Global Cold Brew Coffee Market: Overview
Cold brewing is the method of steeping coffee ground beans in water at chilled temperatures for an elongated timespan. The process is also referred to as cold water extraction or as cold pressing. In the procedure, coarse coffee ground beans are soaked in water for an extended time for nearly twelve hours or more.
Global Cold Brew Coffee Market: Growth Factors
Massive customer inclination towards the use of unique coffee drinks, increase in the intake of coffee in emerging economies, swift urbanization, and the escalating demand for iced coffee is likely to drive the growth of cold brew coffee industry in the forthcoming years. Apart from this, increase in the end-user awareness pertaining to coffee beans, rise in the consumer purchase of coffee drinks, increase in per capita coffee intake, and the rising popularity of cold brew coffee are few of the major factors accelerating the expansion of the cold brew coffee industry across the globe. Nonetheless, low level of customer engagement in producing cold brew coffee in the households along with the easy availability of the product substitutes like tea and hot coffee will inhibit the earnings of the cold brew coffee industry in the foreseeable future. However, the massive trend of ingesting ready-to-drink coffee among the consumers will open new horizons of growth for cold brew coffee business in the forthcoming years.
Moreover, the launching of innovative products by the manufacturers with attractive packaging to attract the consumers along with the implementation of new marketing strategies to increase the consumer base will push the market trends.
Global Cold Brew Coffee Market: Segmentation
The global cold brew coffee market can be classified based on product type and distribution channel. Based on the product type, the market for cold brew coffee is segregated into Arabica, Liberica, and Robusta. On the basis of the distribution channel, the industry is divided into online retail stores, hypermarkets & supermarkets, convenience stores, retail stores, company-owned retail outlets, and specialty coffee stores. Among these distribution channels, the online retail stores segment is predicted to make notable contributions towards the overall industry growth during the assessment timeline.
Global Cold Brew Coffee Market: Regional Analysis
The Asia Pacific zone is projected to dominate the overall market growth during the analysis timeline. The growth of the regional market can be attributed to rise in the demand for specialty coffee drinks, shifting patterns of beverage consumption, huge customer preference for instant coffee beverages premix, and thriving retail activities in the countries like Japan, India, and China.
Furthermore, the cold brew coffee industry in North America is likely to expand noticeably over the estimated timeline due to the escalating consumption of premium coffee along with an increase in the health consciousness among the consumers. Apart from this, a large number of key players are trying to launch new product variants via different marketing or sales channels as well as retail outlets and this is likely to favorably impact the growth of the cold brew coffee industry in the years to come. Moreover, the easy availability of fresh coffee at reasonable rates will enlarge the business scope in the Middle East and African region.
Global Cold Brew Coffee Market: Competitive Players
Some of the key players in cold brew coffee market are Califia Farms, Nestle S.A., Kohana Coffee, Ting Hsin International Group Co. Ltd., RISE Brewing Co., The Coca-Cola Company, Heartland Food Products Group. UCC Ueshima Coffee Co., Ltd., High Brew Coffee Starbucks Corporation, illycaffe S.p.A, Luigi Lavazza S.p.A., JAB Holding Company, Coffee Roasting Company Schreyögg Srl, La Colombe Torrefaction, and Dunkin' Donut.
Global Cold Brew Coffee Market: Regional Segment Analysis
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