Global Avalanche Airbags Market Growth To Be Led By Increased Production Launch Rate

20-Jul-2023 | Zion Market Research

The global avalanche airbags market size was worth around USD 77.46 million in 2022 and is predicted to grow to around USD 119.86 million by 2030 with a compound annual growth rate (CAGR) of roughly 5.64% between 2023 and 2030.

Global Avalanche Airbags Market Size

Avalanche airbags are specialized equipment used during the event of an avalanche. The main purpose of the bag is to ensure wearer safety to reduce mortality risk during an avalanche. In basic terms, it is a large balloon, either powered by an electric fan or gas stored under extreme pressure. In cases demanding the wearer to pull the lever or handle attached to the bag, the backpack inflates which acts like a parachute. It means that the wearer would be less likely to be buried by an avalanche as long as the bag remains inflated. The manufacturing of avalanche airbags is based on the law of inverse segregation which means that the bag can effectively save lives by increasing the volume.

This review is based on a report by Zion Market Research, titled "Avalanche Airbags Market By Activation (Electric Fan-Powered And Canister/Cartridge-Powered), By Capacity (Small, Medium, And Large), By Sales Channel (Modern Trade Channels, Specialty Stores, Sports Variety Stores, And Direct-To-Customer), By System (Removable Systems, Base Units, And Integrated), And By Region - Global And Regional Industry Overview, Market Intelligence, Comprehensive Analysis, Historical Data, And Forecasts 2023 – 2030"- Report at

The global avalanche airbags market is expected to grow mainly due to the increased efforts undertaken by product manufacturers to constantly upgrade and innovate in terms of bag functionality and performance even in incidents of encountering intense avalanches. Research & development has opened multiple avenues for further growth as manufacturers are experimenting with using lighter materials and improved deployment mechanisms. This contributes to enhanced user experience.

Additionally, the increasing rate of snow-related sports activities gaining attention from the global population has assisted in improved international sports tourism, especially in countries where adventure sports are highly promoted. For instance, global sports tourism is expected to grow at a CAGR of 17.34% between 2023 and 2030. The trend has gained higher momentum owing to the increased efforts undertaken by regional governments to attract international tourists. As estimated by the Australian Department of Foreign Affairs & Trade, the country makes close to USD 152 billion every year. Further, the implementation of safety standards by regulatory bodies in snow sports destinations ensuring implementation of high safety standards has also become beneficial to the market growth trajectory.

The avalanche airbag industry may register limited growth due to limited market penetration of avalanche airbags. This safety gear has specific applications and does not encompass a larger group of consumers. Additionally, some snow sports enthusiasts may have limited knowledge of the most efficient ways to use the bags in case of an avalanche. A certain segment of the audience perceives the bag as an extra or unnecessary expense since they believe the chances of being caught in an avalanche are low. Avalanche airbags have seasonal demands and they may not generate enough sales during off-peak seasons.

The increasing application in other outdoor activities may provide growth opportunities while the growing incidents of product failure could challenge the market expansion.

The global avalanche airbags market is segmented based on activation, capacity, sales channel, system, and others.

Based on activation, the global market segments are electric fan-powered and canister/cartridge-powered.

Based on capacity, the global avalanche airbag market is divided into small, medium, and large. The preferred bag capacity is the medium range. These bags typically range between 25 liters to 35 liters and offer a good balance between weight and storage space. Hence, such bags are considered suitable for multiple activities or duration. They can easily store safety equipment, extra clothing layers, and some additional supplies thus increasing product versatility. Small-capacity bags are more suitable for shorter outings. They may not be preferred among skiers or snowboarders who engage in longer excursions. Large capacity bags exceed 35 liters and are designed for people requiring more storage space, such as backcountry skiers or snowboarders.

Based on sales channel, the avalanche airbags industry is divided into modern trade channels, specialty stores, sports variety stores, and direct-to-customer.

Based on system, the global market is segmented into removable systems, base units, and integrated. In the last few years, integrated systems have gained more popularity. They are built directly into a specific backpack instead of showing a modular or removable structure. They offer the advantage of seamless integration between the airbag system and the backpack. Their design offers a streamlined and cohesive solution, which ensures optimal fit, weight distribution, and functionality. Other associated benefits of using integrated systems include improved ergonomics, increased wearer comfort, and enhanced overall user experience. There is a significant market for removable systems as well depending on personal preference. The highest measured avalanche impact pressures are close to 1,200 Kpa, as reported by the WSL Institute of Snow and Avalanche Research (SLF).

The global avalanche airbags market is projected to register the highest growth in North America driven by the presence of a growing number of product suppliers as well as an existing base of well-informed consumers. The growing number of snow sports enthusiasts further adds to the revenue in the regional market. Europe is a significant contributor to the regional market mainly due to its rich history in terms of snow-based sports as well as the presence of extensive mountainous areas. Regions including Switzerland, Austria, France, and Germany are popular winter sports destinations that attract a growing number of international and domestic tourists. As per a recent analysis, Switzerland is visited by nearly 23 million skiers every year on average. The promotional events and activities undertaken by regional governments to promote snow sports in Europe have resulted in higher regional growth.

Recent Developments:

  • In November 2022, POC, a leading market player, launched its latest collection called the Dimension Avalanche Backpack. It is a highly durable and rechargeable backpack powered using an advanced Alpride E2 Electronic Airbag System
  • In June 2022, the Chief Secretary of Uttarakhand, an Indian state, announced that the government division has undertaken a massive project to turn Auli, a popular ski town in the region, into a global winter sports destination
  • In May 2023, the Rocky Mountain ski areas in the US registered a record number of, close to 64 million, skiers after a critical season of snowfall

Avalanche Airbags Market: Competitive Analysis

The global avalanche airbags market is led by players like:

  • Mammut
  • ABS Avalanche Airbag
  • BCA (Backcountry Access)
  • Arc'teryx
  • Black Diamond Equipment
  • Ortovox
  • Scott Sports
  • The North Face
  • Dakine
  • Pieps
  • Arva
  • Snowpulse
  • POC
  • Deuter
  • Vaude
  • Grivel
  • Salewa
  • Millet
  • EVOC
  • Jones Snowboards
  • Burton Snowboards
  • WildSnow
  • Oakley
  • Sweet Protection
  • Mountain Hardwear.

The global avalanche airbags market is segmented as follows:

By Activation

  • Electric Fan-Powered
  • Canister/Cartridge-Powered

By Capacity

  • Small
  • Medium
  • Large

By Sales Channel

  • Modern Trade Channels
  • Specialty Stores
  • Sports Variety Stores
  • Direct-to-Customer

By System

  • Removable Systems
  • Base Units
  • Integrated

By Region

  • North America
    • The U.S.
    • Canada
  • Europe
    • France 
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

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