Insights Engine Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018–2024

Report Code: ZMR-3039 | Report Format : | Status : Upcoming |


Insights Engine Market: Overview

Insights Engine is a medium which helps in managing, analyzing and interpreting data which allows the enterprises to generate and accumulate the information to understand their customer’s needs. Insights engine is adopted largely to predict the search queries and improve the relevancy of results. It includes NLP (Natural Language Processing) technology which enables the user to communicate with the machine in plain language rather than using the coded language. Many firms are using the insights engine to fetch information and solve the quires arising from work.

Insights Engine Market: Growth Factors

Understanding the needs and preferences of customers, the importance of Artificial Intelligence (AI), need for forecasting the insights prediction of data queries in order to build up data relevancy are the key factors fuelling the growth of the Insights engine market. Integration of the insight engine tool with the existing system and validation are the major factors restraining the growth of the market. Handling of big data and inappropriate infrastructure is becoming the challenging factor for the insights engine market. Moreover, providing relevant information at the right time is also the challenging factor faced by the insights engine market.

Insights Engine Market: Segmentation

The insights engine market is segmented on the basis of deployment which includes Saas and On-Premises. The On-premise deployment is of greater value as compared to SaaS deployment. The vertical segment consists of Government and Defence, Banking, Financial Services and Insurance (BFSI), IT and Telecom, Healthcare, Manufacturing and Retail, Energy and utilities and others (Media and Entertainment, Travel and Transport). The insights types are categorized into Predictive insights, Prescriptive insights, and Descriptive insights. Based on the size of organization the market can be classified as Small and Medium-sized enterprises (SMEs) and large enterprises. Based on the application the market is bifurcated into Workforce management, Sales and Marketing, Operation management, Customer experience management, Risk and Compliance management and others (which include network efficiency management, business process, and product management). Based on the component the market can be segmented into software and services like managed and professional services. Professional services include deployment and integration services, support and maintenance and consulting services.

Insights Engine Market: Regional Analysis

North America dominates the insights engine market as organizations are using the insights engine to control the Artificial Intelligence (AI) to support their sales and marketing activity.

Insights Engine Market: Competitive players

Some of the key players in the insights engine market areFunnelback, IntraFind Inc., Coveo Solutions Inc., Sinequa, Microsoft Corporation, Attivio, Mindbreeze GmbH, Dassault Systèmes, Smartlogic among others.

Insights Engine Market: Regional Segment Analysis

  • North America
    • The U.S.
  • Europe
    • The UK
    • France
    • Germany
  • The Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • The Middle East and Africa

What Reports Provides

  • Full in-depth analysis of the parent market
  • Important changes in market dynamics
  • Segmentation details of the market
  • Former, on-going, and projected market analysis in terms of volume and value
  • Assessment of niche industry developments
  • Market share analysis
  • Key strategies of major players
  • Emerging segments and regional markets
  • Testimonials to companies in order to fortify their foothold in the market.

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