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Automotive Heads-Up Display (HUD) Market - Global Industry Analysis

Automotive Heads-Up Display (HUD) Market By Product (Combiner-projected HUD’s and Windshield-projected HUD’s) By End-User (Mid-size Cars and Premium Cars): Global Industry Perspective, Comprehensive Analysis and Forecast, 2020 – 2028

Published Date: 31-May-2021 Category: Automotive Report Format : PDF Pages: 110 Report Code: ZMR-245 Status : Published

The Global Automotive Heads-Up Display (HUD) market accounted for USD 671.6 Million in 2020 and is expected to reach USD 2,850.4 Million by 2028, growing at a CAGR of around 8.3% between 2021 and 2028.

Description

Market Overview      

The Global Automotive Heads-Up Display (HUD) market accounted for USD 671.6 Million in 2020 and is expected to reach USD 2,850.4 Million by 2028, growing at a CAGR of around 8.3% between 2021 and 2028.       

Automotive heads-up display also called as auto-HUD, is a transparent display that show exact data in automobile when users’ needs it, without using any human work. The crucial data which shows HUD including navigation signals, warning signals, speed, among others without looking down into instrument cluster. This data shows the driver in order to reduce the road accident or crash.   

The giant players in the industry are developing and launching new technologies for HUDs used in vehicles to enable the driver to find navigation, send messages, and play music. For instance, Continental AG is working on developing HUDs for sports cars.

There are two types of HUDs used in the vehicles: windshield and combiner HUDs. Windshield HUDs are mostly used in the passenger vehicles. This HUDs are easier to integrate into passenger car owing to the curvature in the passenger car windshield.

COVID-19 Impact Analysis

The global Automotive Heads-Up Display (HUD) market has witnessed a slight decline in the production, due to reduced demand and supply chain bottlenecks and to ensure the safety of their employees in all the region. Retail sales of vehicles across all the region is also likely suffer due to subdued consumer sentiment because of the rising infections and curbs. The automotive industry in the U.S remain fragile, vehicles sales decline by 5-10%, whereas China vehicles sales continue their fast recovery. Europe automotive shows decline of 8- 12% Y-o-Y.

The restrictions imposed by various nations to contain COVID had stopped the production resulting in a disruption across the whole supply chain. However, the global markets are slowly opening to their full potential and theirs a surge in demand of auto parts of the vehicles. The market would remain bullish in upcoming year.  The significant decrease in the global Automotive Heads-Up Display (HUD) s market size in 2020 is estimated on the basis of the COVID-19 outbreak and its negative impact on the economies and industries across the globe. Various scenarios have been analyzed on the basis of inputs from various secondary sources and the current data available about the situation.

Growth Factors

Automotive industry across the globe is rapidly increasing owing to the increasing disposable revenue in the developing as well as developed region.

China the biggest hub of the manufacturing sector, and biggest manufacturer of mid-size cars all over the world, and this makes it one of the biggest noteworthy mid-size cars markets indirectly boosting the automotive heads-up display market. Moreover, with an augmenting number of installations of cars, requirement for mid-size vehicles and the premium vehicles is anticipated to elevate. In addition to this, entry of the new key players and innovation in the technology in the global automotive heads-up display market are anticipated to reduce down the cost of heads-up displays. For instance, in March 2018, Refreshed Mazda 6 sedan was launched with enhanced head-up display. This, in return, is hoped to elevate the requirement for automotive heads-up display market.   

High installation cost are anticipated to hold the development of automotive heads-up display market.

Report Scope:  

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Key Market Players & Competitive Landscape

Some of the major players of global Automotive Heads-Up Display (HUD) s market includes Panasonic, Nippon Seiki, Delphi Automotive, Continental, Denso Corporation, Microvision Inc., Yazaki Corporation, and Visteon Corporation.  

The global Automotive Heads-Up Display (HUD) s Market is segmented as follows:

By Products

  • Combiner-projected HUD’s
  • Windshield-projected HUD’s

By End-Users  

  • Mid-size Cars
  • Premium Cars

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

Table Of Content

  • Chapter No. 1 Introduction
    • 1.1. Report Description
      • 1.1.1. Purpose of the Report
      • 1.1.2. USP & Key Offerings
    • 1.2. Key Benefits for Stakehulders
    • 1.3. Target Audience
    • 1.4. Report Scope
  • Chapter No. 2 Executive Summary
    • 2.1. Key Findings
      • 2.1.1. Top Investment Pockets
        • 2.1.1.1. Market Attractiveness Analysis, By Product
        • 2.1.1.2. Market Attractiveness Analysis, By End-User
        • 2.1.1.3. Market Attractiveness Analysis, By Region
    • 2.2. Market Snapshot
    • 2.3. Global Automotive Heads-Up Display (HUD) s Market, 2016 – 2028 (USD Million)
    • 2.4. Insights from Primary Respondents
  • Chapter No. 3 COVID 19 Impact Analysis
    • 3.1. Impact Assessment of COVID-19 Pandemic, By Region
      • 3.1.1. North America
      • 3.1.2. Europe
      • 3.1.3. Asia Pacific
      • 3.1.4. Latin America
      • 3.1.5. The Middle-East and Africa
    • 3.2. Quarterly Market Revenue and Forecast by Region 2020 & 2021
    • 3.3. Pre COVID-19 Market Revenue, By Region, 2016-2019 (USD Million)
    • 3.4. Post COVID-19 Market Revenue, By Region, 2020-2028 (USD Million)
    • 3.5. Key Strategies Undertaken by Companies to Tackle COVID-19
      • 3.5.1. Company Quarterly Revenue Analysis, 2019 & 2020
    • 3.6. Short Term Dynamics
    • 3.7. Long Term Dynamics
  • Chapter No. 4 Automotive Heads-Up Display (HUD) s Market – Product Segment Analysis
    • 4.1. Overview
      • 4.1.1. Market Revenue Share, By Product, 2020 & 2028
    • 4.2. Combiner-projected HUD’s
      • 4.2.1. Market Size and Forecast, By Region (USD Million) (Million Units)
      • 4.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 4.3. Windshield-projected HUD’s
      • 4.3.1. Market Size and Forecast, By Region (USD Million) (Million Units)
      • 4.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 4.3.3. Key Market Trends, Growth Factors, & Opportunities
  • Chapter No. 5 Automotive Heads-Up Display (HUD) s Market – End-User Segment Analysis
    • 5.1. Overview
      • 5.1.1. Market Revenue Share, By End-User, 2020 & 2028
    • 5.2. Mid-size Cars
      • 5.2.1. Market Size and Forecast, By Region (USD Million) (Million Units)
      • 5.2.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.2.3. Key Market Trends, Growth Factors, & Opportunities
    • 5.3. Premium Cars
      • 5.3.1. Market Size and Forecast, By Region (USD Million) (Million Units)
      • 5.3.2. Comparative Revenue Analysis, By Country, 2020 & 2028
      • 5.3.3. Key Market Trends, Growth Factors, & Opportunities
    • 6.1. Overview
      • 6.1.1. Global Market Revenue Share, By Region, 2020 & 2028
      • 6.1.2. Global Market Revenue, By Region, 2016 – 2028 (USD Million) (Million Units)
    • 6.2. North America
      • 6.2.1. North America Market Revenue, By Country, 2016 – 2028 (USD Million) (Million Units)
      • 6.2.2. North America Market Revenue, By Product, 2016 – 2028
      • 6.2.3. North America Market Revenue, By End-User, 2016 – 2028
      • 6.2.5. U.S.
        • 6.2.5.1. U.S. Market Revenue, By Product, 2016 – 2028
        • 6.2.5.2. U.S. Market Revenue, By End-User, 2016 – 2028
      • 6.2.6. Canada
        • 6.2.6.1. Canada Market Revenue, By Product, 2016 – 2028
        • 6.2.6.2. Canada Market Revenue, By End-User, 2016 – 2028
      • 6.2.7. Mexico
        • 6.2.7.1. Mexico Market Revenue, By Product, 2016 – 2028
        • 6.2.7.2. Mexico Market Revenue, By End-User, 2016 – 2028
    • 6.3. Europe
      • 6.3.1. Europe Market Revenue, By Country, 2016 – 2028 (USD Million) (Million Units)
      • 6.3.2. Europe Market Revenue, By Product, 2016 – 2028
      • 6.3.3. Europe Market Revenue, By End-User, 2016 – 2028
      • 6.3.5. Germany
        • 6.3.5.1. Germany Market Revenue, By Product, 2016 – 2028
        • 6.3.5.2. Germany Market Revenue, By End-User, 2016 – 2028
      • 6.3.6. France
        • 6.3.6.1. France Market Revenue, By Product, 2016 – 2028
        • 6.3.6.2. France Market Revenue, By End-User, 2016 – 2028
      • 6.3.7. U.K.
        • 6.3.7.1. U.K. Market Revenue, By Product, 2016 – 2028
        • 6.3.7.2. U.K. Market Revenue, By End-User, 2016 – 2028
      • 6.3.8. Italy
        • 6.3.8.1. Italy Market Revenue, By Product, 2016 – 2028
        • 6.3.8.2. Italy Market Revenue, By End-User, 2016 – 2028
      • 6.3.9. Spain
        • 6.3.9.1. Spain Market Revenue, By Product, 2016 – 2028
        • 6.3.9.2. Spain Market Revenue, By End-User, 2016 – 2028
      • 6.3.10. Rest of Europe
        • 6.3.10.1. Rest of Europe Market Revenue, By Product, 2016 – 2028
        • 6.3.10.2. Rest of Europe Market Revenue, By End-User, 2016 – 2028
    • 6.4. Asia Pacific
      • 6.4.1. Asia Pacific Market Revenue, By Country, 2016 – 2028 (USD Million) (Million Units)
      • 6.4.2. Asia Pacific Market Revenue, By Product, 2016 – 2028
      • 6.4.3. Asia Pacific Market Revenue, By End-User, 2016 – 2028
      • 6.4.5. China
        • 6.4.5.1. China Market Revenue, By Product, 2016 – 2028
        • 6.4.5.2. China Market Revenue, By End-User, 2016 – 2028
      • 6.4.6. Japan
        • 6.4.6.1. Japan Market Revenue, By Product, 2016 – 2028
        • 6.4.6.2. Japan Market Revenue, By End-User, 2016 – 2028
      • 6.4.7. India
        • 6.4.7.1. India Market Revenue, By Product, 2016 – 2028
        • 6.4.7.2. India Market Revenue, By End-User, 2016 – 2028
      • 6.4.8. South Korea
        • 6.4.8.1. South Korea Market Revenue, By Product, 2016 – 2028
        • 6.4.8.2. South Korea Market Revenue, By End-User, 2016 – 2028
      • 6.4.9. South-East Asia
        • 6.4.9.1. South-East Asia Market Revenue, By Product, 2016 – 2028
        • 6.4.9.2. South-East Asia Market Revenue, By End-User, 2016 – 2028
      • 6.4.10. Rest of Asia Pacific
        • 6.4.10.1. Rest of Asia Pacific Market Revenue, By Product, 2016 – 2028
        • 6.4.10.2. Rest of Asia Pacific Market Revenue, By End-User, 2016 – 2028
    • 6.5. Latin America
      • 6.5.1. Latin America Market Revenue, By Country, 2016 – 2028 (USD Million) (Million Units)
      • 6.5.2. Latin America Market Revenue, By Product, 2016 – 2028
      • 6.5.3. Latin America Market Revenue, By End-User, 2016 – 2028
      • 6.5.5. Brazil
        • 6.5.5.1. Brazil Market Revenue, By Product, 2016 – 2028
        • 6.5.5.2. Brazil Market Revenue, By End-User, 2016 – 2028
      • 6.5.6. Argentina
        • 6.5.6.1. Argentina Market Revenue, By Product, 2016 – 2028
        • 6.5.6.2. Argentina Market Revenue, By End-User, 2016 – 2028
      • 6.5.7. Rest of Latin America
        • 6.5.7.1. Rest of Latin America Market Revenue, By Product, 2016 – 2028
        • 6.5.7.2. Rest of Latin America Market Revenue, By End-User, 2016 – 2028
    • 6.6. The Middle-East and Africa
      • 6.6.1. The Middle-East and Africa Market Revenue, By Country, 2016 – 2028 (USD Million) (Million Units)
      • 6.6.2. The Middle-East and Africa Market Revenue, By Product, 2016 – 2028
      • 6.6.3. The Middle-East and Africa Market Revenue, By End-User, 2016 – 2028
      • 6.6.5. GCC Countries
        • 6.6.5.1. GCC Countries Market Revenue, By Product, 2016 – 2028
        • 6.6.5.2. GCC Countries Market Revenue, By End-User, 2016 – 2028
      • 6.6.6. South Africa
        • 6.6.6.1. South Africa Market Revenue, By Product, 2016 – 2028
        • 6.6.6.2. South Africa Market Revenue, By End-User, 2016 – 2028
      • 6.6.7. Rest of Middle-East Africa
        • 6.6.7.1. Rest of Middle-East Africa Market Revenue, By Product, 2016 – 2028
        • 6.6.7.2. Rest of Middle-East Africa Market Revenue, By End-User, 2016 – 2028
  • Chapter No. 7: Automotive Heads-Up Display (HUD) s Market – Industry Analysis
    • 7.1. Introduction
    • 7.2. Market Drivers
      • 7.2.1. Driving Factor 1 Analysis
      • 7.2.2. Driving Factor 2 Analysis
    • 7.3. Market Restraints
      • 7.3.1. Restraining Factor Analysis
    • 7.4. Market Opportunities
      • 7.4.1. Market Opportunity Analysis
    • 7.5. Porter’s Five Forces Analysis
    • 7.6. PEST Analysis
    • 7.7. Regulatory Landscape
    • 7.8. Technulogy Landscape
    • 7.9. Regional Market Trends
      • 7.9.1. North America
      • 7.9.2. Europe
      • 7.9.3. Asia Pacific
      • 7.9.4. Latin America
      • 7.9.5. The Middle-East and Africa
    • 7.10. Pricing Analysis
    • 7.11. Value Chain Analysis
    • 7.12. Downstream Buyers
    • 7.13. Distributors/Traders List
  • Chapter No. 8: Competitive Landscape
    • 8.1. Company Market Share Analysis – 2019
      • 8.1.1. Global Automotive Heads-Up Display (HUD) s Market: Company Market Share, 2019
      • 8.1.2. Global Automotive Heads-Up Display (HUD) s Market, Company Market Revenue, 2016 – 2019 (USD Million)
      • 8.1.3. Global Automotive Heads-Up Display (HUD) s Market, Company Y-o-Y Growth, 2017 – 2019 (%)
      • 8.1.4. Global Automotive Heads-Up Display (HUD) s Market: Radar Determinant Chart, 2019
    • 8.2. Strategic Developments
      • 8.2.1. Acquisitions & Mergers
      • 8.2.2. New Product Launch
      • 8.2.3. Regional Expansion
    • 8.3. Company Strategic Developments – Heat Map Analysis
  • Chapter No. 9: Company Profiles
    • 9.1. Panasonic
      • 9.1.1. Company Overview
      • 9.1.2. Key Executives
      • 9.1.3. Product Portfulio
      • 9.1.4. Financial Overview
      • 9.1.5. Operating Business Segments
      • 9.1.6. Business Performance
      • 9.1.7. Recent Developments
    • 9.2. Nippon Seiki
    • 9.3. Delphi Automotive
    • 9.4. Continental
    • 9.5. Denso Corporation
    • 9.6. Microvision Inc
    • 9.7. Yazaki Corporation
    • 9.8. Visteon Corporation.
    • 9.9. Company 9
    • 9.10. Company 10
  • Chapter No. 10: Marketing Strategy Analysis
    • 10.1. Marketing Channel
    • 10.2. Direct Marketing
    • 10.3. Indirect Marketing
    • 10.4. Marketing Channel Development Trends
    • 10.5. Economic/Pulitical Environmental Change
  • Chapter No. 11: Research Methodulogy
    • 11.1. Research Methodulogy
    • 11.2. Phase I - Secondary Research
    • 11.3. Phase II - Data Modeling
      • 11.3.1. Company Share Analysis Model
      • 11.3.2. Revenue Based Modeling
    • 11.4. Phase III - Primary Research
    • 11.5. Research Limitations
      • 11.5.1. Assumptions

Methodology

This report is based on in-depth qualitative and quantitative analyses of the global Automotive Heads-up Display market. Zion Research has collected and analyzed key data belong to the global Automotive Heads-up Display market using a variety of methods. Quantitative analysis has been done following various projection and sampling techniques.

The qualitative analysis involved primary interviews, surveys, and vendor briefings. The data gathered as a result of these processes were validated through experts' opinions. The market dynamics have been determined after conducting a detailed study of the micro and macroeconomic indicators of the market.

Various parameters have been taken into account while estimating market size. The revenue generated by the leading industry participants in from the sales of Automotive Heads-up Display across the world has been calculated through primary and secondary research.

Zion Research employs the combination of secondary research followed by extensive primary research. Under secondary research, we refer to prominent paid as well as open access data sources including product literature, company annual reports, government publications, press releases, industry association’s magazines and other relevant sources for data collection. Other prominent secondary sources include STATISTA, trade journals, trade associations, statistical data from government websites, etc. 

For this study, Zion Research has conducted all-encompassing primary research with key industry participants to collect first had data. Moreover, in-depth interviews with key opinion leaders also assisted in the validation of findings from secondary research and to understand key trends in the Automotive Heads-up Display industry. Primary research makes up the major source of data collection and validation.   

Primary Research

We conduct primary interviews with industry participants and commentators on an ongoing basis to validate data and analysis. A typical research interview fulfills the following functions:

  • Provides firsthand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
  • Helps in validating and strengthening the secondary research findings
  • Further, develops the analysis team’s expertise and market understanding
  • Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

Participants who typically participate in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts and research analysts specializing in specific markets

Key opinion leaders specializing in different areas corresponding to different industry verticals

Secondary Research

Secondary research sources that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • IDC and other relevant magazines
  • Internal and external proprietary databases, and relevant patent and regulatory databases
  • National government documents, statistical databases and market reports

News articles, press releases and webcasts specific to companies operating in the market

Following a comprehensive secondary and primary research and insights thus gathered, analysts at Zion Research have provided an in-depth analysis of various aspects of the Automotive Heads-up Display market.

Models

Where no hard data is available, we use models and estimates to produce comprehensive data sets. A rigorous methodology is adopted, wherein the available hard data is cross-referenced with the following data types to produce estimates:

  • Demographic data: Population split by segments
  • Macroeconomic indicators: GDP, PPP, Per Capita Income, etc.
  • Industry indicators: Expenditure, technology stage and infrastructure, sector growth and facilities
  • Data is then cross-checked by an expert panel.

Free Analysis

Head-up display (HUD) technology plays a major role in the automotive and aviation application. The enhanced reality is an emerging trend in the head-up display market. The automotive heads-up display is a transparent screen that shows data in the car without requiring users to look away from their usual viewpoints. A typical HUD consists of a display unit and a processor or HUD computer. A combiner, projector unit, display panel, and video generator are some primary components of HUDs. The situational awareness and enhanced safety margins in automotive and aviation areas are increased with the help of HUD. HUD systems are used to project information on the windshield, which alert user of lane markings, turnings, to identify the object.

Increasing awareness of related benefits of HUDs helps to avoid road accidents. Rising disposable income coupled with increasing demand for transportation services in large amount drives demand of vehicles in emerging economies. The continuous rise in the number of vehicles and accidents on the road is leading to strict safety regulations in all countries. This force consumers to focus on safety-related features in cars like HUDs. In addition, various automotive original equipment manufacturers and suppliers are expected to further increase the awareness of the benefits of HUDs among the general population which helps to grow the market of the automotive heads-up display. The rising necessity of a safe, comfortable, and well-located lifestyle among people has been leading to the fast development of the automotive heads-up display market globally.

Global Automotive Heads-up Display Market

Global automotive heads-up display market is segmented on the basis of product type and applications. On the basis of product type, automotive heads-up display market is subdivided into combiner-projected HUD’s and windshield-projected HUD’s. Windshield-projected HUDs dominated the automotive HUD market in China with a 94% market share in 2015. Windshield-projected HUDs are witnessing strong demand from end users across the globe. There are various display technologies being incorporated by HUD manufacturer’s gives lucrative opportunities to automotive HUD market. DLP projection technology and LCoS which is reflection-based display technology are some technologies used while manufacturing HUDs.

On the basis of application, automotive heads-up display market is divided into mid-size cars and premium cars.  Automotive heads-up display market was dominated by the premium cars due to the advance technology incorporation. China is a high growth potential market for premium cars and recorded extraordinary growth in 2014. In 2015, premium cars witnessed significant growth in China with premium brands such as Audi, BMW, Mercedes-Benz, Porsche, and Volkswagen. High technological innovation and more comforts are some of the key factors which make premium cars dominating segment in the market. A healthy economy and increasing individual income in China are driving demand for mid-size car sales. However, price sensitivity of mid-size car customers and high cost due to the high ASP of HUDs lowers the adoption of HUDs in this sector.

North America was the leading region for automotive heads-up display market and accounted for significant share of the total market 2015. Asia Pacific is expected to be the fastest growing market due to the strong growth of automotive industry in China and India. Asia Pacific is followed by Europe and the Middle East & Africa.  Demand for automotive heads-up display from Latin America is anticipated to grow significantly during the forecast period.  

Some of the major participants in automotive heads-up display market include Panasonic, Nippon Seiki, Delphi Automotive, Continental, Denso Corporation, Microvision Inc., Yazaki Corporation, and Visteon Corporation.


Frequently Asked Questions

The global Automotive Heads-Up Display (HUD) s Market was valued at USD 671.6 Million in 2020.

The global Automotive Heads-Up Display (HUD) s Market is expected to reach USD 2,850.4 Million by 2028, growing at a CAGR of 20.8% between 2021 to 2028.

Some of the key factors driving the global Automotive Heads-Up Display (HUD) s Market growth are increasing incidence of road accidents and rising awareness among populace.

Asia Pacific region held a substantial share of the Automotive Heads-Up Display (HUD) s Market in 2020. This is attributable to the owing to the huge requirement from up-and-coming nations such as India and China.

Some of the major players of global Automotive Heads-Up Display (HUD) s market includes Panasonic, Nippon Seiki, Delphi Automotive, Continental, Denso Corporation, Microvision Inc., Yazaki Corporation, and Visteon Corporation.

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