|Market Size in 2022||Market Forecast in 2030||CAGR (in %)||Base Year|
|USD 10.9 Billion||USD 52.8 Billion||19.51%||2022|
Game-based Learning Market
The global game-based learning market size was worth around USD 10.9 Billion in 2022 and is predicted to grow to around USD 52.8 Billion by 2030 with a compound annual growth rate (CAGR) of roughly 19.51% between 2023 and 2030. The report analyzes the global game-based learning market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the game-based learning market.
The game-based learning industry refers to the utilization of game-like or gaming environments as a primary tool for imparting education or conducting learning and training sessions. The main components involved in the proper functioning of the industry are software, hardware, and service-related tools that are used across educational units like training centers, universities, and schools. The industrial application goes beyond the learning sessions conducted for younger students and can be applied to corporate or government-related training as well.
Game-based training is significantly different from traditional methods of conducting learning programs since the former tends to be more engaging & interactive and it makes use of various audio or video tools to motivate the learners thus leading to a higher retention rate. This method is generally considered more appealing for the younger generation since they are already used to playing advanced video games and are comfortable with using digital mediums for education. The industry is projected to grow rapidly during the forecast period but may also come across certain challenges and restraints.
Growing application of technology in the education sector to propel market demand
The global game-based learning market is anticipated to register a high CAGR during the forecast period owing to the increasing adoption of advanced technology in the education sector. This assists learning centers to provide a more comprehensive, engaging, and immersive experience to the students. The use of advanced tools can help students better understand complex problems and improve their problem-solving and decision-making skills. Furthermore, the incorporation of technology for conducting knowledge sessions allows access to higher resources like videos, digital textbooks, and online information which strengthens the overall impact of the session. It offers better collaboration between students & teachers and creates a healthy environment that is open for communication, idea generation, and debates. Technology has become essential since it enables students to become future-ready. The growing realization of this aspect in the education sector is expected to propel the demand for game-based learning which is known to have a significant impact on students in terms of learning.
Lack of infrastructure to restrict the market growth
Although game-based learning is gaining popularity, there is a substantial lack of development of essential resources or infrastructure that promotes higher adoption of these learning methods, especially in countries where the educational sector is not equipped with basic necessities. Additionally, it is not necessary that every student will have access to game-based learning since most of these sessions are conducted using digital systems. There are several nations that do not have a well-developed education sector leaving a large segment of students left out from benefiting from advanced tools.
Rising investments toward advanced technologies to provide growth opportunities
Since the game-based learning industry holds tremendous potential, it is witnessing a large pool of investment directed toward the development of advanced tools like augmented reality (AR) or virtual reality which can improve the overall impact of game-based learning applications. In addition to this, the growing initiatives toward integrating artificial intelligence (AI) and big data analytics could work in the favor of the industry since it can assist in generating customized learning sessions depending on the requirements and needs of the students.
Lack of standardization is a challenge posing threat to the industry
The game-based learning industry players struggle with the lack of standardization in the market. This makes it difficult for consumers to understand the difference in the quality of products or services offered by different products that are available in the commercial world. Furthermore, the industry players also do not have access to any certain benchmarks leading to more confusion and every player working on their respective understanding of the key deliverables.
The global game-based learning market is segmented based on end-user, revenue type, platform, game type, and region
Based on end-user, the global market segments are government, enterprises, consumers, education, and others.
Based on revenue type, the global market divisions are advertising, game purchasing, and others.
Based on platform, the global market segments are offline and online.
Based on game type, the game-based learning industry is divided into AI-based games, AR/VR games, language learning games, assessment & evaluation games, and training games.
|Report Attributes||Report Details|
|Report Name||Global Game-based Learning Market Research Report|
|Market Size in 2022||USD 10.9 Billion|
|Market Forecast in 2030||USD 52.8 Billion|
|Growth Rate||CAGR of 19.51%|
|Number of Pages||210|
|Key Companies Covered||Quizlet, Duolingo, Classcraft, Kahoot!, Udacity, Minecraft Education Edition, Learning Games Network, Edmentum, BrainPOP, Legends of Learning, Nearpod, Schell Games, Rosetta Stone, Coursera, Prodigy Education, edX, TypingClub, Roblox Education, Code.org, Filament Games, and many more are the key contributors in the global game-based learning market.|
|Segments Covered||By End-User, By Revenue Type, By Platform, By Game Type, And By Region|
|Regions Covered||North America, Europe, Asia Pacific (APAC), Latin America, Middle East, and Africa (MEA)|
|Historical Year||2017 to 2021|
|Forecast Year||2023 - 2030|
|Customization Scope||Avail customized purchase options to meet your exact research needs. Request For Customization|
North America to hold its dominance over the industry
The global game-based learning market is projected to register the highest growth in North America owing to the exceptionally advanced educational infrastructure of the US and Canada. The increasing adoption of game-based learning across educational tiers starting from nursery to higher education is a strong factor that contributes to regional growth. Furthermore, a lot of universities are either developing in-house game-based learning tools for specific requirements or collaborating with technology companies to introduce new products in the market. Europe is second in terms of regional expansion with Germany and the UK as the largest shareholders. Increasing use of digital systems and technology across the corporate sector along with improving the educational resources available at the student’s disposal are primary factors for growth in Europe. The rising online education segment in Asia-Pacific could act as a revenue propeller for the region during the forecast period.
By Revenue Type
By Game Type
The industry refers to the utilization of game-like or gaming environments as a primary tool for imparting education or conducting learning and training sessions.
The global game-based learning market is anticipated to register a high CAGR during the forecast period owing to the increasing adoption of advanced technology in the education sector.
According to study, the global game-based learning market size was worth around USD 10.9 billion in 2022 and is predicted to grow to around USD 52.8 billion by 2030.
The CAGR value of game-based learning market is expected to be around 19.51% during 2023-2030.
The global game-based learning market is projected to register the highest growth in North America owing to the exceptionally advanced educational infrastructure of the US and Canada.
Quizlet, Duolingo, Classcraft, Kahoot!, Udacity, Minecraft Education Edition, Learning Games Network, Edmentum, BrainPOP, Legends of Learning, Nearpod, Schell Games, Rosetta Stone, Coursera, Prodigy Education, edX, TypingClub, Roblox Education, Code.org, Filament Games, and many more are the key contributors in the global game-based learning market.