Global Marketing Analytics Software Market is projected to expand at a CAGR of 13.9%

07-Mar-2022 | Zion Market Research

The global marketing analytics software market was worth around USD 3.12 billion in 2021 and is estimated to grow to about USD 6.74 billion by 2028, with a compound annual growth rate (CAGR) of approximately 13.9 percent over the forecast period. The report analyzes the marketing analytics software market’s drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the marketing analytics software market.

Marketing analytics is described as the process of monitoring and analyzing metrics data in order to assess the return on investment (ROI) of marketing initiatives, as well as the act of discovering improvement possibilities. Marketing analytics is important for gaining a broad grasp of marketing trends as well as tracking them through time. It aids in the prediction of future outcomes. Marketing analytics software helps a business track the data that influences traffic, leads, and revenue. The expansion of the marketing analytics market has been aided by rising marketing spending throughout the world.

Global Marketing Analytics Software Market

The global marketing analytics software market is flourishing at a rapid rate. This is owing to the increasing need for the rising popularity of social media platforms, the necessity for precise ROI calculations on online marketing activities, and the need to understand client behavior. Marketing analytics software aids in the interpretation and analysis of company data by allowing for ongoing research and investigation of previous business performance in order to acquire actionable insights for business strategy. The company analytics software does predictive analysis to extract decision-making inputs and insights by applying statistical methodologies and tools to business performance data. Owing to such features firms are rapidly adopting marketing analytics. It also assists businesses in optimizing their operations and facilitating informed and strategic decision-making. It also aids in the discovery of patterns and linkages across data streams, as well as the automation of tasks and processes for real-time decision-making. However, some of the disadvantages with the software performance such as misinterpretation of market need, target market, and market share may hinder the growth of the global marketing analytics software market.

Browse the full Marketing Analytics Software Market By Deployment (Cloud and On-premise), By Application (Online Marketing, E-mail Marketing, and Content Marketing), By End-User (Retail, BFSI, Education, Healthcare, Manufacturing, Travel & Hospitality, and Others), and By Region – Global and Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, and Forecasts 2022 – 2028.” Report at

The global marketing analytics software market is bifurcated based on deployment, application, end-user, and region. The deployment segment of the market is categorized into cloud and on-premise. The on-premise segment led the market with over 59 percent of the share. Based on application, the market is divided into online marketing, E-mail marketing, social media marketing, content marketing, and other applications. The end-user segment of the market includes retail, BFSI, education, healthcare, manufacturing, travel and hospitality, and other end users.

North America led the market with nearly 45 percent of the share. The strong growth of the market is attributed to the region's strong social media usage trend and access to high-speed internet services. Also, the major e-commerce infrastructure in the United States and Canada allows marketers to assess data collected by e-commerce transactions, providing insights into customer buying habits that aid in the development of effective marketing campaigns. The marketing analytics software market in Asia Pacific is growing at a rapid pace. Emerging countries in the region such as India, China, Japan, and South Korea are expected to contribute significant revenue in the global marketing analytics software market over the forecasted period.

Some of the key market players with the high revenue share included in the global marketing analytics software market report include Microsoft Corporation, IBM Corporation, Accenture PLC, Salesforce.Com Inc., Adobe Systems Incorporated, Oracle Corporation, Teradata Corporation, SAS Institute Inc., Neustar, Inc., Pegasystems Inc., Tableau Software, and Google LLC.

Recent developments

  • Accenture bought End-to-End Analytics in November 2020 with the intention of using its extensive network of accelerators and assets to improve supply chain, trade promotion, marketing, and pricing.
  • Oracle announced the introduction of Fusion Marketing in September 2021, the leading solution for completely automated qualifying and lead creation.

Global marketing analytics software market is segmented as follows:

By Deployment

  • Cloud
  • On-premise

By Application

  • Online Marketing
  • E-mail Marketing
  • Content Marketing
  • Social Media Marketing
  • Other Applications

By End User

  • Retail
  • BFSI
  • Education
  • Healthcare
  • Manufacturing
  • Travel and Hospitality
  • Other

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

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