NO. 22. Mexico Oatmeal Market Revenue, By Product Type, 2016 – 2028 (USD Billion)
TABLE NO. 23. Mexico Oatmeal Market Revenue, By Product Type, 2016 – 2028 (USD Billion)
TABLE NO. 24. Drivers for the Oatmeal Market: Impact Analysis
TABLE NO. 25. Restraints for the Oatmeal Market: Impact Analysis
TABLE NO. 26. Major Buyers of Oatmeal
TABLE NO. 27. Distributors/Traders List of Oatmeal
TABLE NO. 28. Global Oatmeal Market, Company Market Revenue, 2016 – 2019 (USD Billion)
TABLE NO. 29: Global Oatmeal Market, Company Y-o-Y Growth, 2017 – 2019 (USD Billion)
This report is based on in-depth qualitative and quantitative analyses of the global Oatmeal market. Zion Research has collected and analyzed key data belong to the global Oatmeal market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.
The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macroeconomic indicators of the market.
Various parameters have been taken into account while estimating market size. The revenue generated by the leading industry participants in from the sales of Oatmeal across the world has been calculated through primary and secondary research.
Zion Research employs the combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc.
For this study, Zion Research has conducted all-encompassing primary research with key industry participants to collect first had data. Moreover, in-depth interviews with key opinion leaders also assisted in the validation of findings from secondary research and to understand key trends in the Oatmeal industry. Primary research makes up the major source of data collection and validation.
Primary Research
We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:
Participants who typically participate in such a process include, but are not limited to:
Key opinion leaders specializing in different areas corresponding to different industry verticals
Secondary Research
Secondary research sources that are typically referred to include, but are not limited to:
News articles, press releases, and webcasts specific to companies operating in the market
Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the Oatmeal market.
Models
Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:
Oatmeal is one of the highly preferred breakfast meal across the globe. Oatmeal is made up of breakfast cereal oats which are in high demand across the globe. Oats are considered as one of the healthiest grains. Oat groats, the most intact and whole form of oats, take a long time to cook. As a result, most people prefer rolled, crushed or steel-cut oats. Oat grains are treated to produce oatmeal. Oat grains are processed, crushed, steel cut or rolled to make coarse oatmeal. Oatmeal has multiple health advantages which include weight loss, lower blood sugar levels and a reduced risk of heart disease.
The oatmeal market is expected to witness moderate growth in the near future. The market is mainly driven by increasing breakfast industry coupled with changing food habits and increasing preference for healthy meals across the globe. Moreover, increasing preference towards ready to eat food and healthy breakfast products is expected to propel the market growth over the years to come. Oatmeal is high fiber and protein content, no sugar and being gluten-free is also expected to augment the growth of the oatmeal market. However, the high cost of oatmeal as compared to other breakfast options may hamper the market growth within the forecast period. Oatmeal consumption in developing countries has been continuously increasing. Thus, increasing demand from emerging economies is expected to open up new growth avenues in the near future.
The oatmeal market can be categorized on the basis of products into whole oat grains, steel cut oats, regular rolled oats, instant rolled oats and others. Instant rolled oats segment is expected to grow at the highest CAGR during the forecast period. Easiness to cook and on-the-go food supports the growth of instant rolled oats market during the forecast period.
Based on distribution channel, the market can be segmented into super/hypermarket, convenience/departmental stores, specialty stores, and others (includes foodservice) distribution channel. Among all distribution channels, super/hypermarket is expected to show substantial growth in the years to come. The increase in organized retail sector is the prime cause for the high growth of super/hypermarket. Super/hypermarket offer wide variety of oatmeal products also offers attractive offers and discounts. Moreover, increase in a number of super/hypermarket in developing economies is also expected to drive this market.
By geography, Europe generated high demand for oatmeal, which accounted for the largest market share of overall consumption in 2016. North America was another leading regional market in 2016. The Asia-Pacific oatmeal market is expected to grow at fastest growth rate during the forecast period primarily due to changing eating habits, and growing urban population resulting in higher demand for healthy on-the-go food.
Some of the key players operating in this market are Quaker Oats Company, General Mills, Nestle, Dr. McDougall's Right Foods., Kellogg's, Bagrry's India Ltd., McCann’s, Abbott Nutrition, Conagra Foods, ABF Grain Products Limited., and thinkThin and others. The major players in the market focus on the expansion of the business by different new strategies such as setting up a new plant to increase production capacity and also extending the product line.
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The global Oatmeal Market was valued at USD 2.3 billion in 2020.
The global Oatmeal Market is expected to reach USD 3.0 billion by 2028, growing at a CAGR of 3.1% between 2021 to 2028.
Factors such as the increasing incidence of obesity, growth in the elderly population, ready-to-eat meals, and the increasing prevalence of healthy breakfast are the major factors driving the market growth.
North America in 2020 ruled the Oatmeal market and was believed to be the highest income-generating area all over the globe.
The major players that are comprised in Oatmeal market are Quaker Oats Company, General Mills, Nestle, Dr. McDougall's Right Foods., Kellogg's, Bagrry's India Ltd., McCann’s, Abbott Nutrition, Conagra Foods, ABF Grain Products Limited., and thinkThin and others.
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