Mayonnaise Market Outlook, Size, Share, Global Trends Analysis, Forecast 2034

Mayonnaise Industry Prospective:

The global mayonnaise market size was worth around USD 12.58 billion in 2024 and is predicted to grow to around USD 20.69 billion by 2034, with a compound annual growth rate (CAGR) of roughly 5.10% between 2025 and 2034.

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Mayonnaise Market: Overview

Mayonnaise is a highly popular, thick, and creamy sauce or dressing. It is made of egg yolks, oil, lemon juice or vinegar, and other seasonings. Mayonnaise is currently available in several flavors depending on regional preferences. Mayonnaise is an emulsion as it contains two liquids, water and oil. Emulsification is achieved by slowly adding one liquid to another and mixing the contents rapidly. An external emulsifier is added to the mixture to ensure that the consistency of the end product is maintained throughout its lifecycle. Mayonnaise can also be prepared at home, while commercial mayonnaise continues to dominate industry demand. Mayonnaise is used as a flavor enhancer in several types of food. A common application of plain or flavored mayonnaise is in sandwiches and salads. The demand for mayonnaise is growing rapidly worldwide, driven by multiple factors.

For instance, growing urbanization, changing consumer lifestyles, and increased product awareness are fueling the market demand rate. On the other hand, the growing number of patrons in food service facilities, especially cafes and restaurants, will further facilitate higher revenue for mayonnaise in the coming years. During the forecast period, market players can expect more growth opportunities as demand for organic food products continues to rise along with expansion in emerging economies. The excessive competition in the industry is expected to affect the final growth revenue for the market players during the forecast period.

Key Insights:

• As per the analysis shared by our research analyst, the global mayonnaise market is estimated to grow annually at a CAGR of around 5.10% over the forecast period (2025-2034)
• In terms of revenue, the global mayonnaise market size was valued at around USD 12.58 billion in 2024 and is projected to reach USD 20.69 billion by 2034.
• The mayonnaise market is projected to grow at a significant rate due to urbanization and changing consumer lifestyles.
• Based on the product type, the plain segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on the distribution channel, the business-to-customer segment is anticipated to command the largest market share.
• Based on region, North America is projected to dominate the global market during the forecast period.

Mayonnaise Market: Growth Drivers

Urbanization and changing consumer lifestyle to drive the market demand rate

The global mayonnaise market is expected to be driven by the growing rate of urbanization across the globe. A large segment of people are moving to urban cities seeking new employment opportunities, better education, and improved lifestyles. In addition to this, remote regions worldwide are also registering significant improvements in basic infrastructure, facilitating access to food products otherwise considered urban foods, such as mayonnaise. Consumer lifestyles in the last few years have evolved, influenced by greater access to information through the internet and consumer electronics.

Moreover, rapid investments in the development of remote regions backed by private companies and government initiatives have further facilitated changes in the consumer way of living, including eating habits. These factors are expected to positively affect demand for mayonnaise in the coming years, along with other mainstream foods.

Rising number of patrons in the food service industry to push demand for mayonnaise in the coming years

The food service industry is one of the fastest-growing sectors worldwide. According to market trends, the highest growth rate in the food service sector is registered in cafes and restaurants. Mayonnaise is a common ingredient used in different types of food served in modern cafes and other eateries.

In April 2025, Corner Bakery Cafe, a US-based chain of fast-casual bakery cafés, announced the launch of a new lineup of handcrafted sandwiches across its 22 locations in the country. The cafe brand is known in the US for its made-from-scratch recipes, fresh-baked breads, and quality ingredients. Growing disposable income of the general population and increased demand for on-the-go food items, such as healthy salads and wraps, are expected to create higher demand for products available in the global mayonnaise market during the forecast period.

Mayonnaise Market: Restraints

Excessive competition within the industry affects market revenue in the long run

The global mayonnaise industry is expected to be restricted due to growing competition within the industry. Currently, the mayonnaise market is dominated by several players, including international brands and domestic companies. Excessive competition in the industry leads to extreme consumer fragmentation and limited scope for generating long-term brand loyalty, especially for low-involvement products.

Mayonnaise Market: Opportunities

Increasing innovation in the industry to generate growth opportunities for industry leaders

The global mayonnaise market is expected to generate growth opportunities due to the increasing rate of innovation in the industry. Attractive & convenient packaging, the launch of new flavors, low-fat & low-calorie content, and the introduction of vegan or plant-based variants are some of the latest innovations in the mayonnaise segment.

In October 2022, Musa, one of Spain’s leading companies with a specialty in sauces, announced the launch of vegan mayo. The company has obtained the European Union’s V-Label certification for the commercial sale of the novel product. The new mayonnaise range does not contain gluten. It is prepared using vegan ingredients with no preservatives.

Expansion of grocery delivery applications to generate novel growth avenues for industry players

The food service industry is witnessing a rapid change with the evolution of grocery delivery applications. These platforms offer the convenience of online grocery shopping and doorstep delivery within a limited time frame. Moreover, most grocery delivery applications are consistent in providing discounts and other benefits, further attracting more customers. Commercial mayonnaise producers can benefit from the surging expansion of applications focusing on the quick delivery of essential groceries.

Mayonnaise Market: Challenges

Regulatory constraints and health concerns associated with mayo to challenge market growth

The global mayonnaise industry is expected to be challenged by the presence of a strict regulatory environment concerning the sale of edible commodities. In addition to this, the high-fat content in mayonnaise and the use of preservatives have raised concerns over the health impact of excessive consumption of mayo. According to industry analysis, mayonnaise can trigger heartburn in certain individuals, limiting the market adoption rates.

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Mayonnaise Market: Report Scope

Mayonnaise Market: Segmentation

The global mayonnaise market is segmented based on product type, category, distribution channel, and region.

Based on the product type, the global market segments are flavored and plain. In 2024, the highest growth was listed in the plain segment. The product range is highly versatile and can be added to a wide range of foods. In addition to this, the segment also enjoys the presence of a mature consumer group since plain mayonnaise is more readily available and accepted among the masses. The growing demand for vegan plain mayo is expected to encourage higher segmental growth in the future. According to official data, around 80 million people worldwide have adopted a vegan lifestyle as of 2024.

Based on category, the global mayonnaise industry is divided into egg-based mayonnaise and eggless mayonnaise.

Based on the distribution channel, the global market divisions are business-to-customer and business-to-business. In 2024, the highest revenue was listed in the business-to-customer segment, led by the increasing sales of mayonnaise among end-consumers. Market players are reaching a broader audience group by partnering with supermarket chains and retail stores, along with grocery delivery applications, to reach remote customers. According to industry statistics, more than 60% of the American population regularly purchases mayonnaise for everyday use.

Mayonnaise Market: Regional Analysis

North America to deliver the highest revenue during the forecast period

The global mayonnaise market is expected to be led by North America during the forecast period. The US, Canada, and Mexico are expected to continue fueling regional demand rates in the coming years. The growing number of mayonnaise consumers across North America, along with increasing use of the food ingredient in several regional cuisines, is propelling revenue in North America.

In November 2024, popular chef and social media personality Molly Baz from the US announced the launch of a new brand of mayonnaise called Ayoh, offering four distinct flavors. The range will include Tangy Dijonayo, Dill Pickle Mayo, Original Mayo, and Hot Giardinayo.

Europe is expected to remain the second-highest revenue generator during the projection period. The ongoing development of new flavors in mayo across European countries will be crucial to the region’s final growth rate.

In March 2023, Hellmann, one of the world’s leading producers of mayonnaise and owned by Unilever, announced a partnership with Ogilvy. The companies have partnered to launch a new smart packaging solution for mayo that is expected to reduce food waste. Moreover, growing regional consumption of vegan mayonnaise range will create new opportunities for regional market players.

Mayonnaise Market: Competitive Analysis

The global mayonnaise market is led by players like:

• Blue Plate
• Hellmann's
• Kraft
• Kewpie
• Chosen Foods
• Just Mayo (by Eat Just
• Inc.)
• Follow Your Heart
• Heinz
• 365 by Whole Foods Market
• Best Foods
• Primal Kitchen
• Spectrum
• Duke's
• Sir Kensington's
• Trader Joe’s

The global mayonnaise market is segmented as follows:

By Product Type

• Flavored
• Plain

By Category

• Egg-Based Mayonnaise
• Eggless Mayonnaise

By Distribution Channels

• Business-to-Customer
• Business-to-Business

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa