Crowd Analytics Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018–2024

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Report Code: ZMR-3335 | Report Format : | Status : Upcoming |

Abstract

Global Crowd Analytics Market: Overview

Crowd Analytics is a kind of data science method that assists the organizations with numerous strategies to effectively monitor, manage, and predict behavioral elements of the crowd. It is an optimized business solution to facilitate delivers perceptive analysis of crowd mobility at mass gathering places such as retail malls, community centers, metro & airport terminals, and others. A solution of crowd analytics encompasses a variety of modeling and statistical capabilities, such as value engineering, microscopic model, behavioral model, conflict estimation, and complex network analysis. It improves business operations by leveraging crowd tracking and customer behavioral analysis. It allows the organization to gain a competitive advantage in the market with the actual perspective of their consumer. Furthermore, it also supports numerous business sectors by observing population and providing demographic respond of the public by offered services.

Global Crowd Analytics Market: Growth Factors

The global crowd analytics market is driven by factors such as growing demand for security concerns and rising adoption of intelligent video systems. Additionally, increasing demand for analytics software and solutions and increasing need for BI solution are major factors driving the growth of the market during the forecast period. However, the high initial upfront cost is a major factor hindering further market growth. Cloud-based crowd analytics and development of smart cities are some of the significant potential opportunities for the market players. Data security and privacy concerns are challenges faced by the market players of the market.

Global Crowd Analytics Market: Segmentation

The global crowd analytics market is bifurcated on the basis of the deployment model, organization size, component, application, industry vertical, and region. In terms of deployment mode, the market is segregated into cloud and on-premises. Based on organization size, the market is fragmented into the small and medium enterprise and large enterprise. In terms of component, the market is bifurcated into standard solution and services. Services further segmented into professional services and managed services. Based on application, the market is fragmented into marketing campaign measurement, customer management, market forecasting, revenue optimization, pricing analytics, and incident response & alerting. Furthermore, based on industry vertical, the market is fragmented into consumer packaged goods (CPG) and retail, travel and tourism, transportation, media and entertainment, public safety, healthcare, and life sciences, banking, financial services and insurance (BFSI), and others.

Global Crowd Analytics Market: Regional Analysis

North America is anticipated to embrace the largest share of the crowd analytics market owing to the technological advancements and early acceptance of crowd analytics in the region. Moreover, high focus on innovations with the help of research, development, and technology in economically developed regions of North America such as the US and Canada. In addition, the increasing importance of e-commerce and manufacturing industries are also contributing to the growth of the market in the North American region. The European region is expected to grow at highest revenue of the market during the forecast period due to the increase in industries and the analytics segment. The market in the Asia Pacific is likely to grow at the highest rate over the forecast period. The major driving forces for this growth are raising the need for business intelligence solutions and huge opportunities across industry verticals in Asia Pacific country countries, especially India and China.

Global Crowd Analytics Market: Competitive Players

Some of the important key players of global crowd analytics market are Nokia Corporation, AGT International, NEC Corporation, Walkbase, Spigit, Inc., Wavestore, Crowd Dynamics, Savannah Simulations AG, Crowd ANALYTIX, Inc., Securion Systems, Crowd Dynamics, and Sightcorp, among others.

Global Crowd Analytics Market: Regional Segment Analysis

  • North America
    • The U.S.
  • Europe
    • The UK
    • France
    • Germany
  • The Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • The Middle East and Africa

What Reports Provides

  • Full in-depth analysis of the parent market
  • Important changes in market dynamics
  • Segmentation details of the market
  • Former, on-going, and projected market analysis in terms of volume and value
  • Assessment of niche industry developments
  • Market share analysis
  • Key strategies of major players
  • Emerging segments and regional markets
  • Testimonials to companies in order to fortify their foothold in the market.

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