Cross-Platform and Mobile Advertising Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024

Report Code: ZMR-1146 | Report Format : | Status : Upcoming |

Abstract

Global Cross-Platform and Mobile Advertising Market: Overview

Cross-platform and mobile advertising is a subdivision of online advertising. These models are present across numerous geographic locations, organizations, and markets in order to reach the target audience. Technological up gradation and interdependence of people on smartphones, tablets, laptops, televisions, computers, and other facilities provided may enhance the cross-platform and mobile advertising market. It offers advantages such as continuous connectivity and mobility are improving the trends of the advertising. There are some most popular and effective platforms for advertising available such as search engines, social networking sites, and shopping portals.

Global Cross-Platform and Mobile Advertising Market: Growth Factors

Some of the recent trends in the global cross-platform and mobile advertising market such as various advertising platforms and advanced network technologies drive the global market. In addition, availability of the social sites and emerging Internet-enabled mobile phones also foster the global cross-platform and mobile advertising market growth. Changing consumer preferences for advance technology and penetration of the Internet-based mobile devices is anticipated to contribute to the growth in future. Moreover, growth in the promotional platforms such as online shopping portals and social media also boost the global cross-platform and mobile advertising market growth.

Global Cross-Platform and Mobile Advertising Market: Segmentation

The global cross-platform and mobile advertising market is divided based on advertisement type as voice SMS, search advertising, multimedia messaging service (MMS), audio advertising, in-app advertising, short message service (SMS), mobile digital coupons advertising, display advertising, P2P, cross-platform and rich media (video advertising). On the basis of verticals, the global market is classified as media and entertainment, manufacturing, consumer goods, insurance, supply chain, restaurant, transportation and logistics, telecom and IT, financial services, retail, academia, banking, healthcare, and others. Moreover, cross-platform and mobile advertising market is fragmented based on the device as tablets, mobile phones, smart TV, smartphones, laptops, desktops, and others.

Global Cross-Platform and Mobile Advertising Market: Regional Analysis

North America contributed to the largest market share in the global market. This region shows a constant development owing to continuous research and development initiatives taken. Europe is emerging as a new market for cross-platform and mobile advertising and is expected to show significant growth in the near future. Moreover, Asia Pacific and Central & South America accounted for the largest market shares owing to high growth and increasing Internet market penetration in these regions. Furthermore, developing regions such as India and China may witness high potential growth in the next few years due to favorable growth opportunities.

Global Cross-Platform and Mobile Advertising Market: Competitive Players

Major players dominating the global cross-platform and mobile advertising market are Microsoft, 4info, Flipkart, Apple, Amobee, Yahoo, Google, AOL, Nokia, Facebook, and Rhythm.

Global Cross-Platform and Mobile Advertising Market: Regional Segment Analysis

  • North America
    • U.S.
  • Europe
    • UK
    • France
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • Middle East and Africa

What Report Provides

  • Full in-depth analysis of the parent market
  • Important changes in market dynamics
  • Segmentation details of the market
  • Former, on-going, and projected market analysis in terms of volume and value
  • Assessment of niche industry developments
  • Market share analysis
  • Key strategies of major players
  • Emerging segments and regional markets
  • Testimonials to companies in order to fortify their foothold in the market.

Related Reports

Embedded Smart Cameras Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024

Price : $ 3599.00 | Report Code: ZMR-2414 | Report Format:

Embedded Smart Cameras Market: Overview The latest technological advancement is the embedded smart cameras. This device consists of advanced communication infrastructure, advanced onboard computing, good quality of processing, video sensing, and communication which is embedded in a single device...Read More

Anti-Fraud Management System Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024

Price : $ 3599.00 | Report Code: ZMR-2396 | Report Format:

Anti-Fraud Management System Market: Overview Detecting of a fraud is a very complex task and the user will not be able to realize it unless any suspicious activity occurs. The anti-fraud management systems make use of the hybrid models of the advanced analytics methods along with the rule-based...Read More

Telecom Operations Management Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024

Price : $ 3599.00 | Report Code: ZMR-2380 | Report Format:

Telecom Operations Management Market: Overview Telecom operations management caters to abridge the intricate day-to-day operations taking place in the telecommunication sector. In a bid to obtain the maximum market share in terms of subscribers, telecom operators have lessen their calling costs ...Read More

Telecom Expense Management Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024

Price : $ 3599.00 | Report Code: ZMR-2379 | Report Format:

Telecom Expense Management Market: Overview Once restricted only to a few big companies with huge internal telecom networks and a vast fleet of mobile devices, Telecom Expense Management has currently become an essential practice for enterprises of all sizes, operating across any business domain...Read More

Telecom Analytics Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024

Price : $ 3599.00 | Report Code: ZMR-2378 | Report Format:

Telecom Analytics Market: Overview Telecom analytics can be stated as a compendium of Business Intelligence (BI) technologies accumulated in a single wide-ranging set to attend to the intricate necessities of telecom operators and enterprises. Currently, the role of business intelligence has evo...Read More

Choose License Type:
Latest Published Reports

View All Published Reports