Increasing Application of Digital Technology in Various Areas to Foster Digital Transformation Market

23-Nov-2016 | Zion Market Research

Digital transformation is the profound and accelerating transformation of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact across society in a strategic and prioritized way. Digital transformation is the use of digital technologies such as social media, mobility, analytics, and more.

The utilization of digital tools by marketers to increase their clients is a major factor for digital transformation market growth. Increasing applications of digital technology in various areas such as science, communications and healthcare are expected to be a key factor affecting the market globally. Companies such as Google, Apple, SAP AG are spending significant amount in research and development for increasing shares and the organic growth of their company. Therefore battle of gaining brand positioning and creation of super brands has become a key factor to fuel the digital transformation market.

Nonetheless, technological advancements in digital electronics coupled with their increasing application in different industries such as construction and automotive are expected to augment the market growth over the forecast period. Growing market for augmented reality devices such as heads-up displays, eyeglasses, and spatial augmented reality is anticipated to drive digital transformation market demand which is expected to have a positive impact on the global market.

Browse the full "Digital Transformation (Cloud Computing, Big Data, Mobility, & Social Media) Market for Banking and Financial Services, Telecom and IT, Healthcare, Government, Automotive, Government, Manufacturing and Retails and Other application: Global Industry Perspective, Comprehensive Analysis and Forecast, 2015-2021" report at

Digital transformation market is segmented on the basis of solution, deployment, vertical and region. Solution is bifurcated into cloud computing, big data, mobility and social media. Deployment is segmented into on premise and hosted. Vertical wise the digital transformation market is divided into BFSI, healthcare, telecom and IT, automotive, retail and manufacturing. The retail sector is estimated to exhibit rapid growth across the globe during the forecast period.

Geographically, North America is accounted for highest shares of the digital transformation market. Rising mobile network operators in India, China, and Japan from the Asian Pacific region are also expected to raise the demand for the global digital transformation market. Growing IT-enabled services in Asia Pacific will ensure a strong growth for the digital transformation market.  The European had started internet banking operations to reduce problem faced by businesses while conducting online transactions. Latin America is also expected to have good potential for the digital transformation market.

The major vendors in the digital transformation market are Apple, Oracle Corporation, IBM Corporation, EMC Corporation, SAP AG, CA Technologies, Adobe Systems, Microsoft Corporation, Hewlett Packard (HP), and Google, among others.

The vital participants of the digital transformation market are Cognizant, Capgemini Consultancy Global, Econsultancy, Persistent Systems, and Tata Consultancy Services.

The report segment of global digital transformation market is as follows:

Global Digital Transformation Market: Solution Segment Analysis

  • Cloud computing
  • Big data
  • Mobility
  • Social media

Global Digital Transformation Market: Deployment Segment Analysis

  • On premises
  • Hosted

Global Digital Transformation Market: Vertical Segment Analysis

  • BFSI
  • Healthcare
  • Telecom and IT
  • Automotive
  • Retail
  • Manufacturing

Global Digital Transformation Market: Regional Segment Analysis

  • North America 
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

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