Texture Paint Market Size, Global Trends & Forecast 2034

Texture Paint Market: Industry Perspective

The global texture paint market size was worth around USD 13.84 Billion in 2024 and is predicted to grow to around USD 21.64 Billion by 2034 with a compound annual growth rate (CAGR) of roughly 4.57% between 2025 and 2034. The report analyzes the global texture paint market's drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the texture paint industry.

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Texture Paint Market: Overview

Texture paint is a type of paint that consists of coarse grain and typically has a thicker consistency when compared to conventional paint. The coarse grain consists of sand and gypsum along with water-thinned binder. It is used for creating a rough pattern on the wall as opposed to a smooth pattern which is typically achieved by conventional paint. When done correctly, it appears like a 3-dimension effect on the wall. Applying texture paint can help in greatly improving the overall appearance of the room. Apart from being stylish, this form of paint is known to withstand harsh environments and does not get as severely affected as normal paint. It is also resistant to fungi or algae growth.

Texture paint is available in several forms and can be used to create different types of illusions. Such as they can be used to look like marbles or tiles once they are placed on the wall. Different techniques and tools are used to apply this paint. It includes products ranging from roller, paintbrush, spray, spatula, sponge, and many more. The global texture paint market is expected to register significant growth during the forecast period driven by several factors.

Key Insights

• As per the analysis shared by our research analyst, the global texture paint market is estimated to grow annually at a CAGR of around 4.57% over the forecast period (2025-2034).
• Regarding revenue, the global texture paint market size was valued at around USD 13.84 Billion in 2024 and is projected to reach USD 21.64 Billion by 2034.
• The texture paint market is projected to grow at a significant rate due to Demand for decorative and durable wall finishes in residential and commercial sectors fuels growth. Interior design trends and renovation activities support expansion.
• Based on Resin Type, the Acrylic segment is expected to lead the global market.
• On the basis of Technology, the Water-based segment is growing at a high rate and will continue to dominate the global market.
• Based on the Product Type, the Interior segment is projected to swipe the largest market share.
• By Application, the Residential segment is expected to dominate the global market.
• Based on region, North America is predicted to dominate the global market during the forecast period.

Texture Paint Market: Growth Drivers

Growing the construction sector to help the market grow further

The global texture paint market is expected to witness a high growth rate driven by the growth in the thriving construction sector. As the world population continues to grow, the demand for residential units has grown over the years. In modern times, housing providers spend on providing turnkey homes where buyers can directly move in without spending on additional renovation. In such projects, all homes are painted and decorated alike. As the construction sector continues to grow, the demand for decorative items such as texture paints along with other forms of paints is likely to continue rising.

Textured paints are preferred because they can cover wall imperfections perfectly. Moreover, even with less application, it is possible to achieve maximum coverage which proves to be more cost-effective as compared to traditional paints. One of the key advantages of using this paint format is less exposure to toxins in comparison to oil-based regular paints. All of these factors have been responsible for the growing acceptance and use of embossed paints.

Rising number of players offering extensive product portfolios to further push market revenue

The texture paint industry will also benefit from the growing number of players along with extensive expansion of product portfolio across price ranges. Since the consumer base including residential and non-residential consumers is growing significantly, companies have undertaken several research programs to add to the product range. In June 2022, AkzoNobel announced the launch of a new production site that will help increase the production capacity of water-based texture paints in the Chinese market.

Emergence of middle-income groups to assist in better revenue rate

The rising number of people and families achieving middle-income status is likely to assist in a higher revenue rate. Texture paint provides them with a medium to ensure living in an aesthetically pleasing home without spending heavily. Recent reports indicate that between 2046-2047, the population group will be that of the middle-class standing at over 1 billion.

Texture Paint Market: Restraints

High cost of texture paint when compared to traditional paint could impede the growth rate

The global texture paint market growth trend is likely to be impacted by the high cost of texture paint in comparison to standard or more conventionally used paint. Texture paint is made with special materials which causes the price to rise. Additionally, skilled manpower is required to ascertain the proper application of texture paint to achieve desired results.

Structured paints are typically never used to paint a room in its entirety since using the paint on all walls can diminish the overall appeal of the room. This means that the users have to invest in buying texture paint along with standard paint which ultimately leads to higher expenses. This can lead to a significant number of people preferring traditional paint over the texture version thus causing a loss of revenue.

Texture Paint Market: Opportunities

Rapid urbanization along with increasing non-residential application of texture paint to create growth opportunities

The texture paint industry growth will be boosted by the rapid rate of urbanization worldwide. Urbanization results in more demand for modern housing solutions with excellent architecture and interior design. In 2022, China’s urbanization rate was close to 65% and it is expected to reach around 80% by the end of 2035. Such trends are observed in almost all developing nations while in developed economies, the majority of the population is urban and these regions are witnessing a growth in renovation activities. Moreover, texture paints have found extensive application in non-residential apartments such as corporate offices and commercial renting or lodging facilities including hotels.

In May 2023, the Hilton Anatole Hotel in Dallas, USA, announced its plan to spend nearly USD 30 million on renovating guest rooms. The hotel has around 1600 rooms for guests. In July 2023, the country also witnessed an investment of USD 65 million by popular businessman R.D. Olson. The investment is directed toward the building of a Hilton hotel in Southern California.

Texture Paint Market: Challenges

Difficulty in maintaining texture paint could challenge market expansion

Texture paint typically has thicker applications as compared to standard paint. Due to the addition of additives and textured particles, the thickness of the paint when applied on the wall may vary depending on the number of coats, design, and application technique.

This causes texture paint to be difficult to maintain and since the design generally consists of deep cracks, such walls are more likely to trap different forms of dirt resulting in texture paint being high in terms of maintenance. Moreover, there are other forms of wall design including wallpapers, plaster techniques, and even some form of artwork.

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Texture Paint Market: Segmentation

The global texture paint market is segmented based on application, technology, resin type, and region.

Based on application, the global market segments are non-residential and residential. The industry registered the highest growth in the residential segment in 2022 and will continue the trend during the forecast period. Texture paints are mostly used to improve the physical appearance of homes. They are a crucial part of modern home decorative items. They are used for various reasons including the creation of an accent wall, painting over interior or exterior walls, and in children’s rooms. Rising revenue in the home improvement industry which was valued at USD 540 billion in 2021 will trigger further growth.

Based on technology, the texture paint industry is divided into solvent-based and water-based.

Based on resin type, the global market segments are epoxy and acrylic. The latter segment is the highest revenue-generating segment due to higher durability along with excellent adhesion. Other factors including better environmental benefits, low odor, fast drying, and excellent formulation range are the main reasons for segmental expansion. In general, texture paint can dry within 2 hours.

Texture Paint Market: Report Scope

Texture Paint Market: Regional Analysis

Asia-Pacific to witness a high growth rate during the forecast period

The global texture paint market is expected to witness the highest growth rate in Asia-Pacific led by India and China. The latter is home to one of the world’s most dominant chemical industries. In 2021, it had control over 42.9% of the global sales in chemicals driven by factors such as the presence of key manufacturers, substantial investment, and the existence of an expansive chemical production line. While the country’s export rate in terms of paints has increased, the rise in domestic use has played a crucial role in pushing China’s contribution to the texture paint industry.

Infrastructure projects in Asia-Pacific have grown tremendously. The Indian government is expecting a total investment of INR 880 lakh crore by 2047 in infrastructure. Additionally, urbanization and the rise in middle-income groups have propelled the demand for good quality home decoration items such as texture paints.

North America is anticipated to grow at a steady rate due to the presence of an existing consumer base and the rise in the number of home improvement projects. North American countries have a large number of aging homes that are in the process of remodeling which can open more doors for the regional market.

Texture Paint Market: Competitive Analysis

The report provides a company market share analysis to give a broader overview of the key market players. In addition, the report also covers key strategic developments of the market, including acquisitions & mergers, new product launches, agreements, partnerships, collaborations & joint ventures, research & development, and regional expansion of major participants involved in the texture paint market on a global and regional basis.

The global texture paint market is led by players like:

• Berger Paints
• Asian Paints
• Sherwin-Williams
• Nippon Paint
• Kansai Nerolac
• Dulux (AkzoNobel)
• Hempel
• Jotun
• Benjamin Moore
• PPG Industries

The global texture paint market is segmented as follows:

By Application

• Non-Residential
• Residential

By Technology

• Solvent-Based
• Water-Based

By Resin Type

• Epoxy
• Acrylic

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa