Kefir Market - Global Industry Analysis

Kefir Market

Kefir Market- By Application (Dips & Dressings, Cosmetics, Dairy Products, Dietary Supplements, and Drinks & Smoothies), By Flavor (Regular and Flavored), And By Type (Organic Kefir, Greek Kefir, Frozen Kefir, and Low Fat Kefir): Global Industry Perspective, Comprehensive Analysis And Forecast, 2021 – 2028

Category: Food & Beverage Report Format : PDF Pages: 155 Report Code: ZMR-2014 Published Date: Dec-2021 Status : Published

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Kefir is enzyme-rich, cultured food filled with micro-organisms that help in balancing inner ecosystem of the human body. It is therapeutic and more nutritious than yogurt. Kefir is a good source of essential minerals, valuable vitamin B, and it is considered a complete protein. Kefir provides tremendous nourishment to nursing and pregnant women. It can be also made at home with a simple and inexpensive process. In recent years, various modern methods have been developed in order to produce kefir which is different from sour milk & yogurt. These methods involve shorter times of fermentation, which results in lower ethanol concentration.

The growing consumption of kefir, owing to the various health benefits associated with it is driving the growth of the global kefir market. These certain health benefits include providing protection against cancer, offering protection against allergy and asthma, improving bone health, lowering the risk of osteoporosis, and proving to be the best source of nutrients. This, in turn, is anticipated to fuel the global kefir market growth, especially in the pharmaceutical and cosmetic industries. Moreover, the increasing demand for diversified dairy products and the probiotic-enriched food is projected to enhance the demand for the kefir in the food and beverage industry within the period of forecast.

Global Kefir Market

Based on kefir product type, the global kefir market is classified into organic kefir, Greek kefir, frozen kefir, and low-fat kefir. Organic kefir is the dominant segment and accounted for a major market share in terms of revenue in 2017. The increasing preference for organic food across the globe is expected to fuel the growth of the segment within the forecast period. Greek kefir is the second important type of kefir, exhibiting promising growth due to its high usage in beverage and health drinks production. 

Based on application, the global kefir market is segmented into dips & dressings, cosmetics, drinks & smoothies, dairy products, and dietary supplements. The increasing consumption of kefir as a dietary supplement is driving the growth of the segment. The dietary supplements segment accounted for the major market share in terms of revenue in 2017. The rising inclination of consumers towards nutritional dairy products is expected to boost the demand for kefir in the dairy applications. 

On the basis of flavor, the global kefir market is segmented into regular and flavored kefir. Regular kefir is the most popular type of kefir and accounted for a major market share in terms of revenue in 2017. Changing consumer preference and the availability of a wide range of flavored kefir is expected to enhance the demand for flavored kefir in the near future.

On the basis of geography, the global kefir market is segmented into North America, Latin America, the Middle East, and Africa, Asia Pacific, and Europe. The Europe kefir market dominated the global market for kefir with a major market share in terms of revenue in 2017. The region is projected to be followed by North America with the increasing preference for a healthy diet. The countries such as the U.S. and Canada have contributed a major share with the growing application of flavored kefir in pharmaceutical formulations. Another important region in the global kefir market is the Asia Pacific which is expected to grow at a considerable CAGR within the period of the forecast. The lack of awareness about the benefits of kefir is anticipated to restrain the growth of the kefir market in the Asia Pacific during the period of forecast. The market for kefir in Latin America is expected to drive the growing consumer preference for dairy products and fast food. The rising health conscious population and increased purchasing power are the key factors anticipated to boost the growth of the kefir market in the Middle East and Africa during the period of the forecast.

Some of the major companies operating in the global market for kefir are competing for the major market share. These major companies are focusing on business expansion through new product developments and a wide & diverse product portfolio. Some of the key companies included in the global kefir market report are Hain Celestial, Lifeway Foods Inc., Kerry Group, Koninklijke DSM N.V., E.l du Pont de Nemours & Company, Archer Daniels Midland, Nestle S.A., Danlac Canada INC., Döhler Group, and Danone.

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