Global In-App Advertising Market - by Platform (Android, iOS, and others), by Ad-Format (Video ad-format and Non-Video ad-format), by Application Type (Online shopping & fashion, Gaming, Entertainment & Social media, News & sports, and others) and by Region - Forecast to 2020-2026

Global in-app advertising market was estimated at 80,598.70 (USD Million) in 2019 and set to record a CAGR of nearly 19% over 2020-2026.

08-Sep-2020 | Number of pages: 110 | Report Code: ZMR-5382 | Report Format : | Status : Published

Abstract

The global in-app advertising market was estimated at 80,598.70 (USD Million) in 2019 and set to record a CAGR of nearly 19% over 2020-2026. The report offers valuation and analysis of in-app advertising market on a global as well as regional level. The study offers a comprehensive assessment of the industry competition, limitations, sales estimates, avenues, current & emerging trends, and industry-validated market data. The report offers historical data from 2017 to 2019 along with a forecast from 2020 to 2026 based on value (USD Million).

Introduction

In-app advertising is a proficient monetization strategy for mobile publishers and the developers of the app are paid for providing the advertising services in their mobile apps. Apparently, sophisticated data tracking and user targeting facility available in in-app advertising tool has assisted the advertisers in reaching target audience and potential customers with ease.

Reportedly, apps are capturing large proportion of consumer attention. Moreover, only a single person makes use of mobile equipment and it signifies that the app on a specific device is closely related to owner habits & personal traits. The in-app advertising can influence the consumer purchasing patterns as well as consumer cues.

Global In-App Advertising Market

Market Growth Dynamics

With in-app advertising being fastest expanding form of promotions via mobile device, the market is likely to gain traction over the forecasting years. In past, twitter and Facebook were few of the apps available on mobile but recently there is gamut of applications available to smartphone & mobile users. Businesses have tagged it and hence are trying to increase their profitability by influencing the consumer buying behaviour through promotional activities like in-app advertising. Furthermore, in-app advertising activities provide high click through rate as compared to web browsing and this will create lucrative growth avenues for the market in the years ahead.

Furthermore, advertisements presented via in-apps achieve better targeting and hence can boost the market demand. In-app advertising helps the firms in creating value for their products or services through ad campaigns. All these aforementioned factors are likely to generate new growth avenues for the market over the forecast timespan.

Asia Pacific Market To Expand Rapidly Over Forecast Timespan

The growth of the market in the sub-continent over the forecast timespan is due to increase in the smartphone penetration along with improvement in the internet infrastructure facilities in countries like China, India, and Philippines.  Swift urbanization and rise in demand for online shopping activities will prompt the regional market growth over the estimated timespan.

Key players profiled in the market report are Flurry, Inc., Tune, Inc., One by AOL, Tapjoy, Inc., Google AdMob, Glispa GmbH, BYYD Inc., Amobee, Inc., InMobi, and Chartboost. 

This report segments the in-app advertising market as follows:

By Platform

  • Android
  •  iOS
  •  Others

By Ad-Format

  • Video ad-format
  •  Non-Video ad-format

By Application Type

  • Online shopping & fashion
  • Gaming
  • Entertainment & Social media
  • News & sports
  • Others

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Frequently Asked Questions

With in-app advertising being fastest expanding form of promotions via mobile device, the market is likely to gain traction over the forecasting years.

The CAGR of the market is projected at nearly 19% during forecast period.

Asia Pacific is likely to make noteworthy contributions towards overall market revenue.

The key players profiled in the report include Flurry, Inc., Tune, Inc., One by AOL, Tapjoy, Inc., Google AdMob, Glispa GmbH, BYYD Inc., Amobee, Inc., InMobi, and Chartboost. 


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