In-store Analytics Market - Global Industry Analysis

Global In-store Analytics Market: Overview

In-store analytics is the solution that helps retailers to connect and attract the target customers. The solution also collects important information regarding customer behavior, customer product preferences, demographic data, and purchase patterns. The in-store analytics also optimize the performance of the stores by improving the customer experience along with the overall sales. The solution also facilitates real-time analysis of customer behavior and their journey in the store. The solution offers digitally collected data and helps in connecting the dots between the customer purchase behavior and retailers.

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Global In-store Analytics Market: Growth Factors

One of the major factors driving the growth of the global in-store analytics market is the growing adoption of in-store analytics solutions by store retailers due to the growing number of e-commerce platforms. The solution also assists in boosting the overall sales of the stores by offering the best possible products to its customers. Also, the high penetration rate of smartphones and the internet in developing and under developing economies is further boosting the growth of the global in-store analytics market. The emergence of cloud-based analytics is likely to significantly propel the growth of the global in-store analytics market and create lucrative growth opportunities during the forecast period. The growing requirements to facilitate better customer service along with exotic shopping experience is also likely to bolster the growth of the global in-store analytics market during the forecast period. Retailers are increasingly adopting in-store analytics solutions to gain a competitive edge in the global in-store analytics market. The growing adoption of advanced technologies like advanced analytics and artificial intelligence in the developing and developed region is also likely to escalate the growth of the global in-store analytics market during the forecast period. Such solutions also boost the profitability rates while lowering the operational cost of the retainer’s store.

Global In-store Analytics Market: Segmentation

The global in-store analytics market can be segmented into organization size, deployment model, application, component, and region.

By organization size, the market can be segmented into large enterprises and small & medium enterprises.

By deployment model, the market can be segmented into on-premise and cloud models. The on-premise deployment model accounts for the largest share in the global in-store analytics market as it offers organizations full control over data, systems, applications, and platforms. Also, it can be managed and handled well by the organization’s IT staff itself. The growth can also be attributed to the scope for greater flexibility for customizing the available software as per the needs and dynamics of the organization.

By application, the market can be segmented into risk & compliance management, store operations management, merchandising analysis, marketing management, customer management, and others.

By components, the market can be segmented into services and software. The software segment holds the largest share in the global in-store analytics market as it helps stores to monitor the overall sales and develop business plans according to customer preferences.

The service segment is anticipated to register significant growth during the forecast period. Moreover, the service segment can further be bifurcated into professional and managed services. The professional segment leads the market owing to the fact that it improves the performance efficiencies, enhances strategic outlook, and transforms business operations for retail-related activities.

Global In-store Analytics Market: Regional analysis

North America accounts for the largest share in the global in-store analytics market due to the high adoption rates of such solutions in the region. Also, the growing research and development activities in the region to innovate more advanced solutions are further escalating the growth of the regional market.

Asia Pacific is expected to witness huge growth during the forecast period due to the ongoing technological advancements in the region.

Global In-store Analytics Market: Competitive Players

Some of the significant players in the global in-store analytics market are Thinkinside, Scanalytics Inc, SAP, RetailNext Inc, Retail Solutions Inc, Mindtree Ltd, Inpixon, Happiest Minds, Happiest Minds, and Capillary Technologies.

Global In-store Analytics Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa

What Reports Provides

• Full in-depth analysis of the parent market
• Important changes in market dynamics
• Segmentation details of the market
• Former, on-going, and projected market analysis in terms of volume and value
• Assessment of niche industry developments
• Market share analysis
• Key strategies of major players
• Emerging segments and regional markets
• Testimonials to companies in order to fortify their foothold in the market.