Quick Service Restaurant Market Size, Share, Trends, Growth 2034

Quick Service Restaurant Industry Perspective:

The global quick service restaurant market size was worth around USD 291 billion in 2024 and is predicted to grow to around USD 456 billion by 2034 with a compound annual growth rate (CAGR) of roughly 4.6% between 2025 and 2034.          

Request Free Sample

Key Insights

• As per the analysis shared by our research analyst, the global quick service restaurant market is estimated to grow annually at a CAGR of around 4.6% over the forecast period (2025-2034).
• In terms of revenue, the global quick service restaurant market size was valued at around USD 291 billion in 2024 and is projected to reach USD 456 billion by 2034.
• The increasing demand for convenience food is expected to drive the Quick Service Restaurant market over the forecast period.
• Based on the type, the chain segment is expected to capture the largest market share over the projected period.
• Based on the cuisine, the Chinese segment holds the major market share.
• Based on the service, the home delivery segment holds the largest market share over the projected period.
• Based on region, North America is expected to dominate the market during the forecast period.

Quick Service Restaurant Market: Overview

A quick service restaurant is a restaurant that tries to give clients fast and good service. QSRs are popular because they run quickly and smoothly, which means that consumers can order and get their food right away. Full-service restaurants typically have waitstaff who seat and serve customers. In contrast, QSRs emphasize self-service and minimal wait times. There aren't many prepared foods and drinks that are ready to eat straight away at quick-service restaurants. These restaurants are for folks who want a short lunch that nevertheless tastes good and is of good quality. One of the best things about fast food places is that they can feed a lot of people in a short amount of time. This is achievable because they know how to run a firm well. These strategies are aimed at making consumers happier and cutting down on wait times.

As soon as a consumer enters a QSR, they are served swiftly and well. Customers can quickly decide what to eat since the menu boards are set up in a way that makes it easy for them to do so. The ordering process is also typically made easier to make the overall experience go more easily.

Quick Service Restaurant Market Dynamics

Growth Drivers

Why rising demand for convenience and on-the-go meals drives the market growth?

Quick service restaurants are expanding because the growing population demands fast and easy meals for on-the-go consumption. This is especially true in cities where people live fast-paced lives. As more people move to towns and more families have two incomes, they have less time to cook traditional meals. This makes ready-to-eat and easy-to-prepare meals more appealing. These meals save time and energy when it comes to shopping for groceries, cooking, and cleaning up. This is important for busy professionals and families who have to balance work and social obligations. Millennials and Gen Z customers, in particular, like food that is quick, healthy, and innovative, and can be eaten anywhere and at any time. People can get what they want due to the growth of online meal delivery, e-commerce sites, and new types of stores, all of which increase demand.

Also, a growing number of populations seek nutritious, organic, and plant-based foods, and manufacturers are pushing to create better, convenient options. This combination of saving time, fitting into people's lives, and changing customer tastes has led to significant growth in the global quick service restaurant market for convenience and on-the-go meals.

Restraints

Why does the rising health concerns and shift toward healthy eating hinder market growth?

As people become more health conscious and the globe moves toward healthier eating habits, the quick-service restaurant business is growing more slowly. They think this because most people believe that eating fast food regularly is harmful to them. Many fast foods are heavy in refined carbs, saturated fats, and sodium. These things have been related to diabetes, heart disease, and obesity. People are eating less fast food and more healthy foods like salads, smoothies, and plant-based meals as they understand more about the health risks. This is especially true for younger people who live in cities.

Also, more and more people want to know how healthy the ingredients are and how clear the nutrition information is. This change will be hard for quick service restaurants that rely on low prices and fast service to generate money. It would cost more to get and prepare fresh, organic, or plant-based foods if they updated their menus to include more of them. Many fast-food companies have struggled to stay in business because they can't offer healthier options without altering the taste or pricing that made them popular in the first place.

Opportunities

How does the growing partnership offer a potential opportunity for the industry growth?

The rising partnership is expected to offer a potential opportunity to the quick service restaurants market. For instance, in March 2025, to improve its position in India's food and hotel industries, Swiggy Ltd announced a partnership between its quick meal delivery service, Bolt, and Domino's. Customers can use Swiggy Bolt to order Domino's pizzas, sides, and drinks. Domino's last-mile network will take care of the delivery. The deal adds Domino's menu to the Bolt section of the Swiggy app. This makes it easier for customers to place and track their orders in real time.

With a special Bolt tag and priority visibility, Domino's will be able to deliver orders quickly, ensuring they are finished within 10 minutes. They may get burgers, snacks, baked goods, drinks, desserts, ice cream, breakfast foods, and biryani at Swiggy Bolt. Bolt also sells other national brands like KFC, Subway, Faasos, Curefoods, McDonald's, and Burger King.

Challenges

How does the intense market competition pose a major challenge to market expansion?

The quick service restaurant (QSR) industry is struggling to expand due to too many competitors, decreasing profits, and competition for a limited number of customers. As global chains, regional brands, and new local businesses grow quickly, QSRs must compete on price, discounts, and marketing spending to attract and retain customers. This makes it less profitable, even as costs like rent, supplies, and wages increase. Therefore, the intense competition might hamper the sector expansion.

Quick Service Restaurant Market: Report Scope

Quick Service Restaurant Market: Segmentation

The global quick service restaurant industry is segmented based on type, cuisine, service and region.

Based on the type, the global quick service restaurant market is bifurcated into independent and chain. The chain segment is expected to capture the largest market share over the projected period. To accommodate changing dietary tastes, chains are providing healthier, plant-based, and regionally customized menu options. Customization and value-driven combo meals improve consumer retention and ticket size. Thus, driving the segment expansion.

Based on the cuisine, the global quick service restaurant industry is bifurcated into American, Chinese, Italian, Mexican, Japanese, Turkish & Lebanese and Others. The Chinese segment holds the major market share. The segment expansion is due to the rise of national and regional brands. Domestic Chinese QSR chains such as Lao Xiang Ji, Wallace, and Mixue Bingcheng are fast developing and successfully competing with global behemoths like McDonald's and KFC. Their capacity to tailor flavors and price methods appeals to middle-tier cities and rural markets, broadening their revenue base.

Based on the service, the global quick service restaurant market is bifurcated into eat-in, takeaway, drive-through and home delivery. The home delivery segment holds the largest market share over the projected period. Ordering from QSRs is easier now that mobile applications, digital wallets, and online services like Uber Eats, DoorDash, Meituan, and Zomato are becoming more popular. In 2025, more than 50 billion digital QSR orders were made around the world. Almost one-third of these orders were made on mobile devices. This makes it easier for clients to stay involved and buy again.

Regional Analysis

Why does North America dominate the market over the projected period?

North America region is expected to dominate the quick service restaurant market. The regional expansion is owing to the changing consumer lifestyles. As cities grow and people's schedules become busier, they desire quick and easy meals instead of conventional ones. This makes quick-service restaurants a good choice. People who work, go to school, or have families want lunch options that are quick, cheap, and fit into their busy lives.

To improve customer experiences and run their businesses more efficiently, top QSR brands like McDonald's, Starbucks, and Taco Bell invest in expanding their locations and developing new brand ideas. In addition, disposable income and a large number of young people help the QSR market continue to grow in North America.

Quick Service Restaurant Market: Competitive Analysis

The global quick service restaurant market is dominated by players like:

• Starbucks Corp
• McDonald's Corp
• Restaurant Brands International Inc. (RBI)
• Carrols Restaurant Group Inc.
• The Wendys Co (Wendy’s)
• Ark Restaurants Corp (Ark Restaurants)
• Chipotle Mexican Grill Inc.
• Jack in the Box Inc.
• Yum! Brands Inc. (YUM)
• Domino's Pizza Inc.
• Inspire Brands Inc.
• Papa John's International Inc.
• The cola-cola Company
• Wallace Fujian food co. Ltd
• Jubilant FoodWorks Ltd.
• Westlife Foodworld Ltd.
• Sapphire Foods India Ltd.
• Bel Group

The global quick service restaurant market is segmented as follows:

By Type

• Independent
• Chain

By Cuisine

• American
• Chinese
• Italian
• Mexican
• Japanese
• Turkish & Lebanese
• Others

By Service

• Eat-in
• Takeaway
• Drive-Through
• Home Delivery

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa