Malt Beverage Market Size, Share, Growth Report 2032

Global Malt Beverage Market Insights

According to a report from Zion Market Research, the global Global Malt Beverage Market was valued at USD 6.55 Billion in 2023 and is projected to hit USD 14.36 Billion by 2032, with a compound annual growth rate (CAGR) of 8.95% during the forecast period 2024-2032. This report explores market strengths, weakness, opportunities, and threats. It also provides valuable insights into the market's growth drivers, challenges, and the future prospects that may emerge in the Global Malt Beverage Market industry over the next decade.

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Malt Beverage Market: Overview

Malt beverage is a fermented drink in which the main ingredient is the grain, or seed, of the barley plant. The cereals are primarily kept in water for germination; later they are dried, boiled, and processed into dry powder. The malt is laden with B vitamins, lots of minerals, and some fiber and protein. Malt has around half sweet as normal sugar and is generally used as a healthier alternative sweetener. Malt beverages are also rich in calcium and it has been found that an adequate quantity of calcium intake protects against osteoporosis, colon cancer, and kidney stone and also helps to control blood lipid levels.

Malt Beverage Market: Growth Factors

The market for malt beverages is gaining spurring growth owing to a swing in consumer preference toward flavored drinks and beverages. Due to a safer alternative than other alcoholic beverages, malt beverages in gaining significant demand. This, in line, is boosting the market growth. The rising count of health-conscious consumers is majorly pushing the organic malt beverage market uphill. However, high prices of malt beverages are likely to restrain the market growth. Moreover, the application of organic malt in making flavored products is also likely to contribute to the growth rate in the forecast period. The easy availability of flavored malted beverages in retail shops, supermarkets/hypermarkets, and online stores is another key factor to drive the demand for the malt beverages market.

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Global Malt Beverage Market: Report Scope

Application Segment Analysis Preview

With reference to the application, malt beverages are divided into alcoholic beverages and non-alcoholic beverages. Alcoholic beverages dominate the market owing to the factors that large consumer preference across the globe and high usage in the beer industry.

Type Segment Analysis Preview

The segment is further divided into flavored and unflavored, where flavored drinks include flavors like Apple, Peach, Lemon, Pomegranate, Raspberry, Strawberry, and Pineapple. Flavored drinks are demanded on a large scale and are now measured as an important part of human well-being globally, and are not harmful in comparison to alcoholic drinks. The main surge in the malt beverages market is because of the rising demand for flavored beverages.

Malt Beverage Market: Regional Analysis Preview

The European region held a share of 35% in 2023. This is attributable to the presence of top companies such as Anheuser-Busch, Heineken, and Diageo, among others.

The Asia Pacific region is projected to grow over the forecast period. This surge is due to the increasing adoption of flavored drinks in the region. Additionally, adoption and increasing preference for organic drinks is expected to open new avenues for the malt beverage market over the coming years.

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Malt Beverage Market: Key Players & Competitive Landscape

Some of the key players in the malt beverage market are 

• Nestle
• Mondelez International
• Van Pur S.A.
• RateBeer
• LLC.
• Harboe
• the Three Horseshoes
• GranMalt AG
• Cody’s
• United Brands Company, Inc.
• Malt Company (India) Pvt Ltd.
• Barbican
• Monarch Custom Beverages
• Danish Royal Unibrew Group
• PureMalt

Companies are also focusing on launching new products to enhance their product offerings and gain a competitive advantage in the market. For instance, In April 2017, Carlsberg, one of the leading beverage producers in the world, launched scotch malts-based premium beer to the Indian malt beverage market.

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The Malt Beverages market is segmented as follows:

By Application

• Alcoholic
• Non-alcoholic

By Type

• Flavored
• Unflavored

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of the Middle East & Africa