Global Probiotics Market Size, Share, Growth Analysis Report - Forecast 2034

Probiotics Market: Industry Perspective

The global probiotics market size was worth around USD 58.56 Billion in 2024 and is predicted to grow to around USD 110.97 Billion by 2034 with a compound annual growth rate (CAGR) of roughly 6.6% between 2025 and 2034.

The report analyzes the global probiotics market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the probiotics industry.

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Probiotics Market: Overview

The international market for probiotics is an industry that is expanding at a quick rate and encompasses a diverse range of products. These items include food and drinks, dietary supplements, and animal feed. Live probiotic bacteria and yeasts are beneficial to human health when taken in sufficient quantities and are referred to as probiotics. These microorganisms contribute to the preservation of a good balance of bacteria in the digestive tract, which is associated with a variety of health benefits.

The market for probiotics has shown consistent growth over the course of the previous few years, and it is anticipated that this trend will continue in the years to come. Increasing consumer awareness of the health advantages of probiotics, rising demand for functional foods and supplements, and increased research and development in the industry are some of the reasons that are driving the market.

Probiotics are ingredients that stimulate enzymes and digestive juices in the body to ensure proper working of the digestive system, and they can be given through food or in the form of supplements. They are microorganisms like bacteria and yeast that benefit humans and animals in order to maintain intestinal microbial balance. Additionally, they protect healthy organisms from harmful counterparts. These days, probiotic products are used in the treatment of the neurological disorders and digestive problems and also to diagnose mental illness. Probiotics help in strengthening the immune system, reduce body pathogens, and protect proteins & lipids from oxidative destruction. Probiotic ingredients are sold in the form of tablets, capsules, gel, and powders.

The factors boosting the market growth are increasing consumer preference towards natural products. Rising consumer concerns on the effectiveness of the probiotic bacteria and preventive healthcare are the major factors driving the probiotic market growth. The probiotic market is also experiencing high growth due to the rising awareness of the low-calorie consumable products and its associated health benefits. The demand for probiotics has increased due to increasing consumption of functional foods, which have positively affected health apart from just providing basic nutrition. Also, factors such as, increasing product innovations in the form of biscuits, chocolates & others, ban on the usage of antibiotics in animal feed in several North American and European countries, rising demand for probiotic-based medicines due to its positive results in dipping risk of chronic diseases such as diarrhea & bowel diseases related to high antibiotic use and demand for fermented food in daily diet propels the popularity of the probiotic products.

Key Insights

• As per the analysis shared by our research analyst, the global probiotics market is estimated to grow annually at a CAGR of around 6.6% over the forecast period (2025-2034).
• Regarding revenue, the global probiotics market size was valued at around USD 58.56 Billion in 2024 and is projected to reach USD 110.97 Billion by 2034.
• The probiotics market is projected to grow at a significant rate due to Increased consumer awareness about gut health and immunity drives demand. Functional foods and dietary supplements boost market expansion.
• Based on Product Type, the Food & Beverages segment is expected to lead the global market.
• On the basis of Ingredient, the Bacteria segment is growing at a high rate and will continue to dominate the global market.
• Based on the Form, the Liquid segment is projected to swipe the largest market share.
• By End-user, the Human Probiotics segment is expected to dominate the global market.
• In terms of Distribution Channel, the Supermarkets/Hypermarkets segment is anticipated to command the largest market share.
• Based on region, North America is predicted to dominate the global market during the forecast period.

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Probiotics Market: Growth Factors

In recent years, the global market for probiotics has been expanding at a rapid rate, and analysts anticipate that this trend will continue in the years to come. The following are examples of some of the key growth factors that are driving the market:

Growing consumer awareness More and more people are becoming aware of the benefits of probiotics, including their ability to maintain digestive health, enhance the immune system, and reduce the risk of certain diseases. The demand for probiotic products is being driven forward by the greater awareness. A growing number of customers are becoming more health conscious, and as a result, they are looking for items that give functional benefits, such as probiotics. This has led to an increase in the demand for functional foods and supplements. Because of this, there has been an increase in demand for probiotic foods as well as supplements.

People are increasingly interested in buying natural and organic items, and probiotics fall into this trend because they are produced from natural sources like fermented foods. In other words, the demand for natural products is growing.

Increasing research and development: As more investigation is carried out on the advantages of probiotics, new strains are being created that provide even more substantial advantages to one's health. This is fostering innovation within the industry and opening up new doors for potential for expansion.

Population ageing: The average age of the world's population is increasing, and research shows that older people are more prone to suffer from digestive disorders and other health problems that can be helped by taking probiotics. Because of this, there is a growing demand for probiotic solutions that are geared at people of advanced age.

As a whole, the market for probiotics is anticipated to continue expanding as a result of consumers' growing awareness of the importance of health and the rising demand for functional foods and supplements.

Probiotics Market: Segmentation Analysis

The study contains drivers, restraints, opportunities, and challenges for the probiotics market along with the impact they have on the market. In order to give the users of this report a comprehensive view on the probiotics market, we have included competitive landscape and analysis of Porter's five forces model for the market. The report offers exhaustive analysis of macro-economic indicators, market trends, and governing factors along with market attractiveness. The report also includes the qualitative impact of various market factors on market segments and geographies.

The report provides company market share analysis in order to give a broader overview of the key players in the market. In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new product type launch, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the market on a global and regional basis. Moreover, the study covers the product portfolio of various companies.

The study provides a decisive view on the probiotics market by segmenting the market on application and regions. All the segments have been analyzed based on present and future trends and the market is estimated from 2016 to 2026. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Based on ingredient type, the probiotic market is segmented into yeast and bacteria.

By function, the market is segmented into regular use, preventive healthcare, and therapeutic.

In terms of application, the probiotic market is divided into food and beverages, dietary supplements, and animal feed.

The end user segmented is categorized into human probiotics and animal probiotics.

Probiotics Market: Report Scope

Probiotics Market: Regional Analysis

North America and European regions contributed significantly to the overall market growth in the last few years due to the initiatives were taken by the regional government to encourage the innovation and development of the probiotics field. Also, the Federation of European Nutrition Societies (FENS) invested in various businesses related to nutritional foods & nutricosmetics which further augmented the market growth in this region. The Asia Pacific region emerged as the leading market in 2015. Increasing awareness of probiotics coupled with rising disposable income in the emerging countries favored the industry growth in this region. Countries such as China, Japan, India, and Australia contributed considerably to the overall market growth. Also, many opportunities are provided by countries like India, New Zealand, and Australia which are attracting industry participants to invest in this region.

Probiotics Market: Competitive Analysis

The report provides a company market share analysis to give a broader overview of the key market players. In addition, the report also covers key strategic developments of the market, including acquisitions & mergers, new product launches, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the probiotics market on a global and regional basis.

The global probiotics market is dominated by players like:

• Danisco A/S
• Arla Foods Inc.
• Probi AB
• Ganeden Inc.
• Lifeway Foods Inc.
• Chr. Hansen Holding A/S
• General Mills Inc.
• BioGaia AB
• Nestle S.A.
• Danone
• and Lallemand Inc.

The global probiotics market is segmented as follows;

By Product Type

• Food & Beverages
• Dietary Supplements
• Animal Feed

By Ingredient

• Bacteria
• Yeast

By Form

• Liquid
• Dry

By End-user

• Human Probiotics
• Animal Probiotics

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Pharmacies
• Online Stores
• Others

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of the Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America