Global A2P Messaging Market: Overview
Application-to-Person (A2P) messaging is simply automated message from an application rather than a person. Furthermore, A2P is a service using an automatic application that sends the messages to a customer’s mobile phone. It is one-way process in which message is send from a web-based application to a mobile receiver and receiver are not expected to reply. Businesses can use it in several technical modes to communicate with consumers, facilitating delivery time-sensitive alerts, and authenticate user of online services. In A2P messaging communication is initiated from a business application.
Global A2P Messaging Market: Growth Factors
The global A2P messaging market is driven by numerous factors like globally increase in number of mobile users, expansion of A2P messaging services in mobile payment, mobile banking, and mobile health sector. Furthermore, increase in mobile activities by application marketer and developer acts as add-on for accelerating market demand. Along with this, mobile marketing and hybrid technology tends to create significant opportunity in coming years. The market is growing at a rapid pace due to increase in competition, technology, and innovation demands. Furthermore, M&A activity in the industry, many regional and local vendors are offering specific application products for numerous end users as per their requirement.
A2P messaging services are widely used for broadcasting transactional SMS by a number of industries such as entertainment, banking, financial services, marketing, media, tourism, health, and retail. Applications of these services have led to further increase in demand for A2P messaging. However, certain factors such as phishing and spam message, the rise in mobile malware, including the technical irregularity surrounding the concept of bulk SMS and illegal routes affecting the revenue of telecom operators could create a detrimental effect on overall growth prospects of the global A2P messaging market.
Global A2P Messaging Market: Segmentation
The A2P messaging can be segmented on the basis of application/end users, product types and various important geographies. In term of application/end users, the global A2P messaging market is segregated into BFSI, tourism, entertainment, healthcare, retail, marketing, media, and others. In terms of product type, the global A2P messaging market is fragmented into promotion, CRM (Customer Relationship Management), interactive, pushed content, inquiry related and others.
Global A2P Messaging Market: Regional Analysis
North America is likely to be the leading contributor of the global A2P messaging market. The region is governed by a wide range of dynamics such as increasing demand for A2P messaging platforms largely by financial institutions and bank. Moreover, presence of leading player, rising number of enterprises rapidly moving from desktop-first to mobile-first strategy acts as an add-on. In North America, many market interactive services make use of A2P messaging technology for election, donations, and voting. The Asia Pacific region is likely to retain significantly prime position throughout the forecast period as the demand in the region for customer management service is anticipated to grow at remarkable pace.
Global A2P Messaging Market: Competitive Players
Major players operating in the global A2P messaging market are MBlox, Tanla Solutions, SAP Mobile Services, Silverstreet BV, Tyntec, SITO Mobile, OpenMarket Inc., Genesys Telecommunications, Syniverse Technologies, Nexmo Co. Ltd., CLX Communications, Infobip, 3Cinteractive, Vibes Media, Beepsend, Accrete, FortyTwo Telecom AB, Soprano and Clearsky, among others. The global A2P messaging market report provides an in-depth survey of key players in the market. The survey is based on profiling, the quantity of production, the financial health of the organization, the product outline, the required raw material, market share of the organization.
Global A2P Messaging Market: Regional Segment Analysis
- North America
- The U.S.
- Europe
- The UK
- France
- Germany
- The Asia Pacific
- China
- Japan
- India
- Latin America
- Brazil
- The Middle East and Africa
What Reports Provides
- Full in-depth analysis of the parent market
- Important changes in market dynamics
- Segmentation details of the market
- Former, on-going, and projected market analysis in terms of volume and value
- Assessment of niche industry developments
- Market share analysis
- Key strategies of major players
- Emerging segments and regional markets
- Testimonials to companies in order to fortify their foothold in the market.
