Malt Beverage Market - Global Industry Analysis

Market Overview

The global Malt Beverage market accounted for USD 36.3 Billion in 2020 and is expected to reach USD 12.4 Billion by 2028, growing at a CAGR of 3.8 % from 2021 to 2028.

Malt beverage is a fermented drink in which the main ingredient is the grain, or seed, of the barley plant. The cereals are primarily kept in water for germination; later they are dried, boiled and processed into dry powder. The malt is laden with B-vitamins, lots of minerals and some fiber and protein. Malt has around half sweet as normal sugar and generally used as a healthier alternative sweetener. Malt beverages are also rich in calcium and it has been found that adequate quantity of calcium intake protects against osteoporosis, colon cancer, and the kidney stone and also helps to control blood-lipid levels.

COVID-19 Impact Analysis

The Covid-19 pandemic has disturbed the beverage industry by disrupting the sales initially due to the lockdown of restaurants, food service providers, liquor shops, hotels and bars. But, the year-on-year volume of the alcohol beverages have shown tremendous increment in their consumption. The shutdown of the local shops and pubs has for sure created a downfall in beverage market but has generated opportunities for the online service providers too and hence, a steady growth is expected from that channel for malt beverages market in coming years.

Growth Factors

The market for malt beverages is gaining spurring growth owing to a swing in consumer preference toward flavored drinks and beverages. Due to a safer alternative than other alcoholic beverages, malt beverage in gaining significant demand. This, in line, is boosting market growth. Rising count of health-conscious consumers is majorly pushing the organic malt beverage market uphill. However, high prices of malt beverages are likely to restrain market growth. Moreover, the application of organic malt in making flavored products is also likley to contribute to growth rate in the forecast period. Easy availability of flavored malted beverages in retail shops, supermarket/ hypermarket, and online stores is another key factor to drive the demand for malt beverages market.

Report Scope:

Application Segment Analysis Preview

With reference to application malt beverages are divided into alcoholic beverages and non-alcoholic beverages. Alcoholic beverages dominate the market owing to the factors that large consumer preference across the globe and high usage in beer industry.

Type Segment Analysis Preview

The segment is further divided into flavored and unflavored, where flavored drinks include flavors like Apple, Peach, Lemon, Pomegranate, Raspberry, Strawberry, Pineapple. Flavored drinks are demanded at large scale and are now measured as the important part of human wellbeing globally, and are not harmful in comparison to alcoholic drinks. The main surge in the malt beverages market is because of the rising demand in flavored beverages.

Regional Analysis Preview

The European region held a share of 35% in 2020. This is attributable to the presence of top companies such as Anheuser-Busch, Heineken, Diageo, among others.

The Asia Pacific region is projected to grow over the forecast period. This surge is due to the increasing adoption of flavored drinks in the region. Additionally, adoption and increasing preference for organic drinks is expected to open new avenues for the malt beverage market over the coming years.

Key Market Players & Competitive Landscape

Some of key players in malt beverage market are Nestle, Mondelez International, Van Pur S.A., RateBeer, LLC., Harboe, the Three Horseshoes, GranMalt AG, Cody’s, United Brands Company, Inc., Malt Company (India) Pvt Ltd., Barbican, Monarch Custom Beverages, Danish Royal Unibrew Group, PureMalt, among others. 

Companies are also focusing on launching new products to enhance their product offerings and gain a competitive advantage in the market. For instance, In April 2017, Carlsberg, one of the leading beverage producers in the world, launched scotch malts based premium beer to the Indian malt beverage market.

The Malt Beverages market is segmented as follows:

By Application

• Alcoholic
• Non-alcoholic

By Type

• Flavored
• Unflavored

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

• Chapter No. 1 Introduction
  • 1.1. Report Description
    • 1.1.1. Purpose of the Report
    • 1.1.2. USP & Key Offerings
  • 1.2. Key Benefits for Stakehulders
  • 1.3. Target Audience
  • 1.4. Report Scope
• Chapter No. 2 Executive Summary
  • 2.1. Key Findings
    • 2.1.1. Top Investment Pockets
      • 2.1.1.1. Market Attractiveness Analysis, By Application
      • 2.1.1.2. Market Attractiveness Analysis, By Type
      • 2.1.1.3. Market Attractiveness Analysis, By Region
  • 2.2. Market Snapshot
  • 2.3. Global Malt Beverage Market, 2016 – 2028 (USD Million)
  • 2.4. Insights from Primary Respondents
• Chapter No. 3 COVID 19 Impact Analysis
  • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
    • 3.1.1. North America
    • 3.1.2. Europe
    • 3.1.3. Asia Pacific
    • 3.1.4. Latin America
    • 3.1.5. The Middle-East and Africa
  • 3.2. Quarterly Market Revenue and Forecast by Region 2020 & 2021
  • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
  • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
  • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
    • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
  • 3.6. Short Term Dynamics
  • 3.7. Long Term Dynamics
• Chapter No. 4 Malt Beverage Market – Application Segment Analysis
  • 4.1. Overview
    • 4.1.1. Market Revenue Share, By Application, 2020 & 2028
  • 4.2. Alcohulic
    • 4.2.1. Market Size and Forecast, By Region (USD Million)
    • 4.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.2.3. Key Market Trends, Growth Factors, & Opportunities
  • 4.3. Non-alcohulic
    • 4.3.1. Market Size and Forecast, By Region (USD Million)
    • 4.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 4.3.3. Key Market Trends, Growth Factors, & Opportunities
• Chapter No. 5 Malt Beverage Market – Type Segment Analysis
  • 5.1. Overview
    • 5.1.1. Market Revenue Share, By Type, 2020 & 2028
  • 5.2. Flavored
    • 5.2.1. Market Size and Forecast, By Region (USD Million)
    • 5.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 5.2.3. Key Market Trends, Growth Factors, & Opportunities
  • 5.3. Unflavored
    • 5.3.1. Market Size and Forecast, By Region (USD Million)
    • 5.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
    • 5.3.3. Key Market Trends, Growth Factors, & Opportunities
• Chapter No. 6 Malt Beverage Market – Regional Analysis
  • 6.1. Overview
    • 6.1.1. Global Market Revenue Share, By Region, 2020 & 2028
    • 6.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD Million)
  • 6.2. North America
    • 6.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 6.2.2. North America Market Revenue, By Application, 2016 – 2028
    • 6.2.3. North America Market Revenue, By Type, 2016 – 2028
    • 6.2.4. U.S.
      • 6.2.4.1. U.S. Market Revenue, By Application, 2016 – 2028
      • 6.2.4.2. U.S. Market Revenue, By Type, 2016 – 2028
    • 6.2.5. Canada
      • 6.2.5.1. Canada Market Revenue, By Application, 2016 – 2028
      • 6.2.5.2. Canada Market Revenue, By Type, 2016 – 2028
    • 6.2.6. Mexico
      • 6.2.6.1. Mexico Market Revenue, By Application, 2016 – 2028
      • 6.2.6.2. Mexico Market Revenue, By Type, 2016 – 2028
  • 6.3. Europe
    • 6.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 6.3.2. Europe Market Revenue, By Application, 2016 – 2028
    • 6.3.3. Europe Market Revenue, By Type, 2016 – 2028
    • 6.3.4. Germany
      • 6.3.4.1. Germany Market Revenue, By Application, 2016 – 2028
      • 6.3.4.2. Germany Market Revenue, By Type, 2016 – 2028
    • 6.3.5. France
      • 6.3.5.1. France Market Revenue, By Application, 2016 – 2028
      • 6.3.5.2. France Market Revenue, By Type, 2016 – 2028
    • 6.3.6. U.K.
      • 6.3.6.1. U.K. Market Revenue, By Application, 2016 – 2028
      • 6.3.6.2. U.K. Market Revenue, By Type, 2016 – 2028
    • 6.3.7. Italy
      • 6.3.7.1. Italy Market Revenue, By Application, 2016 – 2028
      • 6.3.7.2. Italy Market Revenue, By Type, 2016 – 2028
    • 6.3.8. Spain
      • 6.3.8.1. Spain Market Revenue, By Application, 2016 – 2028
      • 6.3.8.2. Spain Market Revenue, By Type, 2016 – 2028
    • 6.3.9. Rest of Europe
      • 6.3.9.1. Rest of Europe Market Revenue, By Application, 2016 – 2028
      • 6.3.9.2. Rest of Europe Market Revenue, By Type, 2016 – 2028
  • 6.4. Asia Pacific
    • 6.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 6.4.2. Asia Pacific Market Revenue, By Application, 2016 – 2028
    • 6.4.3. Asia Pacific Market Revenue, By Type, 2016 – 2028
    • 6.4.4. China
      • 6.4.4.1. China Market Revenue, By Application, 2016 – 2028
      • 6.4.4.2. China Market Revenue, By Type, 2016 – 2028
    • 6.4.5. Japan
      • 6.4.5.1. Japan Market Revenue, By Application, 2016 – 2028
      • 6.4.5.2. Japan Market Revenue, By Type, 2016 – 2028
    • 6.4.6. India
      • 6.4.6.1. India Market Revenue, By Application, 2016 – 2028
      • 6.4.6.2. India Market Revenue, By Type, 2016 – 2028
    • 6.4.7. South Korea
      • 6.4.7.1. South Korea Market Revenue, By Application, 2016 – 2028
      • 6.4.7.2. South Korea Market Revenue, By Type, 2016 – 2028
    • 6.4.8. South-East Asia
      • 6.4.8.1. South-East Asia Market Revenue, By Application, 2016 – 2028
      • 6.4.8.2. South-East Asia Market Revenue, By Type, 2016 – 2028
    • 6.4.9. Rest of Asia Pacific
      • 6.4.9.1. Rest of Asia Pacific Market Revenue, By Application, 2016 – 2028
      • 6.4.9.2. Rest of Asia Pacific Market Revenue, By Type, 2016 – 2028
  • 6.5. Latin America
    • 6.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 6.5.2. Latin America Market Revenue, By Application, 2016 – 2028
    • 6.5.3. Latin America Market Revenue, By Type, 2016 – 2028
    • 6.5.4. Brazil
      • 6.5.4.1. Brazil Market Revenue, By Application, 2016 – 2028
      • 6.5.4.2. Brazil Market Revenue, By Type, 2016 – 2028
    • 6.5.5. Argentina
      • 6.5.5.1. Argentina Market Revenue, By Application, 2016 – 2028
      • 6.5.5.2. Argentina Market Revenue, By Type, 2016 – 2028
    • 6.5.6. Rest of Latin America
      • 6.5.6.1. Rest of Latin America Market Revenue, By Application, 2016 – 2028
      • 6.5.6.2. Rest of Latin America Market Revenue, By Type, 2016 – 2028
  • 6.6. The Middle-East and Africa
    • 6.6.1. The Middle-East and Africa Market Revenue, By Country, 2016 – 2028 (USD Million)
    • 6.6.2. The Middle-East and Africa Market Revenue, By Application, 2016 – 2028
    • 6.6.3. The Middle-East and Africa Market Revenue, By Type, 2016 – 2028
    • 6.6.4. GCC Countries
      • 6.6.4.1. GCC Countries Market Revenue, By Application, 2016 – 2028
      • 6.6.4.2. GCC Countries Market Revenue, By Type, 2016 – 2028
    • 6.6.5. South Africa
      • 6.6.5.1. South Africa Market Revenue, By Application, 2016 – 2028
      • 6.6.5.2. South Africa Market Revenue, By Type, 2016 – 2028
    • 6.6.6. Rest of Middle-East Africa
      • 6.6.6.1. Rest of Middle-East Africa Market Revenue, By Application, 2016 – 2028
      • 6.6.6.2. Rest of Middle-East Africa Market Revenue, By Type, 2016 – 2028
• Chapter No. 7 Malt Beverage Market – Industry Analysis
  • 7.1. Introduction
  • 7.2. Market Drivers
    • 7.2.1. Driving Factor 1 Analysis
    • 7.2.2. Driving Factor 2 Analysis
  • 7.3. Market Restraints
    • 7.3.1. Restraining Factor Analysis
  • 7.4. Market Opportunities
    • 7.4.1. Market Opportunity Analysis
  • 7.5. Porter’s Five Forces Analysis
  • 7.6. PEST Analysis
  • 7.7. Regulatory Landscape
  • 7.8. Technology Landscape
  • 7.9. Regional Market Trends
    • 7.9.1. North America
    • 7.9.2. Europe
    • 7.9.3. Asia Pacific
    • 7.9.4. Latin America
    • 7.9.5. The Middle-East and Africa
  • 7.10. Pricing Analysis
  • 7.11. Value Chain Analysis
  • 7.12. Downstream Buyers
  • 7.13. Distributors/Traders List
• Chapter No. 8 Competitive Landscape
  • 8.1. Company Market Share Analysis – 2019
    • 8.1.1. Global Malt Beverage Market: Company Market Share, 2019
    • 8.1.2. Global Malt Beverage Market, Company Market Revenue, 2016 – 2019 (USD Million)
    • 8.1.3. Global Malt Beverage Market, Company Y-o-Y Growth, 2017 – 2019 (%)
    • 8.1.4. Global Malt Beverage Market: Radar Determinant Chart, 2019
  • 8.2. Strategic Developments
    • 8.2.1. Acquisitions & Mergers
    • 8.2.2. New Product Launch
    • 8.2.3. Regional Expansion
  • 8.3. Company Strategic Developments – Heat Map Analysis
• Chapter No. 9 Company Profiles
  • 9.1. Nestle
    • 9.1.1. Company Overview
    • 9.1.2. Key Executives
    • 9.1.3. Product Portfolio
    • 9.1.4. Financial Overview
    • 9.1.5. Operating Business Segments
    • 9.1.6. Business Performance
    • 9.1.7. Recent Developments
  • 9.2. Mondelez International
  • 9.3. Van Pur S.A.
  • 9.4. RateBeer LLC.
  • 9.5. Harboe
  • 9.6. the Three Horseshoes
  • 9.7. GranMalt AG
  • 9.8. Cody’s
  • 9.9. United Brands Company Inc.
  • 9.10. Malt Company (India) Pvt Ltd.
  • 9.11. Barbican
  • 9.12. Monarch Custom Beverages
  • 9.13. Danish Royal Unibrew Group
  • 9.14. PureMalt
• Chapter No. 10 : Marketing Strategy Analysis
  • 10.1. Marketing Channel
  • 10.2. Direct Marketing
  • 10.3. Indirect Marketing
  • 10.4. Marketing Channel Development Trends
  • 10.5. Economic/Pulitical Environmental Change
• Chapter No. 11 : Research Methodology
  • 11.1. Research Methodology
  • 11.2. Phase I - Secondary Research
  • 11.3. Phase II - Data Modeling
    • 11.3.1. Company Share Analysis Model
    • 11.3.2. Revenue Based Modeling
  • 11.4. Phase III - Primary Research
  • 11.5. Research Limitations
    • 11.5.1. Assumptions

Table Of Figures

List of Figures 

FIG NO. 1. Market Attractiveness Analysis, By Application
FIG NO. 2. Market Attractiveness Analysis, By Type
FIG NO. 3. Market Attractiveness Analysis, By Region
FIG NO. 4. Global Malt Beverage Market Revenue, 2016 – 2028 (USD Million)
FIG NO. 5. Impact of COVID-19 Pandemic in North America Countries
FIG NO. 6. Market Revenue Share, By Application, 2020 & 2028
FIG NO. 7. Global Malt Beverage Market for Alcoholic, Revenue (USD Million) 2016 – 2028
FIG NO. 8. Comparative Revenue Analysis of Malt Beverage Market for Alcoholic, By Country, 2020 & 2028
FIG NO. 9. Global Malt Beverage Market for Non-alcoholic, Revenue (USD Million) 2016 – 2028
FIG NO. 10. Comparative Revenue Analysis of Malt Beverage Market for Non-alcoholic, By Country, 2020 & 2028
FIG NO. 11. Market Revenue Share, By Type, 2020 & 2028
FIG NO. 12. Global Malt Beverage Market for Flavored, Revenue (USD Million) 2016 – 2028
FIG NO. 13. Comparative Revenue Analysis of Malt Beverage Market for Flavored, By Country, 2020 & 2028
FIG NO. 14. Global Malt Beverage Market for Unflavored, Revenue (USD Million) 2016 – 2028
FIG NO. 15. Comparative Revenue Analysis of Malt Beverage Market for Unflavored, By Country, 2020 & 2028
FIG NO. 16. Global Malt Beverage Market Revenue Share, By Region, 2020 & 2028
FIG NO. 17. North America Malt Beverage Market Revenue, 2016 - 2028 (USD Million)
FIG NO. 18. Porter’s Five Forces Analysis for Global Malt Beverage Market
FIG NO. 19. PEST Analysis for Global Malt Beverage Market
FIG NO. 20. Pricing Analysis for Global Malt Beverage Market
FIG NO. 21. Value Chain Analysis for Global Malt Beverage Market
FIG NO. 22. Company Share Analysis, 2019
FIG NO. 23. Radar Determinant Chart, 2019
FIG NO. 24. Company Strategic Developments – Heat Map Analysis
FIG NO. 25. Nestle Business Segment Revenue Share, 2020 (%)
FIG NO. 26. Nestle Geographical Segment Revenue Share, 2020 (%)
FIG NO. 27. Market Channels
FIG NO. 28. Marketing Channel Development Trend
FIG NO. 29. Growth in World Gross Product, 2008-2018
FIG NO. 30. Research Methodology – Detailed View
FIG NO. 31. Research Methodology
 

Table Of Tables

List of Tables 

TABLE NO. 1. Global Malt Beverage Market: Snapshot
TABLE NO. 2. Quarterly Malt Beverage Market Revenue by Region, 2020
TABLE NO. 3. Quarterly Malt Beverage Market Revenue Forecast by Region, 2021
TABLE NO. 4. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
TABLE NO. 5. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
TABLE NO. 6. Global Malt Beverage Market for Alcoholic, by Region, 2016 – 2028 (USD Million)
TABLE NO. 7. Global Malt Beverage Market for Non-alcoholic, by Region, 2016 – 2028 (USD Million)
TABLE NO. 8. Global Malt Beverage Market for Flavored, by Region, 2016 – 2028 (USD Million)
TABLE NO. 9. Global Malt Beverage Market for Unflavored, by Region, 2016 – 2028 (USD Million)
TABLE NO. 10. Global Malt Beverage Market Revenue, By Region, 2016 – 2028 (USD Million)
TABLE NO. 11. North America Malt Beverage Market Revenue, By Country, 2016 – 2028 (USD Million)
TABLE NO. 12. North America Malt Beverage Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 13. North America Malt Beverage Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 14. U.S. Malt Beverage Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 15. U.S. Malt Beverage Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 16. Canada Malt Beverage Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 17. Canada Malt Beverage Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 18. Mexico Malt Beverage Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 19. Mexico Malt Beverage Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 20. Drivers for the Malt Beverage Market: Impact Analysis
TABLE NO. 21. Restraints for the Malt Beverage Market: Impact Analysis
TABLE NO. 22. Major Buyers of Malt Beverage
TABLE NO. 23. Distributors/Traders List of Malt Beverage
TABLE NO. 24. Global Malt Beverage Market, Company Market Revenue, 2016 – 2019 (USD Million)
TABLE NO. 25. Global Malt Beverage Market, Company Y-o-Y Growth, 2017 – 2019 (USD Million)