Global matcha market expected to reach approximately USD 4.83 billion by 2024, at a CAGR of around 9.25% between 2018 and 2024. Matcha is Japanese style a powdered green tea leaf with high nutritional benefits as compared to other types of tea.
The report covers a forecast and an analysis of the matcha market on a global and regional level. The study provides historical data from 2015 to 2017 along with a forecast from 2018 to 2024 based on revenue (USD Billion) and volume (Kilotons). The study includes drivers and restraints for the matcha market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities and threats to the matcha market on a global level.
To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the market has also been included. The study encompasses a market attractiveness analysis, wherein all the segments are benchmarked based on their market size, growth rate, and general attractiveness.
The study provides a decisive view of the matcha market by segmenting the market based on type, application, production technology, and region. All the segments have been analyzed based on present and future trends and the market is estimated from 2018 to 2024. Based on grade, the global matcha market is segmented into ceremonial, classic, and culinary. Based on application, the matcha market is segmented into regular tea, matcha beverages, food, and personal care and cosmetics. Based on production technology, the matcha market is segmented into pan-fried and steamed.
The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa with its further divided into major countries including the U.S., Germany, France, UK, China, Japan, India, and Brazil.
Some key players of the global matcha market are Sun Time, Mizuba Tea, Kissa Tea, AOI Tea, AIYA America, Midori Spring, Ippodo Tea, DoMatcha, and Encha, among others.
This report segments the global matcha market into:
Global Matcha Market: Grade Analysis
Global Matcha Market: Application Analysis
Global Matcha Market: Production Technology Analysis
Global Matcha Market: Regional Analysis
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