Point Of Sale Display Market Size, Share, Trends, Growth 2030

Point Of Sale Display Industry Prospective:

The global point of sale display market size was worth around USD 12.63 Billion in 2022 and is predicted to grow to around USD 25.7 Billion by 2030 with a compound annual growth rate (CAGR) of roughly 8.23% between 2023 and 2030.

The report analyzes the global point of sale display market drivers, restraints/challenges, and the effect they have on the demands during the projection period. In addition, the report explores emerging opportunities in the point of sale display industry.

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Point of Sale Display Market: Overview

Point of sale (POS) display is an advertising strategy or method in which POS is displayed at a place where the product is being sold. Retailers of manufacturers display POS with the aim to promote product sales at the retail level. POS can take several forms including shelf-edge displays, stand-alone displays, floor displays, and counter displays but the end goal remains larger sales of the product being advertised. They are made of a variety of materials, such as plastic, metal, or cardboard, and are painted with unique designs related to the product being displayed.

In most cases, POS displays are used to attract the attention of the consumer to seasonal items or new products along with promoting certain limited edition items. The design of the POS display can aim at engaging the consumers or drawing their attention. It can also act as branding or a messaging tool with the intention to encourage the consumer to purchase the item. In recent years, the demand and use of POS displays have grown tremendously since it is less costly yet an effective tool for advertising the product, especially at the purchase spot.

Key Insights: 

• As per the analysis shared by our research analyst, the global point of sale display market is estimated to grow annually at a CAGR of around 8.23% over the forecast period (2023-2030)
• In terms of revenue, the global point of sale display market size was valued at around USD 12.63 billion in 2022 and is projected to reach USD 25.7 billion, by 2030.
• The point of sale display market is projected to grow at a significant rate due to the growing competition in the retail sector
• Based on product type segmentation, countertop displays were predicted to show maximum market share in the year 2022
• Based on end-user principle segmentation, retail was the leading user in 2022
• On the basis of region, North America was the leading revenue generator in 2022

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Point of Sale Display Market: Growth Drivers

Growing competition to propel market demand

The global point of sale display market is projected to grow owing to the increasing competition in the retail sector, one of the fastest growing sectors which is also the largest consumer of POS displays. With the growing number of players entering the retail segment along with the food & beverages (F&B) sector, the market is getting intense in terms of competition and every player is working toward adopting ways to differentiate their products from the rest of the businesses. POS display can be considered the final advertising tool that a player can adopt since it occurs at the end of the sales chain at the retail level. With creative designs, logos, or messages, manufacturers and sellers can promote their products at much cheaper prices as compared to other forms of advertising like TV or print advertisements.

Point of Sale Display Market: Restraints

High initial expense to restrict the market growth

Good quality POS displays can be extremely expensive in terms of initial investment since factors like material used for the manufacturing, design, and other attributes require significant creativity, thus leading to more cost. In addition to this, retailers have to spend on procuring software and hardware that ensure the smooth running of point of sale displays. Furthermore, some other additions to the total cost are installation and employee training expenses. This can act as a significant barrier to the point of sale display industry, especially for medium or small-sized players who may not find the advertising tool as cost-effective.

Point of Sale Display Market: Opportunities

Increasing adoption of digital payment systems to provide growth opportunities

In the current world scenario, digital payments are gaining more attention since there is a growing trend of adopting contactless or cashless payments. Many consumers use e-wallets, credit cards, or unified payment interfaces (UPI) to make big or small purchases. This trend could lead to more demand in the global point of sale display market since they offer a better streamlined or convenient checkout solution for consumers. Furthermore, consumers may prefer to make quick purchases and avoid long queues generally seen at supermarkets or hypermarkets and this could act in the favor of POS displays demand.

Point of Sale Display Market: Challenges

Rapidly changing technology may work against the industry growth

The different types of technology used in POS displays are evolving rapidly with the growing addition of new features or integration with other tools. This can cause the older version of POS displays to become redundant in a short time thus losing their efficiency. Additionally, the rising competition in the global market could make it challenging for businesses to differentiate themselves and stand out in the sector thus pushing down the point of sale display industry growth.

Point of Sale Display Market: Segmentation

The global point of sale display market is segmented based on end-users, product type, and region.

Based on end-users, the global market segments are food & beverages, FMCG, pharmaceutical, retail, and others. In 2022, the industry witnessed the highest growth in the retail sector due to the tremendous application of display systems across small, medium, and large-sized retail units that tend to rely heavily on well-manufactured and technology-driven POS displays. Furthermore, the increasing investments toward the creation of omnichannel retail is an added point of benefit for segmental growth. As per eMarketer, the US retail industry spent close to USD 23 billion on advertising platforms in 2021.

Based on product type, the global point of sale display market divisions are free standing displays and countertop displays. During the forecast period, the countertop displays segment is projected to witness the highest growth. They are smaller in size and are generally placed near the checkout counter. The intention of countertop displays is to leverage the human tendency of impulse buying. They can be used to promote new products, seasonal items, or products on sale. Small-sized free-standing display cardboard or plastic may cost between $10 to $50 per unit.

Recent Developments:

• In August 2022, Dutchie, a business selling all products required to support the cannabis business, announced the launch of a new cannabis point of sale platform which includes a terminal for dispensaries with dual-screen. The product is called Dutchie POS and comes in just within a few weeks of the company’s previous announcement related to Dutchie Pay. Both products can work in coherence to provide cannabis operators with a smooth platform to operate the business
• In May 2022, ParTech, Inc., a popular restaurant technology business announced that California Pizza Kitchen has selected its Data Central restaurant back-office application for comprehensive and effective data management. ParTech deals with an enterprise-level commerce cloud platform

Point of Sale Display Market: Report Scope

Point of Sale Display Market: Regional Analysis

North America to generate the highest CAGR

The global point of sale display market is expected to witness the highest growth in North America mainly due to the advanced retail sector in the US and Canadian economies. The US is projected to emerge as the largest regional market share holder as consumers are increasingly preferring cashless modes of transaction including payment through POS displays. Furthermore, the growing demand for a better checkout experience could lead to higher revenue in the region along with increased spending by retailers to promote sales and attract more consumers.

In Europe, the revenue is expected to be majorly concentrated in the regions of the UK, Germany, France, Italy, and Spain as the countries witness growth in the retail industry. Additionally, the rising number of players offering good quality products could act as a contributing factor.

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Asia-Pacific may witness growth due to the rising investments in the retail sector from regional players as well as international companies.

Point of Sale Display Market: Competitive Analysis

The global point of sale display market is led by players like:

• Elo Touch Solutions Inc.
• Samsung Electronics
• Panasonic Corporation
• Toshiba Corporation
• LG Display
• Hewlett-Packard Development Company
• L.P.
• NEC Corporation
• Planar Systems Inc.
• Christie Digital Systems USA Inc.
• Sharp Corporation
• Diebold Nixdorf Inc.
• Fujitsu Limited
• Ingenico Group
• Dell Technologies Inc.
• Square Inc.
• Innolux Corporation
• Verifone Systems Inc.
• Advantech Co. Ltd.
• Posiflex Technology Inc
• Shopify Inc.
• Shenzhen Hopestar Sci-tech Co. Ltd.
• NCR Corporation.

The global point of sale display market is segmented as follows:

By Type

• Floor Displays
• Countertop Displays
• Pallet Displays
• Sidekick Displays
• Endcap Displays
• Others (Spinner Displays, Retail Signage, etc.)

By Application

• Food & Beverage
• Pharmaceuticals
• Cosmetics & Personal Care
• Electronics
• Automotive
• Home Furnishings
• Others (Sports & Recreation, Wine & Spirits, etc.) 

By Style

• Temporary POP Displays
• Permanent POP Displays

By Material

• Corrugated Board
• Plastic
• Metal
• Wood
• Glass
• Others (Foam Boards, etc.)

By Region

• North America
  • The U.S.
  • Canada
• Europe
  • France 
  • The UK
  • Spain
  • Germany
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC
  • South Africa
  • Rest of Middle East & Africa