Market Size in 2024 | Market Forecast in 2034 | CAGR (in %) | Base Year |
---|---|---|---|
USD 142.85 Billion | USD 219.73 Billion | 4.4% | 2024 |
FrequentlyAsked Questions
The industry refers to the use of advanced and modern systems to automate advertisement activities undertaken by firms.
The global smart advertising market is expected to grow due to increasing use of AI and big data for targeted marketing, growth of digital platforms, and demand for personalized, real-time customer engagement strategies.
According to a study, the global smart advertising market size was worth around USD 142.85 Billion in 2024 and is expected to reach USD 219.73 Billion by 2034.
The global smart advertising market is expected to grow at a CAGR of 4.4% during the forecast period.
North America is expected to dominate the smart advertising market over the forecast period.
Leading players in the global smart advertising market include Google, Facebook. Amazon, Microsoft, Apple, Verizon Media, AT&T, Adobe, Salesforce, Oracle, IBM, PubMatic, Magnite, The Trade Desk, DoubleClick (owned by Google), OpenX, AppNexus (owned by AT&T), Verizon Digital Media Services, MediaMath, Sizmek, Centro, Rubicon Project, Criteo, AdRoll, and ZypMedia., among others.
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