The global Malt Beverage market accounted for USD 36.3 Billion in 2020 and is expected to reach USD 12.4 Billion by 2028, growing at a CAGR of 3.8 % from 2021 to 2028.
Market Overview
The global Malt Beverage market accounted for USD 36.3 Billion in 2020 and is expected to reach USD 12.4 Billion by 2028, growing at a CAGR of 3.8 % from 2021 to 2028.
Malt beverage is a fermented drink in which the main ingredient is the grain, or seed, of the barley plant. The cereals are primarily kept in water for germination; later they are dried, boiled and processed into dry powder. The malt is laden with B-vitamins, lots of minerals and some fiber and protein. Malt has around half sweet as normal sugar and generally used as a healthier alternative sweetener. Malt beverages are also rich in calcium and it has been found that adequate quantity of calcium intake protects against osteoporosis, colon cancer, and the kidney stone and also helps to control blood-lipid levels.
COVID-19 Impact Analysis
The Covid-19 pandemic has disturbed the beverage industry by disrupting the sales initially due to the lockdown of restaurants, food service providers, liquor shops, hotels and bars. But, the year-on-year volume of the alcohol beverages have shown tremendous increment in their consumption. The shutdown of the local shops and pubs has for sure created a downfall in beverage market but has generated opportunities for the online service providers too and hence, a steady growth is expected from that channel for malt beverages market in coming years.
Growth Factors
The market for malt beverages is gaining spurring growth owing to a swing in consumer preference toward flavored drinks and beverages. Due to a safer alternative than other alcoholic beverages, malt beverage in gaining significant demand. This, in line, is boosting market growth. Rising count of health-conscious consumers is majorly pushing the organic malt beverage market uphill. However, high prices of malt beverages are likely to restrain market growth. Moreover, the application of organic malt in making flavored products is also likley to contribute to growth rate in the forecast period. Easy availability of flavored malted beverages in retail shops, supermarket/ hypermarket, and online stores is another key factor to drive the demand for malt beverages market.
Report Scope:
Report Attribute | Details |
---|---|
Base Year | 2020 |
Historic Years | 2016 - 2020 |
Forecast Years | 2021 - 2028 |
Segments Covered | By Product Type, By Application, and By End Use |
Forecast Units | Value (USD Billion), and Volume (Units) |
Quantitative Units | Revenue in USD million/billion and CAGR from 2021 to 2028 |
Regions Covered | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World |
Countries Covered | U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others |
Number of Companies Covered | 10 companies with scope for including additional 15 companies upon request |
Report Coverage | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis. |
Customization Scope | Avail customized purchase options to meet your exact research needs. |
Application Segment Analysis Preview
With reference to application malt beverages are divided into alcoholic beverages and non-alcoholic beverages. Alcoholic beverages dominate the market owing to the factors that large consumer preference across the globe and high usage in beer industry.
Type Segment Analysis Preview
The segment is further divided into flavored and unflavored, where flavored drinks include flavors like Apple, Peach, Lemon, Pomegranate, Raspberry, Strawberry, Pineapple. Flavored drinks are demanded at large scale and are now measured as the important part of human wellbeing globally, and are not harmful in comparison to alcoholic drinks. The main surge in the malt beverages market is because of the rising demand in flavored beverages.
Regional Analysis Preview
The European region held a share of 35% in 2020. This is attributable to the presence of top companies such as Anheuser-Busch, Heineken, Diageo, among others.
The Asia Pacific region is projected to grow over the forecast period. This surge is due to the increasing adoption of flavored drinks in the region. Additionally, adoption and increasing preference for organic drinks is expected to open new avenues for the malt beverage market over the coming years.
Key Market Players & Competitive Landscape
Some of key players in malt beverage market are Nestle, Mondelez International, Van Pur S.A., RateBeer, LLC., Harboe, the Three Horseshoes, GranMalt AG, Cody’s, United Brands Company, Inc., Malt Company (India) Pvt Ltd., Barbican, Monarch Custom Beverages, Danish Royal Unibrew Group, PureMalt, among others.
Companies are also focusing on launching new products to enhance their product offerings and gain a competitive advantage in the market. For instance, In April 2017, Carlsberg, one of the leading beverage producers in the world, launched scotch malts based premium beer to the Indian malt beverage market.
The Malt Beverages market is segmented as follows:
By Application
By Type
By Region
List of Figures
FIG NO. 1. Market Attractiveness Analysis, By Application
FIG NO. 2. Market Attractiveness Analysis, By Type
FIG NO. 3. Market Attractiveness Analysis, By Region
FIG NO. 4. Global Malt Beverage Market Revenue, 2016 – 2028 (USD Million)
FIG NO. 5. Impact of COVID-19 Pandemic in North America Countries
FIG NO. 6. Market Revenue Share, By Application, 2020 & 2028
FIG NO. 7. Global Malt Beverage Market for Alcoholic, Revenue (USD Million) 2016 – 2028
FIG NO. 8. Comparative Revenue Analysis of Malt Beverage Market for Alcoholic, By Country, 2020 & 2028
FIG NO. 9. Global Malt Beverage Market for Non-alcoholic, Revenue (USD Million) 2016 – 2028
FIG NO. 10. Comparative Revenue Analysis of Malt Beverage Market for Non-alcoholic, By Country, 2020 & 2028
FIG NO. 11. Market Revenue Share, By Type, 2020 & 2028
FIG NO. 12. Global Malt Beverage Market for Flavored, Revenue (USD Million) 2016 – 2028
FIG NO. 13. Comparative Revenue Analysis of Malt Beverage Market for Flavored, By Country, 2020 & 2028
FIG NO. 14. Global Malt Beverage Market for Unflavored, Revenue (USD Million) 2016 – 2028
FIG NO. 15. Comparative Revenue Analysis of Malt Beverage Market for Unflavored, By Country, 2020 & 2028
FIG NO. 16. Global Malt Beverage Market Revenue Share, By Region, 2020 & 2028
FIG NO. 17. North America Malt Beverage Market Revenue, 2016 - 2028 (USD Million)
FIG NO. 18. Porter’s Five Forces Analysis for Global Malt Beverage Market
FIG NO. 19. PEST Analysis for Global Malt Beverage Market
FIG NO. 20. Pricing Analysis for Global Malt Beverage Market
FIG NO. 21. Value Chain Analysis for Global Malt Beverage Market
FIG NO. 22. Company Share Analysis, 2019
FIG NO. 23. Radar Determinant Chart, 2019
FIG NO. 24. Company Strategic Developments – Heat Map Analysis
FIG NO. 25. Nestle Business Segment Revenue Share, 2020 (%)
FIG NO. 26. Nestle Geographical Segment Revenue Share, 2020 (%)
FIG NO. 27. Market Channels
FIG NO. 28. Marketing Channel Development Trend
FIG NO. 29. Growth in World Gross Product, 2008-2018
FIG NO. 30. Research Methodology – Detailed View
FIG NO. 31. Research Methodology
List of Tables
TABLE NO. 1. Global Malt Beverage Market: Snapshot
TABLE NO. 2. Quarterly Malt Beverage Market Revenue by Region, 2020
TABLE NO. 3. Quarterly Malt Beverage Market Revenue Forecast by Region, 2021
TABLE NO. 4. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
TABLE NO. 5. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
TABLE NO. 6. Global Malt Beverage Market for Alcoholic, by Region, 2016 – 2028 (USD Million)
TABLE NO. 7. Global Malt Beverage Market for Non-alcoholic, by Region, 2016 – 2028 (USD Million)
TABLE NO. 8. Global Malt Beverage Market for Flavored, by Region, 2016 – 2028 (USD Million)
TABLE NO. 9. Global Malt Beverage Market for Unflavored, by Region, 2016 – 2028 (USD Million)
TABLE NO. 10. Global Malt Beverage Market Revenue, By Region, 2016 – 2028 (USD Million)
TABLE NO. 11. North America Malt Beverage Market Revenue, By Country, 2016 – 2028 (USD Million)
TABLE NO. 12. North America Malt Beverage Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 13. North America Malt Beverage Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 14. U.S. Malt Beverage Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 15. U.S. Malt Beverage Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 16. Canada Malt Beverage Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 17. Canada Malt Beverage Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 18. Mexico Malt Beverage Market Revenue, By Application, 2016 – 2028 (USD Million)
TABLE NO. 19. Mexico Malt Beverage Market Revenue, By Type, 2016 – 2028 (USD Million)
TABLE NO. 20. Drivers for the Malt Beverage Market: Impact Analysis
TABLE NO. 21. Restraints for the Malt Beverage Market: Impact Analysis
TABLE NO. 22. Major Buyers of Malt Beverage
TABLE NO. 23. Distributors/Traders List of Malt Beverage
TABLE NO. 24. Global Malt Beverage Market, Company Market Revenue, 2016 – 2019 (USD Million)
TABLE NO. 25. Global Malt Beverage Market, Company Y-o-Y Growth, 2017 – 2019 (USD Million)
Request the coronavirus impact analysis across industries and markets
The global malt beverage market was valued at USD 12.4 Billion in 2020.
Some of the key factors driving the global malt beverage market growth are increasing preference for flavored drinks and shift of consumer preference in organic drinks.
North America region held a substantial share of the malt beverage market in 2020. This is attributable to the presence of major players such as Molson Coors Brewing and Forman, among others. Asia Pacific region is projected to grow at a significant rate owing to the rising demand for malt beverages in developing economies such as China and India.
Some of the major companies operating in the global malt beverage market are Nestle, Mondelez International, Van Pur S.A., RateBeer, LLC., Harboe, the Three Horseshoes, GranMalt AG, Cody’s, United Brands Company, Inc., Malt Company (India) Pvt Ltd., Barbican, Monarch Custom Beverages, Danish Royal Unibrew Group, PureMalt, among others.
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