Automotive Heads-up Display (HUD) Market (Combiner-projected HUD’s, Windshield-projected HUD’s) for Mid-size Car and Premium Car- Global Industry Perspective, Comprehensive Analysis, Size, Share, Growth, Segment, Trends and Forecast, 2015 – 2021

Description

The report covers forecast and analysis for the automotive heads up display market on a global and regional level. The study provides actual data of 2015 along with a forecast from 2016 to 2021 in terms of volume (Million Units) and revenue (USD million). The report also offers drivers and restraints for the global automotive heads up display market with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the automotive heads up display market on a global level.

The study provides the comprehensive view on the global automotive heads up display market. The report covers overall competitive scenario, recent trends, the product portfolio of key vendors, which provides a decisive view of the market. The report evaluates Porter’s Five Forces model to estimate the existing competition in the automotive heads up the market. The study encompasses a market attractiveness analysis, wherein product and end-user segments are benchmarked based on their market size, growth rate, and general attractiveness.

The report includes analysis of key products segments and end-user of automotive heads up display market. The report provides the current market size in terms of revenue as well as a forecast of demand for period 2015 to 2021 for the individual product (combiner-projected HUD’s, windshield-projected HUD’s) and end-user (mid-size cars and premium cars) segment. The regional segmentation includes the current and forecast demand for North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa with its further classification into major countries such as the U.S., UK, China, Japan, Germany, France, India, and Brazil.

The report covers competitive scenario that provides the company overviews of the key participants operating in the global market. There are some major manufacturers have the great impact on market namely as Panasonic, Nippon Seiki, Delphi Automotive, Continental, Denso Corporation, Microvision Inc., Yazaki Corporation, and Visteon Corporation.

This report segments the global market as follows:

Global Automotive HUD Market: Product Segment Analysis

• Combiner-projected HUD’s
• Windshield-projected HUD’s

Global Automotive HUD Market: End-user Analysis

• Mid-size Cars
• Premium Cars

Global Automotive HUD Market: Regional Segment Analysis

• North America
  • U.S.
• Europe
  • Germany
  • France
  • UK
• Asia Pacific
  • China
  • Japan
  • India
• Latin America
  • Brazil
• Middle East and Africa

Table Of Content

• Chapter 1. Introduction
  • 1.1. Report description and scope
  • 1.2. Research scope
  • 1.3. Research methodology
    • 1.3.1. Market research process
    • 1.3.2. Market research methodology
• Chapter 2. Executive Summary
  • 2.1. Global automotive HUD market, 2015 – 2021 (Million Units) (USD Million)
  • 2.2. Global automotive HUD market: Snapshot
• Chapter 3. Automotive HUD – Market Dynamics
  • 3.1. Introduction
  • 3.2. Market drivers
    • 3.2.1. Global automotive HUD market drivers: Impact analysis
    • 3.2.2. Increasing awareness of potential benefits of HUDs
    • 3.2.3. Strong rise in car production
  • 3.3. Market restraints
    • 3.3.1. Global automotive HUD market restraints: Impact analysis
    • 3.3.2. High cost of HUDs
  • 3.4. Opportunities
    • 3.4.1. Self driving concept car
  • 3.5. Porter’s five forces analysis
    • 3.5.1. Bargaining power of suppliers
    • 3.5.2. Bargaining power of buyers
    • 3.5.3. Threat from new entrants
    • 3.5.4. Threat from new substitutes
    • 3.5.5. Degree of competition
  • 3.6. Market attractiveness analysis
    • 3.6.1. Market attractiveness analysis, by product segment
    • 3.6.2. Market attractiveness analysis, by end-user segment
    • 3.6.3. Market attractiveness analysis, by regional segment
• Chapter 4. Global Automotive HUD Market – Competitive Landscape
  • 4.1. Company market share, 2015 (Subject To Data Availability)
  • 4.2. Strategic Development
    • 4.2.1. Acquisitions & Mergers
    • 4.2.2. New Product Launch
    • 4.2.3. Agreements, Partnerships, Collaborations and Joint Ventures
  • 4.3. Research and Development, Product and Regional Expansion
• Chapter 5. Global Automotive HUD Market – Product Segment Analysis
  • 5.1. Global automotive HUD market: Product overview
    • 5.1.1. Global automotive HUD market volume share, by product, 2015 and 2021
  • 5.2. Combiner-projected HUD’s
    • 5.2.1. Global combiner-projected HUD’s market, 2015 – 2021 (Million Units) (USD Million)
  • 5.3. Windshield-projected HUD’s
    • 5.3.1. Global windshield-projected HUD’s market, 2015 – 2021 (Million Units) (USD Million)
• Chapter 6. Global Automotive HUD Market – End-user Segment Analysis
  • 6.1. Global automotive HUD market: End-user overview
    • 6.1.1. Global automotive HUD market volume share, by end-user, 2015 – 2021
  • 6.2. Mid-size Cars
    • 6.2.1. Global automotive HUD market for mid-size cars, 2015 – 2021 (Million Units) (USD Million)
  • 6.3. Premium Cars
    • 6.3.1. Global automotive HUD market for premium cars, 2015 – 2021 (Million Units) (USD Million)
• Chapter 7. Global Automotive HUD Market – Regional Segment Analysis
  • 7.1. Global automotive HUD market: Regional overview
    • 7.1.1. Global automotive HUD market volume share, by region, 2015 - 2021
  • 7.2. North America
    • 7.2.1. North America automotive HUD market volume, by product, 2015 - 2021 (Million Units)
    • 7.2.2. North America automotive HUD market revenue, by product, 2015 - 2021 (USD Million)
    • 7.2.3. North America automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
    • 7.2.4. North America automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
    • 7.2.5. U.S.
      • 7.2.5.1. U.S. automotive HUD market volume, by product, 2015 – 2021 (Million Units)
      • 7.2.5.2. U.S. automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
      • 7.2.5.3. U.S. automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
      • 7.2.5.4. U.S. automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
  • 7.3. Europe
    • 7.3.1. Europe automotive HUD market volume, by product, 2015 – 2021 (Million Units)
    • 7.3.2. Europe automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
    • 7.3.3. Europe automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
    • 7.3.4. Europe automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
    • 7.3.5. Germany
      • 7.3.5.1. Germany automotive HUD market volume, by product, 2015 – 2021 (Million Units)
      • 7.3.5.2. Germany automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
      • 7.3.5.3. Germany automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
      • 7.3.5.4. Germany automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
    • 7.3.6. France
      • 7.3.6.1. France automotive HUD market volume, by product, 2015 – 2021 (Million Units)
      • 7.3.6.2. France automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
      • 7.3.6.3. France automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
      • 7.3.6.4. France automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
    • 7.3.7. UK
      • 7.3.7.1. UK automotive HUD market volume, by product, 2015 – 2021 (Million Units)
      • 7.3.7.2. UK automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
      • 7.3.7.3. UK automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
      • 7.3.7.4. UK automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific automotive HUD market volume, by product, 2015 – 2021 (Million Units)
    • 7.4.2. Asia Pacific automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
    • 7.4.3. Asia Pacific automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
    • 7.4.4. Asia Pacific automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
    • 7.4.5. China
      • 7.4.5.1. China automotive HUD market volume, by product, 2015 – 2021 (Million Units)
      • 7.4.5.2. China automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
      • 7.4.5.3. China automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
      • 7.4.5.4. China automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
    • 7.4.6. Japan
      • 7.4.6.1. Japan automotive HUD market volume, by product, 2015 – 2021 (Million Units)
      • 7.4.6.2. Japan automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
      • 7.4.6.3. Japan automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
      • 7.4.6.4. Japan automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
    • 7.4.7. India
      • 7.4.7.1. India automotive HUD market volume, by product, 2015 – 2021 (Million Units)
      • 7.4.7.2. India automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
      • 7.4.7.3. India automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
      • 7.4.7.4. India automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
  • 7.5. Latin America
    • 7.5.1. Latin America automotive HUD market volume, by product, 2015 – 2021 (Million Units)
    • 7.5.2. Latin America automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
    • 7.5.3. Latin America automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
    • 7.5.4. Latin America automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
    • 7.5.5. Brazil
      • 7.5.5.1. Brazil automotive HUD market volume, by product, 2015 – 2021 (Million Units)
      • 7.5.5.2. Brazil automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
      • 7.5.5.3. Brazil automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
      • 7.5.5.4. Brazil automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
  • 7.6. Middle East and Africa
    • 7.6.1. Middle East and Africa automotive HUD market volume, by product, 2015 – 2021 (Million Units)
    • 7.6.2. Middle East and Africa automotive HUD market revenue, by product, 2015 – 2021 (USD Million)
    • 7.6.3. Middle East and Africa automotive HUD market volume, by end-user, 2015 – 2021 (Million Units)
    • 7.6.4. Middle East and Africa automotive HUD market revenue, by end-user, 2015 – 2021 (USD Million)
• Chapter 8. Company Profile
  • 8.1. Panasonic
    • 8.1.1. Overview
    • 8.1.2. Financials
    • 8.1.3. Product portfolio
    • 8.1.4. Business strategy
    • 8.1.5. Recent developments
  • 8.2. Nippon Seiki
    • 8.2.1. Overview
    • 8.2.2. Financials
    • 8.2.3. Product portfolio
    • 8.2.4. Business strategy
    • 8.2.5. Recent developments
  • 8.3. Delphi Automotive
    • 8.3.1. Overview
    • 8.3.2. Financials
    • 8.3.3. Product portfolio
    • 8.3.4. Business strategy
    • 8.3.5. Recent developments
  • 8.4. Continental
    • 8.4.1. Overview
    • 8.4.2. Financials
    • 8.4.3. Product portfolio
    • 8.4.4. Business strategy
    • 8.4.5. Recent developments
  • 8.5. Denso Corporation
    • 8.5.1. Overview
    • 8.5.2. Financials
    • 8.5.3. Product portfolio
    • 8.5.4. Business strategy
    • 8.5.5. Recent developments
  • 8.6. Microvision Inc.
    • 8.6.1. Overview
    • 8.6.2. Financials
    • 8.6.3. Product portfolio
    • 8.6.4. Business strategy
    • 8.6.5. Recent developments
  • 8.7. Yazaki Corporation
    • 8.7.1. Overview
    • 8.7.2. Financials
    • 8.7.3. Product portfolio
    • 8.7.4. Business strategy
    • 8.7.5. Recent developments
  • 8.8. Visteon Corporation
    • 8.8.1. Overview
    • 8.8.2. Financials
    • 8.8.3. Product portfolio
    • 8.8.4. Business strategy
    • 8.8.5. Recent developments

Methodology

This report is based on in-depth qualitative and quantitative analyses of the global Automotive Heads-up Display market. Zion Research has collected and analyzed key data belong to the global Automotive Heads-up Display market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.

The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macroeconomic indicators of the market.

Various parameters have been taken into account while estimating market size. The revenue generated by the leading industry participants in from the sales of Automotive Heads-up Display across the world has been calculated through primary and secondary research.

Zion Research employs the combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc. 

For this study, Zion Research has conducted all-encompassing primary research with key industry participants to collect first had data. Moreover, in-depth interviews with key opinion leaders also assisted in the validation of findings from secondary research and to understand key trends in the Automotive Heads-up Display industry. Primary research makes up the major source of data collection and validation.   

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

• Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
• Helps in validating and strengthening the secondary research findings
• Further, develops the analysis team’s expertise and market understanding
• Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Participants who typically participate in such a process include, but are not limited to:

• Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
• Purchasing managers, technical personnel, distributors and resellers
• Outside experts: Investment bankers, valuation experts and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

• Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
• IDC and other relevant magazines
• Internal and external proprietary databases, and relevant patent and regulatory databases
• National government documents, statistical databases and market reports

News articles, press releases and webcasts specific to companies operating in the market

Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the Automotive Heads-up Display market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

• Demographic data: Population split by segments
• Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
• Industry indicators: Expenditure, technology stage and infrastructure, sector growth and facilities
• Data is then cross-checked by an expert panel.

Free Analysis

Head-up display (HUD) technology plays a major role in the automotive and aviation application. The enhanced reality is an emerging trend in the head-up display market. The automotive heads-up display is a transparent screen that shows data in the car without requiring users to look away from their usual viewpoints. A typical HUD consists of a display unit and a processor or HUD computer. A combiner, projector unit, display panel, and video generator are some primary components of HUDs. The situational awareness and enhanced safety margins in automotive and aviation areas are increased with the help of HUD. HUD systems are used to project information on the windshield, which alert user of lane markings, turnings, to identify the object.

Increasing awareness of related benefits of HUDs helps to avoid road accidents. Rising disposable income coupled with increasing demand for transportation services in large amount drives demand of vehicles in emerging economies. The continuous rise in the number of vehicles and accidents on the road is leading to strict safety regulations in all countries. This force consumers to focus on safety-related features in cars like HUDs. In addition, various automotive original equipment manufacturers and suppliers are expected to further increase the awareness of the benefits of HUDs among the general population which helps to grow the market of the automotive heads-up display. The rising necessity of a safe, comfortable, and well-located lifestyle among people has been leading to the fast development of the automotive heads-up display market globally.

Global automotive heads-up display market is segmented on the basis of product type and applications. On the basis of product type, automotive heads-up display market is subdivided into combiner-projected HUD’s and windshield-projected HUD’s. Windshield-projected HUDs dominated the automotive HUD market in China with a 94% market share in 2015. Windshield-projected HUDs are witnessing strong demand from end users across the globe. There are various display technologies being incorporated by HUD manufacturer’s gives lucrative opportunities to automotive HUD market. DLP projection technology and LCoS which is reflection-based display technology are some technologies used while manufacturing HUDs.

On the basis of application, automotive heads-up display market is divided into mid-size cars and premium cars.  Automotive heads-up display market was dominated by the premium cars due to the advance technology incorporation. China is a high growth potential market for premium cars and recorded extraordinary growth in 2014. In 2015, premium cars witnessed significant growth in China with premium brands such as Audi, BMW, Mercedes-Benz, Porsche, and Volkswagen. High technological innovation and more comforts are some of the key factors which make premium cars dominating segment in the market. A healthy economy and increasing individual income in China are driving demand for mid-size car sales. However, price sensitivity of mid-size car customers and high cost due to the high ASP of HUDs lowers the adoption of HUDs in this sector.

North America was the leading region for automotive heads-up display market and accounted for significant share of the total market 2015. Asia Pacific is expected to be the fastest growing market due to the strong growth of automotive industry in China and India. Asia Pacific is followed by Europe and the Middle East & Africa.  Demand for automotive heads-up display from Latin America is anticipated to grow significantly during the forecast period.  

Some of the major participants in automotive heads-up display market include Panasonic, Nippon Seiki, Delphi Automotive, Continental, Denso Corporation, Microvision Inc., Yazaki Corporation, and Visteon Corporation.