Global Pay TV Market: Overview
Pay TV is also known as premium television services or subscription television services. It is a television pay subscription service from a cable or satellite company. The providers are offering value-added services such as the customized channel subscription that boost its growth in the industry. The global Pay TV market is effectively transforming from broadcasting to broadband services.
|Historic Years||2016 - 2020|
|Forecast Years||2021 - 2028|
|Segments Covered||By Product Type, By Application, and By End Use|
|Forecast Units||Value (USD Billion), and Volume (Units)|
|Quantitative Units||Revenue in USD million/billion and CAGR from 2021 to 2028|
|Regions Covered||North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of World|
|Countries Covered||U.S., Canada, Mexico, U.K., Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Argentina, GCC Countries, and South Africa, among others|
|Number of Companies Covered||10 companies with scope for including additional 15 companies upon request|
|Report Coverage||Market growth drivers, restraints, opportunities, Porter’s five forces analysis, PEST analysis, value chain analysis, regulatory landscape, market attractiveness analysis by segments and region, company market share analysis, and COVID-19 impact analysis.|
|Customization Scope||Avail customized purchase options to meet your exact research needs.|
Global Pay TV Market: Growth Factors
Many factors have helped in the growth of the global pay TV market. The outbreak of covid-19 had affected the global pay TV market positively. The outbreak is witnessing a significant spike in television viewership all over the world. The watch time of the television has shown a significant increase amid the lockdown. As a result business corporations are attracting the Pay TV market to spend more money on ads on television. The integration of broadband services with broadcasting services had boosted the global Pay TV market growth with significant numbers.
The Ultra HD TV services at affordable prices are penetrating the market. Availability of broadband high-speed internet services and powerful connected devices in developing and underdeveloped regions is another factor responsible for the global Pay TV market growth. The major attraction towards the global Pay TV market is the choice of downloading the content from televisions at a predefined time.
With globalization and privatization, the corporate leader is viewing broadcasting television as the remunerative opportunities as the business strategies to reach the audience globally with cost-effective mediums.
Global Pay TV Market: Segmentation
The Global Pay TV market services can be segmented into a delivery platform, broadcast platform, revenue model platforms, technological platforms, and region.
Delivery platforms account for the largest market share in the global pay TV market and are forecasted to grow further in the industry. The delivery platform is bifurcated into the digital terrestrial broadcast, satellite broadcast, over internet protocol television, cable television broadcast, and over the top television.
Cable TV ads are the attraction among the business owners for cost-effective strategies.
The revenue model is forecasted to show a significant spike in the market. In the revenue model, there are two segments of subscription and advertisements. The subscription model is expected to grow and gain popularity among the global pay TV market.
An increase in return of consumer acquisition costs had opened the doors to upselling and cross-selling in the market.
The broadcasting segment can be classified into the public and commercial domains. The commercial broadcasting in the broadcaster segment is forecasted to grow exponentially with significant CAGR. Commercial TV has fuelled the global pay TV market industry.
In technological segmentation, satellite TV holds the largest market share. An increase in demands for the bonus features, newer networks, and modern channels had boosted the demand for satellite TV in the houses and corporates.
Global Pay TV Market: Regional Analysis
North America dominates the market in the global pay TV market and is forecasted to sustain its dominance in television services. There is a significant surge in the TV connection and quantity media services in the region and that attributes to the significant peak in North America especially in the regions of the US and Canada.
The rapid adoption of the online subscription model and increased pay TV penetration in rural and urban households in countries like China, India, and Indonesia has fuelled the industry to grow exponentially in the Asia Pacific region.
Global Pay TV Market: Competitive Players
The service providers are offering different channels in several languages to expand their customer base. Nowadays the service providers offer the coverage of several live events like live sports and media coverage to attract and engage the customers.
Some of the prominent players in the global pay TV market are DIRECTV, DISH Network Corporations, Foxtel, Carter communications, and Comcast corporations.
Global Pay TV Market: Regional Segment Analysis
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