Maqui Berries Market Size, Share, Industry Growth Report, 2032

Maqui Berries Market: Industry Perspective

The global maqui berries market size was worth around USD 26.11 billion in 2023 and is predicted to grow to around USD 65.71 billion by 2032 with a compound annual growth rate (CAGR) of roughly 10.80% between 2024 and 2032. The report analyzes the global maqui berries market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the maqui berries industry.

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Maqui Berries Market: Overview

Maqui berry is an exotic and dark fruit belonging to the Elaeocarpaceae family. These berries are generally grown in Chile and Argentina. The leaves of the plant are generally dark in color and are oval in design. The flowers are typically large and unisexual. Maqui berries are widely consumed for weight management, treatment of heart diseases, as well as for general health and wellness. Maqui berries contain antioxidants, which protect body cells from damage. Moreover, maqui berries also contain other vitamins and minerals such as calcium, magnesium, vitamins A, C, B1, and B3.

Maqui berries are generally promoted as super-fruit owing to their high antioxidant properties and micronutrients. Health benefits associated with the consumption of maqui berries include the reduction in inflammation, blood sugar control, and treatment of heart problems. This factor is anticipated to boost the market growth in the forecast timeline. 

In addition to this, the increasing popularity of e-commerce among consumers coupled with rising internet penetration is expected to escalate the market growth as consumers are becoming more aware of the health benefits of maqui berries through the educational content available through videos. The convenience feature of online shopping is expected to support the growth of the maqui berries market over the forecast timeframe.

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Maqui Berries Market: Segmentation Analysis

Based on nature, the global maqui berries market has been segmented into organic and conventional. The organic segment was accredited for one of the highest market shares in 2023. The growing need for organic food products among consumers owing to their health benefits is expected to stimulate segment growth.

On the basis of form, the global maqui berries market has been segmented into fresh and processed. The fresh segment accounted for one of the highest market shares in 2023. The segment is further expected to grow at a significant pace over the forecast timeline.

Maqui Berries Market: Regional Analysis

In terms of regions, Asia-Pacific held a dominant position in 2023. Maqui berries are widely used in cosmetics products as the ingredients contain antioxidants which are beneficial for skin care. The rapidly growing cosmetic industry in this region owing to rising demand from the millennial generation is expected to fuel the demand for the market over the forecast period. The demand for maqui berries is elevating in the North American region owing to the increasing consumption of dietary supplements, coupled with the high disposable income of consumers in the region. The maqui berries market has witnessed significant growth in Europe, followed by Latin America

Maqui Berries Market: Report Scope

Maqui Berries Market: Competitive Analysis

The global maqui berries market is dominated by players like:

• HP Ingredients
• Terrasoul Superfoods
• Kiva Health Food
• Mountain Rose Herbs
• NürnbergMesse GmbH
• Navitas Organics
• Sevenhills Wholefoods
• Herbal Zest Organics
• Maqui New Life S.A.
• Sunfood Superfoods

The major approaches implemented by these leading companies in the market are collaborations, new product launches, recent developments, and mergers & acquisitions. These companies are targeting investment in innovations, partnerships, and expansions to increase their market share.

The report segments the global maqui berries market as follows:

Maqui Berries Market: Nature Segment Analysis

• Organic
• Inorganic

Maqui Berries Market: Form Segment Analysis

• Fresh
• Processed

Maqui Berries Market: End-Use Segment Analysis

• Food & Beverages
• Nutraceuticals
• Personal Care
• Others

Maqui Berries Market: Distribution Channel Segment Analysis

• B2B
• B2C

Maqui Berries Market: Regional Segment Analysis

• North America
  • U.S.
• Europe
  • UK
  • France
  • Germany
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa