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Marketing Analytics Software Market - Global Industry Analysis

Marketing Analytics Software Market for Social Media Marketing, Email Marketing, SEO Marketing, Pay per Click Marketing, Display Marketing, Video Marketing, and Content Marketing Application for Retail, Energy & Utility, BFSI, Healthcare, Media & Entertainment and Other Verticals: Global Industry Perspective, Comprehensive Analysis, and Forecast, 2016 – 2022.

Published Date: 19-Jul-2017 Category: Technology & Media Report Format : PDF Pages: 110 Report Code: ZMR-129 Status : Published

Global Marketing analytics software Market is expected to reach USD 2.81 billion by 2022, at a CAGR 11.2% from 2017 to 2022.

Description

The report analyzes and forecasts marketing analytics software market on a global and regional level. The study offers past data of past year along with forecast from 2016 to 2022 based on revenue (USD Billion). Assessment of market dynamics gives a brief thought about the drivers and restraints for the marketing analytics software market along with the impact they have on the demand over the forecast period. Furthermore, the report includes the study of opportunities available in the marketing analytics software market on a global level.

The report gives a transparent view of the marketing analytics software market. We have included a detailed competitive scenario and portfolio of prominent vendor’s operative in the marketing analytics software market. To understand the competitive landscape of marketing analytics software market, an analysis of Porter’s Five Forces model for the market has also been included. The report offer market attractiveness analysis, wherein the application, vertical and regional segments are benchmarked based on their general attractiveness, market size, and growth rate.

The study provides a crucial view on marketing analytics software market by segmenting the market based on application, vertical and region. All the industry segments of marketing analytics software market have been analyzed based on present and future trends and the market is estimated from 2016 to 2022. The regional segmentation comprises of present and forecast demand in Asia Pacific, Middle East & Africa, North America, Europe, and Latin America for marketing analytics software market.

Major players in the marketing analytics software market are Adobe Systems Inc, Oracle Corporation, Harte-Hanks Inc, Wipro Corporation, SAS Institute Inc, Teradata Corporation, IBM Corporation, Experian Plc and Pega systems Inc.

The report segment of the marketing analytics software market is as follows:

Global Marketing Analytics Software Market: Application Analysis

  • Email Marketing
  • SEO Marketing
  • Social Media Marketing
  • Display Marketing
  • Pay Per Click Marketing
  • Video Marketing
  • Content Marketing

Global Marketing Analytics Software Market: Vertical Analysis

  • Retail
  • Energy & Utility
  • BFSI
  • Healthcare
  • Media & Entertainment
  • Others

Global Marketing Analytics Software Market: Regional Analysis

  • North America
    • U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East and Africa

Table Of Content

  • Chapter 1. Preface
    • 1.1. Report description and scope
    • 1.2. Research scope
    • 1.3. Research methodology
      • 1.3.1. Market research process
      • 1.3.2. Market research methodology
  • Chapter 2. Executive Summary
    • 2.1. Global Marketing Analytics Software Market, 2016 - 2022,(USD Billion)
    • 2.2. Marketing Analytics Software Market: Market snapshot
  • Chapter 3. Marketing Analytics Software Market – Industry Analysis
    • 3.1. Marketing Analytics Software Market: Market dynamics
    • 3.2. Market Drivers
      • 3.2.1. Growth in social media segment
      • 3.2.2. Need to understand customer behaviour
      • 3.2.3. Increase in the budget of marketing analytics software market
    • 3.3. Restraints
      • 3.3.1. High deployment cost of market analytics software market
    • 3.4. Opportunity
      • 3.4.1. Growth in adoption of cloud based technology
    • 3.5. Porter’s Five Forces Analysis
    • 3.6. Market Attractiveness Analysis
      • 3.6.1. Market attractiveness analysis by Application segment
      • 3.6.2. Market attractiveness analysis by Vertical segment
      • 3.6.3. Market attractiveness analysis by Region segment
  • Chapter 4. Marketing Analytics Software Market - Competitive Landscape
    • 4.1. Company market share analysis, 2015 (Subject to data availability)
  • Chapter 5. Marketing Analytics Software Market – Application Segment Analysis
    • 5.1. Global marketing analytics software market revenue share, by application , 2016 & 2022
    • 5.2. Email Marketing
      • 5.2.1. Global marketing analytics software market by Email Marketing, 2016 – 2022(USD Billion)
    • 5.3. SEO Marketing
      • 5.3.1. Global marketing analytics software market for SEO Marketing, 2016 – 2022 (USD Billion)
    • 5.4. Social Media Marketing
      • 5.4.1. Global marketing analytics software market for Social Media Marketing, 2016 – 2022 (USD Billion)
    • 5.5. Display Marketing
      • 5.5.1. Global marketing analytics software market for Display Marketing, 2016 – 2022 (USD Billion)
    • 5.6. Pay Per Click Marketing
      • 5.6.1. Global marketing analytics software market for Pay Per Click Marketing, 2016 – 2022 (USD Billion)
    • 5.7. Video Marketing
      • 5.7.1. Global marketing analytics software market for Video Marketing, 2016 – 2022 (USD Billion)
    • 5.8. Content Marketing
      • 5.8.1. Global marketing analytics software market for Content Marketing, 2016 – 2022 (USD Billion)
  • Chapter 6. Marketing Analytics Software Market – Vertical Segment Analysis
    • 6.1. Global marketing analytics software market revenue share, by vertical, 2016 & 2022
    • 6.2. Retail
      • 6.2.1. Global marketing analytics software market by Retail, 2016 – 2022(USD Billion)
    • 6.3. Energy & Utility
      • 6.3.1. Global marketing analytics software market for Energy & Utility, 2016 – 2022 (USD Billion)
    • 6.4. BFSI
      • 6.4.1. Global marketing analytics software market for BFSI, 2016 – 2022 (USD Billion)
    • 6.5. Healthcare
      • 6.5.1. Global marketing analytics software market for Healthcare, 2016 – 2022 (USD Billion)
    • 6.6. Media & Entertainment
      • 6.6.1. Global marketing analytics software market by Media & Entertainment, 2016 – 2022 (USD Billion)
    • 6.7. Others
      • 6.7.1. Global marketing analytics software market for Others, 2016 – 2022 (USD Billion)
  • Chapter 7. Global marketing analytics software Market - Regional Analysis
    • 7.1. Global marketing analytics software market: Regional overview
      • 7.1.1. Global marketing analytics software market revenue share, by region, 2016 and 2022
    • 7.2. North America
      • 7.2.1. North America marketing analytics software market revenue, by Application, 2016– 2022 (USD Billion)
      • 7.2.2. North America marketing analytics software market revenue, by Vertical, 2016– 2022 (USD Billion)
    • 7.3. Europe
      • 7.3.1. Europe marketing analytics software market revenue, by Application, 2016– 2022 (USD Billion)
      • 7.3.2. Europe marketing analytics software market revenue, by Vertical, 2016– 2022 (USD Billion)
    • 7.4. Asia Pacific
      • 7.4.1. Asia-Pacific marketing analytics software market revenue, by Application, 2016 – 2022 (USD Billion)
      • 7.4.2. Asia-Pacific marketing analytics software market revenue, by Vertical, 2016 – 2022 (USD Billion)
    • 7.5. Latin America
      • 7.5.1. Latin America marketing analytics software market revenue, by Application, 2016 – 2022 (USD Billion)
      • 7.5.2. Latin America marketing analytics software market revenue, by Vertical, 2016 – 2022 (USD Billion)
    • 7.6. Middle East & Africa
      • 7.6.1. Middle East & Africa marketing analytics software market revenue, by Application, 2016 – 2022 (USD Billion)
      • 7.6.2. Middle East & Africa marketing analytics software market revenue, by Vertical, 2016 – 2022 (USD Billion)
  • Chapter 8. Company Profiles
    • 8.1. Adobe Systems Inc
      • 8.1.1. Overview
      • 8.1.2. Financials
      • 8.1.3. Type portfolio
      • 8.1.4. Business strategy
      • 8.1.5. Recent developments
    • 8.2. Oracle Corporation
      • 8.2.1. Overview
      • 8.2.2. Financials
      • 8.2.3. Type portfolio
      • 8.2.4. Business strategy
      • 8.2.5. Recent developments
    • 8.3. Harte-Hanks Inc
      • 8.3.1. Overview
      • 8.3.2. Financials
      • 8.3.3. Type portfolio
      • 8.3.4. Business strategy
      • 8.3.5. Recent developments
    • 8.4. Wipro Corporation
      • 8.4.1. Overview
      • 8.4.2. Financials
      • 8.4.3. Type portfolio
      • 8.4.4. Business strategy
      • 8.4.5. Recent developments
    • 8.5. SAS Institute Inc
      • 8.5.1. Overview
      • 8.5.2. Financials
      • 8.5.3. Type portfolio
      • 8.5.4. Business strategy
      • 8.5.5. Recent developments
    • 8.6. Teradata Corporation
      • 8.6.1. Overview
      • 8.6.2. Financials
      • 8.6.3. Type portfolio
      • 8.6.4. Business strategy
      • 8.6.5. Recent developments
    • 8.7. IBM Corporation
      • 8.7.1. Overview
      • 8.7.2. Financials
      • 8.7.3. Type portfolio
      • 8.7.4. Business strategy
      • 8.7.5. Recent developments
    • 8.8. Experian Plc
      • 8.8.1. Overview
      • 8.8.2. Financials
      • 8.8.3. Type portfolio
      • 8.8.4. Business strategy
      • 8.8.5. Recent developments
    • 8.9. Pega Systems Inc
      • 8.9.1. Overview
      • 8.9.2. Financials
      • 8.9.3. Type portfolio
      • 8.9.4. Business strategy
      • 8.9.5. Recent developments

Methodology

This report is based on in-depth qualitative and quantitative analyses of the global Marketing Analytics Software market. Zion Research has collected and analyzed key data belong to the global Marketing Analytics Software market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.

The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macro economic indicators of the market.

Various parameters have been taken into account while estimating market size. The revenue generated by the leading industry participants in from the sales of Marketing Analytics Software across the world has been calculated through primary and secondary research.

Zion Research employs the combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc. 

For this study, Zion Research has conducted all-encompassing primary research with key industry participants to collect first-hand data. Moreover, in-depth interviews with key opinion leaders also assisted in the validation of findings from secondary research and to understand key trends in the Marketing Analytics Software industry. Primary research makes up the major source of data collection and validation.   

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further, develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment, and sub-segment across geographies

Participants who typically participate in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts, and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases, and market reports

News articles, press releases, and webcasts specific to companies operating in the market

Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the Marketing Analytics Software market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage, and infrastructure, sector growth and facilities
  • Data is then crosschecked by an expert panel.

Free Analysis

Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). In other words, we can define it as the process and technology that allow marketers to evaluate their success of marketing initiative. The growth of global marketing analytics software market has been accelerated by increasing social media activities which include Facebook, Twitter, and Instagram who helps to provide the huge amount of consumer related data. Marketing analytics software helps to improve the efficiency of each marketing program by measuring the result and understanding what works best.

Marketing analytics software is becoming the essential tool in each industry for the analysis of consumer behavior. The Marketing analytics software market is driven by many drivers. The increasing trend of the social media channels is one of the key drivers among others for the marketing analytics software market. Apart from drivers, the marketing analytics software market contributes various restraints and opportunities. Easy availability of the open source solution is one of the restraints which is restraining the growth of this market whereas an increase in trend of marketing analytics can be one of the opportunities for the growth of marketing analytics software market.

Global-Marketing-Analytics-Software123--Market

The report provides a segment analysis of marketing analytics software market by application, vertical and by geography. The application segment includes email marketing, SEO marketing, social media marketing, display marketing, pay per click marketing, display marketing, video marketing and content marketing. The report provides the market size and forecast through the Vertical segment which includes retail, energy & utility, BFSI, healthcare, media & entertainment and others. The regions such as North America, Europe, APAC, Latin America and the Middle East and Africa have been covered in the report.

The report covers detailed competitive outlook including the market share and company profiles of the key participants operating in the global market. Key players profiled in the report are Adobe Systems Inc, Oracle Corporation, Harte-Hanks Inc, Wipro Corporation, SAS Institute Inc, Teradata Corporation, IBM Corporation, Experian Plc and Pega systems Inc.

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