Malt Beverage Market - Global Industry Analysis

Malt Beverage Market: Overview

The global Malt Beverage Market accounted for USD 36.3 Billion in 2020 and is expected to reach USD 12.4 Billion by 2028, growing at a CAGR of 3.8 % from 2021 to 2028.

Malt beverage is a fermented drink in which the main ingredient is the grain, or seed, of the barley plant. The cereals are primarily kept in water for germination; later they are dried, boiled, and processed into dry powder. The malt is laden with B vitamins, lots of minerals, and some fiber and protein. Malt has around half sweet as normal sugar and is generally used as a healthier alternative sweetener. Malt beverages are also rich in calcium and it has been found that an adequate quantity of calcium intake protects against osteoporosis, colon cancer, and kidney stone and also helps to control blood lipid levels.

COVID-19 Impact Analysis

The Covid-19 pandemic has disturbed the beverage industry by disrupting sales initially due to the lockdown of restaurants, food service providers, liquor shops, hotels, and bars. But, the year-on-year volume of alcoholic beverages has shown a tremendous increment in their consumption. The shutdown of the local shops and pubs has for sure created a downfall in the beverage market but has generated opportunities for the online service providers too and hence, steady growth is expected from that channel for the malt beverages market in coming years.

Malt Beverage Market: Growth Factors

The market for malt beverages is gaining spurring growth owing to a swing in consumer preference toward flavored drinks and beverages. Due to a safer alternative than other alcoholic beverages, malt beverages in gaining significant demand. This, in line, is boosting the market growth. The rising count of health-conscious consumers is majorly pushing the organic malt beverage market uphill. However, high prices of malt beverages are likely to restrain the market growth. Moreover, the application of organic malt in making flavored products is also likely to contribute to the growth rate in the forecast period. The easy availability of flavored malted beverages in retail shops, supermarkets/hypermarkets, and online stores is another key factor to drive the demand for the malt beverages market.

Report Scope:

Application Segment Analysis Preview

With reference to the application, malt beverages are divided into alcoholic beverages and non-alcoholic beverages. Alcoholic beverages dominate the market owing to the factors that large consumer preference across the globe and high usage in the beer industry.

Type Segment Analysis Preview

The segment is further divided into flavored and unflavored, where flavored drinks include flavors like Apple, Peach, Lemon, Pomegranate, Raspberry, Strawberry, and Pineapple. Flavored drinks are demanded on a large scale and are now measured as an important part of human wellbeing globally, and are not harmful in comparison to alcoholic drinks. The main surge in the malt beverages market is because of the rising demand for flavored beverages.

Malt Beverage Market: Regional Analysis Preview

The European region held a share of 35% in 2020. This is attributable to the presence of top companies such as Anheuser-Busch, Heineken, and Diageo, among others.

The Asia Pacific region is projected to grow over the forecast period. This surge is due to the increasing adoption of flavored drinks in the region. Additionally, adoption and increasing preference for organic drinks is expected to open new avenues for the malt beverage market over the coming years.

Malt Beverage Market: Key Players & Competitive Landscape

Some of the key players in the malt beverage market are Nestle, Mondelez International, Van Pur S.A., RateBeer, LLC., Harboe, the Three Horseshoes, GranMalt AG, Cody’s, United Brands Company, Inc., Malt Company (India) Pvt Ltd., Barbican, Monarch Custom Beverages, Danish Royal Unibrew Group, PureMalt, among others. 

Companies are also focusing on launching new products to enhance their product offerings and gain a competitive advantage in the market. For instance, In April 2017, Carlsberg, one of the leading beverage producers in the world, launched scotch malts-based premium beer to the Indian malt beverage market.

The Malt Beverages market is segmented as follows:

By Application

• Alcoholic
• Non-alcoholic

By Type

• Flavored
• Unflavored

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of the Middle East & Africa