A2P Messaging Market - By Product Type (Interactive, Promotion, Pushed Content, Customer Relationship Management, Inquiry Related, and Others), By End-Users (Entertainment, Tourism, BFSI, Healthcare, Retail, Marketing, Media, and Others), and By Region - Global Industry Perspective, Comprehensive Analysis, and Forecast, 2020 – 2026

Global A2P Messaging market is projected to gain proceeds worth nearly 83.35(USD Billion) by 2026 and is set to record the CAGR of about 4.2% over the period from 2020 to 2026.

15-Jun-2020 | Number of pages: 110 | Report Code: ZMR-3327 | Report Format : | Status : Published

Abstract

The global A2P Messaging market is projected to gain proceeds worth nearly 83.35(USD Billion) by 2026 and is set to record the CAGR of about 4.2% over the period from 2020 to 2026. The report offers assessment and analysis of the A2P Messaging market on a global and regional level. The study offers a comprehensive assessment of the market competition, constraints, sales estimates, opportunities, evolving trends, and industry-validated data. The report offers historical data from 2017 to 2019 along with a forecast from 2020 to 2026 based on revenue (USD Billion).

Introduction

A2P messaging is one of the most reliable channels that facilitates effective customer engagement. Furthermore, A2P messaging is extensively utilized across myriad industries including retail, logistics, finance, healthcare, and transport. In addition to this, the huge security offered by mobile networking system, large-scale penetration of smartphones across the globe, and huge open rates of SMS messaging is predicted to skyrocket the popularity of A2P messaging activities over the forthcoming years.

Details of the Report:

Report Metric

Details

Base Year

2019

Historical Data

2017 and 2018

Forecast period

2020-2026

Market Representation

Earnings provided in terms of USD Billion and CAGR estimated from 2020 to 2026

Segments Analyzed

By Product Type, By End-Users, and By Region

Regions Analyzed

North America, Asia Pacific, Latin America, Europe, and the Middle East and Africa

Market Growth Dynamics

The extensive surge in the smartphone as well as mobile users across the globe, growing mobile marketing trends, breakthroughs in broadband cellular network technology is predicted to define the growth of the A2P messaging market over the forecast timespan. Apart from this, rise in the use of smartphones for internet banking applications as well as other banking activities such as balance enquiry through SMS or missed call will further steer the business growth trends.

Apparently, growing need for strong SSL or strong security firewalls such as two factor authentication will further steer the market expansion over the ensuing years.  Moreover, huge acceptance of A2P messaging in large-scale & small-scale firms or non-profit organizations will further embellish the business landscape over the forthcoming years.

North America To Continue Market Dominance Over 2020-2026

The growth of the regional market over the forecast timeframe is owing to escalation in the demand for A2P messaging in various financial institutions across the countries such as the U.S. and Canada. The large-scale popularity of the 2-way smartphone messaging in the developed countries like the U.S. is likely to enhance the inclination towards the A2P messaging in the region, thereby culminating into humungous business growth in the sub-continent.  

Key players profiled in the report include SAP Mobile Services, Tanla Solutions, Silverstreet BV, MBlox, Tyntec, SITO Mobile, Syniverse Technologies, OpenMarket Inc., and Genesys Telecommunications.

The global A2P messaging market is segmented as follows:

By End-Users

  • Retail
  • Tourism
  • BFSI
  • Entertainment
  • Media
  • Marketing
  • Healthcare
  • Others

By Product Type

  • Promotion
  • Inquiry Related
  • Pushed Content
  • Interactive
  • CRM (Customer Relationship Management)
  • Others

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

 


Frequently Asked Questions

The key growth drivers that will leverage the market growth include huge acceptance of A2P messaging in large-scale & small-scale firms or non-profit organizations.

The CAGR of the industry is expected to be nearly over 4.2% during the forecast timespan.

North American region will contribute remarkably towards the global market earnings over the estimated timeline.

The key market participants include SAP Mobile Services, Tanla Solutions, Silverstreet BV, MBlox, Tyntec, SITO Mobile, Syniverse Technologies, OpenMarket Inc., and Genesys Telecommunications.


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