Veterinary Supplements Market Size, Share, Trends, Growth & Forecast 2034

Veterinary Supplements Industry Perspective:

The global veterinary supplements market size was worth around USD 3.25 billion in 2024 and is predicted to grow to around USD 5.77 billion by 2034 with a compound annual growth rate (CAGR) of roughly 5.90% between 2025 and 2034.

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Key Insights:

• As per the analysis shared by our research analyst, the global veterinary supplements market is estimated to grow annually at a CAGR of around 5.90% over the forecast period (2025-2034)
• In terms of revenue, the global veterinary supplements market size was valued at around USD 3.25 billion in 2024 and is projected to reach USD 5.77 billion, by 2034.
• The market is projected to grow at a significant rate due to the improving veterinary infrastructure worldwide.
• Based on the type, the over-the-counter (OTC) segment is growing at a high rate and will continue to dominate the global market as per industry projections.
• Based on the form, the chewables segment is anticipated to command the largest market share.
• Based on region, North America is projected to dominate the global market during the forecast period.

Veterinary Supplements Market: Overview

Veterinary supplements are specially designed pharmaceutical or nutraceutical products for animals. These supplements are produced and marketed to improve the overall diet of animals. Veterinary supplements are provided along with other daily items in an animal’s diet. However, the supplements ensure that animals have access to complete nutrition which the conventional diet may lack. Some of the essential nutrients delivered by veterinary supplements include minerals and vitamins. In addition to this, certain veterinary supplements may be designed to meet specific health concerns of animals. For instance, supplements consisting of chondroitin, glucosamine, and methylsulfonylmethane are considered ideal for dogs suffering from mobility and flexibility issues.

However, market experts recommend consulting with professional veterinarians before investing in supplements for animals. During the forecast period, demand for veterinary supplements is expected to grow driven by several factors. For instance, the growing rate of pet ownership, increasing awareness about animal health, and improved veterinary infrastructure may support industry growth in the future. However, the high cost of certain animal supplements and regulatory challenges will continue to impact market growth in the future.

Veterinary Supplements Market: Growth Drivers

Improving veterinary infrastructure worldwide to deliver higher market revenue in the future

The global veterinary supplements market is projected to grow due to the rising investments in veterinary infrastructure worldwide. Recent market trends suggest an increase in the overall investment related to the development of new veterinary clinics equipped with modern diagnostic and treatment tools. For instance, as per a 2022 report published in China by the National Veterinary Drug Industry Technical Innovation Alliance in association with East and West Small Animal Veterinary Confer, Chinese Veterinary Medical Association, and pet medical platform iChong, the country’s total veterinary market was valued at over USD 9 billion.

In July 2024, reports emerged suggesting that the Bill & Melinda Gates Foundation was working on a 3 year-long project. The initiative aims to improve regulations related to veterinary products in sub-Saharan Africa. The organization will also work toward enhancing access to quality products required for veterinary care.

Furthermore, the emergence of several new online portals offering products and services related to veterinary care may further help the industry for animal supplements thrive. For instance, in October 2021, JD Health launched a new wing concerning telehealth services for animals in the Chinese market.

Surge in the number of pet owners globally to propel market demand toward new heights

The number of pet owners across the globe has been growing at an unprecedented rate. Recent market dynamics suggest an increasing adoption of dogs and cats as pets across emerging as well as developed nations. It is a result of increased awareness about the benefits of becoming a pet parent. Extensive research and studies indicate several advantages for pet owners in terms of improvements in mental and physical health.

Additionally, the growing number of companion animals will further help deliver demand for veterinary supplements during the forecast period. Companion animals are assigned to individuals with certain disabilities, patients with mental health conditions, children, elderly citizens, or people who generally live alone. The pet adoption rate is significantly high in urban areas. However, the remote population globally has also been witnessing increased adoption of different types of pets helping fuel the revenue in the global veterinary supplements market.

Veterinary Supplements Market: Restraints

High cost of supplements may affect market revenue in the long run

The global veterinary supplements industry is expected to be impacted by the high cost of certain supplements. The average cost of one bottle of general-purpose veterinary supplement can range between USD 20 to USD 40 depending on the content and ingredients of the supplement. Specialty variants may be even higher priced reaching as high as USD 75 or more. The growing economic uncertainty worldwide may impact the demand for veterinary supplements. Additionally, the growing trend of depending on a homemade diet for the overall nutritional requirements of animals may further inhibit market expansion.

Veterinary Supplements Market: Opportunities

Increasing the launch of novel products in the market will generate growth opportunities for the industry players

The global veterinary supplements market is expected to generate growth opportunities due to the rising launch of novel products in the market. Industry players are increasingly focusing on developing more effective supplements for animals with minimal side effects. Additionally, the growing demand for therapeutic supplements for specific animal health conditions will push improved revenue in the industry during the projection duration.

In February 2025, Elanco Animal Health Incorporated launched a new line of veterinarian-formulated supplements for cats and dogs in the form of Pet Protect. The supplement earned the National Animal Supplement Council (NASC) quality seal before being launched commercially.

In another recent event, Vetplus, a leading player in the industry for supplements for animals, launched a breakthrough nutritional product for animals suffering from cognitive dysfunction and idiopathic epilepsy. The company has launched APRYLIC, consisting of highly purified Medium Chain Triglyceride (MCT). Additionally, the growing acceptance of organic and chemical-free veterinary supplements may further aid market expansion in the long run.

Veterinary Supplements Market: Challenges

Regulatory challenges and extreme market saturation to impact industry growth trends

The global veterinary supplements industry is projected to be challenged by the regulatory hurdles faced by the industry players. The lack of global standards concerning the ingredients and quality benchmark for veterinary supplements may impede market growth during the forecast duration.

In addition to this, the industry for animal supplements is becoming increasingly saturated. The extensive range of options available in the market can overwhelm the customers affecting final revenue.

Veterinary Supplements Market: Report Scope

Veterinary Supplements Market: Segmentation

The global veterinary supplements market is segmented based on type, pet type, form, and region.

Based on the type, the global market segments are prescription and over-the-counter (OTC). In 2024, the highest growth was listed in the over-the-counter (OTC) segment dominating nearly 89% of the total revenue. Growing awareness among pet owners about the importance of ensuring an optimal diet for pets is fueling the segmental growth rate. Prescription supplements may deliver improved CAGR in the future as per the latest trends.

Based on pet type, the global veterinary supplements industry is segmented into cats, dogs, and others.

Based on the form, the global industry segments are powders, pills/tablets, chewables, and others. In 2024, the highest return on investment (ROI) was listed in the chewables segment dominating nearly 45% of the total returns. Chewables are more popular since they are easy to consume for animals. The growing availability of chewables in different flavors will promote segmental revenue in the future.

Veterinary Supplements Market: Regional Analysis

North America to be dominated by the US during the forecast period

The global veterinary supplements market will be led by North America during the forecast period. The US will emerge as the highest revenue generator. The presence of a large and growing population of pet owners across the US will help fuel the regional growth rate. Additionally, animal health awareness in North America is exceptionally high, further helping the region thrive.

In May 2025, Royal Canin USA, a leading pet food company, announced the launch of a new initiative under which May 8th will be celebrated as National Pet Wellness Day. The company also launched a new range of probiotics and supplements for the animals.

Europe is a prominent market and will continue acting as a considerable revenue generator for the global industry. The growing demand for wellness supplements for pets and animals will propel regional revenue. In 2024, the European Medicines Agency (EMA) approved 25 veterinary medicines across Europe for marketing. In June 2024, Archer Daniels Midland Company (ADM) announced the launch of 7 novel pet product formulas for the European market. Growing veterinary expenditure across Europe and improved access to veterinary care will propel regional expansion in the coming years.

Veterinary Supplements Market: Competitive Analysis

The global veterinary supplements market is led by players like:

• Boehringer Ingelheim Animal Health
• Nutramax Laboratories
• Purina Pro Plan Veterinary Diets
• Virbac
• Manna Pro Products
• Pet Honesty
• VetriScience Laboratories
• Tomlyn (Vetoquinol)
• Zesty Paws
• Platinum Performance
• Hill’s Pet Nutrition
• PetzLife
• Elanco Animal Health
• NOW Pets (by NOW Foods)
• Bayer Animal Health

The global veterinary supplements market is segmented as follows:

By Type

• Prescription
• Over-the-Counter (OTC)

By Pet Type

• Cats
• Dogs
• Others

By Form

• Powders
• Pills/Tablets
• Chewables
• Others

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa