The study includes drivers and restraints for the non-alcoholic beverage market along with the impact they have on the demand over the forecast period.
Non-alcoholic Malt Beverages Market
In Global Non-alcoholic Malt Beverages Market Report, Generally, fermented beverages contain alcohol but non-alcoholic malt beverage contains a very low concentration of alcohol. It is fermented products that are produced by fermenting barley. The alcohol content in this type of beverage is very low to zero. The alcohol content in non-alcoholic beer is nearly around 0.5% by volume, whereas the dairy-based product does not contain any alcohol content. Beer is considered as a stress-relieving drink due to which most people prefer it over other hard alcoholic beverages. However, a large number of populations like to have malt beer with a very low concentration of alcohol, hence the number of non-alcoholic beverage consumers has grown rapidly in the last few years. Added benefits of these drinks to health have a positive effect on the sale of such products. The trend of consuming non-alcoholic beverages can be seen more in developed countries.
Major factors that are affecting the rapid growth of the global non-alcoholic malt beverages market include a rise in the trend of non-alcoholic drink consumption, a growing preference for non-alcoholic drinks due to their added benefits, and a shift of a large population toward nonalcoholic malt beverages. Non-alcoholic malt beverages such as beer offer various benefits to consumers. Non-alcoholic beer is enriched with vitamin B6; also, it has been found that non-alcoholic beer slowed down blood coagulation and platelet activation process to improve blood circulation. Additionally, the researcher also found a high concentration of antioxidants in the blood after consuming non-alcoholic beer. This and many other benefits are expected to fuel the growth of the global non-alcoholic malt beverages market. On the other hand, the availability of substitute products with less sugar content can restrain the growth of the global non-alcoholic malt beverages market over the forecast period.
COVID-19 pandemic situations have adversely affected the non-alcoholic malt beverages market growth. Strict lockdowns posed by several governments, a halt on the manufacturing process, and restriction on labor movement have severely hampered the growth of the global non-alcoholic malt beverages market. As a fact, non-alcoholic malt beverage does not come under essential food items hence the production of such product was strictly paused in lockdown periods. This has resulted in a shortage of products all around the world, plus a shortage of raw materials and disruption of the supply chain has created a shortage of products into the market which has severely affected the overall revenue of the global non-alcoholic malt beverages market.
The global non-alcoholic malt beverages market is classified by product, flavor type, distribution channel, packaging, and region. By product type, the global market is bifurcated into carbonated drinks and dairy-based drinks. Based on flavor type, the market is divided into classic or natural, berries, apple, citrus, peach, pomegranate, coffee/ cocoa, mixed fruit, and others. The packaging segment is bifurcated into bottles, cans, and liquid cartons. Whereas, the distribution channel segment is split into convenience stores, supermarkets, discount stores, and specialty stores.
North America and Europe region are expected to be the major market shareholder in the global non-alcoholic malt beverages market. Factors that are generating large revenue in these regions include the growing popularity of non-alcoholic beverages, increasing awareness about the benefits of non-alcoholic beverages over alcohol-containing beverages, and the presence of major market players in these regions. However, the rapid growth of the non-alcoholic malt beverages market is expected to be observed in the Asia Pacific region. Factors such as rapid urbanization, growing preference for non-alcoholic beverages, and growing disposable income are expected to contribute to the rapid growth of the non-alcoholic malt beverages market over the forecast period.
The global non-alcoholic malt beverages market is highly competitive. Some of the prominent players of the market are Nestle, Ceres Brewery, The Coca-Cola Company, Malta Goya, Radeberger Gruppe KG, Royal Unibrew A/S, Suntory Holdings Limited, Mecca Malt, and United Dutch Breweries B.V., among others.