Breakfast Cereals Market - Global Industry Analysis

Breakfast Cereals Market by Ingredient Type (Wheat, Rice, Oat, Corn, and Barley), by Process (Hot Cereals, and Ready-to-Eat Cereals), and by Application (Convenience Stores, Supermarket and Hypermarket, Online Distribution and Others): Global Industry Perspective, Comprehensive Analysis and Forecast, 2017 - 2024

Published Date: 22-May-2018 Category: Food & Beverage Report Format : PDF Pages: 110 Report Code: ZMR-2937 Status : Published

Global breakfast cereals market expected to generate revenue of around USD 57.86 billion by the end of 2024, growing at a CAGR of around 4.5% between 2017 and 2024. Breakfast cereal is a type of food product which is made from cereal grain that is often eaten in breakfast generally in the western countries.

Description

The report covers forecast and analysis for the breakfast cereals market on a global and regional level. The study provides historic data of 2015 to 2017 along with a forecast from 2018 to 2024 based on revenue (USD Billion). The study includes drivers and restraints for the breakfast cereals market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the breakfast cereals market on a global level.

In order to give the users of this report a comprehensive view on the breakfast cereals market, we have included a competitive landscape and analysis of Porter’s Five Forces model for the market. The study encompasses a market attractiveness analysis, wherein all segments are benchmarked based on their market size, growth rate, and general attractiveness.

The report provides company market share analysis in order to give a broader overview of the key players in the market. In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new product launch, agreements, partnerships, collaborations & joint ventures, research & development, global and regional expansion of major participants involved in the market.

Global Breakfast Cereals Market

The study provides a decisive view on the breakfast cereals market by segmenting it on the basis of ingredient type, product type, distribution channel, and region. All the segments have been analyzed based on present and future trends and the market is estimated from 2018 to 2024. Based on ingredient type, the market is segmented into wheat, rice, oat, corn, and barley. On the basis of product type, the breakfast cereals market is divided into hot cereals and ready-to-eat cereals. Based on distribution channel, the market is segmented into convenience stores, hypermarkets and supermarkets, online channel and others. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America and the Middle East & Africa with its further bifurcation into major countries including the U.S., UK, Germany, France, China, Japan, India, Brazil, etc. This segmentation includes demand for breakfast cereals market based on all segments in all the regions and countries.

The report also includes detailed profiles of end players such as Kellogg Co., PepsiCo, Cereal Partners Worldwide, Post Holdings, General Mills, Nestle SA, Ricebran Technologies, and The Weetabix Food Company.

This report segments the global breakfast cereals market as follows:

Global Breakfast Cereals Market: Ingredient Type Segment Analysis

  • Wheat
  • Rice
  • Oat
  • Corn
  • Barley

Global Breakfast Cereals Market: Product Type Segment Analysis

  • Hot Cereals
  • Ready-to-Eat Cereals

Global Breakfast Cereals Market: Distribution Channel Segment Analysis

  • Convenience Stores
  • Hypermarkets & Supermarkets
  • Online Channel
  • Others (Sundries, Pharmaceutical general stores, etc.)

Global Breakfast Cereals Market: Regional Segment Analysis

  • North America
    • The U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East and Africa

Table Of Content

  • Chapter 1. Introduction
    • 1.1. Report description and scope
    • 1.2. Research scope
    • 1.3. Research methodology
      • 1.3.1. Market research product type
      • 1.3.2. Market research methodology
  •  
  • Chapter 2. Executive Summary
    • 2.1. Global breakfast cereals market, 2015 - 2024 (USD Billion)
    • 2.2. Global breakfast cereals market: Snapshot
  •  
  • Chapter 3. Breakfast Cereals Market - Market Dynamics
    • 3.1. Introduction
    • 3.2. Market drivers
      • 3.2.1. Global breakfast cereals market drivers: Impact analysis
      • 3.2.2. Increasing consumer demand for processed food
    • 3.3. Market Restraints
      • 3.3.1. Global breakfast cereals market restraints: Impact analysis
      • 3.3.2. Drop in the supply of palm oil
    • 3.4. Opportunities
      • 3.4.1. New tastes can be introduced
    • 3.5. Porter's five forces analysis
      • 3.5.1. Bargaining power of suppliers
      • 3.5.2. Bargaining power of buyers
      • 3.5.3. Threat from new entrants
      • 3.5.4. Threat from new substitutes
      • 3.5.5. Degree of competition
    • 3.6. Market attractiveness analysis
      • 3.6.1. Market attractiveness analysis, by ingredient type segment
      • 3.6.2. Market attractiveness analysis, by product type segment
      • 3.6.3. Market attractiveness analysis, by distribution channel segment
      • 3.6.4. Market attractiveness analysis, by regional segment
  •  
  • Chapter 4. Global Breakfast Cereals Market - Competitive Landscape
    • 4.1. Company market share analysis
      • 4.1.1. Global breakfast cereals market: company market share, 2017
    • 4.2. Strategic development
      • 4.2.1. Acquisitions & mergers
      • 4.2.2. New ingredient type launch
      • 4.2.3. Agreements, partnerships, collaborations and joint ventures
      • 4.2.4. Research and development and regional expansion
    • 4.3. Price trend analysis
  •  
  • Chapter 5. Global Breakfast Cereals Market - Ingredient Type Segment Analysis
    • 5.1. Global breakfast cereals market: Waste type overview
      • 5.1.1. Global breakfast cereals market revenue share, by ingredient type, 2017 and 2024
    • 5.2. Wheat
      • 5.2.1. Global breakfast cereals market for wheat, 2015 - 2024 (USD Billion)
    • 5.3. Rice
      • 5.3.1. Global breakfast cereals market for rice, 2015 - 2024 (USD Billion)
    • 5.4. Oat
      • 5.4.1. Global breakfast cereals market for oat, 2015 - 2024 (USD Billion)
    • 5.5. Corn
      • 5.5.1. Global breakfast cereals market for corn, 2015 - 2024 (USD Billion)
    • 5.6. Barley
      • 5.6.1. Global breakfast cereals market for barley, 2015 - 2024 (USD Billion)
  •  
  • Chapter 6. Global Breakfast Cereals Market - Product Type Segment Analysis
    • 6.1. Global breakfast cereals market: Product Type overview
      • 6.1.1. Global breakfast cereals market revenue share, by product type, 2017 and 2024
    • 6.2. Hot Cereals
      • 6.2.1. Global breakfast cereals market by hot cereals, 2015 - 2024 (USD Billion)
    • 6.3. Ready-to-Eat Cereals
      • 6.3.1. Global breakfast cereals market by ready-to-eat cereals, 2015 - 2024 (USD Billion)
  •  
  • Chapter 7. Global Breakfast Cereals Market- Distribution Channel Segment Analysis
    • 7.1. Global breakfast cereals market: Distribution Channel overview
      • 7.1.1. Global breakfast cereals market revenue share, by distribution channel, 2017 and 2024
    • 7.2. Convenience Stores
      • 7.2.1. Global breakfast cereals market by convenience stores, 2015 - 2024 (USD Billion)
    • 7.3. Supermarket and Hypermarket
      • 7.3.1. Global breakfast cereals market by hypermarkets and supermarkets, 2015 - 2024 (USD Billion)
    • 7.4. Online Distribution
      • 7.4.1. Global breakfast cereals market by online distribution, 2015 - 2024 (USD Billion)
    • 7.5. Others
      • 7.5.1. Global breakfast cereals market by others, 2015 - 2024 (USD Billion)
  •  
  • Chapter 8. Global Breakfast Cereals Market- Regional Segment Analysis
    • 8.1. Global breakfast cereals market: Regional overview
      • 8.1.1. Global breakfast cereals market revenue share, by region, 2017 and 2024
    • 8.2. North America
      • 8.2.1. North America breakfast cereals market, 2015 - 2024 (USD Billion)
      • 8.2.2. North America breakfast cereals market revenue, by ingredient type, 2015 - 2024 (USD Billion)
      • 8.2.3. North America breakfast cereals market revenue, by product type, 2015 - 2024 (USD Billion)
      • 8.2.4. North America breakfast cereals market revenue, by distribution channel, 2015 - 2024 (USD Billion)
      • 8.2.5. U.S.
        • 8.2.5.1. U.S. breakfast cereals market revenue, by ingredient type, 2015 - 2024 (USD Billion)
        • 8.2.5.2. U.S. breakfast cereals market revenue, by product type, 2015 - 2024 (USD Billion)
        • 8.2.5.3. U.S. breakfast cereals market revenue, by distribution channel, 2015 - 2024 (USD Billion)
      • 8.2.6. Rest of North America
        • 8.2.6.1. Rest of North America breakfast cereals market revenue, by ingredient type, 2015 - 2024 (USD Billion)
        • 8.2.6.2. Rest of North America breakfast cereals market revenue, by product type, 2015 - 2024 (USD Billion)
        • 8.2.6.3. Rest of North America breakfast cereals market revenue, by distribution channel, 2015 - 2024 (USD Billion)
    • 8.3. Europe
      • 8.3.1. Europe breakfast cereals market, 2015 - 2024 (USD Billion)
      • 8.3.2. Europe breakfast cereals market revenue, by ingredient type, 2015 - 2024 (USD Billion)
      • 8.3.3. Europe breakfast cereals market revenue, by product type, 2015 - 2024 (USD Billion)
      • 8.3.4. Europe breakfast cereals market revenue, by distribution channel, 2015 - 2024 (USD Billion)
      • 8.3.5. UK
        • 8.3.5.1. UK breakfast cereals market revenue, by ingredient type, 2015 - 2024 (USD Billion)
        • 8.3.5.2. UK breakfast cereals market revenue, by product type, 2015 - 2024 (USD Billion)
        • 8.3.5.3. UK breakfast cereals market revenue, by distribution channel, 2015 - 2024 (USD Billion)
      • 8.3.6. Germany
        • 8.3.6.1. Germany breakfast cereals market revenue, by ingredient type, 2015 - 2024 (USD Billion)
        • 8.3.6.2. Germany breakfast cereals market revenue, by product type, 2015 - 2024 (USD Billion)
        • 8.3.6.3. Germany breakfast cereals market revenue, by distribution channel, 2015 - 2024 (USD Billion)
      • 8.3.7. France
        • 8.3.7.1. France breakfast cereals market revenue, by ingredient type, 2015 - 2024 (USD Billion)
        • 8.3.7.2. France breakfast cereals market revenue, by product type, 2015 - 2024 (USD Billion)
        • 8.3.7.3. France breakfast cereals market revenue, by distribution channel, 2015 - 2024 (USD Billion)
      • 8.3.8. Rest of Europe
        • 8.3.8.1. Rest of Europe breakfast cereals market revenue, by ingredient type, 2015 - 2024 (USD Billion)
        • 8.3.8.2. Rest of Europe breakfast cereals market revenue, by product type, 2015 - 2024 (USD Billion)
        • 8.3.8.3. Rest of Europe breakfast cereals market revenue, by distribution channel, 2015 - 2024 (USD Billion)
    • 8.4. Asia Pacific
      • 8.4.1. Asia Pacific breakfast cereals market, 2015 - 2024 (USD Billion)
      • 8.4.2. Asia Pacific breakfast cereals market revenue, by ingredient type, 2015 - 2024 (USD Billion)
      • 8.4.3. Asia Pacific breakfast cereals market revenue, by product type, 2015 - 2024 (USD Billion)
      • 8.4.4. Asia Pacific breakfast cereals market revenue, by distribution channel, 2015 - 2024 (USD Billion)
      • 8.4.5. China
        • 8.4.5.1. China breakfast cereals market revenue, by ingredient type, 2015 - 2024 (USD Billion)
        • 8.4.5.2. China breakfast cereals market revenue, by product type, 2015 - 2024 (USD Billion)
        • 8.4.5.3. China breakfast cereals market revenue, by distribution channel, 2015 - 2024 (USD Billion)
      • 8.4.6. Japan
        • 8.4.6.1. Japan breakfast cereals market revenue, by ingredient type, 2015 - 2024 (USD Billion)
        • 8.4.6.2. Japan breakfast cereals market revenue, by product type, 2015 - 2024 (USD Billion)
        • 8.4.6.3. Japan breakfast cereals market revenue, by distribution channel, 2015 - 2024 (USD Billion)
      • 8.4.7. India
        • 8.4.7.1. India breakfast cereals market revenue, by ingredient type, 2015 - 2024 (USD Billion)
        • 8.4.7.2. India breakfast cereals market revenue, by product type, 2015 - 2024 (USD Billion)
        • 8.4.7.3. India breakfast cereals market revenue, by distribution channel, 2015 - 2024 (USD Billion)
      • 8.4.8. Rest of Asia Pacific
        • 8.4.8.1. Rest of Asia Pacific breakfast cereals market revenue, by ingredient type, 2015 - 2024 (USD Billion)
        • 8.4.8.2. Rest of Asia Pacific breakfast cereals market revenue, by product type, 2015 - 2024 (USD Billion)
        • 8.4.8.3. Rest of Asia Pacific breakfast cereals market revenue, by distribution channel, 2015 - 2024 (USD Billion)
    • 8.5. Latin America
      • 8.5.1. Latin America breakfast cereals market, 2015 - 2024 (USD Billion)
      • 8.5.2. Latin America breakfast cereals market revenue, by ingredient type, 2015 - 2024 (USD Billion)
      • 8.5.3. Latin America breakfast cereals market revenue, by product type, 2015 - 2024 (USD Billion)
      • 8.5.4. Latin America breakfast cereals market revenue, by distribution channel, 2015 - 2024 (USD Billion)
      • 8.5.5. Brazil
        • 8.5.5.1. Brazil breakfast cereals market revenue, by ingredient type, 2015 - 2024 (USD Billion)
        • 8.5.5.2. Brazil breakfast cereals market revenue, by product type, 2015 - 2024 (USD Billion)
        • 8.5.5.3. Brazil breakfast cereals market revenue, by distribution channel, 2015 - 2024 (USD Billion)
      • 8.5.6. Rest of Latin America
        • 8.5.6.1. Rest of Latin America breakfast cereals market revenue, by ingredient type, 2015 - 2024 (USD Billion)
        • 8.5.6.2. Rest of Latin America breakfast cereals market revenue, by product type, 2015 - 2024 (USD Billion)
        • 8.5.6.3. Rest of Latin America breakfast cereals market revenue, by distribution channel, 2015 - 2024 (USD Billion)
    • 8.6. Middle East and Africa
      • 8.6.1. Middle East and Africa breakfast cereals market, 2015 - 2024 (USD Billion)
      • 8.6.2. Middle East and Africa breakfast cereals market revenue, by ingredient type, 2015 - 2024 (USD Billion)
      • 8.6.3. Middle East and Africa breakfast cereals market revenue, by product type, 2015 - 2024 (USD Billion)
      • 8.6.4. Middle East and Africa breakfast cereals market revenue, by distribution channel, 2015 - 2024 (USD Billion)
  •  
  • Chapter 9. Company Profile
    • 9.1. Kellogg Co.
      • 9.1.1. Overview
      • 9.1.2. Financials
      • 9.1.3. Product Portfolio
      • 9.1.4. Business Strategy
      • 9.1.5. Recent Developments
    • 9.2. PepsiCo
      • 9.2.1. Overview
      • 9.2.2. Financials
      • 9.2.3. Product Portfolio
      • 9.2.4. Business Strategy
      • 9.2.5. Recent Developments
    • 9.3. Cereal Partners Worldwide
      • 9.3.1. Overview
      • 9.3.2. Financials
      • 9.3.3. Product Portfolio
      • 9.3.4. Business Strategy
      • 9.3.5. Recent Developments
    • 9.4. Post Holdings
      • 9.4.1. Overview
      • 9.4.2. Financials
      • 9.4.3. Product Portfolio
      • 9.4.4. Business Strategy
      • 9.4.5. Recent Developments
    • 9.5. General Mills
      • 9.5.1. Overview
      • 9.5.2. Financials
      • 9.5.3. Product Portfolio
      • 9.5.4. Business Strategy
      • 9.5.5. Recent Developments
    • 9.6. Nestle SA
      • 9.6.1. Overview
      • 9.6.2. Financials
      • 9.6.3. Product Portfolio
      • 9.6.4. Business Strategy
      • 9.6.5. Recent Developments
    • 9.7. Ricebran Technologies
      • 9.7.1. Overview
      • 9.7.2. Financials
      • 9.7.3. Product Portfolio
      • 9.7.4. Business Strategy
      • 9.7.5. Recent Developments
    • 9.8. The Weetabix Food Company
      • 9.8.1. Overview
      • 9.8.2. Financials
      • 9.8.3. Product Portfolio
      • 9.8.4. Business Strategy
      • 9.8.5. Recent Developments

Table Of Figures

List of Figures 

1. Market research product type
2. Market research methodology
3. Global breakfast cereals market revenue, 2015 – 2024 (USD Billion) 
4. Porter’s five forces analysis
5. Breakfast Cereals market attractiveness analysis, by ingredient type segment
6. Breakfast Cereals market attractiveness analysis, by product type segment
7. Breakfast Cereals market attractiveness analysis, by distribution channel segment
8. Breakfast Cereals market: market attractiveness analysis, by regional segment
9. Company market share analysis, 2017 
10. Global breakfast cereals market revenue share by ingredient type, 2017 and 2024
11. Global breakfast cereals market for wheat, 2015 – 2024 (USD Billion)
12. Global breakfast cereals market for rice, 2015 – 2024 (USD Billion)
13. Global breakfast cereals market for oat, 2015 – 2024 (USD Billion)
14. Global breakfast cereals market for corn, 2015 – 2024 (USD Billion)
15. Global breakfast cereals market for barley, 2015 – 2024 (USD Billion)
16. Global breakfast cereals market revenue share by product type, 2017 and 2024
17. Global breakfast cereals market by hot cereals, 2015 – 2024 (USD Billion)
18. Global breakfast cereals market by ready-to-eat cereals, 2015 – 2024 (USD Billion)
19. Global breakfast cereals market revenue share by distribution channel, 2017 and 2024
20. Global breakfast cereals market for convenience stores, 2015 – 2024 (USD Billion)
21. Global breakfast cereals market for hypermarkets and supermarkets, 2015 – 2024 (USD Billion)
22. Global breakfast cereals market for online distribution, 2015 – 2024 (USD Billion)
23. Global breakfast cereals market for others, 2015 – 2024 (USD Billion)
24. North America breakfast cereals market revenue, 2015-2024 (USD Billion)
25. Europe breakfast cereals market revenue, 2015-2024 (USD Billion)
26. Asia Pacific breakfast cereals market revenue, 2015-2024 (USD Billion)
27. Latin America breakfast cereals market revenue 2015-2024 (USD Billion)
28. The Middle East and Africa breakfast cereals market revenue, 2015-2024(USD Billion)


Table Of Tables

List of Tables

1. Global breakfast cereals market: Market Snapshot 
2. Drivers of global breakfast cereals market: Impact analysis 
3. Restraints of global breakfast cereals market: Impact analysis  
4. North America breakfast cereals market revenue, by ingredient type, 2015 – 2024 (USD Billion)
5. North America breakfast cereals market revenue, by product type, 2015 – 2024 (USD Billion)
6. North America breakfast cereals market revenue, by distribution channel, 2015 – 2024 (USD Billion)
7. U.S. breakfast cereals market revenue, by ingredient type, 2015 – 2024 (USD Billion)
8. U.S. breakfast cereals market revenue, by product type, 2015 – 2024 (USD Billion)
9. U.S. breakfast cereals market revenue, by distribution channel, 2015 – 2024 (USD Billion)
10. Rest of North America breakfast cereals market revenue, by ingredient type, 2015 – 2024 (USD Billion)
11. Rest of North America breakfast cereals market revenue, by product type, 2015 – 2024 (USD Billion)
12. Rest of North America breakfast cereals market revenue, by distribution channel, 2015 – 2024 (USD Billion)
13. Europe breakfast cereals market revenue, by ingredient type, 2015 – 2024 (USD Billion)
14. Europe breakfast cereals market revenue, by product type, 2015 – 2024 (USD Billion)
15. Europe breakfast cereals market revenue, by distribution channel, 2015 – 2024 (USD Billion)
16. UK breakfast cereals market revenue, by ingredient type, 2015 – 2024 (USD Billion)
17. UK breakfast cereals market revenue, by product type, 2015 – 2024 (USD Billion)
18. UK breakfast cereals market revenue, by distribution channel, 2015 – 2024 (USD Billion)
19. Germany breakfast cereals market revenue, by ingredient type, 2015 – 2024 (USD Billion)
20. Germany breakfast cereals market revenue, by product type, 2015 – 2024 (USD Billion)
21. Germany breakfast cereals market revenue, by distribution channel, 2015 – 2024 (USD Billion)
22. France breakfast cereals market revenue, by ingredient type, 2015 – 2024 (USD Billion)
23. France breakfast cereals market revenue, by product type, 2015 – 2024 (USD Billion)
24. France breakfast cereals market revenue, by distribution channel, 2015 – 2024 (USD Billion)
25. Rest of Europe breakfast cereals market revenue, by ingredient type, 2015 – 2024 (USD Billion)
26. Rest of Europe breakfast cereals market revenue, by product type, 2015 – 2024 (USD Billion)
27. Rest of Europe breakfast cereals market revenue, by distribution channel, 2015 – 2024 (USD Billion)
28. Asia Pacific breakfast cereals market revenue, by ingredient type, 2015 – 2024 (USD Billion)
29. Asia Pacific breakfast cereals market revenue, by product type, 2015 – 2024 (USD Billion)
30. Asia Pacific breakfast cereals market revenue, by distribution channel, 2015 – 2024 (USD Billion)
31. China breakfast cereals market revenue, by ingredient type, 2015 – 2024 (USD Billion)
32. China breakfast cereals market revenue, by product type, 2015 – 2024 (USD Billion)
33. China breakfast cereals market revenue, by distribution channel, 2015 – 2024 (USD Billion)
34. Japan breakfast cereals market revenue, by ingredient type, 2015 – 2024 (USD Billion)
35. Japan breakfast cereals market revenue, by product type, 2015 – 2024 (USD Billion)
36. Japan breakfast cereals market revenue, by distribution channel, 2015 – 2024 (USD Billion)
37. India breakfast cereals market revenue, by ingredient type, 2015 – 2024 (USD Billion)
38. India breakfast cereals market revenue, by product type, 2015 – 2024 (USD Billion)
39. India breakfast cereals market revenue, by distribution channel, 2015 – 2024 (USD Billion)
40. Rest of Asia Pacific breakfast cereals market revenue, by ingredient type, 2015 – 2024 (USD Billion)
41. Rest of Asia Pacific breakfast cereals market revenue, by product type, 2015 – 2024 (USD Billion)
42. Rest of Asia Pacific breakfast cereals market revenue, by distribution channel, 2015 – 2024 (USD Billion)
43. Latin America breakfast cereals market revenue, by ingredient type, 2015 – 2024 (USD Billion)
44. Latin America breakfast cereals market revenue, by product type, 2015 – 2024 (USD Billion)
45. Latin America breakfast cereals market revenue, by distribution channel, 2015 – 2024 (USD Billion)
46. Brazil breakfast cereals market revenue, by ingredient type, 2015 – 2024 (USD Billion)
47. Brazil breakfast cereals market revenue, by product type, 2015 – 2024 (USD Billion)
48. Brazil breakfast cereals market revenue, by distribution channel, 2015 – 2024 (USD Billion)
49. Rest of Latin America breakfast cereals market revenue, by ingredient type, 2015 – 2024 (USD Billion)
50. Rest of Latin America breakfast cereals market revenue, by product type, 2015 – 2024 (USD Billion)
51. Rest of Latin America breakfast cereals market revenue, by distribution channel, 2015 – 2024 (USD Billion)
52. Middle East and Africa breakfast cereals market revenue, by ingredient type, 2015 – 2024 (USD Billion)
53. Middle East and Africa breakfast cereals market revenue, by product type, 2015 – 2024 (USD Billion)
54. The Middle East and Africa breakfast cereals market revenue, by distribution channel, 2015 – 2024 (USD Billion)

Methodology

Free Analysis

Breakfast cereals are produced from processed grains and can be consumed dry, hot or cold form. For thousands of years, many traditional cultures ate cereals in the form of porridge. Traditionally, these were whole or ground grains that were soaked in water and allowed to ferment. Dr. James Caleb Jackson created the world’s first breakfast cereal in 1863. It was a whole wheat flour and water breakfast cereal. Kellogg Co. introduced the first patented breakfast cereal in the form of cornflakes in 1895. Breakfast cereals are considered as a healthier alternative for the traditional breakfast items like white bread, spreads or meat-based dishes.

With rising awareness about health concerns and also the importance of the healthy breakfast has fueled the demand for the breakfast cereals across the globe. Nutritional breakfast like breakfast cereals is being highly recommended for physical activeness, lower risk of chronic diseases, balanced levels of insulin and cholesterol, improved memory, and other health benefits. This drives the market as there is an increase in health problems globally. Breakfast cereals are hassle-free to make due to which they are preferred by the working population. The increase in a number of supermarkets, hypermarkets, and convenience stores worldwide is also seen to catalyze the growth of the global breakfast cereals market. There is a limited supply of palm oil which is an important ingredient in the preparation of breakfast cereals. This hampers the production of breakfast cereals which affects the growth of the market. In some of the developed countries, population opts for wholesome and healthier breakfast over breakfast cereals, which affects the growth of the market.

The ingredient type segment is bifurcated into wheat, rice, oat, corn, and barley. Rice and wheat breakfast cereal ingredients are expected to account for a major share in terms of the value of the total breakfast cereal ingredients market. The steady increase in demand for quick, yet healthy products is projected to increase the value of these ingredients.

Global Breakfast Cereals Market

On the basis of product type, the breakfast cereals market is divided into hot cereals and ready-to-eat cereals. Ready-to-eat cereals held approximately 66% of the global revenue share in 2016. Ready-to-eat products consist of bars, cornflakes, cookies & biscuits and others. Due to rise in demand for on-to-go meal options, there is an increase in consumption of ready-to-eat cereals. There is also increase in adoption of ready-to-eat cereals among kids due to its attractive packaging and improved tastes. Hot cereals are expected to account for the fastest growing segment during the forecast period. This is due to the rise in adoption of a nutritious meal in breakfast which spur the demand for multi-grain cereals including grains, seeds, and beans.

Based on distribution channel, the market is segmented into convenience stores, hypermarkets and supermarkets, online channel and others. In 2016, hypermarkets and supermarkets dominated the market by accounting over 50% of the overall market revenue and are expected to dominate it in the forecast period. The number of supermarkets and hypermarket are increasing rapidly across the globe. The online channel is expected to emerge as a prominent distribution channel due to the widespread adoption of internet and mobile phones.

The Asia Pacific is projected to continue its supremacy, in global breakfast cereals market, which will be followed by North America in the forthcoming years. The increasing awareness about the benefits of the breakfast cereals for health has driven the market in the Asia Pacific region.

Some of the key players in the global breakfast cereal market are Kellogg Co., PepsiCo, Cereal Partners Worldwide, Post Holdings, General Mills, Nestle SA, Ricebran Technologies, and The Weetabix Food Company. Some Players are engaged in developing products with various varieties of new additional ingredients and tastes in the cereals to make the product healthier.

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