Global Eyelash Adhesives Market Size, Share, Report 2034

Eyelash Adhesives Industry Prospective:

The global eyelash adhesives market size was worth around USD 1382.11 Million in 2024 and is predicted to grow to around USD 2519.4 Million by 2034 with a compound annual growth rate (CAGR) of roughly 5.76 % between 2025 and 2034.

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Key Insights:

• As per the analysis shared by our research analyst, the global eyelash adhesives market is estimated to grow annually at a CAGR of around 5.76 % over the forecast period (2025-2034)
• In terms of revenue, the global eyelash adhesives market size was valued at around USD 1382.11 Million in 2024 and is projected to reach USD 2519.4 Million by 2034.
• The market is projected to grow at a significant rate due to the rising demand for beauty products across the globe.
• Based on the type, the strip lash adhesives segment is growing at a high rate and will continue to dominate the global market, as per industry projections.
• Based on the application, the brush-on adhesives segment is anticipated to command the largest market share.
• Based on region, North America is projected to dominate the global market during the forecast period.

Eyelash Adhesives Market: Overview

Eyelash adhesives are specialized products used for applying lash extensions, a beauty product. Eyelash adhesives are essential for creating a secure bond between natural lashes and extensions. The lack of good-quality eyelash adhesive may result in a poor-grade look for the lash extension user. Eyelash adhesives contain different types of ingredients. The most common ingredients used include ethyl cyanocrylate, polymethyl methacrylate, cyanoacrylate, water, and carbon black. During the forecast period, demand for eyelash adhesives is expected to continue growing, driven by several favorable market growth drivers.

For instance, the growing popularity of makeup among the general population, along with the rising expansion of the sports & entertainment industry, will propel demand for eyelash adhesives. In addition to this, the e-commerce industry may further facilitate novel growth opportunities for the industry leaders. A major drawback for eyelash adhesive producers may emerge in the form of excessive competition within the market and growing concerns over the side effects of ingredients in the products.

Eyelash Adhesives Market Dynamics

Growth Drivers

How will the growing demand for beauty products among the general population influence the eyelash adhesives market growth?

The global eyelash adhesives market is expected to be driven by the rising demand for beauty products across the globe. Social media influence has played a crucial role in shaping recent beauty trends among the general population. For instance, the rise and rapid expansion of make-up tutorials, social media marketing, and greater access to beauty products-related information have encouraged consumers to invest in beauty products more frequently. Eyelash extensions are a crucial component of basic beauty items, along with other products such as mascara, foundation, kajal, and other items. False eyelash extensions are known to enhance the overall look, further fueling demand for eyelash adhesives.

Surging demand in the sports & entertainment sector to promote market revenue in the long run

One of the largest consumers of beauty products, including eyelash adhesives, is the sports & entertainment sector. Celebrity and known personalities regularly use eyelash adhesives during performances, interviews, and social events. The growing popularity of the entertainment sector in the form of music concerts, movies, and interviews has further created demand for false eyelashes, subsequently fueling applications of eyelash adhesives. The globalization of the entertainment sector, with a growing number of artists from one region performing across global platforms, has further amplified demand for eyelash adhesives worldwide.

Restraints

What will be the influence of excessive competition on eyelash adhesive industry growth trends?

The global eyelash adhesives market is projected to be restricted due to the negative influence of excessive competition in the market. The beauty sector is filled with several international and domestic brands. Furthermore, the industry continues to register regular additions of new brands and product lines. This can create growth barriers for the industry players, as excess competition can get overwhelming for the consumers. It also restricts the product innovation rate and discourages long-term brand loyalty from the consumer end.

Opportunities

E-commerce and quick commerce segments to offer novel opportunities for the industry players

The global eyelash adhesives industry is projected to generate growth opportunities as the e-commerce industry continues to reach new heights in terms of growth. The quick commerce segment has also registered steady integration in the global supply chain infrastructure. Quick commerce deals with the delivery of desired products in minimal time, generally ranging between 8 and 30 minutes. Personal care & beauty brands are increasing partnerships with e-commerce companies to reach a broader group of consumers.

For instance, in September 2025, Myntra, one of India’s major fashion e-commerce companies, announced a partnership with Vellvette Lifestyle. The companies have partnered to launch Molten Beauty, a new range of skincare and makeup brands for Indian consumers.

Expansion of business operations in emerging and new markets to deliver higher growth avenues

The global market for eyelash adhesives is expected to be further propelled by the expansion opportunities that new and emerging markets hold. Companies are seeking avenues to enter unexplored regions, especially with the changing lifestyles of people in evolving countries. These markets are home to a wide range of consumers who are actively looking for international, quality beauty products. Expansion of business operations in novel markets can help companies improve business profit and ensure sustained growth in the long run.

Challenges

Which health concerns may challenge the expansion of the eyelash adhesives market?

The global eyelash adhesives industry is expected to be challenged by the rising health concerns reported worldwide. According to industry analysis, eyelash adhesives can lead to eye irritation, may trigger allergic reactions, and also cause damage in case of improper removal. In addition to this, chemical contents used in eyelash adhesives, especially ingredients such as latex and formaldehyde or fragrances, can cause unwanted results such as skin sensitization.

Eyelash Adhesives Market: Report Scope

Eyelash Adhesives Market: Segmentation

The global eyelash adhesives market is segmented based on type, formulation, application, and region.

Based on type, the global market segments are magnetic lash adhesives, individual lash adhesives, and strip lash adhesives. In 2024, the highest growth was listed in the strip lash adhesives segment. These products provide durable and strong bonds. They are used especially for full-strip false eyelashes. The growing applications of strip lash adhesives in the entertainment sector and among the general population will promote segmental demand in the future.

Based on formation, the global eyelash adhesives industry is expected to be led by dark/black adhesives, clear adhesives, latex-free adhesives, and latex-based adhesives.

Based on application, the global market divisions are pen-style adhesives, tube adhesives, and brush-on adhesives. In 2024, the industry reported the highest growth in the brush-on adhesives segment. It requires the use of a small brush to apply the adhesives directly to the natural lashes. Brush-on adhesives deliver precision and easy application as compared to other variants, fueling segmental growth trends. The tube adhesives segment is expected to generate considerable CAGR during the forecast period.

Eyelash Adhesives Market: Regional Analysis

Why will North America emerge as the leading contributor in the eyelash adhesives market?

The global eyelash adhesives market is expected to be led by North America during the forecast period. The regional dominance is a result of greater demand for beauty products across North American nations, including Canada, the US, and Mexico. Furthermore, the region also has high regulatory standards promoting the development of safe products from end-consumers. Additionally, higher consumer awareness, ready availability of affordable and luxury products, and growing introduction of new ranges in the regional market will promote higher growth in North America.

Asia-Pacific is expected to emerge as the fastest-growing market. The presence of a large consumer base across major Asian countries, along with growing demand for beauty products, will promote regional growth trends. The e-commerce industry in Asia-Pacific is expected to play a crucial role in shaping the regional market. Europe has a high demand for eyelash adhesives. The region enjoys the existence of a robust and thriving personal care & beauty industry with several luxury and premium brands originating from European countries. Moreover, the growing rate of lifestyle tourism may further influence improved revenue across the European eyelash adhesives industry.

Eyelash Adhesives Market: Competitive Analysis

The global eyelash adhesives market is led by players like;

• Velour Lashes
• Ardell
• House of Lashes
• Revlon
• CharmLash
• DUO
• Lilly Lashes
• Tarte
• Sugarlash PRO
• Stacy Lash
• KISS
• Huda Beauty
• Eylure
• BL Lashes
• Shenzhen Nanfang Shishang Cosmetic Utensil Co., Ltd.

Eyelash Adhesives Market: Key Market Trends

Celebrity-owned makeup brands

The industry for eyelash adhesives is witnessing a surging trend of celebrity-owned brands. Some of the world’s most famous beauty brands owned by celebrities include Fenty Beauty by Rihanna, Kylie Cosmetics, Haus Labs by Lady Gaga, and Rhode by Haily Bieber. These products enjoy the benefits of an existing consumer base even before the products are launched.

Organic adhesives

Demand for organic eyelash adhesives that do not contain chemical ingredients is expected to pick up pace in the coming years. Organic adhesives do not lead to severe allergic reactions and are considered generally safer as compared to other counterparts.

Packaging innovation

Makers of eyelash adhesives are investing in innovative packaging solutions for the products. Evolving consumer preference and the important role of effective packaging for beauty products will fuel higher investments in novel packaging solutions for eyelash adhesives.

The global eyelash adhesives market is segmented as follows:

By Type

• Magnetic Lash Adhesives
• Individual Lash Adhesives
• Strip Lash Adhesives

By Formation

• Dark/Black Adhesives
• Clear Adhesives
• Latex-free Adhesives
• Latex-based Adhesives

By Application

• Pen-Style Adhesives
• Tube Adhesives
• Brush-on Adhesives

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa