Global Bath and Shower Products Market Size, Share, Growth Analysis Report - Forecast 2034

Bath and Shower Products Industry Prospective:

The global bath and shower products market size was worth around USD 58.39 Billion in 2024 and is predicted to grow to around USD 107.08 Billion by 2034 with a compound annual growth rate (CAGR) of roughly 5.8% between 2025 and 2034. The report analyzes the global bath and shower products market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the bath and shower products industry.

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Bath and Shower Products Market: Overview

Bath and shower products are particular products that help in cleaning the body of an individual when he/she takes a bath or shower. Reportedly, these products encompass soaps, body washes, bath oil, shower gels, bath salt, and soaps. Moreover, shower gel and body washes help in cleaning the skin from dead skin cells, dirt, and sweat. Reportedly, shower gel does not comprise saponified oil but makes utilization of synthetic detergents extracted from either plant or petroleum sources. Moreover, bath products comprise bath oils and mineral bath salts, and when the latter are added to water provide body as well as mind relaxation.

Key Insights

• As per the analysis shared by our research analyst, the global bath and shower products market is estimated to grow annually at a CAGR of around 5.8% over the forecast period (2025-2034).
• Regarding revenue, the global bath and shower products market size was valued at around USD 58.39 Billion in 2024 and is projected to reach USD 107.08 Billion by 2034.
• The bath and shower products market is projected to grow at a significant rate due to Rising personal hygiene awareness and demand for premium and natural products drive market expansion. Urbanization and lifestyle changes further support growth.
• Based on Product Type, the Shower Gel segment is expected to lead the global market.
• On the basis of End-user, the Men segment is growing at a high rate and will continue to dominate the global market.
• Based on the Distribution Channel, the Supermarkets/Hypermarkets segment is projected to swipe the largest market share.
• By Packaging Type, the Bottles segment is expected to dominate the global market.
• Based on region, North America is predicted to dominate the global market during the forecast period.

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Bath and Shower Products Market: Growth Factors

Surging consciousness about good health & fitness to boost the global market trends over the forecast timeline

Escalating awareness about health & hygiene and a rising customer base will steer the expansion of the global bath and shower products market. A rise in per capita income, altering lifestyles, shifting preferences of customers towards personal care products, and changing fashion trends & fashion product choices are likely to transform into a huge demand for bath and shower products in the coming years. Huge demand for in-shower and baby products is predicted to propel the expansion of the global market. The availability of a strong distribution network facility and the launching of new products will contribute significantly towards the global market earnings. For instance, in December 2022, Essel Group, an Indian firm, introduced a new product portfolio of bathroom vanities as well as colored facets.  

Bath and Shower Products Market: Restraints

A rise in the product prices along with its toxic nature can hinder the global industry elevation over the forecast timespan

A large number of bath and shower products comprise toxic substances such as 1, 4-dioxane, and formaldehyde which can cause skin irritation and allergies on skin. This can hinder the expansion of the global bath and shower products industry. Apart from this, the surging costs of personal care products such as bath additives as well as body washes can restrict the growth of the industry across the globe.  

Bath and Shower Products Market: Opportunities

Growing consumer inclination for organic products to generate new growth avenues for the global market by 2030

Huge demand for organic bath as well as shower gel products along with growing preference towards health & hygiene products will steer the growth of the global bath and shower products market. Citing an instance, Johnson & Johnson provides a rejuvenating body wash. Moreover, it is made up of seed oil and grape extracts and assists in skin revitalization. Apart from this, customer propensity towards organic ingredients will prop up the demand for products in the coming years.

Bath and Shower Products Market: Challenges

High purchases of inexpensive DIY items pose a big challenge for the global industry over the coming years

Humungous use of cost-efficient DIY products along with high prices of raw materials used in the production of bath and shower products can pose a big challenge for the global bath and shower products industry expansion in the coming years.  

Bath and Shower Products Market: Segmentation

The global bath and shower products market is sectored into product type, form, distribution channel, and region.                       

In product type terms, the bath and shower products market across the globe is segregated into bath soaps, bath additives, body wash & shower gel, and other segments. Furthermore, the bath soaps segment, which acquired nearly half of the global market revenue in 2024, is anticipated to register the fastest annual growth rate over the forecast timespan. The expansion of the segment during 2025-2034 can be due to the low cost of bath soaps along with their affordability and preference in the countries of Africa as well as in India and Mexico.  

Based on the form, the global bath and shower products industry is sectored into solid, liquid, gel & jellies, and others segments. Additionally, the solid segment, which dominated the segment growth in 2024, is likely to retain its segmental domination in the next eight years. The expansion of the segment over 2025-2034 can be due to a rise in the demand for bath and shower products in solid form such as petals, bars, bath bombs, and salts.  

On the basis of End-user, the global bath and shower products market is bifurcated into Men, Women, Children.

Based on the distribution channel, the bath and shower products market globally can be divided into online stores, hypermarkets/supermarkets, convenience stores, and others. In addition to this, the hypermarkets/supermarkets segment, which led the global market in 2024, is predicted to contribute notably towards the global market revenue over the forecast period. The growth of the segment over the period from 2025 to 2034 can be credited to a rise in product purchases from hypermarkets as well as supermarkets as the products are easily available in supermarkets/hypermarkets.

In terms of Packaging Type, the global bath and shower products market is categorized into Bottles, Tubes, Pouches, Jars.

Bath and Shower Products Market: Report Scope

Bath and Shower Products Market: Regional Insights

Asia-Pacific is predicted to retain its leading position in the global bath and shower products market over the forecast timeline

Asia-Pacific, which contributed about half of the global bath and shower products market earnings in 2024, will be a leading sub-continent over the forecast timeline. Furthermore, the regional market expansion over the coming eight years can be subject to a rise in awareness about cleanliness as well as health and body & skin hygiene. A prominent demand, as well as utilization of herbal personal & skin care products in Japan, India, and China, will help the graph of the market in the region display an upward trend of growth. The presence of giant players in these countries will further add to the expansion of the market in the Asia-Pacific zone.

The North American bath and shower products industry is set to record the fastest CAGR in the coming eight years. The growth of the industry in the North American continent can be credited to an increase in the acceptance of body wash & shower gel items in countries such as Canada and the U.S. Furthermore, the large-scale population of the region falls under high-income group translating into huge purchase of bath and shower products.  

Bath and Shower Products Market: Competitive Analysis

The report provides a company market share analysis to give a broader overview of the key market players. In addition, the report also covers key strategic developments of the market, including acquisitions & mergers, new product launches, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the bath and shower products market on a global and regional basis.

The global bath and shower products market is dominated by players like:

• Jahwa
• AVON PRODUCTS
• Johnson & Johnson Private Limited
• L'Oréal Paris
• REVLON INC.
• Natura
• Lion Corporation
• Kao Corporation
• Beiersdorf AG
• L'OCCITANE INTERNATIONAL SA
• The Somerset Toiletry Company
• Estée Lauder
• CHANEL
• Reckitt Benckiser Group PLC
• LUSH LTD
• Coty Inc.
• and others.

The global bath and shower products market is segmented as follows;

By Product Type

• Shower Gel
• Bar Soap
• Bath Additives
• Body Wash
• Scrubs
• Others

By End-user

• Men
• Women
• Children

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Pharmacies
• Online
• Specialty Stores

By Packaging Type

• Bottles
• Tubes
• Pouches
• Jars

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America