Digestive Health Supplements Market Size, Share, Trends, Growth and Forecast 2034

Digestive Health Supplements Industry Prospective:

The global digestive health supplements market size was worth around USD 14.25 billion in 2024 and is predicted to grow to around USD 25.86 billion by 2034, with a compound annual growth rate (CAGR) of roughly 6.10% between 2025 and 2034.

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Digestive Health Supplements Market: Overview

Digestive health supplements are complementary products consumed with regular food items. These supplements are designed to assist digestion and improve overall gut health. Digestive health supplements aid in breaking down food and absorbing essential minerals to ensure optimal gut health.

Most digestive health supplements use ingredients such as fiber, prebiotics, probiotics, and enzymes. Other commonly used natural digestive health supplements include licorice, peppermint oil, chamomile, ginger, and artichoke. Each supplement offers specific advantages, but can also be associated with allergies and other risk factors. The demand for digestive health supplements has grown globally, led by multiple factors.

For instance, the growing number of elderly patients, along with patients with improper digestion, has fueled an increased demand for health supplements designed for digestion. However, a lack of standard quality control measures on a global scale will emerge as a leading growth-restraining factor for the market players. 

Key Insights:

• As per the analysis shared by our research analyst, the global digestive health supplements market is estimated to grow annually at a CAGR of around 6.10% over the forecast period (2025-2034)
• In terms of revenue, the global digestive health supplements market size was valued at around USD 14.25 billion in 2024 and is projected to reach USD 25.86 billion by 2034. 
• The digestive health supplements market is projected to grow at a significant rate due to the rising geriatric population worldwide.
• Based on the product, the probiotics segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on the distribution channel, the over-the-counter (OTC) segment is anticipated to command the largest market share.
• Based on region, North America is projected to dominate the global market during the forecast period.

Digestive Health Supplements Market: Growth Drivers

Rising geriatric population worldwide to fuel the market expansion rate during the forecast period

The global digestive health supplements market will be driven by an increasing number of older citizens worldwide. According to the World Health Organization (WHO), by 2030, 1 in every 6 citizens across the globe will be over 60 years of age.

Digestive problems are often associated with aging. Reduced muscle strength in senior citizens is one of the major reasons for digestive problems. Furthermore, people over 60 often show slowed digestion, creating gut problems.

Some of the frequently observed digestive system-related concerns of the elderly population include bloating & gas, constipation, indigestion, irritable bowel syndrome (IBS), and peptic ulcer disease (PUD). In such cases, digestive health supplements can be beneficial in managing digestion.

For instance, psyllium is a popular ingredient used in bulk laxatives for managing constipation. Psyllium contains a high fiber content and hence is considered helpful in ensuring smooth bowel movement. 

Growing number of patients with digestion-related concerns generates demand for digestive health supplements

Digestion-related concerns have become widely common among younger citizens across the globe. For instance, factors such as overall lifestyle, eating habits, and any underlying medical conditions can lead to digestive issues in adults.

Consuming less fiber throughout the day or excessive quantities of junk food items or caffeinated beverages can cause indigestion and associated issues.

Adults are often prone to digestive health issues such as gastroesophageal reflux disease (GERD), irritable bowel syndrome, and gastrointestinal infections. Digestive health supplements are recommended in such cases to get rid of the digestive health concern.

According to the National Institute of Diabetes and Digestive and Kidney Diseases, more than 20% of American citizens suffer from GERD, showing worrying symptoms. The increasing lifestyle changes of ordinary citizens worldwide will lead to increased revenue in the global digestive health supplements market.

Digestive Health Supplements Market: Restraints

Lack of standard quality control measures on a global scale to impact final revenue in the industry

The global digestive health supplements industry is expected to be restricted by the lack of standard quality control regulatory measures. It can lead to variations in product effectiveness and safety.

Furthermore, companies are at risk of non-compliance with regional and international safety regulations, affecting overall revenue in the long run. The industry is currently filled with extensive options in the market, including do-it-yourself solutions, which causes extreme consumer fragmentation. 

Digestive Health Supplements Market: Opportunities

Increasing product innovation with improved results to generate growth opportunities

The global digestive health supplements market is expected to generate growth opportunities due to rising product innovation in the industry. Market players are focusing on launching customized solutions, aiming to penetrate deeper into the market and targeting specific concerns. Personalized digestive health supplements are more popular than their genetic counterparts due to the higher efficiency of the former solutions.

In March 2025, Nature Made, a leading provider of vitamins and supplements, announced the launch of new products in the company’s Digestive portfolio. The brand has launched a clinically studied range of digestive products, including fiber supplements, prebiotics, and probiotics. The newly launched range includes Nature Made Probiotic + Prebiotic Fiber GummiesNature Made Probiotics 1 Billion CFU Capsules, prepared using research-based, carefully selected probiotic strains.

Additionally, in March 2025, Inner Brightness launched Akkermansia Probiotic. It is the brand’s latest digestive aid supplement made using pasteurized Akkermansia muciniphila AKK, DigeSEB broad-spectrum digestive enzymes, B-Complex vitamins, and PROBIO. Leveraging the stability provided by pasteurization, the brand has strengthened its hold in the digestive health supplement sector.

Additionally, market players are leveraging the massive presence of e-commerce channels to reach remote customers on a larger scale. The emergence of health & wellness e-commerce has aided extensive growth for the industry in the last few years.

Digestive Health Supplements Market: Challenges

High cost of research & development and difficulty in retaining customers to challenge market expansion

The global digestive health supplements industry is expected to be challenged by the high initial cost of research & development. Developing new supplements in the existing competitive industry can be resource-consuming.

Additionally, obtaining certifications for the sale of supplements in domestic and international markets can prove a time-consuming task. Digestive health supplement providers face challenges in retaining customer loyalty as new products are launched more frequently.

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Digestive Health Supplements Market: Report Scope

Digestive Health Supplements Market: Segmentation

The global digestive health supplements market is segmented based on product, form, and region.

Based on the product, the global market divisions are enzymes, prebiotics, fulvic acid, and probiotics. In 2024, the highest revenue was generated by the probiotics segment, contributing to nearly 88% of the final revenue. Growing public awareness about the several digestion-related advantages of probiotics is helping fuel the segmental revenue.

In addition, the easier availability of probiotics as health supplements for people with digestive problems will generate higher revenue in the coming years.

Based on form, the global digestive health supplements industry is divided into liquids, tablets, powders, and others.

Based on the distribution channel, global market divisions are prescribed and over-the-counter (OTC). In 2024, the leading segment with dominance over a major part of the market share was over-the-counter (OTC) units. Digestive health supplements generally do not pose major risks and can be consumed in restricted quantities without a prescription from medical professionals.

The increasing availability of OTC digestive health supplements and the rising number of product sellers will promote segmental revenue in the future. According to market research, more than 54% of American citizens regularly consume some form of dietary supplement to improve health.

Digestive Health Supplements Market: Regional Analysis

North America to generate the highest revenue during the forecast period, according to research

The global digestive health supplements market will be led by North America during the forecast period. The US is the highest revenue generator in North America. Recent studies indicate that US citizens rely heavily on dietary health supplements to obtain the right amount of vitamins and minerals, which may be lacking in food items.

Furthermore, a growing number of people with medical conditions that also impact digestive health, such as obesity, diabetes, and other diseases, is also promoting increased demand for digestive health supplements.

Moreover, North America enjoys the presence of a well-established nutraceuticals and supplements industry with a large number of brands operating in the regional market.

 Asia-Pacific is another growing market for supplements for digestion. Countries such as India and China are some of the leading consumers in the regional sector.

In 2024, Asia-Pacific accounted for around 40% of the global revenue. A growing number of people in the region with IBS and indigestion is fueling revenue in Asia-Pacific. Moreover, the growing geriatric population, lifestyle changes, and excessive consumption of ultra-processed food are promoting demand for digestive health supplements.

The regional industry is currently dominated by naturally prepared digestive health supplements such as chamomile tea and ginger-based beverages that can be easily prepared at home.

Digestive Health Supplements Market: Competitive Analysis

The global digestive health supplements market is led by players like:

• Bayer AG
• NOW Foods
• Nature's Bounty
• Chr. Hansen Holding A/S
• Herbalife Nutrition Ltd.
• Thorne HealthTech
• Culturelle (i-Health Inc.)
• NutraScience Labs (Twinlab Consolidated Holdings Inc.)
• Garden of Life
• Amway Corp.
• Align (Procter & Gamble)
• Custom Probiotics Inc.
• BioGaia
• Enzymedica
• Seed Health

The global digestive health supplements market is segmented as follows:

By Product 

• Enzymes
• Prebiotics
• Fulvic Acid 
• Probiotics

By Form 

•  Liquids
• Tablets 
• Capsules
• Powders
• Others

By Distribution Channel 

• Prescribed
• Over-the-Counter (OTC)

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa