Red Berries Market Size, Share, Analysis, Trends, Growth Report, 2032

Red Berries Industry Prospective:

The global red berries market size was evaluated at $17 billion in 2023 and is slated to hit $24 billion by the end of 2032 with a CAGR of nearly 5% between 2024 and 2032.

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Red Berries Market: Overview

Red berries are the kind of pulpy fruits utilized in nutraceuticals, beverages, sauces, and bakery sectors. These products find lucrative applications in dairy foods for improving flavors such as flavored milk, ice cream for topping, milkshakes, and flavored ice creams. Red berry juices are popular worldwide because high-value fruit technology has been created. The phytochemical makeup of berry fruits is growing global interest in and industrial demand for juices and beverages.    

Key Insights

• As per the analysis shared by our research analyst, the global red berries market is projected to expand annually at the annual growth rate of around 5% over the forecast timespan (2024-2032)
• In terms of revenue, the global red berries market size was evaluated at nearly $17 billion in 2023 and is expected to reach $24 billion by 2032.
• The global red berries market is anticipated to grow rapidly over the forecast timeline owing to health awareness among the end-users with surging awareness about the negative health effects of artificial ingredients.
• In terms of nature, the organic segment is slated to register the fastest CAGR over the forecast period.
• Based on production type, the puree segment is projected to dominate the segmental space in the forecast timeline.
• Based on end-user, the bulk segment is projected to lead the segmental expansion in the forecast timeframe.
• Region-wise, the Asia-Pacific red berries industry is projected to register the highest gains over the forecast timeframe.

Red Berries Market: Growth Factors

Humungous product penetration in the food & beverages sector to scale up the global market expansion by 2032

Huge demand for natural flavors in the food & beverages sector is anticipated to steer the expansion of the global red berries market. Apart from this, health awareness among the end-users with surging awareness about the negative health effects of artificial ingredients is predicted to embellish the global market trends. Humungous demand for frozen fruits is anticipated to spearhead the growth of the market across the globe. Favorable product features such as the ability of the product to improve skin elasticity as well as thickness along with increasing softness will steer the growth of the market across the globe.

Escalating the need for improving the quality of food products can further scale up the demand for the product. Apart from this, launching of new product launches is anticipated to contribute majorly towards the global market earnings. For instance, in the first quarter of 2023, GURU Organic Energy, a leading organic energy drink product based in Canada, introduced GURU theanine fruit punch, an innovative drink.

Red Berries Market: Restraints

Reduced shelf-life of products can restrict the expansion of the global industry over the forecast period

The low shelf-life of the product can prove a big threat to the global red berries industry growth. In addition to this, strawberries and red raspberries are perishable and are susceptible to water loss, mechanical damage, fungi spoilage, and physical deterioration. This can further retard the growth of the global industry.

Red Berries Market: Opportunities

Huge demand for nutraceutical items to open new growth opportunities for the global market by 2032

The escalating use of nutraceutical products is anticipated to generate new growth avenues in the global red berries market. Citing an instance, in the second half of 2021, Asiros Nordic, a Europe-based firm supplying berry juice concentrate powders & liquid extracts, introduced BerryShield juice powder.

Red Berries Market: Challenges

Low access to cultivable land can put brakes on the global industry in the coming eight years

Strict laws pertaining to the import and export of products and low availability of arable land along with huge product costs can prove to be a huge challenge for the global red berries industry expansion.

Red Berries Market: Segmentation

The global red berries market is sectored into nature, product type, end-user, application, and region.                                    

In terms of nature, the red berries market across the globe is segregated into organic and conventional segments. Furthermore, the organic segment, which acquired nearly 59% of the global market earnings in 2023, is anticipated to record the fastest CAGR during the period from 2024 to 2032. Moreover, the segmental surge in the coming eight years can be due to a huge demand for organic products by consumers. Apart from this, the surging harvest of organic red berries coupled with a rising purchasing power of consumers is projected to boost the segmental surge.  

Based on the product type, the global red berries industry is divided into frozen, powder, juice concentrate, puree, and not from concentrate segments. Moreover, the puree segment, which led the product type segment in 2023, is set to dominate the segmental expansion in the coming eight years. The growth of the segment in the ensuing years can be due to the humungous demand for red berrie puree owing to their cost-efficiency as compared to other kinds of berries. Apart from this, puree can maintain authentic flavor and taste.

Based on the end-user, the global red berries market is sectored into bulk and retail segments. Furthermore, the bulk segment, which led the end-user segment in 2023, is anticipated to lead the segmental expansion in the coming eight years. The growth of the segment in the upcoming years can be due to a massive surge in customer awareness about the benefits of using natural ingredients in bulk in their routine meals.

Based on the application, the red berries industry across the globe can be divided into bifurcated snack foods, dairy, beverages, nutraceuticals, bakery & confectionery, and sauces & fruit preserves.

Red Berries Market: Report Scope

Red Berries Market: Regional Insights

Europe is expected to dominate the global red berries market growth over the period from 2024 to 2032

Europe, which accounted for nearly 59% of the global red berries market share in 2023, will be the leading region in the coming seven years. Moreover, the regional market expansion over the forecast timeline can be due to escalating demand for preservative-free frozen food items in countries such as Canada and the U.S. Breakthroughs in the food processing technologies and innovations in the food sector will steer the expansion of the regional market. The presence of key firms in the countries of Europe is anticipated to embellish the growth of the market in the region.

Asia-Pacific red berries industry is anticipated to register the highest CAGR in the forecast timeline. The surge of the industry in the APAC zone in the next eight years can be subject to a rise in the purchasing power of consumers in developing economies such as China and India. Apart from this, a rise in the demand for red berries for manufacturing Jam will steer the growth of the industry in the sub-continent.  

Key Developments

• In July 2023, Sun World, a U.S.-based firm, introduced the Ruby Rush grape product for countries such as Italy, Israel, the U.S., and Spain.
• In February 2023, Whitley Neil launched new apple & red berries as well as banana & guava gin. Such moves are anticipated to steer the growth of the market globally.

Red Berries Market: Competitive Space

The global red berries market profiles key players such as:

• Milne Food Products
• Berryhill Foods Inc.
• Maberry & Maberry Berry Associates
• Dohler Group SE
• Kerr Concentrates Inc.
• Hortex Group
• Ocean Spray Cranberry Inc.
• Townsend Farms Inc.
• Fruit d'Or
• SunOpta Inc.
• Northwest Berry Co-op.

The global market is highly fragmented with key players contributing to a minimal share of the market globally.    

The global red berries market is segmented as follows:

By Nature

• Organic
• Conventional

By Product Type

• Frozen
• Puree
• Juice Concentrate
• Powder
• Not From Concentrate

By End-User

• Bulk
• Retail

By Application

• Dairy
• Bakery & Confectionery
• Beverages
• Snack Foods
• Nutraceuticals
• Sauces & Fruit Preserves

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa