In-App Advertising Market Size, Share, Growth, Trends, and Forecast 2030

In-App Advertising Market

Global In-App Advertising Market Analysis by Platform (Android, iOS, and others), by Ad-Format (Video ad-format and Non-Video ad-format), by Application Type (Online shopping & fashion, Gaming, Entertainment & Social media, News & sports, and others) and by Region - Forecast to 2020-2030

Category: Technology & Media Report Format : PDF Pages: 110 Report Code: ZMR-5382 Published Date: Sep-2020 Status : Published
Market Size in 2019 Market Forecast in 2030 Growth Rate (in %) Base Year
USD 80,598.70 Million USD XX Billion CAGR at 19%. 2019

The estimated size of the global in-app advertising market was 80,598.70 (USD Million) in 2019, and it is projected to achieve a compound annual growth rate (CAGR) of approximately 19% from 2020 to 2026. The report offers valuation and analysis of in-app advertising market on a global as well as regional level. The study offers a comprehensive assessment of the industry competition, limitations, sales estimates, avenues, current & emerging trends, and industry-validated market data. The report offers historical data from 2017 to 2019 along with a forecast from 2020 to 2026 based on value (USD Million).

In-app advertising Market Overview

In-app advertising is a proficient monetization strategy for mobile publishers and the developers of the app are paid for providing the advertising services in their mobile apps. Apparently, sophisticated data tracking and user targeting facility available in in-app advertising tool has assisted the advertisers in reaching target audience and potential customers with ease.

Reportedly, apps are capturing large proportion of consumer attention. Moreover, only a single person makes use of mobile equipment and it signifies that the app on a specific device is closely related to owner habits & personal traits. The in-app advertising can influence the consumer purchasing patterns as well as consumer cues.

Global In-App Advertising Market Request Free Sample

Market Growth Dynamics

With in-app advertising being fastest expanding form of promotions via mobile device, the market is likely to gain traction over the forecasting years. In past, twitter and Facebook were few of the apps available on mobile but recently there is gamut of applications available to smartphone & mobile users. Businesses have tagged it and hence are trying to increase their profitability by influencing the consumer buying behaviour through promotional activities like in-app advertising. Furthermore, in-app advertising activities provide high click through rate as compared to web browsing and this will create lucrative growth avenues for the market in the years ahead.

Furthermore, advertisements presented via in-apps achieve better targeting and hence can boost the market demand. In-app advertising helps the firms in creating value for their products or services through ad campaigns. All these aforementioned factors are likely to generate new growth avenues for the market over the forecast timespan.

In-App Advertising Market: Report Scope

Report Attributes Report Details
Report Name In-App Advertising Market Research Report
Market Size in 2019 USD 80,598.70 Million
Market Forecast in 2026 USD XX Billion
Growth Rate CAGR of 19%.
Number of Pages 110
Key Companies Covered Flurry, Inc., Tune, Inc., One by AOL, Tapjoy, Inc., Google AdMob, Glispa GmbH, BYYD Inc., Amobee, Inc., InMobi, and Chartboost.
Segments Covered By Platform, By Ad-Format,By Application Type and By Region
Regions Covered North America, Europe, Asia Pacific (APAC), Latin America, Middle East, and Africa (MEA)
Base Year 2019
Historical Year 2020 to 2026
Forecast Year 2020 - 2026
Customization Scope Avail customized purchase options to meet your exact research needs. Request For Customization

Asia Pacific Market To Expand Rapidly Over Forecast Timespan

The growth of the market in the sub-continent over the forecast timespan is due to increase in the smartphone penetration along with improvement in the internet infrastructure facilities in countries like China, India, and Philippines.  Swift urbanization and rise in demand for online shopping activities will prompt the regional market growth over the estimated timespan.

Key players profiled in the market report are:

  • Flurry, Inc.
  • Tune, Inc.
  • One by AOL
  • Tapjoy, Inc.
  • Google AdMob
  • Glispa GmbH
  • BYYD Inc.
  • Amobee, Inc.
  • InMobi
  • Chartboost. 

This report segments the in-app advertising market as follows:

By Platform

  • Android
  • iOS
  • Others

By Ad-Format

  • Video ad-format
  • Non-Video ad-format

By Application Type

  • Online shopping & fashion
  • Gaming
  • Entertainment & Social media
  • News & sports
  • Others

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content


FrequentlyAsked Questions

With in-app advertising being fastest expanding form of promotions via mobile device, the market is likely to gain traction over the forecasting years.

The CAGR of the market is projected at nearly 19% during forecast period.

Asia Pacific is likely to make noteworthy contributions towards overall market revenue.

The key players profiled in the report include Flurry, Inc., Tune, Inc., One by AOL, Tapjoy, Inc., Google AdMob, Glispa GmbH, BYYD Inc., Amobee, Inc., InMobi, and Chartboost. 

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