Patient Engagement Solutions Market - Global Industry Analysis

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Patient engagement refers to the process of enabling the active involvement of patients, caregivers, families, and healthcare providers in self-care to improve the quality of care, enhance safety, and offer patient-centric health care delivery. Patient engagement solutions provide a platform to better reach and engage patients, build trust, increase patient compliance with automated reminders, and improve communication between the patients and healthcare providers.

The worldwide demand for patient-centric care is growing rapidly, owing to the need for better patient outcomes and improved interaction between healthcare providers and patients. Government initiatives and regulations to promote and implement patient-centric care, increasing popularity of patient engagement solutions among the elderly patients, and the wide adoption of mobile health solutions are major factors driving the growth of the patient engagement solutions market. Other factors that contribute towards the growth of the global patient engagement solutions market are increasing collaborations and partnerships between stakeholders, rising smartphone penetration, and growing awareness about mobile health solutions. However, the high infrastructural investments for the implementation of patient engagement solutions and the lack of skilled personnel may restrain the patient engagement solutions market growth globally. Alternatively, the growth of emerging countries in the wearable technology sector and thriving medical tourism activities may create new growth avenues for the global patient engagement solutions market.

The global patient engagement solutions market is segmented based on component, therapeutic area, application, delivery mode, and end-user. Based on the component, the market is segmented into hardware, software, and services. The software segment is sub-segmented into standalone solutions and integrated solutions. The services segment includes consulting services, implementation services, training and education services, and others (post-sale and maintenance services, advertising services, and enrollment services). By delivery mode, the market includes on-premises and cloud-based. By application, the market includes social and behavioral management, health management, financial health management, and home health management. Providers, payers, individual users, and others comprise the end-user segment of the patient engagement solutions market. Providers are split into hospitals and physicians. Payers are split into private and government payers. Others include employer groups, government bodies, and pharmaceutical companies. By therapeutic area, the global market is segmented into chronic diseases, women's health, fitness, and others.

By region, North America dominated the global patient engagement solutions market and accounted for about 40% market share in 2018. This regional market is expected to dominate globally over the forecast time period as well, owing to the increasing number of Accountable Care Organizations (ACO) and rising need to reduce healthcare costs and hospital re-admissions. Europe held the second position in the global patient engagement solutions market in 2018, due to the growing need for efficient healthcare delivery and advanced healthcare solutions. The Asia Pacific is projected to grow rapidly over the forecast time period, owing to the rising use of mobile health solutions and the increasing smartphone penetration across the region.

Some key players of the global patient engagement solutions market include McKesson Corporation, Allscripts, IBM, Athenahealth, Cerner Corporation, Orion Health, Getwellnetwork, Lincor Solutions, YourCareUniverse, WelVU, Get Real Health, Oneview Healthcare, Medecision, Inc., and Phytel, Inc.