Point Of Sale Display Market - Global Industry Analysis

Point Of Sale Display Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2020-2026

Category: Technology & Media Report Format : PDF Report Code: ZMR-6439 Status : Upcoming

Description

Global Point Of Sale Display Market: Overview

Point of sale display is a kind of sales promotion where products are displayed next to the transactional purchase area. Point of sale display is the most effective strategy for promoting convenience goods. The primary objective behind these point of sale displays is to grab consumer’s attention to encourage impulse purchase.

Report Scope:

Report Attribute Details
Base Year 2020
Historic Years 2016 - 2020
Forecast Years 2021 - 2028
Segments Covered By Product Type, By Application, and By End Use
Forecast Units Value (USD Billion), and Volume (Units)
Quantitative Units Revenue in USD million/billion and CAGR from 2021 to 2028
Regions Covered North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World
Countries Covered U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others
Number of Companies Covered 10 companies with scope for including additional 15 companies upon request
Report Coverage Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.
Customization Scope Avail customized purchase options to meet your exact research needs.

Global Point Of Sale Display Market: Growth Factors

Selling merchandise is no more about making a sale but about consumer interactions with retailers by providing them value with a more streamlined, personalized, and targeted shopping experience. The millennial generation poses a huge impact on the retail market, and thereby people are undergoing massive digital transformations to provide exceptional customer experience. The growing adoption of advanced technologies, including digital point of sale displays, mobile applications, and several other initiatives is one of the primary reasons driving the growth of the global point of the sale display market. For example, the advanced sensors in the point of sale displays can detect the customers within the allocated proximity and whenever the customer approaches nearby, the POS display screen makes the transition from general promotional images to detailed product information according to the taste of the consumers. Digital point of sale displays are programmed to identify the characteristics of customers like skin tone and gender to tailor the POS content accordingly. The emergence of mobile point of sale has helped small business owners to boost POS sales and transactions. The mPOS is widely preferred because it is an inexpensive method of sales promotion that is based on a cloud-based subscription model with monthly maintenance payments. An effective POS system is integrated with ERP and CRM systems, thereby updating the real-time data and helping retailers to personalize the customer experience. Moreover, the loyalty program and special promotional offers at the point of sale display also attract people. The growing utilization of touchscreen in point of sale displays has significantly centralized the quick transaction processing functionality which is likely to further accentuate the global point of sale display market during the forecast period.

Global Point Of Sale Display Market: Segmentation

The global point of sale display market can be segmented into application, type, and region.

By type, the market can be segmented into flour displays, freestanding displays, countertop displays, and others. The floor display segment accounts for the largest share in the global point of sale display market as it offers accurate product information to users and allows brands to capitalize the ongoing consumer engagement process.

By application, the market can be segmented into community, events, restaurants, construction, companies, banks, auto dealers, retailers, and others. The retailer segment holds the largest share in the global point of sale display market as a point of sale merchandise concentrates on low-priced impulse product purchases that can be instantly and conveniently added to their existing purchases.

Global Point Of Sale Display Market: Regional analysis

North America holds the largest share in the global point of sale display market due to the growing demand for the integration of advanced and innovative marketing strategies with the point of sale display. Moreover, the increasing adoption rate of point of sale displays by small and medium retailers to boost their sales and the rate of customer engagement is further likely to propel the growth of the regional market in the forthcoming years.

Asia Pacific is expected to witness a significant growth rate during the forecast period due to the growing investments from prominent retailers in the region to develop effective marketing strategies including point of sale promotional strategy.

Global Point Of Sale Display Market: Competitive Players

Some of the significant players in the global point of sale display market are Samsung Electronics, Panasonic, Toshiba, Crystal Display Systems, BOE Technology, Baanto International, Simpson Group, Exceptional 3D, HH Global,  and innerworkings, Inc., Packaging Corporation of America, Sonoco Products Company, WestRock Company, Menasha Packaging Company, Smurfit Kappa Group, International Paper Company, DS Smith, INDEVCO Paper Containers, UNIPAKNILE, and Easternpak.

Global Point Of Sale Display Market: Regional Segment Analysis

  • North America
    • The U.S.
    • Canada
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Southeast Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

What Reports Provides

  • Full in-depth analysis of the parent market
  • Important changes in market dynamics
  • Segmentation details of the market
  • Former, on-going, and projected market analysis in terms of volume and value
  • Assessment of niche industry developments
  • Market share analysis
  • Key strategies of major players
  • Emerging segments and regional markets
  • Testimonials to companies in order to fortify their foothold in the market.

Table Of Content


Frequently Asked Questions

Selling merchandise is no more about making a sale but about consumer interactions with retailers by providing them value with a more streamlined, personalized, and targeted shopping experience. The millennial generation poses a huge impact on the retail market, and thereby people are undergoing massive digital transformations to provide exceptional customer experience.

Some of the significant players in the global point of sale display market are Samsung Electronics, Panasonic, Toshiba, Crystal Display Systems, BOE Technology, Baanto International, Simpson Group, Exceptional 3D, HH Global,  and innerworkings, Inc., Packaging Corporation of America, Sonoco Products Company.

North America holds the largest share in the global point of sale display market due to the growing demand for the integration of advanced and innovative marketing strategies with the point of sale display.

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