Global Umeshu Market Size, Share, Growth Analysis Report - Forecast 2034

Umeshu Industry Prospective:

The global umeshu market size was evaluated at $6 billion in 2022 and is slated to hit $11 billion by the end of 2030 with a CAGR of nearly 5.6% between 2023 and 2030. The market report is an indispensable guide on growth factors, challenges, restraints, and opportunities in the global market space.

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The report covers the geographical market along with a comprehensive competitive landscape analysis. It also includes cash flow analysis, profit ratio analysis, market basket analysis, market attractiveness analysis, PESTEL analysis, SWOT analysis, Porter’s five force analysis, and value chain analysis. Additionally, the report explores the investor and stakeholder space to help companies make data-driven decisions.

Umeshu Market: Overview

Umeshu is a Japanese liqueur that is made up of steeping ume plums & sugar in this liquor. Furthermore, it has an alcohol content of nearly 10% to 15% and possesses a sweet as well as sour taste. For the record, the famous umeshu brands include Matsuyuki, Choya, and Takara Shuzo. Moreover, hotels as well as restaurants in Japan provide various kinds of umeshu and cocktails. In addition to this, umeshu can also be produced from real plum fruit by making use of additional flavors and perfumes to emulate plum taste. Reportedly, the beverage is also labeled as honkaku umeshu and is made from alcohol, ume fruit, and sugar.

Key Insights

• As per the analysis shared by our research analyst, the global umeshu market is estimated to grow annually at a CAGR of around 7.1% over the forecast period (2025-2034).
• Regarding revenue, the global umeshu market size was valued at around USD 1283.6 Million in 2024 and is projected to reach USD 2692.78 Million by 2034.
• The umeshu market is projected to grow at a significant rate due to rising popularity of Japanese cuisine, growing demand for fruit-based alcoholic beverages, and increasing consumer interest in premium and exotic flavors.
• Based on End-User, the Residential segment is expected to lead the global market.
• On the basis of Distribution Channel, the Convenience Stores segment is growing at a high rate and will continue to dominate the global market.
• Based on region, Asia-Pacific is predicted to dominate the global market during the forecast period.

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Umeshu Market: Growth Factors

A surge in the intake of products due to low alcoholic ingredients will steer the global market expansion by 2030

Growing consumption of umeshu by the young population owing to taste and low alcoholic content will proliferate the expansion of the global umeshu market. Furthermore, a prominent surge in the customer demand for premium as well as super-premium products along with a rise in the purchasing power of end-users will steer the expansion of the market across the globe. Additionally, huge efforts made by manufacturers of plum wine to expand their distribution network and gain huge shelf space in supermarkets are predicted to steer the growth of the global market.

The massive popularity of Japanese cuisine across the globe will contribute remarkably to the size of the global market in the coming years. A rise in the consciousness of health benefits accrued through the consumption of umeshu as well as ume fruit along with the antioxidant features of umeshu will spur the global market expansion. New product launches will contribute significantly towards the global market earnings. For instance, in March 2023, SAKURAO Brewery and Distillery Company Limited announced the launch of a new Umeshu referred by SAKURAO Umeshu Whisky Barrel Aging.  

Umeshu Market: Restraints

Growing preference for nonalcoholic beverages can impede the global industry expansion over the forecast period

A prominent inclination towards nonalcoholic drinks with an increase in awareness about the negative effects of alcohol on human health can put brakes on the global umeshu industry surge. High costs of raw materials used in the preparation of umeshu can hinder the growth of the global industry.

Umeshu Market: Opportunities

Massive relief offered to patients affected by heart ailments can boost the scope of the market expansion globally 

With the product proving beneficial for patients having hypertension, cardiovascular disorders, and cerebrovascular ailments, the global umeshu market is projected to witness geometric expansion in the years ahead. Moreover, in Japan, umeshu is recommended for subjects who are diagnosed with severe renal failure. Such initiatives will prop up the demand for umeshu, thereby generating new growth avenues for the market globally.  

Umeshu Market: Challenges

The rise in the purchase of product alternatives can pose a huge challenge to the global industry surge by 2030

A surge in the preference of customers for drinks with minimal alcoholic content can pose a huge challenge to the growth and profitability of the global umeshu industry. The easy availability of product substitutes can further create hurdles in the expansion of the industry across the globe.

Umeshu Market: Segmentation

The global umeshu market is sectored into the distribution channel, end-user, and region.

In terms of distribution channels, the global umeshu market is segregated into online stores, hypermarkets, retailers, and convenience stores segments. In addition to this, the retailers segment, which gathered nearly 33% of the global market share in 2024, is anticipated to register the fastest CAGR in the forecast timespan. The growth of the segment in the ensuing years can be credited to an immense increase in health and fitness awareness among customers along with a growing shift of consumers towards beverages available at cost-effective rates.

Based on the end-user, the umeshu industry across the globe is sectored into residential and commercial segments. Additionally, the residential segment, which gained a key global industry share in 2024, is expected to lead the application landscape in the coming eight years. The segmental surge in the forecast timeframe can be subject to the large-scale demand for products in the residential as the product contains less alcohol and sweet taste.

Umeshu Market: Report Scope

Umeshu Market: Regional Insights

Asia-Pacific to establish global market domination over the forecast period

Asia-Pacific, which accounted for more than 52.3% of the global umeshu market revenue in 2022, is anticipated to record lucrative growth over the forecasting years. The market expansion in the region over the forecast period can be subject to a rise in product consumption in countries such as India, Japan, China, Australia, and South Korea. A massive rise in the brewing firms producing umeshu in the sub-continent will pave the way for the regional market surge in the upcoming years.  

On the other hand, the North American umeshu industry is projected to record the fastest growth rate in the next eight years. The regional industry expansion over the upcoming years can be due to the huge presence of key manufacturers and vendors in the region. Apart from this, a rise in the product export to countries of Latin America will spearhead the growth of the industry in North America in the coming decade.  

Key Developments

• On 21st September 2023, CHOYA UMESHU COMPANY LIMITED, a key manufacturer of umeshu, announced that it will launch a new umeshu beverage referred to as The CHOYA Ume Fruit Enriched at BCB Singapore. Reportedly, the new product contains nearly 25% alcohol and utilizes ripe ume fruit and ume fruit puree for retaining the authentic taste of the fruit when blended with spirits. Earlier, the firm had introduced The CHOYA Craft Fruit and The CHOYA Ume Fruit Enriched is an extended version of the craft fruit beverage.
• In the second half of 2023, Kankoubaishuzo Co., Ltd., a key Japanese firm manufacturing umeshu, introduced a new umeshu beverage referred to as Kankoubai Ume Sake. The new beverage is available at various retail stores in Japan.

Umeshu Market: Competitive Analysis

The report provides a company market share analysis to give a broader overview of the key market players. In addition, the report also covers key strategic developments of the market, including acquisitions & mergers, new product launches, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the umeshu market on a global and regional basis.

The global umeshu market is dominated by players like:

• Creation Food
• Ozeki
• Lotte
• Takara Sake
• Umenoyado
• Suntory
• Jinro
• Choya Umeshu
• Uisuki
• Kiku Masamune

The global umeshu market is segmented as follows;

By End-User

• Residential
• Commercial

By Distribution Channel

• Convenience Stores
• On Premises
• Retailers
• Supermarkets

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America