Global Brain Health Supplements Market Size, Share, Growth Analysis Report - Forecast 2034

Global Brain Health Supplements Market: Industry Perspective

The global brain health supplements market size was worth around USD 9.82 Billion in 2024 and is predicted to grow to around USD 22.16 Billion by 2034 with a compound annual growth rate (CAGR) of roughly 8.48% between 2025 and 2034. The report analyzes the global brain health supplements market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the brain health supplements industry.

The market report is an indispensable guide on growth factors, challenges, restraints, and opportunities in the global marketplace. The report covers the geographical market along with a comprehensive competitive landscape analysis. Additionally, the report explores the investor and stakeholder space to help companies make data-driven decisions.

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Global Brain Health Supplements Market: Synopsis

Growing demand for food supplement ingredients to improve the cognitive performance of adults has enhanced the popularity of brain health supplements in recent years. Massive consumer need for health and well-being along with an escalating trend towards the improvement of brain health and memory has increased the consumption of brain health supplements. The use of brain health supplements in developed countries such as the U.S. has increased in recent years and will continue in the years to come. Rise in health awareness among people globally has contributed majorly toward the intake of brain health supplements.

Global Brain Health Supplements Industry: Growth Drivers

Massive demand for brain health supplements by millennial population in countries such as the U.S. to expedite the global market growth

Growing intake of brain health supplements by the millennial population in countries such as the U.S. will boost the global market trends.  Surging focus on improving brain performance as well as brain health has scaled up the growth of the global brain health supplements market. Rise in the occurrence of major depressive disorder in adults across the U.S. will enlarge the demand for brain health supplements, thereby spurring the expansion of the global brain health supplements market. As per the data published by the U.S. National Library of Medicine in 2020, approximately three-fourths of the adult populace of the U.S. intake food supplements comprising herbal ingredients, vitamins, and minerals. Such trends are predicted to steer the growth of the global brain health supplements industry.

Hindrances

Stringent laws enforced by governments globally pertaining to product use can inhibit the global market surge

Execution of strict laws by governments of various countries regarding the sale and use of brain health supplements will put brakes on the growth of the global brain health supplements market. Huge product costs can impede the business space.

Opportunities

Favorable government policies towards use of generic products to generate new growth avenues for the global market

Easy availability of generic brain health supplements can create new growth opportunities for the global brain health supplements market. Moreover, supportive government policies in countries such as India towards the manufacture & utilization of generic products will open new vistas of growth for the global industry.

Challenges

Large-scale manufacture of duplicate healthcare products to pose threat to the expansion of the global industry

A prominent surge in the production of counterfeit healthcare products can pose a mammoth challenge to the growth of the global industry.

Global Brain Health Supplements Market: Segmentation

The global brain health supplements market is divided into product, application, and region.

In terms of product, the global brain health supplements industry is segmented into natural molecules and herbal extracts. Moreover, the natural molecules segment, which accounted for the largest market share in 2021, is set to exhibit lucrative growth during the forecast timeframe. The expansion of the segment over 2022-2030 can be credited to the humungous use of brain supplements having natural ingredients by the global population.

On the basis of application, the global brain health supplements market is divided into sleep & recovery, memory enhancement, anti-aging & longevity, attention & focus, depression & food, and stress & anxiety. Moreover, the memory enhancement segment, which led the global brain health supplements market share in 2021, is set to lead it even over the forecast timeframe. The segmental growth can be due to the immense demand for brain health supplements in the memory enhancement segment due to the need for memory enhancement in adventure sports and part-time jobs. Moreover, swiftly changing lifestyles will expand the demand for memory enhancement supplements in various domains, thereby driving a segmental surge.

Recent Breakthroughs

• In the first half of 2021, Motiva Supplements, a key producer of life-changing products improving cognitive functions & focusing on improving memory, introduced ‘Neuro Booster’ product providing an absorbing feature that can absorb six functional foods and helps Alzheimer patients along with improving the health of the brain. The strategic move will help in contributing notably to the growth of the global brain health supplements market.
• In the second quarter of 2020, Elysium Health, Inc., a key U.S.-based producer of food supplements, joined hands with Oxford University to launch a longevity dietary supplement for improving brain health. The initiative will assist in embellishing the expansion of the global brain health supplements business.

Key Insights

• As per the analysis shared by our research analyst, the global brain health supplements market is estimated to grow annually at a CAGR of around 8.48% over the forecast period (2025-2034).
• Regarding revenue, the global brain health supplements market size was valued at around USD 9.82 Billion in 2024 and is projected to reach USD 22.16 Billion by 2034.
• The brain health supplements market is projected to grow at a significant rate due to Increasing cognitive health concerns and aging populations drive demand. Rising interest in nootropics and natural supplements supports market expansion.
• Based on Age Group, the Children segment is expected to lead the global market.
• On the basis of Product, the Herbal Extracts (Ginseng segment is growing at a high rate and will continue to dominate the global market.
• Based on the Application, the Memory Enhancement segment is projected to swipe the largest market share.
• By Supplement Form, the Capsules segment is expected to dominate the global market.
• In terms of Sales Channel, the Online segment is anticipated to command the largest market share.
• Based on region, North America is predicted to dominate the global market during the forecast period.

Global Brain Health Supplements Market: Report Scope

Global Brain Health Supplements Market: Segmentation Analysis

The global brain health supplements market is segmented based on Age Group, Product, Application, Supplement Form, Sales Channel, and region.

Based on Age Group, the global brain health supplements market is divided into Children, Adults, Elderly.

On the basis of Product, the global brain health supplements market is bifurcated into Herbal Extracts (Ginseng, Ginkgo Biloba, Curcumin, Others), Vitamins & Minerals (Vitamin B, Vitamin C & E, Others), Natural Molecules (Acetyl-L-Carnitine, Alpha-GPC, Citicoline, DHA, Pre/Pro/Postbiotics, Others).

By Application, the global brain health supplements market is split into Memory Enhancement, Attention & Focus, Depression & Mood, Sleep & Recovery, Anti-aging & Longevity, Stress & Anxiety.

In terms of Supplement Form, the global brain health supplements market is categorized into Capsules, Tablets, Powder, Liquid, Others.

By Sales Channel, the global Brain Health Supplements market is divided into Online, Offline.

Global Brain Health Supplements Market: Regional Analysis

Asia Pacific region to lead the global market growth

In terms of region, the global brain health supplements market is sectored into the Asia-Pacific, Latin America, Europe, North America, and the Middle East and Africa. The Asia-Pacific region is slated to register the fastest CAGR in the next eight years owing to large-scale awareness about benefits accrued due to the intake of brain health supplements in countries such as Japan and China. Apart from this, the surge in cases of Alzheimer’s in developing countries such as India and China will boost regional market trends. In addition, growing awareness about dementia among people will embellish the scope of expansion of the global market in the ensuing years.

Global Brain Health Supplements Market: Competitive Analysis

The global brain health supplements market profiles industry players such as:

• NOW Foods
• Intelligent Labs
• Teva Pharmaceutical Industries Ltd.
• AlternaScript LLC
• Purelife Bioscience Co. Ltd.
• Peak Nootropics LLC
• Natural Factors Nutritional Products Ltd.
• HVMN Inc.
• Onnit Labs Inc.
• Reckitt Benckiser Group plc.

Global Brain Health Supplements Market: Segmentation Analysis

The global Brain Health Supplements market is segmented as follows:

By Product

• Natural Molecules
• Herbal Extracts

By Application

• Memory Enhancement
• Attention & Focus
• Depression & Food
• Sleep & Recovery
• Anti-aging & Longevity
• Stress & Anxiety

Global Brain Health Supplements Market: Regional Segment Analysis

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa