Facial Water Spray Market Size, Share, Analysis, Trends, Growth Report, 2030

Facial Water Sprays Industry Perspective:

The global facial water spray market accounted for USD 548.8 Million in 2020 and is expected to reach USD 835.2 Million by 2028, growing at a CAGR of 5.5% from 2021 to 2028.

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The report analyzes the global facial water spray market drivers, restraints/challenges, and the effect they have on demand during the projection period. In addition, the report explores emerging opportunities in the facial water spray industry.

Facial water sprays are mainly used to maintain the hydration level of the skin and give the consumer an instant refreshing feeling. These sprays can be formulated with various ingredients such as rose water, coconut water, and aloe, among others. These sprays can be applied prior to or after make-up and prevent one’s skin from dehydration. Facial water sprays help set the make-up and cool the hot and sweaty skin. They can also be used as a replacement for skin toners and other cosmetic products that provide similar benefits. The market is primarily driven by rising disposable income in developing economies, growing hydration concerns coupled with the rising adoption of organic skincare products.

Facial Water Sprays Market: COVID-19 Impact Analysis

The impact of the COVID-19 crisis has been noticeable in the facial water spray market, as demand observed a decline from February to June 2020, compared to the previous year. Decreasing demand for facial water spray in 2020 can be understood under three scenarios: positive, pessimistic, and probabilistic.

Under the optimistic scenario, the global facial water spray market revenue is expected to face a slowdown during the first and second quarters of 2020 and recover in the third quarter. Under the probabilistic scenario, the market is expected to remain in the doldrums till the third quarter, due to the ripple effects of COVID-19. Under the pessimistic scenario, the facial water spray market is not anticipated to gain traction until the first quarter of 2021.

The facial water spray market is expected to experience a notable decline in 2020. However, the reopening of factories in Europe and the steady operation of the supply chain are expected to accelerate the recovery of the facial water spray market. Robust investments in R&D and increased penetration of cosmetic products in the Asia Pacific region are expected to create long-term returns.

Facial Water Sprays Market: Growth Factors

The growing adoption of cosmetic products in developing economies such as China and India is resulting in a surge in the demand for facial water spray products. In 2018, the region accounted for around 40% of the overall demand for cosmetic products. Facial water sprays can be used prior to applying make-up and hence it is expected that the region will make notable contributions to the facial spray market growth. Moreover, market players are focusing on enhancing their market share by investing heavily in the Asia Pacific region.

For instance, L'Oreal is focusing on acquiring skin care and make-up companies in India. The company believes that the two areas are still in nascent stages and there are a lot of growth opportunities in the country. India’s growing youth population is contributing to the exponential sales growth of grooming products. Moreover, smartphone-wielding millennials are in the know of the latest beauty and fashion trends the world over and are seeking more variety at lower price points.

There is a need for redefining the financial parameters or standards set for defining the middle class because as the income of people around the world is increasing, the ratio of disposable income is also consistently increasing. The rising disposable income is in turn increasing the spending power of consumers in various sectors. Cosmetic products are among the top recipients of this income source owing to the large mass of teenagers turning towards beauty and wellness consciousness.

Various global players are focusing on male-oriented cosmetic products, keeping in mind the large potential available in the male grooming industry. ASEAN countries such as Singapore, Malaysia, and Vietnam are witnessing substantial stakes in the region's cosmetic products owing to the increasing imports of skincare and personal care products. These factors are anticipated to make notable contributions to the surge of the facial water spray market over the forecast period.

Facial Water Sprays Market: Report Scope

Type Segment Analysis Preview

The spring water segment held a maximum share of around 62.64% in 2020. This is attributable to the various benefits offered by the use of spring water. The use of spring water reduces skin sensitivity and helps restore skin balance, soothes redness, calms itching sensations, has anti-inflammatory effects, and is also safe for infants, children, and adults. Purified water held a share of around 23.27% in 2020.

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End-User Segment Analysis Preview

The female segment will grow at a maximum CAGR and hold a share of around 79.62% in 2020. This is attributable to the increasing awareness of the product among the female population across the globe. The benefits offered by using facial water sprays include skin hydration, reversing UV damage, reducing inflammation, and helping balance the microbiome level.

Regional Analysis Preview

The Asia Pacific region held a maximum share of 37.57% in 2020. This is attributable to the increased use of skin care products because of the increasing percentage of employed women in the region. Furthermore, the increasing changes in climatic conditions are resulting in more skincare issues, which in turn is augmenting the demand for these products in the Asia Pacific region.

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The North American region is projected to grow at a CAGR of 4.8% over the forecast period. This surge is due to the presence of top companies such as Avene, and Clinique, among others. Moreover, the increasing usage of these products among the population is expected to generate huge demand for the market in this region.

Key Market Players & Competitive Landscape

Some key players in the facial water spray market are 

• Avene
• Evian
• Clinique
• LA ROCHE-POSAY
• DIOR
• Watson
• Carroten
• Clinelle
• Uriage
• Shu Uemura
• Jurlique
• Bio-essence
• Freeplus
• Vichy
• Bobbi Brown
• Mario Badescu
• Caudalie
• Origins
• among others.

Companies are also focusing on launching new products to enhance their product offerings and gain a competitive advantage in the market. For instance, in April 2020, Avene launched its new hydrating moisturizer Cleanance Comedomed.

The global facial water spray market is segmented as follows:

By Type

• Purified Water
• Spring Water
• Ocean Water

By End-User

• Male
• Female

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa