Wi-Fi Analytics Market - Global Industry Analysis

Wi-Fi Analytics Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2020-2026

Category: Technology & Media Report Format : PDF Report Code: ZMR-6377 Status : Upcoming

Description

Global Wi-Fi Analytics Market: Overview

Wi-Fi analytics is a process of collecting data on the interactions between a Wi-Fi network and Wi-Fi enabled devices such as laptops, tablets, and smartphones. Wi-Fi analytics are generally used to track campaign results, trigger marketing, and improve operations. Marketing analytics and presence analytics are the two types of data that are collected over Wi-Fi.

Report Scope:

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Global Wi-Fi Analytics Market: Growth Factors

The global Wi-Fi analytics market is growing at a rapid rate. Key factors that are propelling the growth of the global market are an increase in smart city projects, an increase in the adoption of big data analytics, and a growing investment in smart infrastructure. Further, through a collection of key information, Wi-Fi analytics support the business to create added value. It also enables businesses to know their customers in a better way and draw a proper picture of the customer’s profiles. In addition to this, the use of Wi-Fi analytics improves customer service and sales. It also drives the operational efficiency for delivering services and sales by enabling the user to understand the customer's behavior. Also, utilizing Wi-Fi analytics can improve existing customer loyalty, enhance the relationship with current customers, and minimize the cost of gaining new customers. All such factors are driving the growth of the global Wi-Fi analytics market. Moreover, the rise in the deployment of Wi-Fi in public places and the growing use of smartphones & tablets are also contributing majorly to the growth of the global market. Also, growing use of Wi-Fi analytics for marketing and advertising is fueling the growth of the market. Furthermore, an increase in penetration of IoT-based technology and the emergence of 5G network may result in various opportunities for the growth of the global Wi-Fi analytics market during the forecast period. However, lack of expertise and poor internet connectivity in developing & underdeveloped countries may restrain the growth of the global Wi-Fi analytics market.

The rapidly spreading coronavirus resulted in complete lockdown and restriction on movement in most of the countries across the world. This led to the shut down of hotels, sports centers, restaurants, shopping malls, and other public places. This led to a decline in the demand for Wi-Fi analytics during the pandemic. However, with ease in restrictions, the demand for Wi-Fi analytics is expected to rise at a healthy rate and support the growth of the global Wi-Fi analytics market.

Global Wi-Fi Analytics Market: Segmentation

The global Wi-Fi analytics market is bifurcated based on deployment mode, application, component, end-user, and region. Based on the deployment mode, the global Wi-Fi analytics market is classified into on-premise and cloud. The application segment is split into Wi-Fi marketing analytics and Wi-Fi presence analytics. Based on the component, the global market is divided into solutions and services. The end-user segment consists of hospitality, sports & entertainment, retail, smart infrastructure, and others.

Global Wi-Fi Analytics Market: Regional Analysis

Among the regions, North America is projected to hold the largest share in the global Wi-Fi analytics market during the forecast period. Growing adoption of Wi-Fi analytics, presence of well-established IT infrastructure, and increase in integration of AI & IoT-based technologies are some of the key features that are augmenting the growth of the market in this region. Europe is also expected to grow at a significant rate and contribute to the growth of the market. This is due to the increase in the deployment of Wi-Fi hotspots in public areas. On the other hand, Asia Pacific is projected to grow at the highest CAGR value during the forecast period. This is attributable to the increase in the use of smartphones, the growing use of Wi-Fi marketing analytics, the increase in demand for Wi-Fi analytics from the retail sector, and the increase in the adoption of advanced technologies.

Global Wi-Fi Analytics Market: Competitive Players

Cisco Systems, Eleven Software, Aptilo Networks, Extreme Networks, Ruckus Networks, Fortinet, Cloud4Wi, Purple, Aruba Networks, and Flame Analytics are some of the major players that are operating in the global Wi-Fi analytics market.

Global Wi-Fi Analytics Market: Regional Segment Analysis

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

What Reports Provides

  • Full in-depth analysis of the parent market
  • Important changes in market dynamics
  • Segmentation details of the market
  • Former, on-going, and projected market analysis in terms of volume and value
  • Assessment of niche industry developments
  • Market share analysis
  • Key strategies of major players
  • Emerging segments and regional markets
  • Testimonials to companies in order to fortify their foothold in the market.

Table Of Content


Frequently Asked Questions

Key factors that are propelling the growth of the global market are an increase in smart city projects, an increase in the adoption of big data analytics, and a growing investment in smart infrastructure. Furthermore, an increase in penetration of IoT-based technology and the emergence of 5G network may result in various opportunities for the growth of the global Wi-Fi analytics market during the forecast period.

Cisco Systems, Eleven Software, Aptilo Networks, Extreme Networks, Ruckus Networks, Fortinet, Cloud4Wi, Purple, Aruba Networks, and Flame Analytics are some of the major players that are operating in the global Wi-Fi analytics market.

Among the regions, North America is projected to hold the largest share in the global Wi-Fi analytics market during the forecast period.  Growing adoption of Wi-Fi analytics, presence of well-established IT infrastructure, and increase in integration of AI & IoT-based technologies are some of the key features that are augmenting the growth of the market in this region.

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