Global In-store Analytics Market: Overview
In-store analytics is the solution that helps retailers to connect and attract the target customers. The solution also collects important information regarding customer behavior, customer product preferences, demographic data, and purchase patterns. The in-store analytics also optimize the performance of the stores by improving the customer experience along with the overall sales. The solution also facilitates real-time analysis of customer behavior and their journey in the store. The solution offers digitally collected data and helps in connecting the dots between the customer purchase behavior and retailers.
Report Scope:
Report Attribute | Details |
---|---|
Base Year | 2020 |
Historic Years | 2016 - 2020 |
Forecast Years | 2021 - 2028 |
Segments Covered | By Product Type, By Application, and By End Use |
Forecast Units | Value (USD Billion), and Volume (Units) |
Quantitative Units | Revenue in USD million/billion and CAGR from 2021 to 2028 |
Regions Covered | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World |
Countries Covered | U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others |
Number of Companies Covered | 10 companies with scope for including additional 15 companies upon request |
Report Coverage | Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis. |
Customization Scope | Avail customized purchase options to meet your exact research needs. |
Global In-store Analytics Market: Growth Factors
One of the major factors driving the growth of the global in-store analytics market is the growing adoption of in-store analytics solutions by store retailers due to the growing number of e-commerce platforms. The solution also assists in boosting the overall sales of the stores by offering the best possible products to its customers. Also, the high penetration rate of smartphones and the internet in developing and under developing economies is further boosting the growth of the global in-store analytics market. The emergence of cloud-based analytics is likely to significantly propel the growth of the global in-store analytics market and create lucrative growth opportunities during the forecast period. The growing requirements to facilitate better customer service along with exotic shopping experience is also likely to bolster the growth of the global in-store analytics market during the forecast period. Retailers are increasingly adopting in-store analytics solutions to gain a competitive edge in the global in-store analytics market. The growing adoption of advanced technologies like advanced analytics and artificial intelligence in the developing and developed region is also likely to escalate the growth of the global in-store analytics market during the forecast period. Such solutions also boost the profitability rates while lowering the operational cost of the retainer’s store.
Global In-store Analytics Market: Segmentation
The global in-store analytics market can be segmented into organization size, deployment model, application, component, and region.
By organization size, the market can be segmented into large enterprises and small & medium enterprises.
By deployment model, the market can be segmented into on-premise and cloud models. The on-premise deployment model accounts for the largest share in the global in-store analytics market as it offers organizations full control over data, systems, applications, and platforms. Also, it can be managed and handled well by the organization’s IT staff itself. The growth can also be attributed to the scope for greater flexibility for customizing the available software as per the needs and dynamics of the organization.
By application, the market can be segmented into risk & compliance management, store operations management, merchandising analysis, marketing management, customer management, and others.
By components, the market can be segmented into services and software. The software segment holds the largest share in the global in-store analytics market as it helps stores to monitor the overall sales and develop business plans according to customer preferences.
The service segment is anticipated to register significant growth during the forecast period. Moreover, the service segment can further be bifurcated into professional and managed services. The professional segment leads the market owing to the fact that it improves the performance efficiencies, enhances strategic outlook, and transforms business operations for retail-related activities.
Global In-store Analytics Market: Regional analysis
North America accounts for the largest share in the global in-store analytics market due to the high adoption rates of such solutions in the region. Also, the growing research and development activities in the region to innovate more advanced solutions are further escalating the growth of the regional market.
Asia Pacific is expected to witness huge growth during the forecast period due to the ongoing technological advancements in the region.
Global In-store Analytics Market: Competitive Players
Some of the significant players in the global in-store analytics market are Thinkinside, Scanalytics Inc, SAP, RetailNext Inc, Retail Solutions Inc, Mindtree Ltd, Inpixon, Happiest Minds, Happiest Minds, and Capillary Technologies.
Global In-store Analytics Market: Regional Segment Analysis
What Reports Provides
Request the coronavirus impact analysis across industries and markets
One of the major factors driving the growth of the global in-store analytics market is the growing adoption of in-store analytics solutions by store retailers due to the growing number of e-commerce platforms. The solution also assists in boosting the overall sales of the stores by offering the best possible products to its customers.
Some of the significant players in the global in-store analytics market are Thinkinside, Scanalytics Inc, SAP, RetailNext Inc, Retail Solutions Inc, Mindtree Ltd, Inpixon, Happiest Minds, Happiest Minds, and Capillary Technologies.
Zion Market Research
Tel: +1 (844) 845-5245
USA/Canada Toll Free No.+1 (855) 465-4651
3rd Floor,
Mrunal Paradise, Opp Maharaja Hotel,
Pimple Gurav, Pune 411061,
Maharashtra, India
Phone No 020-46277770
US OFFICE NO +1 (844) 845-5245
US/CAN TOLL FREE +1 (855) 465-4651
Email: sales@zionmarketresearch.com
We have secured system to process your transaction.
Monday - Friday: 9AM - 6PM
Saturday - Sunday: Closed