Raw Pet Food Market Size, Share, Trends, Growth Report 2034

Raw Pet Food Industry Prospective:

The global raw pet food market size was worth around USD 2.33 billion in 2024 and is predicted to grow to around USD 5.84 billion by 2034, with a compound annual growth rate (CAGR) of roughly 9.60% between 2025 and 2034.

Request Free Sample

Raw Pet Food Market: Overview

Raw pet food refers to uncooked or unprocessed food for pet animals. It consists of raw offal, bones, and meat derived from other animals such as beef or chicken. It may also consist of raw vegetables and fruits for feeding pet animals. A primary difference between raw and processed pet food is that the former remains untreated or minimally processed. On the other hand, the latter is treated externally to provide the required nutrients to the pets. The growing popularity of raw pet food is driven by increasing awareness of the benefits of unprocessed food for animals, particularly domesticated pets.

However, according to the Centers for Disease Control & Prevention (CDC), raw food for pets may not necessarily be healthier than processed versions. Raw food poses the risk of zoonotic transmission. In the last few years, several companies have emerged across the globe developing and distributing efficient raw pet food with complete nutritional profiles. The surge in the number of pet owners worldwide and increasing pet expenditure will propel market revenue during the forecast period. The industry is expected to face growth inhibitions due to the higher popularity of processed pet food and awareness related to the health impact of raw pet food on animals.

Key Insights:

• As per the analysis shared by our research analyst, the global raw pet food market is estimated to grow annually at a CAGR of around 9.60% over the forecast period (2025-2034)
• In terms of revenue, the global raw pet food market size was valued at around USD 2.33 billion in 2024 and is projected to reach USD 5.84 billion by 2034.
• The raw pet food market is projected to grow at a significant rate due to the growing number of pet owners worldwide.
• Based on the animal type, the dog segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on the distribution channel, the online segment is anticipated to command the largest market share.
• Based on region, North America is projected to dominate the global market during the forecast period.

Raw Pet Food Market: Growth Drivers

Does the growing number of pet owners worldwide help propel the raw pet food market growth?

The global raw pet food market is expected to benefit from the rising number of pet owners across the globe. According to industry analysis, Europe recorded more than 107 million pet dogs across the region. Similar trends are witnessed across other parts of the world, including North America, Asia-Pacific, and Middle Eastern countries. The increase in pet ownership is driven by multiple factors.

For instance, there is a growing trend of humanizing animals, where the general population empathizes with animals and cares for them in a manner similar to how humans care for one another. Lifestyle needs of animals, especially pets, including food and shelter, are prioritized. This has led to increased spending on the overall well-being of a pet. In addition, pet ownership is associated with improved mental and physical well-being in owners. Extensive studies show that dogs can help reduce anxiety, depression, and stress.

Furthermore, research also indicates that pets are known to improve productivity at work and the personal lives of the owners. The growing number of pet owners worldwide will have a significant impact on the demand for raw pet food, as it is more easily available and has a high nutritional quotient.

Increasing the perceived health benefits of raw food for pets may further promote market expansion

Raw pet food is unprocessed and hence free of harsh food-grade chemicals. Demand for raw pet food can increase due to the rising perceived health benefits of edible solutions. For instance, an increasing number of pet owners believe that raw food can help pets develop shinier coats and healthier skin. In addition, unprocessed pet food is also associated with higher energy levels, cleaner teeth, and smaller stools.

Moreover, since raw pet food does not contain food-grade chemicals or additives, they are considered a healthier alternative to processed food for pets. The growing awareness of the specific advantages delivered by unprocessed food solutions for pets may create higher revenue in the global raw pet food market.

Raw Pet Food Market: Restraints

How will serious health issues associated with raw food for animals limit the raw pet food industry expansion trends?

The global raw pet food industry is expected to be restricted due to the health risks associated with the food solutions. Raw pet edible items are untreated and hence carry germs and other bacteria. Once consumed, pet animals are exposed to cross-species transmission, which can also affect human health in the long term. Some of the major well-being concerns for pets consuming raw food include health damage due to an unbalanced diet and the risk of choking when consuming whole bones. It may also lead to internal punishment. Raw pet food is not considered suitable for all pet animal species.

Raw Pet Food Market: Opportunities

Rising launch of commercial-scale raw food for companion animals to generate expansion possibilities

The global raw pet food market is expected to benefit from the increasing launch of new products, offering safer food solutions for animals. In March 2025, Natures Menu, a leading raw & natural pet food company, announced the launch of a new range of offerings in the form of Complete & Balanced Raw meals. The new offerings are suitable for dogs and are currently available in nugget and block formats. The company delivers healthy raw pet food in a convenient serving format. Furthermore, each product offered by Natures Menu is minimally processed and consists of high-grade fruits & vegetables prepared using zero preservatives.

Similarly, in March 2025, Red Dog Blue Kat, a Canada-based raw pet food producer, launched Everyday Raw Anywhere. It is a shelf-stable raw pet food. As per the company claims, it retains 95% of the overall nutritional content and reduces carbon emissions by 75% compared to other alternatives prepared using freeze-drying methods. We Feed Raw, another prominent player in the industry, launched a new range of Freeze-Dried Raw Food for Dogs in March 2025. The new solution offers two premium recipes: Cage-Free Chicken and Grass-Fed Beef. Each formula delivers balanced food for adult dogs consisting of 85% animal protein with whole vegetables & fruits.

Raw Pet Food Market: Challenges

Competition from alternative food solutions to challenge market expansion in the long run

The global raw pet food industry is expected to be challenged by the high competition the market faces from alternative food solutions. For instance, the increasing popularity of home-cooked meals and dehydrated products offering comprehensive nutrition may impact overall market revenue. Additionally, alternative solution providers are increasingly investing in developing more effective offerings, further limiting the growth scope for raw pet food companies.

Request Free Sample

Raw Pet Food Market: Report Scope

Raw Pet Food Market: Segmentation

The global raw pet food market is segmented based on animal type, food type, distribution channel, and region.

Based on the animal type, the global market segments are cats, dogs, and others. In 2024, the highest growth was listed in the dogs segment. A primary reason for higher segmental revenue is the increasing rate of dog ownership worldwide. Moreover, raw pet food is generally considered healthier for dogs than for other pets. The increasing pet care expenditure worldwide will further fuel the segmental growth rate. According to the latest reports, more than 39.9% of households in the US have at least one dog as a pet.

Based on food type, the global raw pet food industry is divided into wet food and dry food.

Based on the distribution channel, the global market divisions are offline and online. In 2024, the highest return on investment was registered in the online segment. The increasing presence of raw pet food companies on digital portals, such as e-commerce websites and brand-owned channels, is propelling higher growth in the segment. Amazon, for instance, serves more than 300 million customers globally. Growing availability of pre-portioned meals across multiple online channels will facilitate higher revenue in the segment.

Raw Pet Food Market: Regional Analysis

Will North America emerge as the highest revenue generator in the raw pet food market during the forecast period?

The global raw pet food market will be led by North America during the forecast period. In 2024, the region held prominence over 44% of the total revenue, with the US and Canada emerging as substantial revenue generators. The growing presence of pet owners across North America, combined with higher disposable income, helps the region thrive.

Furthermore, North American companies have developed a highly effective and robust marketing & distribution network, helping them generate consumer awareness and reach remote buyers. In April 2025, 360 Pet Nutrition, a leading player in the pet raw foods industry, announced that its range, consisting of freeze-dried raw pet food, would be available across select Walmart stores in the US.

Europe is the second-fastest-growing region in the raw pet food industry, with countries such as Germany, France, Spain, and the UK emerging as critical revenue generators. In 2024, the region held a prominent 25% of the global revenue. The presence of strict regulations concerning the quality of pet food and its ingredients will promote regional market expansion.

Moreover, growing public awareness and an increase in the number of high-quality raw pet food suppliers will further promote European revenue during the forecast period. Online raw pet food sellers are anticipated to emerge as leading contributors to Europe’s final growth rate in the coming years.

Raw Pet Food Market: Competitive Analysis

The global raw pet food market is led by players like:

• Steve’s Real Food
• Raw Paws Pet Food
• Darwin’s Natural Pet Products
• Raw Dog Food and Company
• Stella & Chewy’s
• Maev
• OC Raw Dog
• Instinct by Nature’s Variety
• Primal Pet Foods
• Raw Wild
• We Feed Raw
• Raw Feeding Miami
• TruDog
• Open Farm
• Bones & Co.

The global raw pet food market is segmented as follows:

By Animal Type

• Cats
• Dogs
• Others

By Food Type

• Wet Food
• Dry Food

By Distribution Channel

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa